Nonprofit internet strategies phần 1 pot

[...]... the middle -19 90s Instead of technology being the be-all and end-all, they explain that it’s just one element of fundraising Finally, common sense prevails Paul Clolery Vice President/Editorial Director NPT Publishing Group/The NonProfit Times introduction he first e-mail was sent in March 19 72 The origins of the Internet began in the 19 60s and evolved over the next 10 to 15 years By April 19 93, the... have success with Internet fundraising within the next six months, only 18 percent indicate success currently Nonprofit organizations think that success with the Internet is right around the corner, but the corner may be farther away than most people think There are notable exceptions It is estimated that within the first six months after 9 /11 , $15 0 million in contributions came over the Internet The American... can often mean the difference between merely using the Internet and developing a successful ePhilanthropy strategy The exact mix of strategies and techniques are as varied as the number and types of nonprofits that deploy them 8 ePHILANTHROPY STRATEGY EXHIBIT 1. 1 Home Page for Nonprofit Matrix ePhilanthropy techniques fall into six categories: 1 2 3 4 5 6 Communication/education and stewardship Online... Building a Web site is not enough Success on the Internet requires an integrated strategy that embraces standards for protecting and preserving donor relationships For-profit vendors have developed a wide array of services to help power nonprofits’ Web sites Many of these services are cataloged on the Nonprofit Matrix at http://www.nonprofitmatrix.com See Exhibit 1. 1 As charities look at various services,... of Internet, wireless, and broadband Internet access, charities have more opportunities than ever to communicate, educate, cultivate, and solicit their supporters Five strategies are fundamental to the online success of nonprofit organizations Taken separately, these strategies may appear too simple Combining them and integrating them throughout the organization will create a momentum that helps nonprofits... and Web sites Internet Prospector (www .internet- prospector.org) is the very best customized nonprofit site for doing manual prospect research over the Net (see Exhibit 1. 2) The site is set up as a roadmap to resources that have direct bearing on gathering information on prospects Staffed by a national network of volunteers, this nonprofit site provides a unique service that mines the Internet to report... of activities more valuable than individual parts .11 In regard to the Internet, this means that organizations must ensure that online efforts work in close synchronization with more traditional programs to support the organization’s mission Lacking the knowledge for integration of Internet technology and its potential for engaging constituents, many nonprofits have understandably treated the Web as... the vitality of their work .1 In order to harness the power of ePhilanthropy, nonprofit organizations must remember two things: 1 ePhilanthropy should be seen as a set of relationship-building tools first and fundraising tools second 2 Nonprofit Web sites and use of e-mail for promotional purposes will succeed when integrated into every other form of communication used by the nonprofit (e.g., direct mail,... engaged in organizations that satisfy the need, and see themselves in the clients being served The editors and authors of Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success provide nonprofit organizations with an excellent guide to using the Internet in deliberate and intentional ways for support and expansion of their fundraising programs But we must be willing... Internet- based plays suffer from ePhilanthropy is not a magical solution to our fundraising needs It will not produce the funds our organizations need without effort on our part It is not the final solution to our marketing and communications needs But Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success can help us develop thoughtful and methodical Internet . Extraordinary 11 1 Todd Baker Champions of Philanthropy The Awakening 11 1 The Donor 11 2 The Message 11 3 Carefully Design the Message 11 5 Hopeful Emily 11 8 CHAPTER 10 Online Advocacy: How the Internet. the Way Nonprofits Reach, Motivate, and Retain Supporters 11 9 Vinay Bhagat, ePMT Convio, Inc. Introduction 11 9 Defining Advocacy 12 0 How Internet Technology Is Transforming Advocacy 12 0 How. and Membership 11 Prospect Research 12 Volunteer Recruitment and Management 14 Relationship Building and Advocacy 15 Conclusion 15 CHAPTER 2 It All Begins with Strategy: Using the Internet as a