[...]... intentionally left blank Business Communication Seventh Edition This page intentionally left blank © Stock byte Part 1 The Communication Environment Chapter 1 Business Communication Foundations Chapter 2 Multicultural and Global Communication Chapter 3 Technological, Legal, and Ethical Considerations Learning Objectives Chapter 1 Business Communication Foundations 1 Explain why business communication is important... patterns, and process of communication It also addresses communication barriers and ways to remove them Later chapters provide more details about meeting the challenges of communicating in a business environment Goals of Business Communication LO 2 List and explain the goals of business communication NOTE 1.3 The sender has primary responsibility for communication success Effective business communication involves... that distinguishes business writing from journalistic or creative writing Key Ways in Which Communicating Effectively Is Important to You LO 1 Explain why business communication is important to individuals and organizations NOTE 1.1 How and when you communicate vary by field 4 Part 1: The Communication Environment communication note DEFINITION OF BUSINESS COMMUNICATION The word communication comes... lead to repeat business for the company and enhance its reputation This behavior allows the employee to generate goodwill for the store and achieve the fourth goal of business communication organizational goodwill Effective communication helps foster positive relationships between people and between organizations LO 3 Describe the patterns of business communication Patterns of Business Communication. .. communication Horizontal communication Network communication Regardless of the direction in which it flows, communication may have a formal, an informal, or a serial pattern In this section, formal and informal refer to the nature of a communication, not the writing or speaking style used to convey a message You’ll learn more about communication style in later chapters FORMAL COMMUNICATION Formal communication. .. Chapter 4: Principles of Business Communication 82 Choosing Words 83 communication note: Wordiness, Overused Words, and Complex Language 90 Developing Sentences 91 communication note: How Long Is a Short Sentence? 93 Forming Paragraphs 99 communication note: How Long Is a Short Paragraph? 100 communication note: Topic Sentence Location in Direct and Indirect Plans 102 communication note:... communication is business related It can be written (memo, report, policy) or NOTE 1.11 oral (speech, meeting) Most organizations keep written records of formal oral communication copies of speeches, minutes of meetings Formal communication Formal communication is business related • • • Is planned by the organization Flows in all directions Is essential for the effective operation of the business INFORMAL COMMUNICATION. .. COMMUNICATION Informal communication sometimes referred to as a grapevine—consists of both NOTE 1.12 business- related and personal information Rumors about company expansion and discussion about a popular TV show are two examples Most informal communication is oral, but widespread use of e-mail has made informal written communication more popular Informal communication Informal communication can be business related... of communication than does the receiver How you can successfully fulfill your role as the initiator of the communication process is discussed in detail in the sections that follow Communication Types and Channels Communication can occur verbally and nonverbally Verbal communication uses words; nonverbal communication does not Although many people associate the term only with spoken words, verbal communication. .. text continues to stress a balanced approach to communication by including coverage of correspondence, proposals and special reports, visual aids, teamwork and collaboration, interpersonal communication, listening and nonverbal messages, presentation skills, and employment communication Communication technology, multicultural and global communication, business ethics, and teamwork are covered in specific . THE COMMUNICATION ENVIRONMENT 1 Chapter 1: Business Communication Foundations . . . . . . . . . . . . . . . 2 communication note: Definition of Business Communication 4 Goals of Business Communication. Business Communication 4 Patterns of Business Communication 6 communication note: A Sweet and Sour Look at the Grapevine 8 The Communication Process 9 Potential Communication Barriers 15 Summary. Perspectives 29 communication note: Nonverbal Communication in Ghana 33 Multinational and Global Business 34 communication note: Converting Time,Currency,and Other Measures 37 communication note: