Nonprofit internet strategies phần 1 pot

... Extraordinary 11 1 Todd Baker Champions of Philanthropy The Awakening 11 1 The Donor 11 2 The Message 11 3 Carefully Design the Message 11 5 Hopeful Emily 11 8 CHAPTER 10 Online Advocacy: How the Internet ... the Way Nonprofits Reach, Motivate, and Retain Supporters 11 9 Vinay Bhagat, ePMT Convio, Inc. Introduction 11 9 Defining Advocacy 12 0 How Internet Technology Is Transf...

Ngày tải lên: 09/08/2014, 18:22

... 27 Year Percent of All New Monthly Supporters 35 30 25 20 15 10 5 0 19 97 19 98 19 99 2000 20 01 2002 2003 1. 4 3 7 22 19 28 32 EXHIBIT 3 .1 Evolution of Online Donors Source: Greenpeace.org.ar For ... MARKETING TV spot 21 79 Web + Portals + Banners 73 27 Press ads 17 83 Radio 34 66 Billboards 26 74 PR 17 83 Newspapers and magazine inside 62 38 Inserts 16 84 Free postcards 5 95...

Ngày tải lên: 09/08/2014, 18:22

... Extraordinary 11 1 Todd Baker Champions of Philanthropy The Awakening 11 1 The Donor 11 2 The Message 11 3 Carefully Design the Message 11 5 Hopeful Emily 11 8 CHAPTER 10 Online Advocacy: How the Internet ... Volunteering 13 7 Virtual Volunteering 13 8 Manage and Retain Volunteers 13 9 Recognizing Volunteer Efforts 14 0 Integrating Online and Offline Methods 14 0 New Direction...

Ngày tải lên: 09/08/2014, 18:23

... 19 97. ISBN: 04 711 62329. ———. High Impact Philanthropy: How Donors, Boards, and Nonprofit Organi- zations Can Transform Communities. New York: John Wiley & Sons, Inc., 2000. ISBN: 04 713 6 918 7. ———. ... France: The White Lion Press Limited, Kermarquer, 56 310 , 2002. ISBN: 09 518 9 715 2. Sprinkel Grace, Kay. Beyond Fund Raising—New Strategies for Nonprofit Innova- tion and Inv...

Ngày tải lên: 09/08/2014, 18:23

... điểm của mình, tôi vẫn nghĩ 4P vẫn có thể ứng dụng cho Internet Marketing như tên gọi của nó. Mô hình 4P và Internet Marketing (Phần 1) Trong marketing truyền thống, chúng ta có khá nhiều ... để ứng dụng / hoặc nâng cấp những mô hình marketing hiện có sang cho internet marketing. Và khi nghiên cứu thêm trên internet, tôi phát hiện ra là câu hỏi đó không chỉ của riêng tôi...

Ngày tải lên: 01/07/2014, 16:21

... 19 97. ISBN: 04 711 62329. ———. High Impact Philanthropy: How Donors, Boards, and Nonprofit Organi- zations Can Transform Communities. New York: John Wiley & Sons, Inc., 2000. ISBN: 04 713 6 918 7. ———. ... France: The White Lion Press Limited, Kermarquer, 56 310 , 2002. ISBN: 09 518 9 715 2. Sprinkel Grace, Kay. Beyond Fund Raising—New Strategies for Nonprofit Innova- tion and Inv...

Ngày tải lên: 09/08/2014, 18:22

... the Taking Your Brand Online 10 5 11 1 Todd Baker Champions of Philanthropy Yesterday, the most successful nonprofits were those that donors knew best. Today, the most successful nonprofits are those that ... Kids—started their advocacy programs with an online- only approach. 3 How Internet Technology is Transforming Advocacy 12 1 EXHIBIT 10 .1 Mobilization E-Mail Example a safe space...

Ngày tải lên: 09/08/2014, 18:22

... 70. The Online Environment 16 5 EXHIBIT 13 .1 American Users Online Country November 2003 December 2003 Growth Change United States 13 1,052,267 13 2 ,15 1,758 .84% 1, 099,4 91 Source: Nielson//NetRatings Increasing ... Exhibits 12 .8, 12 .9, and 12 .10 ). Specific Appeals Within the regular e-newsletter and renewals communications cycles, various appeals were sent over the test per...

Ngày tải lên: 09/08/2014, 18:22

... yielding 10 donors per newsletter at an average gift of $10 9.33, for a total of $13 ,11 9 Six e-mail appeals during the year yielding 30 donors per appeal at an average of $10 9.33, for a total of $19 ,679 As ... increased from 11 1 single gifts in 19 99 to 883 in 2000—an impressive 795 percent increase, but it’s the number of monthly donors that is the most exciting finding—increasing fr...

Ngày tải lên: 09/08/2014, 18:22

... donation ($ 21. 33). New Donors, New Dollars 219 $50 $250 $650 $1, 500 $3,000 0 500 1, 000 1, 500 2,000 2,500 3,000 3,500 19 99 2000 20 01 2002 2003 Year Dollars Raised (in 000s) EXHIBIT 15 .17 Run for ... Total Received Recipients 11 92 N/A Recipients who opened e-mail 803 67% Recipients who clicked any link 12 9 11 % Click-throughs 211 18 % Recipients who replied to e-mail 1 0%...

Ngày tải lên: 09/08/2014, 18:22