The Rainbow Theory: At The End of Social Media

Social Media has as many myths as the rainbow phenomenon. Social Media is the human connection between media. The best investmentin social media is ... an investment in marketing. people product price promotion . People want to talk about your product or brand.Give them a reason to. In average, there are almost 25 millionconversations about brands ... per week.

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“IF you want to spot a

rainbow, you need to know

where it starts or ends.”

Define where you want need to start and

Want to achieve in the end

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CURIOUS

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De Vrolijke Facebookvrienden

van Nonkel Bob

Nonkel Bob leeft verder in ontelbare harten Vele mensen halen warme herinneringen op

aan ‘hun’ Nonkel, aan zijn ledjes, aan hun fijne kinderjaren voor tv Al die Vrolilke Vrienden

kunnen Nonkel Bob op deze plaats nog 66n keer omringen, dit keer als Vrolijke

Facebookvrienden Een weigemeende Facebook-hommage aan 66n van de pioniers van de

Viaamse televisie En een manier om te zeggen: Dag Nonkel, we dragen je met ons mee RSE h Ps Win ƒ Ko mF ea Je aloe em Đ€ LỄ) or ` rel hae ota 4 sok SO Kao TP eee vy 1N /PEii Wan] ek taal

Salil Pahl aed

eee? eee | Ae hea

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Social Media + Medium

Social Media is the human

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The best investment in social media is

an investment in marketing

people / product / price /

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NIKERUNNING MY NIKE+ LEVEL: SEARCH SHOP NIKEID SUPPORT Home Feedback Runs Goals Challenges Coach Map It Forums NickOntheRun Kho, 7 Sx ee Pte | & £ NY : ey 7 : | ' : J a A aN = a i «i bl tik :- —.” Lo“ SH FRIENDS AND FOES NOTIFICATIONS | NIKE Ai PEGASUs r ki i MEN'S s WOMEN'e <a ID CLISTOMIE NickOntheRup, " OMISE SHOES ; — _—_ a | ị Bera,

3 — _ | } Wel custom wi = Ii if NIKEjh k

PS < ; + = Link your activity with Facebook and I witter dependent sing 7

INDEPEN T

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Look ! A rainbow ! Wow

People want to talk about your product or brand

(Jive them a reason to

In average, there are almost 25 million

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So w/hats ( the end of social media 2 Y Knowleage ¥ inspiration Y golden network Y new products better marketing VeS money |

“Saying what we think gives us a wider