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Mục lục
1.1.5 Key Concepts in Building Brand
1.2.4. Brand Image and Identity
1.2.6. Service and Banking Branding
1.2.7. Yin and Yang Model to Branding
1.3.1 Introduction about brand in banking
1.3.2. Factors in building strong brand
1.3.4 What brand model for bank
1.4. Experience in building and developing banking brands
1.4.1 Failures and Success in building brand
1.4.2 Experience in building brand
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