Market development strategy for Viet Fashion Corporation for 2011-2015

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Market development strategy for Viet Fashion Corporation for 2011-2015

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Mục lục

    CHAPTER 1. SOME BASIC THEORETICAL ISSUES OF MARKETING AND MARKET DEVELOPMENT

    1.1. Fundamentals of strategic management

    1.2. Company and marketing strategy

    1.3. Garment and fashion in Vietnam

    1.4. The necessity of Viet fashion JSC to form product and market strategy

    CHAPTER 2. CURRENT MARKET CONDITION OF VIET FASHION JOINT STOCK COMPANY IN THE PERIOD OF 2005 - 2010

    2.1. Overview of Viet fashion trading joint stock company

    2.2. Business sittuation in period of 2005 - 2010

    2.3. Sittuation of market development of the company in period of 2005 - 2010

    2.4. Assessment of factors affecting to compettition and manufacturing ability of the company period 2005 - 2010