In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups. The media thats good at creating conversations its no good at creating groups, and the media thats good at creating groups is no good at creating conversations
The big story engine Fabio Sergio Media Futures 09 | July 2009 © 2009 frog design. confidential & proprietary. July 2009 Media Futures 09!!The big story engine 2 We are a global innovation firm. We help the world’s leading companies create and bring to market meaningful products, services, and experiences. Our multidisciplinary process reveals valuable consumer and market insights and delivers lasting, humanizing solutions across multiple technologies, platforms, and media. my two patron saints for the next 15 minutes Guillermo del Toro (right) Guillermo del Toro, Wired Magazine, 2009 “ In the next 10 years, we're going to see all the forms of entertainment melding into a single-platform ‘story engine’. The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years.” Clay Shirky | www.shirky.com Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.” big changes big stories big engines big screens big changes printing press two-way communication physical encoding of “rich” media over the air broadcast [...]... (digital) media osmosis media have become places to have conversations on big engines Sony PS3 | www.playstation.com TV BlobBox| www.tvblobbox.com Media Futures 09 The big story engine © 2009 frog design confidential & proprietary July 2009 but of course the box is (semi) irrelevant the software is the experience in other words they’ll buy cool hardware come for quality content and stay for the service big. .. Shirky, TED, 2009 “ curious asymmetry The media that's good at creating conversations it's no good at creating groups, and the media that's good at creating groups is no good at creating conversations.” printing press two-way communication physical encoding of “rich” media over the air broadcast internet big stories sushi media in the attention economy stories are bigger, longer and stretch across channels... for the service big screens even the TV is finally changing (it’s that snack thing again) Intel | www.intelconsumerelectronics.com Intel frog design | T-Room Concept but Clay Shirky, TED, 2009 “ In a world where media is global, social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening... social, ubiquitous and cheap media is less and less about crafting a single message to be consumed by individuals, and is more and more a way of creating an environment for convening and supporting groups.” social ubiquitous cheap mobile