Smartphones make up a small percentage of the Worlds four billion cell phones but they differ drastically in their use. First Step in your mobile plan: What appsite are you building? A solution that first exists to fill a mobile need, or is more valuable on a mobile device. 1) Mobile First 2) Content 3) Application or ecommerce 4) Entertainment Start with a native application » Hit all major platforms (including web) » Be prepared to hire mobile experts » Market the app stores » Watch new devices as released
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