COVER
CONTENTS
Key Words
List of Tables
List of Figures
REFERENCES
APPENDIX
INTRODUCTION
CHAPTER 1: LITERATURE REVIEW
1.1. Competitiveness, competitive advantages and the importance of
competitive advantages
1.1.1. Competitiveness and competitive advantages
1.1.2 The importance of competitive advantage
1.1.3 Specific expression of competitive advantage
1.2 Nature and process to realize sustainable competitive advantage
1.2.1 Source and process to recognize sustainable competitive advantage
1.2.2 Sources, capability, key ability, exceeded capability and sustainable
competitive advantage.
1.2.3 Criteria of sustainable competitive advantages
1.3 Functional field - The foundation to create sustainable competitive advantages
1.3.1 Production and demonstration
1.3.2 Marketing
1.3.3 Material management
1.3.4 Research and Development (R &D)
1.3.5 Finance
1.3.6 Human source
1.3.7 Customer relations and customer services
1.3.8 Building trademark and culture of enterprises
1.4.1. New service and product implementing
CHAPTER 2. ANALYZING THE REAL SITUATION OF TECHCOMBANK
2.1. Techcombank overview
2.1.1. Techcombank history
2.1.2. The Techcombank mission statement and vision
2.2. Techcombank internal analysis
2.3. Competitive environment analysis
2.3.1 Macro competitive environment
2.3.2. Industrial competitive environment
2.3.3. Identifying the competitive advantage of Techcombank through
comparison with the same ones in banking field
2.3.4. SWOT analyzing
CHAPTER 3: PRODUCT DESCRIPTION
3.1. The features of Logistics Financing product
3.1.1. The conception of Logistics financing of Techcombank
3.1.2. The structure of Logistics Financing of Techcombank
3.1.3. The value Logistics Financing creates for its clients and Techcombank
CHAPTER 4: SOLUTIONS RECOMMENDATIONS
AND CONCLUSIONS
4.1 Solutions
4.1.1 Providing unique product and its structure
4.2 Recommendations
4.2.1 Recommendations for Techcombank
4.2.2 Recommendations for the Government
4.2.3. Conclusions
REFERENCES
APPENDIX