Praise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with management insights and a philosophy that celebrates life online." - Eric Schmidt, CEO, Novell "Siegel''s principles are a roadmap to the future. The limiting factor online is not the pace of technology but the pace of perception." - Jane Metcalfe, founder, Wired Ventures Inc. "David Siegel''s vision of the future is a gift. When I look forward to the changes ahead, this is what I envision. A future where companies co-exist with customers in an expandable, renewable relationship. Managers: you will love this book!" - Susan Rockrise, Worldwide Creative Director, Intel "The next revolution on the Internet will be a management revolution. David Siegel shows how your customers will change your company, whether you were planning to reorganize or not!" - Steve Schaffer, CEO, Mystery.net "David Siegel uses a people-centered, commonsense approach to take the Web from the realm of hype into practical reality." - John Porter, Chairman, Telos Group About the companion web site This book comes with a companion web site, where you can get all the tools you need to construct a customer-led web strategy. It''s designed to go hand-in-hand with this book. Come to www.futurizenow.com and get the rest of the story.
[...]... list ensure the alignment essential to achieving business ends The real difficulty, usually missed by all but the most perspicacious of executives, is a specific operational understanding of how these business inputs will be achieved As the beginning element of the Re/OrgSystem, a business unit is an operational definition of WHAT the business is (now) or will be (in the future) It is what the executives... establishing consensus and providing clarity for everyone in the enterprise—at this level especially by and for the senior management We will detail the Language of Work ModelTM shortly Business units are found in all sizes In the past, we've used the analogy of American football to illustrate the levels of a business Thus, in professional football, the business unit is the franchise; one of the several... results in new alliances being sought, people becoming uneasy waiting for the next shoe to drop or hiding out in fear of being downsized or shifted to some other unit The versions of hiding in the organization are many: not suggesting improvements; feeding the rumor mills to disparage the value of particular individuals; or departments feeling others are overhead, fluff or the darling of a particular executive;... everyone play the game in the best possible manner Large corporations the size of a Microsoft or a General Motors, for instance—have many business units and an overarching major business unit For small businesses, the line between business unit and core processes can merge The important question here is not the business size (because they can all be defined the same way with lesser or greater levels of complexity),... interrelated work to achieve desired business ends The first four stages will be described in this chapter and the fifth in a subsequent chapter A graphic representation of the system is shown here Addressing the WHAT of the Enterprise Model: The Business Unit The existence of any business depends on identifying the foundation the enterprise intends to rests on in its effort to achieve its goals This... "Strategy & Business Plans," the foundation of the organization or re/organization of any business unit Typical input to a business includes, but is not limited to: 1 Valuation 2 Revenues 3 Cost enhancements 4 Assets/liabilities/equity 5 Market 6 Owner investments 7 Secure financing 8 Working capital Listing business inputs is, of course, not sufficient for ensuring a well-defined organization, nor does the. .. understanding their own and others' work as it relates to contributing to and ultimately achieving the overall ends of the business The work of an enterprise can be viewed as a systemic relationship between certain behavior elements that comprise work and then can be manipulated to the best ends of the business This is roughly analogous to knowing the notes of a song so that all the musicians can sing or... (2001) The book is based on solid research regarding what constitutes success in both the profit and the nonprofit worlds He also addresses how to distinguish your business from the competition and become not just good, but great It's highly recommended reading from our point of view There are others as well, and they will help you have a solid understanding of how to define what we label the "Strategy. .. and management of ORGANIZATION The org chart is best revealed and structured at the end of this step—not the beginning of the whole Re/OrgSystem, as is most often done in traditional re/organization Chapter summary: You will note that each of the four stages above was defined in alignment with the others; using the same work model All employees and managers thus come to clearly understand with others... identified here as the work associated with the business unit, the core processes, the jobs and the organization (of teams [work groups] and management) Understanding, improving and re/organizing for work execution is vital, since it most directly achieves the business goals, strategy, etc It is critical to align the work perfectly from the business unit (WHAT) by way of well-defined and understood