Rebranding Teachers: A Short Case Study Overview

Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages. Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher. This new vocabulary should: • Capture the excitement and magic of activating the potential that is innate in every student. • Celebrate the process of developing ideas. • Reflect the collaborative nature of teaching. • Pay homage to existing visual tools used in teaching. Education is the key to human progress, therefore teaching is among the most important professions for humanity. A TEACHER AFFECTS ETERNITY: HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS. – Henry Adams

Studio 360 Re-branding teachers Education is the key to human progress, therefore teaching is among the most important professions for humanity. page 2 The Premise Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages. page 3 The Problem page 4 Current Visual Language Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher. This new vocabulary should: • Capture the excitement and magic of activating the potential that is innate in every student. • Celebrate the process of developing ideas. • Reflect the collaborative nature of teaching. • Pay homage to existing visual tools used in teaching. page 5 The Goal The art of teaching is the art of assisting discovery. – Mark Van Doren page 6 The Brief Creative Exploration Idea 1: Guide Idea 2: Connect the Dots Compass Navigate Elevate Paths Relationships Process page 8 Guide the way. Teach Guide the way. Teach Guide the way. Teach Guide the way. Teach Guide the way. Teach Guide the way. Teach Guide the way. Teach Guide the way. Teach Guide the way. Teach TEACH TEACH TEACH Idea 1: Guide (Discarded Work) page 9 page 10 Brainstorm ideas Reveal relationships Explain processes Tell stories Encourage organic growth Identify parts of a whole Create structures Emphasize importance Discover patterns Visualize timelines Describe space Show trajectory Idea 2: Connect the Dots Visual maps, like teachers, help learners: [...]... Teachers touch the future The Brand Language page 14 US Science NYC Brand Architecture: Content Areas Language Science The Arts Language Math page 15 Brand Architecture: Content Area Application Brand Architecture: Recruitment Campaign US NYC Seattle page 17 Brand Architecture: Recruitment Campaign Application page 18 Ads NURTURE NURTURE BRILLIANCE BRILLIANCE page 19 HELP POTENTIAL HELP POTENTIAL... 26 Branded Gear page 27 Branded Gear page 28 Branded Gear page 29 Branded Gear page 30 School Pride Campaign page 31 The Visual Language At Large page 32 The Visual Language At Large AA TEACHER AFFECTS ETERNITY: TEACHER AFFECTS ETERNITY: HE CAN NEVER TELL WHERE HE CAN NEVER TELLWHERE HIS INFLUENCE STOPS STOPS HIS INFLUENCE – Henry Adams – Henry Adams Thank you ... BLOSSOM Ads BROADEN BROADEN HORIZONS HORIZONS page 21 CHANGE CHANGE THE WORLD THE WORLD Ads AND SOMEONE’SSOMEONE’S REVEAL THE BEAUTY EXPAND REVEAL THE BEAUTY REVEAL THE BEAUTY EXPAND SOMEONE’S ERSE UNIVERSE OF DISCOVERY DISCOVERY OF DISCOVERY OF UNIVERSE page 22 CULTIVATE CULTIVATE CULTIVATE KNOWLEDGE KNOWLEDGE KNOWLEDGE LOGIC CURIOSITY Signage Signage page 26 Branded Gear page 27 Branded Gear page 28... right answers Education is not the filling of a pail but the lighting of a fire A truly special teacher is very wise, and sees tomorrow in every child’s eyes Teachers touch the future medium 14 pt Good teaching is more a giving of right questions than a giving of right answers Education is not the filling of a pail but the lighting of a fire A truly special teacher is very wise, and sees tomorrow in... Visual Language of Connected Dots Liberty ight page 11 Color Choice: Warm Yellow page 12 Font Choice Chevin thin 30 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz medium 30 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz fiflffffiffl¶$£¥€ƒ#§0123456789 %‰¢=+~^°'"ªº¿?¡!&(/)[\]{|} ,:;…·•“”‘’‚„«»‹›-– medium 10 pt Good teaching is more a giving of right questions than a giving of right answers