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[...]... Sherry, Jr Editors THEORY/ AGENCY This page intentionally left blank CONSUMER CULTURE THEORY (AND WE REALLY MEAN THEORETICS): DILEMMAS AND OPPORTUNITIES POSED BY AN ACADEMIC BRANDING STRATEGY Eric Arnould and Craig Thompson The aim of this paper is to clarify and extend theoretical and institutional debates raised in Arnould and Thompson (2005) and subsequent discussions of consumer culture theory (CCT) in... Toward a theory of consumer choice as sociohistorically shaped practical experience: The Fits-Like-a-Glove (FLAG) framework Journal of Consumer Research, 28(March), 515–532 Anderson, P F (1986) On method in consumer research: A critical relativist perspective Journal of Consumer Research, 13(September), 155–173 Appadurai, A (1990) Disjuncture and difference in the global cultural economy Theory, Culture. .. essays presented at the inaugural Conference on Consumer Culture Theory held in August 2006 on the campus of Notre Dame University What we had hoped might become a regular conference to be held every two years, proved to be so popular that it is becoming an annual event The second conference will take place in May 2007 at York University Consumer Culture Theory (CCT) is an interdisciplinary field that... Toward a broadened theory of preference formation and the diffusion of innovations: Cases from Zinder Province, Niger Republic Journal of Consumer Research, 16(September), 239–267 Arnould, E J., & Price, L L (1993) River magic: Extraordinary experience and the extended service encounter Journal of Consumer Research, 20(June), 24–45 Arnould, E J., & Thompson, C J (2005) Consumer culture theory (CCT): Twenty... Stanford, CA: Stanford University Press Giesler, M (2006) Consumer gift systems Journal of Consumer Research, 33(September), 283–290 Gitlin, T (1996) The twilight of common dreams: Why America is wracked by culture wars New York: Owl Press Gladwell, M (2005) Blink: The power of thinking without thinking New York: Little, Brown, & Company Consumer Culture Theory 21 Granovetter, M (1985) Economic action and... postmodern turn: New perspectives on social theory (pp 82–115) New York, NY: Cambridge University Press Holt, D B (1997) Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption Journal of Consumer Research, 23(March), 326–350 Holt, D B (2002) Why do brands cause trouble? A dialectical theory of consumer culture and branding Journal of Consumer Research, 29(June), 70–90 Holt,... the Journal of Consumer Culture, Journal of Material Culture, and Consumption, Markets and Culture The enterprise is flourishing, and has reached the point where a regular research conference has become inevitable Several years ago, (and after innumerable corridor conversations at sister conferences) a strategy session with many of the thought leaders in the CCT area of marketing and consumer research... conditions, re-think research contexts as venues for programmatic theoretical Consumer Culture Theory 7 contribution rather than ends-in-themselves, and more broadly, to identify domains of theoretical concern that have not been addressed by prior CCT studies In hindsight, a more epistemologically appropriate term would have been consumer culture theoretics This label would have better represented the theoretical,... Developing relationship theory in consumer research Journal of Consumer Research, 24(March), 343–373 Fournier, S., & Mick, D G (1999) Rediscovering satisfaction Journal of Marketing, 63 (October), 5–23 Fuchs, S (2001) Beyond agency Sociological Theory, 19, 24–40 Ger, G., & Belk, R W (1996) I’d like to buy the world a coke: Consumptionscapes of the ‘Less Affluent World’ Journal of Consumer Policy, 19(3),... Shaping of Consumer Identity Goals and Desires One defining characteristics of CCT research, particularly over the past 10 years, has been a dialogical view (Bakhtin, 1982) of the relationships between ideology and consumer agency In other words, a number of studies have been able to jettison the stale polemic which on one side portrays consumer culture as a domain of ideological indoctrination and consumers . alt="" CONSUMER CULTURE THEORY RESEARCH IN CONSUMER BEHAVIOR Series Editor: Russell W. Belk Vols 1–10: Research in Consumer Behavior RESEARCH IN CONSUMER BEHAVIOR VOLUME 11 CONSUMER CULTURE THEORY EDITED. website at books.elsevier.com CONTENTS LIST OF CONTRIBUTORS ix INTRODUCTION xiii THEORY/ AGENCY CONSUMER CULTURE THEORY (AND WE REALLY MEAN THEORETICS): DILEMMAS AND OPPORTUNITIES POSED BY AN ACADEMIC BRANDING. MODEL LIFE: CONSUMER AGENCY UNDER SCARCITY Marie-Agne ` s Parmentier and Eileen Fischer 23 THE MATERIAL SEMIOTICS OF CONSUMPTION OR WHERE (AND WHAT) ARE THE OBJECTS IN CONSUMER CULTURE THEORY? Shona

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