the viet nam company to go oversea, how have they done suggest the company should go oversea

FIND OUT: _THE VIET NAM COMPANY TO GO OVERSEA, HOW HAVE THEY DONE _SUGGEST THE COMPANY SHOULD GO OVERSEA. International Marketing Group WHICH COMPANY WENT TO OVERSEA ? [...]... suit with them or they don't like its taste OPPORTUNITIES  Farm subsidies: Most farmers now to receive the single payment  Find out 60% the material for milk that Viet Nam doesn’t have THREATENS  Young company  Intense competition with local milk company and other foreign firms  The economic crisis has yet to show signs of strong recovery => reduce milk consumption  To build a system of automatic... large capital  The barriers to trade and tax policies in local WHAT SHOULD TH TRUE MILK DO WHEN GOING TO OVERSEA:     Research the market: about habits, political or culture, competitors Defined when they will apply in that market What is the marketing strategy of TH True Milk decide Improve more and more the process of their firm, have more dairy cow, to provide more milk product for the internal... for the consumers  Packaging: Tetra packaging Technology from Sweden, suitable for the Vietnamese consumers’ behavior  Price: Although TH come after, they locate the differences in consumers’ thinking with the price strategy The price is high for the purpose of affecting consumers’ thinking between price and quality  Place: Different from Vinamilk, besides the supermarket, TH distribute directly to. ..WHICH COMPANY SHOULD GO TO OVERSEA ? TH TRUE MILK Strengths Threatens TH Milk Opportunities Weaknesses STRENGTH Marketing mix:  Product: With the slogan “fresh milk for consumers”  Good product locating in consumers: TH true milk- True Happiness, true milk With the strong commitment for the sakes of consumer, TH true MILK has tried its best to exploit its advantages to produce more premium... in the TH true mart  => Just in 2 years, TH true milk have located in consumers’ thinking with clean fresh, nutritious product WEAKNESS  - Price: Higher than the others brand in Vietnam  - Just has established since 2010, the time TH True Milk appear in market shorter than the others brand  - Most people have standpoint that TH True Milk just suit with children and teenager, and some adult, the. .. the internal and external market, for Vietnam and foreign country REFERENCE  http://giaoduc.net.vn/Kinh-te/Nguoi -Viet- hang -Viet/ Hiep-hoi Sua-VN-Tuyen-bo-khong-co-doi-thu-TH-True-Milk-qua-ngao-man-post79472.gd   http://giaoduc.net.vn/Kinh-te/Thi-truong/Sua-tuoi-TH-True-Milk-khong-co-doi-t hu-ve-gia-post80898.gd http://giaoduc.net.vn/Kinh-te/Nguoi -Viet- hang -Viet/ Co-gai-Ha-Lan-noi-gi-ve-t uyen-bo-khong-co-doi-thu-cua-ba-chu-TH-Milk-post80881.gd... http://giaoduc.net.vn/Kinh-te/Thi-truong/Sua-tuoi-TH-True-Milk-khong-co-doi-t hu-ve-gia-post80898.gd http://giaoduc.net.vn/Kinh-te/Nguoi -Viet- hang -Viet/ Co-gai-Ha-Lan-noi-gi-ve-t uyen-bo-khong-co-doi-thu-cua-ba-chu-TH-Milk-post80881.gd -http://khokienthuc.vn/sach -viet/ do-an-luan-van/do-an-quan-tri-kinh-doanh /de-tai-chien-luoc-marketing-cua-th-true-milk (new) THANK YOU ! . FIND OUT: _THE VIET NAM COMPANY TO GO OVERSEA, HOW HAVE THEY DONE _SUGGEST THE COMPANY SHOULD GO OVERSEA. International Marketing Group WHICH COMPANY WENT TO OVERSEA ?