Primary Goal: Increase the number of people from outside the Philadelphia area that choose to book a weekend stay through one of the offered hotel specials. Secondary Goal: Facilitate awareness of events, destinations, and attractions to both Philadelphia residents and nonresidents equally. What is your personal process for planning a regional, weekend trip? Research Questions • How did it first occur to you to take a weekend or overnight trip? • How did you select a destination? • What did you do to select your mode of transportationwhat did you select? • What did you do before you le? • What did you do on the way? • What did you do when you first arrived? • What did you do while you were there? • What did you do before you le? • What did you do on the way home? • What did you do when you got home, related to your trip?
VISITPHILLY.COM A REDESIGN OF BY DESIGN INFORMATION ARCHITECTURE FRONT-END CODING BACK-END CODING DESIGN INFORMATION ARCHITECTURE FRONT-END CODING BACK-END CODING What is IA? Increase the number of people from outside the Philadelphia area that choose to book a weekend stay through one of the offered hotel specials. Primary Goal Facilitate awareness of events, destinations, and attractions to both Philadelphia residents and non-residents equally. Secondary Goal gophila.com (old site) gophila.com (old site) • What’s New • Events Calendar • Itineraries & Tours • Countryside • Photos & Multimedia • Our Sponsors • ings to Do • Places to Stay • Special Offers • Travel Tools • Philly Faorites • Your Philadelphia Mental Models Mental Models • “Aligning Design Strategy with Human Behavior” [...]... Existing application Proposed content Proposed application Proposed and existing web content and applications that align with the tasks and categories listed above the line Existing page stack Proposed page stack Secured application External Application Alignment Diagram Choosing Regional Travel Research Choosing a Destination Attracted by destination Spontaneous choice Research Attracted by destination... to take Ease of public transportation Researched parking near airport Price of car rental Parking costs and convenience Total travel time Get friend hotel recommendation Researched train fares Booked flight Read reviews Read reviews Made restaurant reservations Parking costs and convenience Time duration of trip Ease of getting around Researched hotels Researched plane fares Booked train ticket Asked... Purchases Purchased snacks for car Researched restaurants by hotel Stop at rest stops Ease of public transportation Parking costs and convenience Total travel time Get friend hotel recommendation Researched train fares Booked flight Read reviews Read reviews Made restaurant reservations Parking costs and convenience Time duration of trip Ease of getting around Researched hotels Researched plane fares... Read reviews Read reviews Made restaurant reservations Parking costs and convenience Time duration of trip Ease of getting around Researched hotels Researched plane fares Booked train ticket Asked for friends' recommendations Asked for friends' recommendations Looked online for restaurants Flight distance Weather at destination Flight distance Researched bed and breakfasts Researched parking near train... toothpaste/ toiletries Packed clothes Bought new camera Packed diapers Call friends to confirm meet up plans Bought clothes Packed suitcase Contacted friends at destination Sending communications Stop for snacks/ drinks Checked bag at airport Check local traffic Stopped at unexpected roadside attraction Answered emails Stop for meals Parked at airport Purchased road map Watched DVD online Contacted babysitter... Price of train Compare prices on Travelocity Researched parking near airport Read reviews Pay tolls Pick up rental car Asked for friends' recommendations Tickets & booking Booked rental car Purchases Purchased snacks for car Researched restaurants by hotel Stop at rest stops Ease of public transportation Parking costs and convenience Total travel time Get friend hotel recommendation Researched train fares... Preparation & packing Read reviews wned for tivity for g Itinerary creation Research travel d in s for mate Travel to Destination Trip Preparation (continued) Travel & lodging Trip Advisor Reviews Events Attractions Planning Cleared digital camera Made a playlist on iPod Made lists of things to bring Packing Waited in a security line Purchased toothpaste/ toiletries Packed clothes Bought new camera Packed... Packed diapers Call friends to confirm meet up plans Bought clothes Packed suitcase Contacted friends at destination Sending communications Things to Do (E-mail) Read book Wayfinding Work & family Stop for snacks/ drinks Checked bag at airport Check local traffic Stopped at unexpected roadside attraction Answered emails Stop for meals Parked at airport Purchased road map Watched DVD online Contacted babysitter... (Travel Tools) Tickets & booking Booked rental car Philly Fun Guide Purc Events Attractions Planning Trip Advisor Reviews Choosing regional travel Pur sna Researched restaurants by hotel Choosing a Destination • Research locations • Research amenities • Attracted by destination • Attracted by destination • Spontaneous choice • Economizing Cleared digital camera Made a playlist on iPod Made lists of. .. needed to take Price of car rental Save time Sending communications Took train from airport Dining Compare prices on Orbitz Price of airfare r regional breakfasts Passing time Travelling Stop for gas Compare prices on Expedia specific Hotel Packages (Places to Stay) couple s Preparation & packing Read reviews wned for tivity for g Itinerary creation Research travel d in s for mate Travel to Destination Trip . VISITPHILLY. COM A REDESIGN OF BY DESIGN INFORMATION ARCHITECTURE FRONT-END CODING BACK-END CODING DESIGN INFORMATION ARCHITECTURE FRONT-END CODING BACK-END CODING What