7 out of 10 people recalled the last time they saw a product they just had to have, it was because of the design of the product. Sometimes, good design goes unnoticed. Fix problems, don’t hide them. Companies that view design as just making products look slick are missing the point. The design process can be used to tackle a whole range of creative and business problems. DESIGN THINKING is a process for practical, creative resolution of problems or issues that looks for an improved future result. Design thinking is a process to manage innovations. It’s a creative process based on the building up of ideas. People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.
Innovation Through Design Thinking An approach to invent exciting products, identify possible futures, and solve wicked problems. Sean Rankin Manager, User Experience Group Duck Creek Technologies DESIGN IS EVERYWHERE [...]... don’t hide them Companies that view design as just making products look slick are missing the point The design process can be used to tackle a whole range of creative and business problems DESIGN THINKING is a process for practical, creative resolution of problems or issues that looks for an improved future result DESIGN THINKING CONCEPTS Design thinking is a process to manage innovations It’s a... process based on the building up of ideas DESIGN VS MANUFACTUER Innovation drives differentiation It’s about people, not just requirements Just because you can, it doesn't mean you should Embrace constraints Use viability, feasibility, and desirability to guide design Design thinking is simply a problem solving tool Notice its not "designer" thinking THE PRODUCT DESIGN LIFECYCLE . the design of the product. Kelton Research Bad design gets noticed. Sometimes, good design goes unoticed.* * Most of the time. Fix problems, don’t hide them. Companies that view design. class="bi xd y0 w2 h10" alt=""