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Optimization is an essential aspect of publishing website content. After all, what is the point of creating content that’s useful if your target audience won’t find it? Though in the past search engines had been known to reward keyword rich content with top rankings, that is not necessarily the case anymore. Currently, search engines are more focused on providing the best website content overall to searchers, and they are taking much more than keyword density and word count into consideration. As a result, website content optimization involves more than just inserting a specific keyword a certain number of times per page. Now, it is all about providing wellwritten, organized, useful, relevant, socialready content for website users while optimizing the right elements. Many content creators think they are doing everything right — from writing great content to sharing it on social networks — but later become discouraged when their metrics say otherwise