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what happens when the device that records your medical status is also the device you use to update your social connections? Human Centered Design is a design philosophy and a process in which the needs, desires, dreams and mental models of the enduser of a productservice domain are given extensive attention at each stage of the design process. Human Centered Design tries to structure the functioning of a service around how people can, want or need to interact with it, rather than the opposite way around. In a Human Centered Design process endusers are involved throughout the product development lifecycle, often in a very active role (Cooperative Participatory Design).
Mobile Healthcare Summit Workshop November 2009 [...]... their healthcare interactions timescales healthcare interactions appear to be short, but are actually phrases of a long staccato conversation stories convincing narratives drive healthcare and healthcare delivery behaviors (are contagious) social networks and contextual factors are proving to be crucial factors Mobile Healthcare Summit Workshop © 2009 frog design confidential & proprietary protocol healthcare... connected Mobile Healthcare Summit Workshop © 2009 frog design confidential & proprietary 25 interoperability standards for seamless cross-device communication are starting to emerge Mobile Healthcare Summit Workshop © 2009 frog design confidential & proprietary 26 thingfrastructure mash-ups and parasitic service models create new and innovative opportunity areas Mobile Healthcare Summit Workshop © 2009... Healthcare Summit Workshop © 2009 frog design confidential & proprietary risk-taking medicine is naturally risk-averse, partners are needed for short-term prototyping business models money is almost never mentioned when it comes to healthcare moore’s law technological breakthroughs enable new service paradigms sensors, ubiquitous processing power everything that can be digital will be and connected Mobile. .. medical institutions (hospitals) upcoming healthcare service providers communities medical specialists general practitioners family me a m ar go o ph gl roch e j& e personal el int nike traditional healthcare service providers microsoft interest groups j big friends 25% 25% insurances professional policy well-being feeling healthy is not the same as being in good health identity people want to be recognized... healthcare is guided by what was done before, there’s high resistance to change certainties enormous ambiguities about “what is known” in medicine: patients assume science, pros know it’s trial and error trust the doctor-patient relationship is under severe info-stress ownership who is in control of your own health? who are the pros? the market is quickly changing as new players enter the scene Mobile Healthcare