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Strategy planning of Anh Khai Ky limited company in the period of 2011-2015

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Cấu trúc

  • COVER PAGE

  • TABLE OF CONTENTS

  • PREFACE

  • CHAPTER 1. THEORETICAL BASIS AND PRACTICAL STRATEGY TO TRADE IN FOOD AND FROZEN FOOD AT ANH KHAI KY COMPANY LIMITED

    • 1. Theoretical basis concerning to business strategy

    • 2. Consumer and trend of using foods at Vietnam market

    • 3. Legal requirements on food

    • 4. Competition and need of strategic planning for processing food

  • CHAPTER 2. ANALYSIS REALITY OF ANH KHAI KY COMPANY LIMITED

    • 1. Overview of Anh Khai Ky company limited

    • 2. External environment analysis

    • 3. Analysis of inside environment

    • 4. General observation about Anh Khai Ky company limited

  • CHAPTER 3. RESOLUTION, PETITION AND CONCLUSION OF BUSINESS STRATEGY OF ANH KHAI KY COMPANY LIMITED UNTIL 2015

    • 1. The strategy of Anh Khai Ky company limited

    • 2. The solutions and suggestions of strategic implementation until 2015

  • CONCLUSION

  • REFRENCES

  • APPENDIX OF PRODUCT

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