This book addresses these problems: what makes communication difficult and how to over come those difficulties; how to deal with specific modes of communication (for instance, making a presentation or putting something in writing); and, overall, it highlights the opportunities that good communication produces.
[...]... important; specialist knowledge and skills of all sorts may be mentioned or implied here, but the book does not set out to cover such matters in detail This is not to negate the importance of such 2 The art of successful business communication areas, but the intention is to follow the common theme, to focus on the specific part communication plays within the business process and review in what ways (a)... effectively or not, and then how to get over the difficulties they present This provides a practical basis for action for any kind of communication 12 The art of successful business communication 2.1 The difficulties of making communication effective If there are difficulties, and there surely are, it is not because other people, or work colleagues or whoever, are especially perverse Communication is, in... 6 The art of successful business communication because dealing with it is awkward rather than because of a real belief that this will work However, clear, positive communication powerfully put over, at the right time, can stop a rumour dead in its tracks and get motivation heading in the right direction again 1.5 The bonus of message plus method Communication involves three elements: the message, the. .. focus on the job of those who manage other people (though the book is aimed equally at those who do not do so) For instance, Communication: its nature, scope and purpose 3 the best managers treat their team like royalty They are the most important people in their lives They work at helping them succeed In simple terms, and assuming they have the ability to do the job, ideally what is required is the creation... feel they are working for someone competent, someone they can respect Fair enough But the thing to note is that there is a fair-sized list of characteristics that are worth getting over, and all of them are elements that 18 The art of successful business communication can be actively added to the mix, as it were You can intend to project an image of, say, confidence and make it more than you feel, or of. ..x The art of successful business communication 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 A constructive process The process of making the right deal First things first The core element Techniques to add power The tactics of negotiating: key techniques Interpersonal behaviour Keeping on track 7.14.1 Questioning 7.14.2 Listening The scope of negotiation 7.15.1 Checklist 1: Summarizing the principles... good for others 1.5.3 The messenger What can the individual bring to bear on all this? 1.5.3.1 The power of positive image The view people hold of an individual will also have an impact on the way their communications are regarded and indeed acted upon The reasons why someone is Communication: its nature, scope and purpose 7 regarded as they are, by their immediate colleagues or staff and others, are... Projecting the right mix – and balance – of characteristics to create the right image is important There is some complexity involved here and thus it is another aspect of the whole process that deserves some active consideration Anyone, whatever their role, can usefully think through the most suitable profile for them in this way In addition, you must often have a clear vision of the kind of way you... delivery method used and the messenger All are important 1.5.1 The message The clarity of any message clearly has an effect on the results it is intended to achieve But the message alone is not the sole influence on how it is received How we ensure that messages are put across in the right way constitutes much of the content of this book 1.5.2 The method The method matters, too There are things that are... starts with communication – and good communication can ensure or enhance all these processes But it may stop there too So first let us consider the problems poor communication can create 1.4.1 Negative effects The list of ways in which poor, or ill-judged, communication might have negative impact is legion The evidence of poor communication is all around us in most (all?) organizations Walk through the . of successful business communication areas, but the intention is to follow the common theme, to focus on the specific part communication plays within the. customers, for example. There is a 4 The art of successful business communication dilution of effectiveness at work here, the dangers of which will be readily