Chapter 4.16. An Online Success Story: The Role of an Online Service in a Magazine Publisher’s Business Model 1236 Olli Kuivalainen, Lappeenranta University of Technology, Finland Hanna-Kaisa Ellonen, Lappeenranta University of Technology, Finland Liisa-Maija Sainio, Lappeenranta University of Technology, Finland Chapter 4.17. Factors Affecting E-Business Adoption by SMEs in Sub-Saharan Africa: An Exploratory Study from Nigeria 1254 3ULQFHO\,¿QHGR8QLYHUVLW\RI-\YlVN\Ol)LQODQG Volume III Chapter 4.18. Intelirel’s Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet 1276 Nir Kshetri, The University of North Carolina at Greensboro, USA Satya Jayadev, The University of North Carolina at Greensboro, USA Chapter 4.19. Laws and Regulations on Proprietary Trading System (PTS) in Japan: Japanese Alternative Trading System (ATS) 1289 Motoaki Tazawa, Meijo University, Japan Chapter 4.20. Sensis.Com.Au: An Uprising Star of E-Innovation and E-Entrepreneurship 1309 Fang Zhao, RMIT University, Australia Chapter 4.21. The Snakes and Ladders Game in E-Business: Digital Transformation at American Hardware Depot 1317 C. Ranganathan, University of Illinois, USA Dong Back Seo, University of Illinois, USA Chapter 4.22. Development of an Ontology to Improve Supply Chain Management (SCM) in the Australian Timber Industry 1329 Jaqueline Blake, University of Southern Queensland, Australia :D\QH3HDVH8QLYHUVLW\RI6RXWKHUQ4XHHQVODQG$XVWUDOLD Chapter 4.23. E-Supply Chain System at Valvex and Its Integration with ERP Systems 1348 Raktim Pal, James Madison University, USA Indranil Bose, The University of Hong Kong, Hong Kong Alex Ye, The University of Hong Kong, Hong Kong Chapter 4.24. The Demise of a Business-to-Business Portal 1373 Arthur Tatnall, Victoria University, Australia Alex Pliaskin, Victoria University, Australia Chapter 4.25. The BIZEWEST Portal 1396 Alex Pliaskin, Victoria University, Australia Section V. Organizational and Social Implications This section includes a wide range of research pertaining to the social and organizational impact of e-business around the world. Chapters in this section analyze consumer and vendor attitudes toward online purchasing, organizational challenges of implementing e-business, and digital marketing. The inquiries and methods presented in this section offer insight into the implications of e-business at both a personal and organizational level, while also emphasizing potential areas of study within the disci- pline. Chapter 5.1. A Community Web Site Initiative: Impacts on Small Businesses 1402 Heather Fulford, Loughborough University, UK Chapter 5.2. Testing, Measuring, and Diagnosing Web Sites from the Users’ Perspective 1416 /HV]HN%RU]HPVNL:URFODZ8QLYHUVLW\RI7HFKQRORJ\3RODQG Chapter 5.3. The Effects of Digital Marketing on Customer Relationships 1430 Marko Merisavo, Helsinki School of Economics, Finland &KDSWHU7KH,QÀXHQFHRIWKH,QWHUQHWRQ5HODWLRQVKLSV%HWZHHQ&RQVXPHUVDQG9HQGRUV 1442 Horst Treiblmaier, Vienna University of Economics and Business Administration, Austria Chapter 5.5. An Exploratory Study of Consumer Adoption of Online Shipping: Mediating Effect of Online Purchase Intention 1456 Songpol Kulviwat, Hofstra University, USA Ramendra Thakur, Utah Valley State College, USA Chiquan Guo, The University of Texas-Pan American, USA Chapter 5.6. An Empirical Investigation of the Role of Trust and Power in Shaping the Use of Electronic Markets 1472 Raluca Bunduchi, University of Aberdeen Business School, UK Chapter 5.7. How Well Do E-Commerce Web Sites Support Compensatory and Non-Compensatory Decision Strategies? An Exploratory Study 1486 Naveen Gudigantala, Texas Tech University, USA Jaeki Song, Texas Tech University, USA Donald R. Jones, Texas Tech University, USA Chapter 5.8. The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites 1503 Khalid Aldiri, University of Bradford, UK Dave Hobbs, University of Bradford, UK Rami Qahwaji, University of Bradford, UK Chapter 5.9. Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard-Close Internet Auctions: Empirical Evidence from eBay 1526 Daniel Friesner, Gonzaga University, USA Carl S. Bozman, Gonzaga University, USA Matthew Q. McPherson, Gonzaga University, USA Chapter 5.10. The Driving Forces of Customer Loyalty: A Study of Internet Service Providers in Hong Kong 1540 T.C.E. Cheng, The Hong Kong Polytechnic University, Hong Kong L.C.F. Lai, The Hong Kong Polytechnic University, Hong Kong A.C.L. Yeung, The Hong Kong Polytechnic University, Hong Kong Chapter 5.11. Do Mobile CRM Services Appeal to Loyalty Program Customers? 1558 Veronica Liljander, Swedish School of Economics and Business Administration, Finland Pia Polsa, Swedish School of Economics and Business Administration, Finland Kim Forsberg, Intrum Justitia Finland, Finland Chapter 5.12. Social Implications of Distance Education in Alaska 1576 Bogdan Hoanca, University of Alaska Anchorage, USA Kenrick Mock, University of Alaska Anchorage, USA Chapter 5.13. Strategies for Virtual Learning and E-Entrepreneurship in Higher Education 1590 Juha Kettunen, Turku Polytechnic, Finland Mauri Kantola, Turku Polytechnic, Finland Chapter 5.14. Differing Challenges and Different Achievements: The Case for a 6HSDUDWH&ODVVL¿FDWLRQIRU4XDOL¿FDWLRQV8QGHUWDNHQE\E-Learning 1603 Eddie Blass, Ashridge Business School, UK Andrew Ettinger, Ashridge Business School, UK Viki Holton, Ashridge Business School, UK Chapter 5.15. Social Implications of E-Mentoring: Development of an E-Mentoring Model 1617 Veronica M. Godshalk, Pennsylvania State University, USA Chapter 5.16. An Exploratory Study of the Design Preferences of U.S. and Chinese Virtual Communities 1630 Felix B. Tan, Auckland University of Technology, New Zealand Helen J. Lin, University of Auckland, New Zealand Cathy Urquhart, University of Auckland, New Zealand Chapter 5.17. E-Organisation and Its Future Implication for Small and Medium-Sized Enterprises 1653 *LGHRQ$]XPDK8QLYHUVLW\RI6KHI¿HOG8. 6&/HQQ\.RK8QLYHUVLW\RI6KHI¿HOG8. 6WXDUW0DJXLUH8QLYHUVLW\RI6KHI¿HOG8. Chapter 5.18. Organisational Challenges of Implementing E-Business in the Public Services: The Case of Britain’s National Mapping Agency 1665 Francesca Andreescu, University of Greenwich, UK Chapter 5.19. From ASP to Web Services: Identifying Key Performance Areas and Indicators for Healthcare 1690 0DWWKHZ:*XDK:DUZLFN8QLYHUVLW\8. :HQG\/&XUULH:DUZLFN8QLYHUVLW\8. Chapter 5.20. Social Aspects of Open Source Software: Motivation, Organization, and Economics 1709 Spyridoula Lakka, University of Athens, Greece Nikolas E. Lionis, University of Athens, Greece Dimitris Varoutas, University of Athens, Greece Chapter 5.21. Sourcing and Outsourcing Arithmetic 1723 Tapen Sinha, Instituto Technológico Autónomo de México, Mexico, and University of Nottingham, UK K. Subhadra, ICICI Bank, India Section VI. Managerial Impact This section presents contemporary coverage of the managerial implications of e-business implemen- WDWLRQ3DUWLFXODUFRQWULEXWLRQVDGGUHVVWKHOLQNEHWZHHQHEXVLQHVVOHDGHUVKLSDQG¿UPSHUIRUPDQFH DQGHEXVLQHVVULVNPDQDJHPHQWLQ¿UPV7KHPDQDJHULDOUHVHDUFKSURYLGHGLQWKLVVHFWLRQDOORZVH[- ecutives, practitioners, and researchers to gain a better sense of how e-business research and processes can inform their practices and behavior. Chapter 6.1. Virtual Communities and E-Business Management 1740 Carlos Flavián, University of Zaragoza, Spain Miguel Guinalíu, University of Zaragoza, Spain Chapter 6.2. Concepts and Challenges of E-Leadership 1748 Krista J. Crawford-Mathis, Capella University, USA Chapter 6.3. Evaluating E-Business Leadership and its Link to Firm Performance 1754 Jing Quan, Salisbury University, USA Chapter 6.4. Exploring Relationship between Information Systems Strategic Orientation and Small Business Performance 1764 R. Rajendran, Sri Ramakrishna Institute of Technology, Coimbatore, India K. Vivekanandan, Bharathiar University, India Chapter 6.5. E-CRM and Managerial Discretion 1780 7LP&ROWPDQ8QLYHUVLW\RI:ROORQJRQJ$XVWUDOLD 6DUD'ROQLFDU8QLYHUVLW\RI:ROORQJRQJ$XVWUDOLD Chapter 6.6. EBBSC: A Balanced Scorecard-Based Framework for Strategic E-Business Management 1797 )HQ:DQJ8QLYHUVLW\RI0DU\ODQG%DOWLPRUH&RXQW\86$ Guisseppi Forgionne, University of Maryland, Baltimore County, USA Chapter 6.7. E-Business Risk Management in Firms 1821 Ganesh Vaidyanathan, Indiana University South Bend, USA Chapter 6.8. E-Business Process Management and IT Government 1843 Pallab Saha, National University of Singapore, Singapore Chapter 6.9. A Prototype E-Business Model to Create a Competitive Advantage in SMEs 1853 63DYLF8QLYHUVLW\RI6KHI¿HOG8. 06LPSVRQ8QLYHUVLW\RI6KHI¿HOG8. 6&/.RK8QLYHUVLW\RI6KHI¿HOG8. Chapter 6.10. Analysis of Business Process Models in Enterprise Web Services 1870 Mabel T. Kung, California State University-Fullerton, USA Jenny Yi Zhang, California State University-Fullerton, USA Chapter 6.11. Doing International Business Online for the Small and Medium Enterprise 1890 Sam Edwards, Nagoya University, USA and Japan Chapter 6.12. Competence of Information Technology Professionals in Internet-Based Ventures 1905 Tobias Kollmann, University of Duisburg-Essen, Germany 0DWWKLDV+lVHO8QLYHUVLW\RI'XLVEXUJ(VVHQ*HUPDQ\ &KDSWHU&RQVXPHUV¶3UHIHUHQFHVDQG$WWLWXGHV7RZDUG0RELOH2I¿FH8VH A Technology Trade-Off Research Agenda 1920 Xin Luo, Virginia State University, USA 0HUULOO:DUNHQWLQ0LVVLVVLSSL6WDWH8QLYHUVLW\86$ Volume IV Chapter 6.14. The Purchasing Agent’s View of Online Reverse Auctions 1929 3HJJ\'/HH7KH3HQQV\OYDQLD6WDWH8QLYHUVLW\±*UHDW9DOOH\86$ Chapter 6.15. Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auctions 1943 Jeff Baker, Texas Tech University, USA Jaeki Song, Texas Tech University, USA Section VII. Critical Issues 7KLVVHFWLRQDGGUHVVHVFRQFHSWXDODQGWKHRUHWLFDOLVVXHVUHODWHGWRWKH¿HOGRIHEXVLQHVVZKLFKLQFOXGH security issues in numerous facets of the discipline including e-business ethics, security in e-business DSSOLFDWLRQVDQGULVNPDQDJHPHQW:LWKLQWKHVHFKDSWHUVWKHUHDGHULVSUHVHQWHGZLWKDQDO\VLVRIWKH PRVWFXUUHQWDQGUHOHYDQWFRQFHSWXDOLQTXLUHVZLWKLQWKLVJURZLQJ¿HOGRIVWXG\3DUWLFXODUFKDSWHUV also address e-business process management and intellectual property, e-business standardization, and electronic service quality. Overall, contributions within this section ask unique, often theoretical questions related to the study of e-business and, more often than not, conclude that solutions are both numerous and contradictory. Chapter 7.1. A Communications Model for Knowledge Sharing 1967 Charles E. Beck, University of Colorado at Colorado Springs, USA Chapter 7.2. Managing Knowledge in SMEs: What are Some Peculiarities? 1980 Kevin C. Desouza, Institute for Engaged Business Research, The Engaged Enterprise, USA Yukika Awazu, Institute for Engaged Business Research, The Engaged Enterprise, USA Chapter 7.3. A Typology of Interorganizational Relationships: A Marriage, a Fling, or Something in Between 1993 :RQ\RXQJ/HH0DUNHWLQJ/DE.RUHD Praveen Aggarwal, University of Minnesota Duluth, USA Hyonkil Shin, Hankuk University of Foreign Studies, Korea Taihoon Cha, Hankuk University of Foreign Studies, Korea Seunghan Kim, Samsung SDS, Korea Chapter 7.4. Challenging Digital Inequalities: Barriers and Prospects 2014 Norman Bonney, The Robert Gordon University, UK Olufemi Komolafe, The Robert Gordon University, UK Elizabeth Tait, The Robert Gordon University, UK Chapter 7.5. E-Business in Developing Countries: A Comparison of China and India 2025 Peter V. Raven, Seattle University, USA Xiaoqing Huang, Seattle University, USA Ben B. Kim, Seattle University, USA Chapter 7.6. New Ethics for E-Business Offshore Outsourcing 2044 Fjodor Ruzic, Institute for Informatics, Croatia Chapter 7.7. Online Information Privacy and Its Implications for E-Entrepreneurship and E-Business Ethics 2072 Carmen Gould, RMIT University, Australia Fang Zhao, RMIT University, Australia Chapter 7.8. Analyzing the Privacy of a Vickrey Auction Mechanism 2088 Ismael Rodríguez, Universidad Complutense de Madrid, Spain Natalia López, Universidad Complutense de Madrid, Spain Chapter 7.9. E-Services Privacy: Needs, Approaches, Challenges, Models, and Dimensions 2099 2VDPD6KDWD6SHFLDOL]HG(QJLQHHULQJ2I¿FH(J\SW Chapter 7.10. Web Services Security in E-Business: Attacks and Countermeasures 2115 :HL&KXHQ<DX0XOWLPHGLD8QLYHUVLW\0DOD\VLD G. S. V. Radha Krishna Rao, Multimedia University, Malaysia Chapter 7.11. A Security Blueprint for E-Business Applications 2131 Jun Du, Tianjin University, China Yuan-Yuan Jiao, Nankai University, China Jianxin (Roger) Jiao, Nanyang Technological University, Singapore Chapter 7.12. A Model of Information Security Governance for E-Business 2143 Dieter Fink, Edith Cowan University, Australia Tobias Huegle, Edith Cowan University, Australia 0DUWLQ'RUWVFK\,QVWLWXWHRI(OHFWURQLF%XVLQHVV±8QLYHUVLW\RI$UWV*HUPDQ\ Chapter 7.13. Wireless LAN Setup and Security Loopholes 2155 Biju Issac, Swinburne University of Technology, Malaysia Lawan A. Mohammed, Swinburne University of Technology, Malaysia Chapter 7.14. Mobile Code and Security Issues 2183 (66DPXQGHHVZDUL9HOODODU&ROOHJHIRU:RPHQ,QGLD F. Mary Magdalene Jane, P. S. G. R. Krishnammal, India Chapter 7.15. Secure Authentication Process for High Sensitive Data E-Services: A Roadmap 2198 Claudio Agostino Ardagna, University of Milan, Italy Ernesto Damiani, University of Milan, Italy Fulvio Frati, University of Milan, Italy Salvatore Reale, Siemens Mobile Communication S.p.A, Italy Chapter 7.16. IT Development and the Separation of Banking and Commerce: Comparative Perspectives of the U.S. and Japan 2214 7DNDVKL.XERWD:DVHGD8QLYHUVLW\-DSDQ Chapter 7.17. Electronic Risk Management 2228 Tapen Sinha, Instituto Tecnológico Autónomo de México, Mexico and University of Nottingham, UK Bradly Condon, Instituto Tecnológico Autónomo de México, Mexico and Bond University, Australia Chapter 7.18. E-Business Process Management and Intellectual Property: Issues and Implications 2245 Kathleen Mykytyn, Southern Illinois University, USA Peter Mykytyn, Southern Illinois University, USA Chapter 7.19. IPR Protection for Digital Media Distribution: Trends and Solutions in the E-Business Domain 2265 Bill Vassiliadis, Hellenic Open University, Greece Vassilis Fotopoulos, Hellenic Open University, Greece Chapter 7.20. E-Business Standardization in the Automotive Sector: Role and Situation of SMEs 2284 Martina Gerst, The University of Edinburgh, UK Kai Jakobs, Aachen University, Germany &KDSWHU$%DVLVIRUWKH6HPDQWLF:HEDQG(%XVLQHVV(I¿FLHQW2UJDQL]DWLRQRI2QWRORJ\ Languages and Ontologies 2304 Changqing Li, National University of Singapore, Singapore 7RN:DQJ/LQJ1DWLRQDO8QLYHUVLW\RI6LQJDSRUH6LQJDSRUH Chapter 7.22. Semantic Web Standards and Ontologies in the Medical Sciences and Healthcare 2323 Sherrie D. Cannoy, The University of North Carolina at Greensboro, USA Lakshmi Iyer, The University of North Carolina at Greensboro, USA Section VIII. Emerging Trends 7KLVVHFWLRQKLJKOLJKWVUHVHDUFKSRWHQWLDOZLWKLQWKH¿HOGRIHEXVLQHVVZKLOHH[SORULQJXQFKDUWHGDU- eas of study for the advancement of the discipline. Chapters within this section highlight evolutions in agent-based e-business systems, enhancing e-business on the semantic web, and new trends in elec- tronic payment systems for e-business. These contributions, which conclude this exhaustive, multi- volume set, provide emerging trends and suggestions for future research within this rapidly expanding discipline. Chapter 8.1. A Roadmap for Ambient E-Service: Applications and Embracing Model 2337 Yuan-Chu Hwang, National Chengchi University, Taiwan Soe-Tsyr Yuan, National Chengchi University, Taiwan Chapter 8.2. A Survey on Neural Networks in Automated Negotiations 2360 Ioannis Papaioannou, National Technical University of Athens, Greece Ioanna Roussaki, National Technical University of Athens, Greece Miltiades Anagnostou, National Technical University of Athens, Greece Chapter 8.3. Patterns for Designing Agent-Based E-Business Systems 2367 0LFKDHO:HLVV&DUOHWRQ8QLYHUVLW\&DQDGD Chapter 8.4. Dialogue Act Modeling: An Approach to Capturing and Specifying Communicational Requirements for Web-Based Information Systems 2389 Ying Liang, University of Paisley, UK Chapter 8.5. Automatically Extracting and Tagging Business Information for E-Business Systems Using Linguistic Analysis 2413 Sumal J. Conlon, University of Mississippi, USA Susan Lukose, University of Mississippi, USA Jason G. Hale, University of Mississippi, USA Anil Vinjamur, University of Mississippi, USA Chapter 8.6. Semantic Knowledge Transparency in E-Business Processes 2432 Fergle D’Aubeterre, The University of North Carolina at Greensboro, USA Rahul Singh, The University of North Carolina at Greensboro, USA Lakshmi Iyer, The University of North Carolina at Greensboro, USA Chapter 8.7. Enhancing E-Business on the Semantic Web through Automatic Multimedia Representation 2455 0DQMHHW5HJH:D\QH6WDWH8QLYHUVLW\86$ 0LQJ'RQJ:D\QH6WDWH8QLYHUVLW\86$ )DUVKDG)RWRXL:D\QH6WDWH8QLYHUVLW\86$ Chapter 8.8. Utilizing Semantic Web and Software Agents in a Travel Support System 2466 Maria Ganzha, EUH-E and IBS Pan, Poland Maciej Gawinecki, IBS Pan, Poland 0DUFLQ3DSU]\FNL6:36DQG,%63DQ3RODQG 5DIDá*ąVLRURZVNL:DUVDZ8QLYHUVLW\RI7HFKQRORJ\3RODQG 6]\PRQ3LVDUHN:DUVDZ8QLYHUVLW\RI7HFKQRORJ\3RODQG :DZU]\QLHF+\VND:DUVDZ8QLYHUVLW\RI7HFKQRORJ\3RODQG Chapter 8.9. Global Trends of Payment Systems and the Next-Generation RTGS Project in Japan 2495 Masaaki Nakajima, Reitaku University, Japan Chapter 8.10. E-Commerce and Dispute Resolution: Jurisdiction and Applicable Law in a Dispute Arising from a Computer Information Transaction 2514 Naoshi Takasugi, Doshisha University, Japan Chapter 8.11. The Regulation of New Forms of Electronic Fund Transfers in Japan Focusing on Electronic Money 2530 Takashi Nakazaki, Anderson Mori & Tomotsune, Japan Chapter 8.12. Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers 2556 Zuopeng (Justin) Zhang, Eastern New Mexico University, USA 6DMMDG0-DVLPXGGLQ8QLYHUVLW\RI:DOHVDW$EHU\VWZ\WK8. Chapter 8.13. Evolving E-Health System Symbiosis: Theoretical Constructs in International Realpolitik Space 2571 Denis H. J. Caro, Université d’Ottawa, Canada xxix Preface A complete knowledge of electronic business is becoming a basic, necessary survival tool for life in the 21 st century. Due to its enticing promise to expand markets and exponentially increase productivity, electronic business, when realized effectively, can perpetually revolutionize and re-revolutionize the business world as innovations are implemented successfully or unsuccessfully. This potential demands DWWHQWLRQIURPQRWRQO\UHVHDUFKHUVLQWKH¿HOGEXWDOVRIURPH[HFXWLYHVSURIHVVLRQDOVDQGHYHQFRQ- VXPHUV(OHFWURQLFEXVLQHVVLVWKHUHIRUHDYLWDO¿HOGZLWKZKLFKWRGD\¶VLQIRUPHGSHUVRQPXVWJDLQD ¿UPJUDVSDQGUHPDLQLQWLPDWHO\IDPLOLDU In recent years, the applications and technologies generated through e-business have grown in both number and popularity. As a result, researchers, practitioners, and educators have devised a variety of techniques and methodologies to develop, deliver, and, at the same time, evaluate the effectiveness of WKHLUXVH7KHH[SORVLRQRIPHWKRGRORJLHVLQWKH¿HOGKDVFUHDWHGDQDEXQGDQFHRIQHZVWDWHRIWKHDUW literature related to all aspects of this expanding discipline. This body of work allows researchers to learn DERXWWKHIXQGDPHQWDOWKHRULHVODWHVWGLVFRYHULHVDQGIRUWKFRPLQJWUHQGVLQWKH¿HOGRIHEXVLQHVV Constant technological and theoretical innovation challenges researchers to remain informed of and continue to develop and deliver methodologies and techniques utilizing the discipline’s latest advance- ments. In order to provide the most comprehensive, in-depth, and current coverage of all related topics and their applications, as well as to offer a single reference source on all conceptual, methodological, technical, and managerial issues in electronic business, Information Science Reference is pleased to offer a four-volume reference collection on this rapidly growing discipline. This collection aims to empower researchers, practitioners, and students by facilitating their comprehensive understanding of the most FULWLFDODUHDVZLWKLQWKLV¿HOGRIVWXG\ This collection, entitled Electronic Business: Concepts, Methodologies, Tools, and Applications, is organized into eight distinct sections which are as follows: 1) Fundamental Concepts and Theories, 2) Development and Design Methodologies, 3) Tools and Technologies, 4) Utilization and Application, 5) Organizational and Social Implications, 6) Managerial Impact, 7) Critical Issues, and 8) Emerging Trends. The following paragraphs provide a summary of what is covered in each section of this multi- volume reference collection. Section One, Fundamental Concepts, Methodologies, Tools, and Applications, serves as a founda- tion for this exhaustive reference tool by addressing crucial theories essential to understanding e-business. 6RPHEDVLFWRSLFVLPSDFWHGE\WKLV¿HOGDUHH[DPLQHGLQWKLVVHFWLRQWKURXJKDUWLFOHVVXFKDV³,GHQWLI\LQJ (%XVLQHVV2SWLRQV´E\$OEHUW%RRQVWUDDQG%HUWGH%URFNZKLFKIRFXVHVRQWKH¿UVWVWDJHVRIGHFLVLRQ PDNLQJLGHQWL¿FDWLRQDQGRUGHULQJRIRSWLRQV7KLVVHFWLRQDOVRIHDWXUHVDUWLFOHVZKLFKSURYLGHWKHUHDGHU ZLWKDQXQGHUVWDQGLQJRIDYDULHW\RILVVXHVLQFOXGLQJ³(&RP6XSSO\&KDLQDQG60(V´E\5RQ&UDLJ ³,QWHUDFWLRQ6WDQGDUGVLQ(%XVLQHVV´E\6WHSKHQ+DZNDQG:HLMXQ=KHQJDQG³%%(%XVLQHVV´E\ Robert J. Mockler, Dorothy G. Dologite and Marc E. Gartenfeld. This section provides useful, general discussions to give reader a clear view of electronic business and its broad development. . and students by facilitating their comprehensive understanding of the most FULWLFDODUHDVZLWKLQWKLV¿HOGRIVWXG This collection, entitled Electronic Business: Concepts, Methodologies, Tools,. U.S. and Chinese Virtual Communities 1630 Felix B. Tan, Auckland University of Technology, New Zealand Helen J. Lin, University of Auckland, New Zealand Cathy Urquhart, University of Auckland,. Liljander, Swedish School of Economics and Business Administration, Finland Pia Polsa, Swedish School of Economics and Business Administration, Finland Kim Forsberg, Intrum Justitia Finland,