120 ACTUAL SITUATIONS ABOUT ASIAN STOCK TRADE BANK`S RETAIL (ACB) ACTIONS. COMPARE RETAIL ACTION ANALYST BETWEEN ACB AND VIET NAM HSBC
INTRODUCTION Viet Nam officially accedes to World Trade Organization (WTO) and enlarged door with economy world-wide Our country sector of the economies has chance outmarch " river " for talented show egress " big marine ", but request right they is right there is stalwart internal force and go true according to " anemotropism " novum is fast progress bear down big wind billow Trade bank is midsections there is essential role in link sector of the economies together Action of trade banking system capable of giant size impact with respect to motherland economy in which role is accommodated; support from state bank side be is very essential In background present-day cut-throat competition, in order to keep his foothold and develop right at inland finance market was a challenges isn't little with respect to the governing body of the each trade bank, requisition in a strategic purview and a one event sharps governing body, accommodate to continuous changed the economy If like trade banks still only aim at traditional and operational business credit product development according to mechanism " bureaucratically ", to the service of client follow type " is begged- donation " then sooner or later will not continue foothold on the market Seeing service products developmental potency serve for client object personally and enterprise fits and is little in market economy ACB is stock trade bank pioneer discovering for me monotelic that go true- systems development is retailed to only develop retail bank growth become premier that Viet Nam is present-day, ACB still to map out a trend towards accord developments to give Viet Nam to trade banks Compare retail system between ACB bank and HSBC branch bank in Viet Nam This is one of powerful and long-time financial clique in the world to who affirm operator purview and competence of pavilion, manager of ACB in particular and of Viet Nam young generation generally, affirm develop retail array is a trend towards perforce for inland trade banks The main content of this thesis consist of chapters: - CHAPTER I: GENERAL ABOUT ACTION OF TRADE BANK IN INTEGRATION EPISODES - CHAPTER II: GENERAL ABOUT RETAIL SYSTEM (PRODUCTS SYSTEM, BANKING SERVICE DEDICATED TO PERSONALLY) - CHAPTER III: ACTUAL SITUATIONS ABOUT ASIAN STOCK TRADE BANK'S RETAIL (ACB) ACTIONS - CHAPTER IV: ACTUAL SITUATIONS ABOUT IMPARITY OF FOREIGN BRANCH BANK- HSBC- ACTIONS IN VIET NAM - CHAPTER V: COMPARE RETAIL ACTION ANALYST BETWEEN ACB AND VIET NAM HSBC CHAPTER I I GENERAL ABOUT ACTION OF TRADE BANK IN INTEGRATION EPISODES Viet Nam trade bank system is an all-purpose banking system; compound business is configured and developed powerful, not least after our country accedes to WTO (World Trade Organization) in the year 2007 Concept and feature of trade bank A Concept According to who stipulate at article 20 items is and laws about lending institutions officially the Socialist Republic of Viet Nam is published: "Trade bank is total bank action a lending institution be realized and another business movements is related " In other words more than trade bank is a enterprises trade in currency, is a executive lending institution, raises capital idly from subjects in economy to establish credit capital source and lended economic development, expenditure, etc for society B Trade bank's point a) Trade bank is money a business specificity enterprise in the field- credit Trade bank's action with a view to monetary streams leveraging and circulations serve for transact, pay stem daily in economy, simultaneity pass fund raising actions and lending Trade banks be capable to create money from Pavilion of commercial operation own pass interest rates tools, ratio So, trade bank is a country monetarist sustained contributory link of chain to vanish to be with respect to country convert economy to assist at regional and international integration such Viet Nam b) Product that bank business and make service is finance goods In other words, that is money and priced documentary evidence as: share, debt bill of cost, bank draft, and assign at This is market economies’ high-product ergo is function according to a process and must be administered by man-power resources have certain profession leveling, lean on the base of legality owing to ordinance legislation c) In the course of action, product trade bank creating and furnishing direct service for consumer when there is need Consequently, activity of bank base on trade mark and prestige creating with respect to client Therefore, trade bank's action is a series of ceaselessness product quality enhancement service feeding and popularize marketing of spectra own is next and of spectra marketing publicity own to client d) Trade bank's action is bridge ware between dormant capital personnel investor, enterprises, haves and investors, enterprises, personnel has capital need borrowed Contributory trade banks isn't little into resolve unemployment cum contributory income and standard of living of population enhancement warrants capital with respect to phyla’s economically in order to develop profession, economic structure shift in a country C Class trade bank according to capital structure In Viet Nam, assorted trade bank based upon expends is awake about capital structure include: state-managed trade bank (belong to organization credit is stateowned) trade bank branch office stock trade bank, joint venture trade bank, is foreign, trade bank there is 100% capital inflows Trade banks are state-managed in the course of action according to episode possession policy ever, there might carry out equalization become stock trade bank (or ancient trade bank is also fractional might nationalization become state-managed bank) a) State-managed trade bank State-managed trade bank is trade bank because of governmentally who founded, State's objectives economically total equilateral because of state- owned active capital invested executive contributory Administration of state-managed trade bank owing to appointing state bank of Vietnam governor apparatus immunity after having government's opinion Action of state-managed trade bank onion is director general and deputy general managers owing to appointing governing body and to governor state bank is approved b) Stock trade bank Stock trade bank is trade bank who founded under joint stock company formality, active capital owing to capital contribution shareholders among them, shareholders might enterprises, sector of the economies, lending institutions and the same capital contribution personnel according to Viet Nam socialist republic law's ordinance Only maximum capital contribution financial clique and bank of foreign country only permissibly is 30% stock at Viet Nam trade banks c) Foreign branch bank in Viet Nam It be overseas banks’ subordinating agent Organization to who is permitted to open in Viet Nam This branch office to mother bank at oversea capital investment and accountable guarantee with respect to all allegiances that Viet Nam legislation is stipulates Foreign branch banks is in progress feature in Viet Nam presently is HSBC Standard Chartered Bank, ANZ d) Bank has 100% capital inflow It is Viet Nam foreign and operational possession by law bank founded by 100% capitals This bank form has legal personnel capacity, have bureau right of combination, enlarge branch office and have rights and obligations fullness such as Viet Nam inland trade bank by laws To that tense flecked 06/ 2008, Vietnamese government urgent busy to carry out completed license bank establishment of has 100% capital inflows in Vietnam give to two banks: HSBC and Standard Chartered Bank e) Joint venture bank in Viet Nam It be bank who founded by kitty of two different countries on the basis to indenture joint venture Joint venture bank is the artificial person of the country Vietnamese that there is headquarters, there is legal person’s capacity, there is conditions fullness according to ordinance, the Viet Nam law f) Banking system commercially in Viet Nam - state-managed trade banks - 37 stock trade banks - joint venture banks - 28 foreign branch banks - 44 overseas banks’ representative office By the data from State Bank of Vietnam (SBV), digits therein before will keep incremental in next year’s because SBV are going on to licensing found stock trade banks, banks has 100% capital inflows Like that, statute capital of banks will have to augment D Trade bank assortment according to criterion, flax-comb does business Rating according to this criterion is only relativistic It completely depend on the development strategy of the each banks in ever episode and proclivity, developmental potency those episode A banks in the past can who is by retail who look up such as a wholesale trade bank, but when face a rather big potential about level of client personally, those bank can promote action as a of business strategy own a) Wholesale Trade Bank It is bank chiefly to transact and supply service product give client to object is corporation, non- transaction with client personally b) Retail Bank It be bank transact and supply service products chiefly for object is personnel c) Bank is both sold mountain village, and retailed It is bank kind transacts and supply service for both clients personally and client is corporation This is most generalized trade bank type A Challenge and censorial globalization integration chance give Vietnam Trade Bank to system Chance Reach client pledge bank finance WTO in the field (flatten 16-18) will bring backed give finance vendor option to them, conformable bye bank Beside of here, they also enjoy international standards banking services had with interest rates and competing fee level Reach trade banks will obtain chances catch capital, also experiential study's fancy, technology enhancement and bank administration leveling Competition newly will bear for a driving force trade banks action productive enhancement competitive capacity leveraging Like that, reform trade bank fabric and mechanism of pavilion is a corollary to match new proclivity corollary in order to accord Reach intellectual official talent, they will had is also pick working area match’s wage level deservedly Moreover, in working environments professionally, they can develop at best competence work B Challenge Viet Nam trade banks will incur competing pressures from sides overseas banks has management leveling financial ability, technology,, experience on their market place that remarkably be bring products to service variety and more utility Finance market replace like namely money-market, property market, gold bullion marketed, etc also will provoke pressure give investment of trade banks to channel attracted Viet Nam trade banks can ever glory with product service their tradition about credit, be to arrange soon, competing pressure trade bank will had extra from assurors another lending institution such as moneyed corporations, investment funds, and economically postal service corporations Pressure vernix caesura mastery of increasing client serve for trade banks Criteria select their bank more and higher Client becomes very sensitive with allin cost and interest rates Tale persuade and treat with more and more more difficult surname for majority be they is knowledgeable about finance more than before abound with risk such pick, staunchness of very easy eroded client, to lose namely very-high client In addition, number of trade banks, lending institutions, overseas banks and availability investment funds bear for staffed incremental concernment is capable benefits is attractive Create condition give talent about who work to them work better to solicit This also is pressures give personnel to trade banks in problem CHAPTER II II GENERAL ABOUT RETAIL SYSTEM (PRODUCTS SYSTEM, BANKING SERVICE DEDICATED TO PERSONALLY) Actual situations about retail action of Vietnam trade banks In years near here, under competing pressure about who provide banking service and information technology's development fast, Viet Nam trade banks start modernization care promoted technology science's advancements enter retail market exploitation Many banks invested is high-powered that give integration to technology to establish the infrastructure necessary that give service to development, meet the requirement more and more of the client, dynamic master face with challenged The course more and more manifold and flexible fund raising formality such as interest stair interest rates frugality, frugality attending awarding, economically extracted and roots is flexible, indemnity frugality unitedly Example such as Asian stock trade bank applied life insurance program sent economically unitedly According to information from state bank, capital source mobilize of bank from population and make up 35-40% capital mobilize Increasing bank (in the year 2007 reach about 6, milliard USD), contributory that create foreign currency source substantially for banks and increase grossed since who waste acquaintances passing level of immigrant remittances Viet Nam trade banks had betterment steps about administration financial ability, technology, administered, organization structure and sales division rate, service product system Many service types Many retail banking service types was deployed as like executive unproductive credit bank account service, cheque, card, asset management, and fiduciary, pledged - HSBC at HCMC (22/ 03/ 1995): 15 million USD - HSBC at Hanoi (04/ 01/ 2005): 15 million USD With foreign currency capital source a-plenty, Viet Nam HSBC has boost foreign currency credit share market substantially Take 08/ 2008 capital loan accounts outstanding by foreign currency increased 77% than corresponding period in the year 2007 (answerably Vietnamese that Inform for day September 2008) G Achieved results - “Most preferred Bank”: owing to flask Ministry of Planning and Investment choose in years Successively and publish on Viet Nam times economically - Viet Nam best retail bank Asian Banker flask chooses in the year 2006 CHAPTER V V COMPARE RETAIL ACTION ANALYST BETWEEN ACB AND VIET NAM HSBC ACB has necessary competence fullness get may be competing with world HSBC branch office of premier bank at Vietnam With these comparisons tense world evolved from very long-time and only Wherewith 14 year-old a bank a premier bank probably a bit limping but only with array retail of two banks at market place is Vietnamese over the past period, a number of information’s admitted as follows: A Network serve Reach a system that embody 157 branch offices and public relation and 5, 584 machines ATM on all over country, ACB at present still is having more vantage about client donation favorable than HSBC B Quality serve Both Viet Nam bank HSBC and quality equilateral ACB serve very well Resolve file within 48 words and very modern on-line nippy technology give help to speedy and secure information access On client counsel then HSBC still professionally and excelled at than ACB is part C Card product Although the card ACB extensive messy but ATM of the ACB just that withdraw at ATM machine the ACB merely Quality of still monotonous card, Visa Debit be a credit cards queerly, there must give up money entered new deinter leave Just a card this card materiality Debit In developed countries During card of HSBC with quality Dấu cộng to can extract in any machine ATM this quality accept even though to waste very-high cash withdrawal D Uncle man-power resources HSBC and ACB always esteem this force Source and have sheet article training programme Viet Nam HSBC has talent policy kept in the concrete about material as well as promotion warranty incitingly staff work better HSBC render fat salary than bank phyla's general plan ought to attract many talents from another banks Squad manages of young and dynamical uniformization bank ACB, dare think and is enterprising and they had acknowledgement worthy successes Độtôi management squad have range of visibility and always be thought vanguard in innovate work namely grandfather Parked Bright that All, deputy general manager of ACB was accredited is “prospects young leader in the year 2007 " ACB also be first trade bank in Viet Nam will change new administration model A number of members is unattached, is not shareholder there will muscle in on governing body ACB want to ensure rights give owner, administrator and management to all peoples middle well-defined and shareholder Good management squad essential contributory in the past period of time riches success event ACB E Sales approach strategy Each bank has personally different client sales approach en suite and modal business strategy ACB fitted has competing and qualificative pricing policy serves well, while HSBC has very-high fee than ACB Event dominate overed of HSBC here is client advisory knowledge and skill with client market place personally In Viet Nam present-day that chiefly be sent save up, borrow card from expenditure and products Need is advisory still not numerously, there ought to at this instant, ACB still have vantage In reality be to 14 years through client approach method ACB applied true pass off F Client HSBC serve to chiefly give word to multinational companies at Vietnam that lion's share was client of HSBC first For instance as foreign company at tide-race industrial parks, Bien Hoa bumps Binh Duong Exclusively loan objects personally are expert, staff at these corporations Viet Nam HSBC had wherewith high-income and sustained client a big teal This object's general mental habit then HSBC has inland banks better spectra Consequently, inaccessibleness Viet Nam's trade bank, plenty’s reaches this client object Those neighbor then inland potential customer is again giant size Viet Nam population is young and 60% are working age They has stable job but object income again a lot lower than is aforementioned ACB saw this client object success this potential since who newly found that ought to ACB already and is mined out plenty Presently, HSBC also see clearly exploitation “encroach on court” planned busy and this potential H Fund structure This is the vantage of the Viet Nam HSBC in a few years near here when economic situation is general the Viet Nam there must beard inflation disaster, the liquidity need of the Viet Nam trade bank, flaw up-and-down events the dollar and gap policy from Vietnam state bank sides Viet Nam HSBC have a capital sources very a-plenty from mother bank In England (be mobilize with low-interest rate) These a client big taels Viet Nam HSBC have more vantage than inland trade banks plenty more and who also bereft in points Viet Nam stock trade bank just recently met so manned difficulty in months in the beginning of the year 2008 Who have a shot at a capital sum, calculus relativistic mobilized of a stock trade bank on an average at about 36 days milliard copper (tantamount to 2, 25 USD milliard) According to regulations of state bank (SBV), reserve requirements right proportional this stock trade bank is 11% Those instant, liquidity equilateral trade bank missing to calculate ought to compete to increase fund raising interest rates Average interest rates mobilized at about 17% ought to when deliver over lending reserve requirements with 21% years interest rates then imparity Interest this bank sum of money since who mobilize highrolling to loan be precious few Retail bank such as ACB still has income source from guest services such as remittance Service international clearing, there ought to still act well, but visibilities, overseas banks generally and Viet Nam HSBC in particular always has vantage about who calculate liquidity VI SOME PROMOTES A Petition with respect to Vietnam state bank a) State bank ought to have policy accommodate in compliance with economy and phyla's action actual situations bank finance, avoid information’s enactment, stipulate that then recant cancel Example such as No 03 circular about makes a loan to buy securities last period of time b) More understand thoroughly research state bank perhaps in accommodate foreign currency capital source Who call upon level of USD maximum reduction trade banks to buy into the beginning of the year months 2008, because USD buying rate to decry is powerful unstable vernix caseosa give inland export to enterprises, affect general economy nationwide? c) Extra petition with loosen bank and ordinance standing ever concrete definition in foreign exchange decree-law At present need pay client's foreign egress expenditure is more and more big Service acquaintance and remittance is a service there is big income source in retail array of banks Example such as Mr A wants to thanks kinsfolk bought give help to buy goods in France lateral fleamarket, the price only a couple dicker euro Foreign exchange decree-law demands right there is trade bills then probative necessary papers Firstly, papers which concrete necessity embody papers? Each personnel when read Associates surgical decree-law with ordinance so general will understand a sense and request papers is shall not homogenized at each bank 2, wherewith moneys is little (Under 100 euro) there is trade a bill stretch jib? d) The management role of the impediment state bank and local government also caused in business movement concernment the banks each of province become ours is equilateral there is state bank's headquarters When there want to open branch office addition, state bank must be state bank regulation at those province already there must pass local government State bank petition at cities ought to responsibly pass local government, and polish off those local's requests when have branch office open requisition from butt-end treatments commercially example such as request about local's necessary procedure then additive always into ordinances consideration state bank open branch office at state bank In provinces Like that, trade banks just go mandarin “dimidiate “is state bank merely e) Interest to who think, why state bank of Vietnam have to open branch office in provinces? To bet on the occasion of author felt place powerful headquarters at cities be a profusely unnecessary Is it suitable, only jib is a state bank at Hanoi and a representative office at HCMC? Like that, trade banks just pass local government merely B With Asia stock trade bank (ACB) Last years, ACB had development steps spectacularly In riches competing back grounded tendency regional, globalization is pervasive as present, ACB will more strong and always hold fast position is Viet Nam stock banking system's first banner commercially Strong force of ACB is fine and powerful risk management about retail array ought to serve client object personally accretion concernment is serviced, product service ought to care invested a little more Training profession and skill sell, service product counsel for staff perhaps uncle is more important a) Product policy: Presently, ACB is bank there is very copious service products than another trade banks who substituted but when rival with research overseas banks then concernment always let to draw his first breaths #PP new service products is a ben competing strong force Back this is some of product that author want to propound wherewith ACB - Assessment saves up monthly (annuity): our Viet Nam person almost always industrious and economic aware, save money for mischance room, or figure on thin gummy in the future Substitute that but, majority's income in us is still low although income is quite sustained Sper month after spend mere capful residuary thread, if in order to in ATM bank account who orientate precious few producible due on demand interest rates, if go credit waste the time With economically mensal assessment product there will give help to more prestissimo producible client and save time for client Example: Present Mr A work in stock Sai Gon trade bank with salary is million / month All cost, remainder to 200 only, for 000 coppers/ month Presume current interest rates are 1%/ month In years (~ 36 months), with this product, you will obtain sum of money wish for equivalence is 8, 615, 375 instead of who have only 7, 200, 000 Mr A Gently interest to 1, 415, 375 is cupreous The money calculated follow the formulary Future Annuity = [200, 000 x {(1-1 / (1+0.01)^36)/0.01}]x [1+0.01] ^36 To obtain this service, Mr A to be due for fee make out an account and annual fee give to ACB, commission for ACB educe 200,000/ month to pot assessment bank account economically Annual Fee then ACB is encashable once from the beginning • To guarantee grossed for parents when get old: filialness a virtue inherent that of Viet Nam people we, when our parents is old, don't work anymore, us want to offer pocket-money parents but make how for henosiss great-grandfather in a moment of emotion if we speaks artless? How to fit worry give guarantee product grossed give upper disquiet to parents when get old can help you resolve two to parents without affection come possession finance add our en suite tying? You is young that can make out an account assessment is economically in order to ditto to dedicate to parents Example as Mr A is above example, after 10 years, he will have 13, 940, 104 VND and Mr A can convert to become product to guarantee to gross for parents If you are 30 and your parents are 60, that you are fitted win in a lottery, you can open this bank account immediately You win in a lottery billion, you dedicates to parents for billion, with months%/ interest rates, in 10 yrs as of today, per month your parents will have 14, 347, 094 coppers Center may be peace Friend about finance for parent This guarantee sum Number grossed is calculated answerably allowance each year with formula as Present Value Annuity as follow: each month= 1, 000, 000, 000/ [{1-1 /( 1.01)^120}/0.01] • Linking program supports student: this idea nothing is unprecedented In Viet Nam, but author want to submit in a way to make more different ACB will align with universities, high level to implement this program The condition proceeded against borrowed be everything you are student that have already been learned much more semester and to school is ascertained schools are responsible for monitoring and ensuring the student is always learning and full-time in a semester is not any fall courses Case, does not guarantee the two conditions, students will not borrow any more money Schools will send information of all students in the program to support this ACB after each semester to review ACB The amount for the loan must be relatively enough for students cover basic for a semester according to the student (submit required to be accompanied lease if the rent must) Tuition fees and buy books not need to submit a bill as it can estimate from information on fees and books from the school Students only need to apply for assistance time if always ensures the conditions required during the study Students have been cutting support would be making an application to review the following school year After the study is completed, the students find jobs and contribute each month to pay for the ACB Setting salaries and that the time limit for payment of students will be long or short This is a program supported ACB should only charge interest after months from the date of such students out All students when the school work has proven the people and is paid through the banking system Some i nformation about the ability of credit each individual should be accessed easily in the whole system of banking ACB have the right to stop activities account of this person if they not have a sense of repayments until they suffered an agreement to pay or the ability to credit is a bad comment T his product, and economic benefits the common good, but benefits society, it is very great, this is also a method to advertise their brand in the public about the ethics of business enterprises instead of funding for the Miss or the game somehow b) The work market research and research available new products: in the context of intense competition as at present, ACB should have a group of market research to always compare our position with competitor’s paintings (benchMARKING) Group research should be excellent members of the economic analysis and statistical probabilities compare all sides, find out why the cost of higher ACB, or why employees to work more than the rest of your bank, then portions services which makes their advantage Then, research solutions to help level leaders Research new products and promote brand will also need a research group separate, t This team requires a dynamic and creative with the knowledge of good business ACB should create favorable conditions for this division can combine with other departments concerned to improve the product The best way is to these two groups directly under the Executive Committee and approved expenditure for each project Thus, ACB will always properly evaluate our position in the market c) Improve ATM machines, card The ATM cost investment for ATM machines is very large, so that the ACB's still only perform the basic functions, very wasted Need to upgrade additional functions such as paying electricity, water, telephone, internet, premiums, penalty tickets of police, etc Each printed statement or invoice after each transaction with ATM, in that paper waste, why we not accept ads, then print ad on the back of this sheet of paper? Advertising money is collected also pay a part of printing paper money In developed countries, people also paid directly by the ATM, the ATM machine is scanning through the credit card as payment (interact) C an speak their ATM cards as the Visa Debit of the ACB so now Authors found that ATM and Visa Debit of the ACB have used money available in the client account (money of customers) Setting think, if the ACB is not divided by two types of such cards but only change the name of the Visa Debit into the “Debit " and instead use the ATM now, the ACB will reduce the costs of making card ACB Debit card these remarkable about the features and convenience to customers over, it also reduced the cost of installing ATM machines for customers to pay directly from which to withdraw cash d) Human resource policies * Level and wages The ratio of employees with university degrees in the ACB is 93% Authors noticed in the banking business, there are many employees not need to have university degrees, such as paying members, clerical staff enter data, some employees of Administration First, students graduated from universities require higher wages and certainly not that man with simple tasks such should be easy to fall into the mood of depressed removed The second is paying members, employees enter data actually just the level of high-level accounting or intermediate economy that has computer science skills and foreign languages is good enough ability to undertake the work Moreover, education at this level when you have a job at a bank reputation as ACB, they will be very trying to strive to keep our position Meanwhile, the ACB is cost savings because of their low wages Cost savings over, ACB can receive students to work part time in the summer, to resolve the sister have a need to stay household products, vacation just created a job for students Salaries of staff time and lower than the ACB does not need to be bothered with the minimum rules for social insurance, health care for people who work part time You can use the money cost savings to be trained managers or employees the work that is professional • Training more skills Also need training and updating skills consultant, sales skills for employees to receive financial services personal ACB did not have a name for banks with financial services and consulting Lack of counseling skills, we will lose opportunities to sell additional products and services financing Not professional is not enough, must have skills, new skills makes the difference A basic but very important all employees should know and have little knowledge about the general services of the bank, to avoid problems "as the stages which only stitch them know" Customers are not our employees need to know what phases and they will ask an employee any employees have suffered any read leaflets, Brochures advertising the bank on new products should sometimes not mind, not know Such basic smallest will have time to re-image is not good for customers Have done service, it must serve customers properly because customers who are indirectly paid to us CONCLUSIONS In summary, commercial banks Asia is a commercial bank shares in the retail sector The success of Asian banks to create a strong belief system for commercial banks in Vietnam under competitive pressure among banks active in the Vietnamese market When comparing systems with the retail subsidiary of a corporation finance the world's largest such as HSBC in Vietnam ACB no signs of any worse a significant management capacity of the Executive Committee, service quality and even the system of retail products and services ACB cannot strong on capital as HSBC, the financial capacity and risk management of the ACB are very good This demonstrated the potential development and competitiveness of the ACB is very large After 14 years in development by its own direction - developing array of retail ACB has outlined a new trend for all commercial banks in Vietnam In fact, commercial bank shares by the ACB from the first Techcombank and Sacombank commercial bank shares this is the second commercial bank shares leading Vietnamese stand after ACB 34 commercial banks remaining shares, if not quickly follow the new trend and change our mind works, it will lag and not enough resources to compete in the market REFERENCE HSBC Annual report 2007 Annual report of the ACB (2005.2006, 2007) Professional modern banking, 2008, TS Nguyen Minh Kieu Administrators commercial banks, 2008, TS LVT & NTXL Corporate Finance, 5th Canadian Edition, Ross,Westerfield,Jordan Commercial banks, 2004, TS NTTT and TS PTTH Statistic 2007, local statistics published The text circulated internal stakeholders of the state bank of Vietnam Websites: www.acb.com www.hsbc.com.vn http://www.sbv.gov.vn 10 Newspapers, magazines current TABLE OF CONTENTS INTRODUCTION CHAPTER I I.GENERAL ABOUT ACTION OF TRADE BANK IN INTEGRATION EPISODES Concept and feature of trade bank Challenge and censorial globalization integration chance give Vietnam Trade Bank to system .7 CHAPTER II 10 II GENERAL ABOUT RETAIL SYSTEM (PRODUCTS SYSTEM, BANKING SERVICE DEDICATED TO PERSONALLY) 10 Actual situations about retail action of Vietnam trade banks 10 Banking service development is retailed: trend towards perforce for trade banks 12 CHAPTER III 16 II ACTUAL SITUATION ABOUT RETAIL OPERATION OF ASIA COMMERCIAL BANK (ACB) 16 General introduction about Asia commercial bank (ACB) 16 CHAPTER 26 IV ACTUAL STATE ABOUT RETAIL ACTION OF OVERSEA BANK BRANCH –HSBC- AT VIETNAM 26 1.General about HSBC Corporation .26 CHAPTER V 32 V COMPARE RETAIL ACTION ANALYST BETWEEN ACB AND VIET NAM HSBC 32 VI SOME PROMOTES 35 CONCLUSIONS 43 REFERENCE 44 TABLE OF CONTENTS 45 ... ABOUT ASIAN STOCK TRADE BANK''S RETAIL (ACB) ACTIONS - CHAPTER IV: ACTUAL SITUATIONS ABOUT IMPARITY OF FOREIGN BRANCH BANK- HSBC- ACTIONS IN VIET NAM - CHAPTER V: COMPARE RETAIL ACTION ANALYST BETWEEN. .. publish on Viet Nam times economically - Viet Nam best retail bank Asian Banker flask chooses in the year 2006 CHAPTER V V COMPARE RETAIL ACTION ANALYST BETWEEN ACB AND VIET NAM HSBC ACB has necessary... ACTUAL STATE ABOUT RETAIL ACTION OF OVERSEA BANK BRANCH ? ?HSBC- AT VIETNAM 26 1.General about HSBC Corporation .26 CHAPTER V 32 V COMPARE RETAIL ACTION ANALYST