The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience

Smartphones make up a small percentage of the Worlds four billion cell phones but they differ drastically in their use. First Step in your mobile plan: What appsite are you building? A solution that first exists to fill a mobile need, or is more valuable on a mobile device. 1) Mobile First 2) Content 3) Application or ecommerce 4) Entertainment Start with a native application » Hit all major platforms (including web) » Be prepared to hire mobile experts » Market the app stores » Watch new devices as released

The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience ? Mobile projects ? ? hello. [...]... http://www.lukew.com/ff/entry.asp?1042&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B +Design) 35% of smartphone owners browse the mobile Internet at least daily versus only 4% of featurephone owners http://www.lukew.com/ff/entry.asp?1042&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B +Design) 71% of all smartphone users use Internet 88% of iPhone users use Internet 92% of Android users use Internet !"#$%&'(&#'$)'*+&',$%%&-'.//'"0'12.-*/+"0&).. .mobile internet adoption = >12% pre 2007 Hard time getting adoption with feature phones and carriers today 40% of Pandora users are mobile - and mobile now has more sessions (2.5x) than the desktop site (now adding 30,000 iPhone listeners a day) A) ? B) far off http://www.fubiz.net/2009/03/17/microsoft-sustainability/ http://www.engadget.com/2008/02/25/nokias-nanotech-morph-goes-on-display-signals-melting-devices/... http://www.engadget.com/2008/02/25/nokias-nanotech-morph-goes-on-display-signals-melting-devices/ http://www.readwriteweb.com/archives/gphone_concepts _and_ possible_specs.php hi http://images2.pocket-lint.com/images/nBhz/another-exploding-iphone-reported-france-0.jpg http://ffffound.com/image/8e68da2f5dd54408c5830cb96d3927708d71e823 It took the iPod 17 quarters to reach 30 million units The iPhone did it in 10 http://brainstormtech.blogs.fortune.cnn.com/2009/11/25/chart-ipod-vs-iphone/... http://ffffound.com/image/42d4521ab29e3dbd7151cc855a69e21383f6b455 “we need to go mobile ” “we need an iPhone app ” “ why [do] they ignore all devices except [the] iPhone Not everyone has an iPhone Could you speak to the noniPhone users ” 12/2009 UX Combo box Navigation Button Home YOU ON Screen Name Edit me again http://images2.pocket-lint.com/images/nBhz/another-exploding-iphone-reported-france-0.jpg 85+ Million iPhones, in particular, can generate... http://wapreview.com/blog/?p=6828 Smartphones make up a small percentage of the World's four billion cell phones but they differ drastically in their use http://www.lukew.com/ff/entry.asp?1042&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+FunctioningForm+(LukeW+Ideation+%2B +Design)