Building a Survey Tool to Assess Consumers’ Perception and Behavior Towards Green Consumption

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Building a Survey Tool to Assess Consumers’ Perception and Behavior Towards Green Consumption

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. behavior and its influential factors. - Group of 5.1 and 5.2: reusing behavior and its influential factors. - Group of 6.1 and 6.2: green packaging and influential factors. - Group of 7.1 and. used for the data analysis, but also as a means to guide the respondents to gradually approach the central questions. Because the survey relates to green consumption behavior and green products,. approach to find out consumers’ perception and behaviors towards green consumption by constructing a survey tool. Based upon the conceptual framework developed as a combination of determinants

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