32 Hean Tat Keh is an Associate Professor of Marketing at the Guanghua School of Management, Peking University in Beijing, China. Previously, Dr Keh taught at the National University of Singapore for five years. A Malaysian of Chinese ancestry, he obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle. Xiongwen Lu is Professor of Marketing in the School of Management at Fudan University and Honorary Professor at the University of Hong Kong. Recognized as one of the most distinguished marketing academicians in China, Dr Lu has been elected a Standing Director of the Chinese Marketing Association, Vice Chairman of Shanghai Marketing Association, and Director of the Center for Chinese Marketing Research (cosponsored by the Chinese Marketing Association and Fudan University). ISBN: 0-13-127537-2 2005, Paper, 720 Pages SERVICES MARKETING IN ASIA Second Edition Christopher H Lovelock, Jochen Wirtz, Hean Tat Keh, and Lu Xiongwen Services Marketing In Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan. About the Authors and Adaptors Christopher Lovelock is an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course. Dr Lovelock’s distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at The University of Queensland in Australia and at both INSEAD and Theseus Institute in France. Jochen Wirtz is one of the leading authorities in services marketing in Asia. He is an Associate Professor at the National University of Singapore, where he teaches services marketing courses in executive, Executive MBA, MBA and undergraduate programs. He is codirector of NUS’s joint Executive MBA program with UCLA. He received his PhD in services marketing from the London Business School, and holds a BA (Hons) in marketing and accounting and a professional certification in banking from Germany. For instructors: Instructor’s Manual Powerpoint Slides Video Clips Companion Website www.pearsoned-asia.com/lovelock2 33 ISBN: 981-244-565-X 2004, Paper, 264 pages STRATEGIC ASIAN MARKETING An Essential Guide for Managers Keh Hean Tat and Chiang Jeongwen Strategic Asian Marketing promises to be a useful resource for managers who want to learn about marketing in the new Asia. This concise volume covers key and recent marketing topics, focusing on the applications of marketing in Asia. It has several distinguishing factors that set it apart from other marketing books. First, every chapter starts with an extended example of marketing in action in an Asian country, with numerous other examples throughout the entire book. Second, it ends with a quick summary of the major points covered, serving as a reinforcement of the lessons learned. Further, it is written in a structured and succinct style, making it a highly-readable book. Lastly, this book is written by two Asian authors who are well- known marketing professors with extensive teaching, research, and consulting experience in the region. About the Authors Hean Tat Keh is an Associate Professor of Marketing at the Guanghua School of Management, Peking University in Beijing, China. Previously, Dr Keh taught at the National University of Singapore for five years. A Malaysian of Chinese ancestry, he obtained his BBA (Hons) from the University of East Asia, Macau, his MBA from the Hong Kong University of Science and Technology, and his PhD from the University of Washington, Seattle. Jeongwen Chiang is a Professor of Marketing at NUS Business School, National University of Singapore (NUS). Before joining NUS, Prof Chiang was a marketing professor at the University of Rochester, Washington University in St Louis, and the Hong Kong University of Science & Technology. His research interests include competition in the telecommunications industry, database marketing, consumer choice, new product/service development, and customer satisfaction. For instructors: Powerpoint Slides Companion Website www.pearsoned-asia.com/keh ISBN: 0-13-067043-X 2004, Paper, 152 Pages 34 THE RISE OF CONSUMER POWER Adopting the Right Marketing Communication Strategies Camille Schuster At the beginning of the 21st century, the expansion of the Internet made it possible for consumers to wrestle control away from both the retailers and manufacturers. Consumers can obtain information on almost any product or service, regardless of where it is produced, and can have it delivered from almost anywhere to a convenient location at a price. In the Consumer Century (21st century), consumers are no longer satisfied with mass produced products or services. Companies that do not adapt to this new reality or prepare for the changes in this marketplace are doomed to failure. Business processes in general, and promotion activities specifically, need to begin with the consumers – who are they, what they want, how they want to receive products, when they want to purchase, and what price are they willing to pay for the value provided. Your consumers are your most precious resource. Learn about them, learn from them, and use that knowledge to integrate your marketing communication program from Schuster’s The Rise of Consumer Power. About the Author Camille Schuster is a Full Professor of Marketing at Xavier University, Faculty Associate at Arizona State University, and President of Global Collaborations. She has presented keynote presentations, breakout sessions, speeches and workshops in more than 20 countries around the world. She has published articles in a number of academic journals and has co-authored several books that have been well received by both business and academic audiences around the world. ISBN: 981-244-608-7 2004, Paper, ?? pages 35 ISBN: 0-13-066466-9 (Paper) ISBN: 981-235-932-X (Case) 2002, 424 pages ASIAN BRANDING A Great Way to Fly Ian Batey Written by Asia’s most respected practitioner in the field, Ian Batey, the creator of the Singapore Girl, this book is the first definitive guide to building global power brands in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia, and India can become global power brands by the year 2020. He takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. Readers can enjoy page after page of practical and inspiring guidance, spiced with Batey’s often irreverent wit and illuminated with brand-building ads, unique charts, and diagrams. ISBN: 0-13-008378-X 2002, Paper, 160 pages CLUELESS IN ADVERTISING May Lwin and Jim Aitchison A basic guide to the advertising industry, answering all the most common questions, and outlining all the career opportunities in a fresh, user-friendly format. This book will be the definitive, must-read title for students and new recruits in the Asia Pacific region. Also available in this series: · Clueless in Banking and Finance · Clueless in Marketing Communications · Clueless in Public Relations · Clueless in Starting a Business ISBN: 974-900-669-2 2002, Paper, 144 pages ASIA PACIFIC ADVERTISING FESTIVAL Award Winning Book 2001-2002 This book is the first compendium of the best creative advertising from the Asia Pacific Advertising Festival. It features award winners from the event and is a showcase for the diversity of talent in the region. This book will help you in your aim to become creative leaders in your markets and to serve the Asia Pacific communities best. 36 ISBN: 983-2639-33-6 2003, Paper, 210 pages ISBN: 0-13-102841-3 2003, Paper, 160 pages CLUELESS IN MARKETING COMMUNICATIONS May Lwin and Jim Aitchison This book in the Clueless series is a basic guide to working in and understanding the field of marketing communications. It will answer all the most common questions and outline all the career opportunities in the industry. Also available in this series: · Clueless in Advertising · Clueless in Banking and Finance · Clueless in Public Relations · Clueless in Starting a Business ISBN: 981-244-506-4 2003, Paper, 174 pages CLUELESS IN PUBLIC RELATIONS May Lwin and Jim Aitchison This book in the Clueless series is a basic guide to working in and understanding the field of public relations. It will answer all the most common questions and outline all the career opportunities in the industry. Also available in this series: · Clueless in Advertising · Clueless in Banking and Finance · Clueless in Marketing Communications · Clueless in Starting a Business MARKETING*WISE An Unconventional Approach to Strategic Marketing for Asia Sunny T H Goh and Khoo Kheng-Hor Marketing is one of the only two basic functions of a corporation. The answer in this book may surprise you with its many thought-provoking points. 37 ISBN: 0-13-046544-5 (Paper) ISBN: 0-13-102008-0 (Case) 2002, 216 pages RETHINKING MARKETING Sustainable Market-ing Enterprise in Asia Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in a changing Asian business environment. Concepts are presented through models and frameworks. These are illustrated by short case studies of a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be better able to understand the problems encountered by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them. ISBN: 0-201-62857-0 1994, Case, 312 pages PRACTICAL MARKETING An Asian Perspective Wee Chow Hou The book is written primarily for managers who may not have any marketing knowledge or experience. For the marketeer, the many concepts and thought- provoking reminders will prove to be useful for the decision-making process. Certainly, marketeers will find much food for thought from this book. ISBN: 0-13-027092-X 2000, Paper, 232 pages PRINCIPLES OF MARKETING An Asian Case Book Ang Swee Hoon et al. Doing business in Asia can be complex and confusing because of the region’s cultural diversity. To help firms understand the problems and challenges faced in doing business in Asia, this book was developed with 37 original cases covering a wide spectrum of products, topics, and countries. Topics covered include how foreign businesses operate in Asia and the rapidly growing electronic commerce industry. 38 ISBN 0-13-049931-5 2002, Paper, 240 pages RETHINKING MARKETING Sustainable Market-ing Enterprise in Asia: Text and Cases Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu While its sister book provides powerful concepts through models and frameworks to explain the key marketing strategies for enterprises in Asia, Text and Cases provides more in-depth cases to illustrate these concepts. The longer case studies selected here are drawn from a broad spectrum of Asian businesses, many of which are Asia’s leading companies. The diversity of industries covered and the different country environments will help to facilitate in-depth and broad- based discussions, so that readers will have a greater understanding of the complexities of running businesses in this region. ISBN: 0-13-035457-0 2002, Paper, 160 pages SECRETS OF NETWORK MARKETING WEALTH Build the Business You Want John Bremner This book provides a practical, motivating, and clear guide to network marketing. It gives firm advice on converting prospects into partners, avoiding the mistakes that others make, and planning for success. You can also read about dynamite selling techniques that work like magic. In short, this book teaches you how to take your business from the doldrums to spectacular success. For Sale in Asia only ISBN: 0-13-027601-4 2000, Paper, 416 pages STRATEGIC MARKETING CASES FOR 21ST CENTURY ASIA John A Quelch, Leong Siew Meng, Ang Swee Hoon, and Tan Chin Tiong Towards the end of the 20th century, Asia experienced one of its most tumultuous economic periods. As regional economies recover, businesses are restructuring and refocusing themselves. This book of marketing cases incorporates these developments. The cases from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems, and give added insights into company operations and market response. 39 ISBN: 0-13-795550-2 1999, Paper, 984 pages THE ASIAN MARKETING CASEBOOK Noel Capon and Wilfried Vanhonacker This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Thailand, and Vietnam. The cases cover a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country problems. An overview of each country provides useful background for the cases. 40 THE MISUNDERSTOOD CHINA Uncovering the Truth Behind the Bamboo Curtain Chi Lo Most analyses in the China debate do not yield insights because what seems obvious is often wrong. In a nutshell, there is confusion and misunderstanding about the Chinese economy. By probing conventional wisdom, The Misunderstood China seeks to uncover the truth behind China’s economic and financial myths. In his course to debunk such myths, Chi Lo gives many counter-intuitive insights to the opening and growth of China’s economy. Unlike other China discussions which focus on one side of the China story and often lack research underpinning, The Misunderstood China uses macroeconomic concepts to provide a balanced analysis with rigorous economic logic and facts. Thus, this book differs significantly from the current China discussions which focus exclusively on the positive or negative side of the China story. Accessible and concise, the analysis will serve as a catalyst for critical thinking about China’s development. Its practicality and market relevance should also appeal to the average investor and reader of Asia business economics and finance. Financial market practitioners, corporate executives, government advisors, and students of Asian studies seeking to understand China and Asia’s economic and financial development should find this book particularly useful for brainstorming and development of business strategies and policies. About the Author Author of When Asia Meets China in the New Millennium, Chi Lo was enlisted as a member of the International Who’s Who Professionals in 2000. He is an economic strategist based in Hong Kong. He has over 15 years of international research experience in economics, financial markets, and public policy & standards development, covering North American and Asian economies. Before coming to Asia in 1996, he served as Economic Advisor at the federal deposit insurance agency under the Canadian Government Department of Finance in Ottawa, Canada. ISBN: 981-244-606-0 2004, Paper, 168 pages 41 ISBN: 0-13-085330-5 1999, Paper, 336 pages CHINESE BUSINESS NETWORKS State, Economy and Culture Edited by Chan Kwok Bun This book provides an analysis and interpretation of the business conduct of the ethnic Chinese of Southeast and East Asia. The focus is on the emergence, utilization, and maintenance of business networks and connections (as processes and as “things”) among the ethnic Chinese worldwide, often providing cogent evidence from comparisons of different economies. The book strives toward a critical rethink on Chinese business networks, through case studies, logical construction of concepts and, more importantly, state-of-the-art reflective essays. This collection of essays, taken as a whole, demystifies and debunks the many stereotypical images of Chinese business conduct constructed by journalists and academics alike. Academic jargon is avoided in the book. Language intelligible to both professional social science analysts and intelligent laymen are used wherever possible. ISBN: 0-13-008381-X, 2003, Paper, 184 pages ISBN: 0-13-047488-6, 2003, Paper, 342 pages CHINA STREETSMART What You Must Know to Be Effective and Profitable in China John L Chan The entry of China into the World Trade Organization offers foreign businesses unprecedented opportunities in China. Learning from successful business leaders, the author, a veteran China executive, lays out a practical approach to avoiding pitfalls earlier companies have succumbed to. China Streetsmart is an invaluable book for investors who desire to learn the secrets of award- winning businesses operating in China today. This book clears up the confusion and conflicting stories on what it takes to be successful in China by not postulating theory but rather giving investors practical and proven advice. BEYOND THE PORT CITY Development and Identity in 21st Century Singapore Ooi Giok Ling and Brian Shaw While many previous books on Singapore have focused on its development as a modern city-state, highlighting the nation-building process that has sought to integrate a highly diversified society, this book addresses some relatively neglected spatial issues, drawing from the past while also looking toward the future. Topics covered include the continuing role of port and port-related activities within the nation’s growth economy; the results of 40 years of public housing development and new town experiments; the continued social and political stability of an increasingly multi-ethnic nation; the sustainability of the state’s globalization push given accelerating social polarization; and the prospects for Singapore’s tourism industry. . academic audiences around the world. ISBN: 981- 244 -608-7 20 04, Paper, ?? pages 35 ISBN: 0-13-06 646 6-9 (Paper) ISBN: 981-235-932-X (Case) 2002, 42 4 pages ASIAN BRANDING A Great Way to Fly Ian Batey Written. Slides Video Clips Companion Website www.pearsoned-asia.com/lovelock2 33 ISBN: 981- 244 -565-X 20 04, Paper, 2 64 pages STRATEGIC ASIAN MARKETING An Essential Guide for Managers Keh Hean Tat and Chiang. Finance · Clueless in Public Relations · Clueless in Starting a Business ISBN: 981- 244 -506 -4 2003, Paper, 1 74 pages CLUELESS IN PUBLIC RELATIONS May Lwin and Jim Aitchison This book in the Clueless