Final report subject enterprise information systerms

Mission and Vision: The mission of 4girls fashion is to create unique and personalized shopping experiences, where each customer can find their own style.. With a vision to become the lea

VIETNAM NATIONAL UNIVERSITY

INTERNATIONAL SCHOOL

FINAL REPORT Subject: ENTERPRISE INFORMATION SYSTERMS

Lecture: Mr Michael Omar

Members of Group 8

1 Luu Ngoc Huyen Trang 20070995 –

2 Nguyen Thuy Duong 20070965 –

3 Tran Thi Minh Hanh 20070707 –

4 Nguyen Phuong Linh 20070949 –

5 Be Hang Nga 20070961 –

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Table of Contents

I INTRODUCTION 3

1.1 About 4Girls Fashion 3

1.2 Problem Statement 3

1.3 Requirements 4

II THE BUSINESS MODEL CANVAS (BMC) OF 4GIRLS FASHION 6

2.1 Key partners 6

2.2 Key activities 7

2.3 Value Propositions 7

2.4 Customer Relationships 8

2.5 Customer Segments 9

2.6 Key Resources 9

III THE BUSINESS PROCESS OF 4GIRLS FASHION 12

3.1 Funtional Areas 12

3.2 A diagram for the core business process 13

3.3 A diagram for the cross functional business process 14 –

IV INFORMATION SYSTEMS 16

4.1 Introduction of Mshopkeeper 16

4.2 Reasons for 4Girls Fashion to choose MShopkeeper 16

4.3 Key features of MShopkeeper and how to apply them to the business process of 4Girls Fashion 17

4.3.1 Order Management 17

4.3.2 Shipping Management 18

4.3.3 Marketing and Advertising 18

4.3.4 Multi channel reporting 20 –

V CONCLUSION 22

REFERENCES 25

WORK BREAKDOWN STRUCTURES 25

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I INTRODUCTION

1.1 About 4Girls Fashion

In the competitive world of fashion, 4girls fashion stands out as a fresh phenomenon, bringing a new breeze to the e-commerce fashion industry Founded by four fashion enthusiast friends – –Hanh, Duong, Trang, Nga and Linh, 4girls fashion is not just a brand, but a symbol of confidence, independence, and style

Mission and Vision: The mission of 4girls fashion is to create unique and personalized shopping experiences, where each customer can find their own style With a vision to become the leading destination for women’s online fashion, 4girls fashion is committed to providing high – quality products at affordable prices

Market and Target Customers: The online fashion market is expected to reach a revenue of 1 bilions VND by 2025, and 4girls fashion aims to capture a portion of this market Our target customers are young women aged 18 to 35, who seek convenience and want to express their individuality through clothing

Positioning and Differentiation: 4girls fashion positions itself as an independent fashion brand, with exclusive and trendy designs We take pride in using sustainable materials and responsible production processes Our differentiation lies in providing an online shopping experience that is not only easy and convenient but also inspiring and personalized

Development Strategy: To achieve our goals, 4girls fashion focuses on building a strong e –commerce platform, combined with a multi channel marketing strategy and optimizing user –experience We employ the latest technology to analyze data and gain a deeper understanding of customer shopping behavior, thereby creating personalized and effective marketing campaigns With a combination of passion for fashion and a deep understanding of the e commerce market, –4girls fashion is on its way to becoming a leading women’s fashion brand, not just in Vietnam but globally Our focus on quality, innovation, and customer satisfaction will continue to be the foundation for our growth in the future

1.2 Problem Statement

The e commerce landscape, particularly in the fashion sector, is a dynamic and challenging –environment 4girls fashion, while carving a niche in this competitive market, faces several issues that are symptomatic of the industry at large

High Return Rates: A significant concern for online clothing retailers is the high return rate, which can reach up to 40% during sales periods This is often due to discrepancies between product expectations set by online images and descriptions and the reality of the product received The issue is compounded by sizing inconsistencies and the subjective nature of fit and style, leading to customer dissatisfaction and subsequent returns

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Shipping Expectations: Today’s consumers have been conditioned to expect rapid and free shipping, influenced by industry giants This puts immense pressure on smaller entities like 4girls fashion to match these expectations without compromising their financial viability The challenge

is to balance customer satisfaction with sustainable shipping practices that do not erode profit margins

Competition and Customer Loyalty: The fashion e commerce market is fiercely competitive, –with a constant influx of new entrants and evolving consumer trends Building and maintaining customer loyalty is a herculean task in an environment where brand switching is facilitated by a mere click

Technological Integration: Incorporating technology to enhance the shopping experience, such

as virtual fitting rooms or AI – based style recommendations, is becoming increasingly necessary However, this requires significant investment and technological expertise, which can be a barrier for emerging brands

Data Security: With the rise of online transactions, data security has become paramount Customers entrust their personal and financial information to e commerce platforms, and any –breach can lead to a loss of trust and legal repercussions

Requirements: To address these challenges, 4girls fashion must:

• Implement detailed and accurate product descriptions with high quality images to –reduce the likelihood of returns

• Explore innovative shipping solutions that offer cost effectiveness without –compromising delivery times

• Foster customer loyalty through personalized marketing, exceptional customer service, and a seamless shopping experience

• Invest in technology that aligns with the brand’s value proposition and enhances the customer journey

• Ensure robust cybersecurity measures to protect customer data and maintain trust The fashion e commerce industry is projected to grow to $1,103.1 billion by 2027, indicating a –vast potential for growth By addressing the aforementioned problems with strategic and customer – centric solutions, 4girls fashion can position itself to capitalize on this growth and solidify its presence in the market

1.3 Requirements

User Friendly Website Design:– A website is the storefront of an online business For 4girls fashion, it’s essential to have a clean, navigable, and aesthetically pleasing design that reflects the brand’s image The website should be responsive, ensuring compatibility across various devices and screen sizes

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High Quality Product Photography:– Visual appeal is paramount in fashion e commerce –Products must be showcased through high resolution images from multiple angles This helps –reduce return rates by providing a clearer expectation of the product

Detailed Product Descriptions: Each product listing should include detailed descriptions, covering material, care instructions, sizing, and fit This information helps customers make informed decisions and sets the right expectations

Secure Payment Gateway: A secure and reliable payment gateway is non negotiable It should –support multiple payment methods, including credit cards, digital wallets, and other local payment options, ensuring a smooth transaction process

Efficient Inventory Management: Real time inventory tracking prevents overselling and –stockouts, which can damage customer trust An integrated inventory management system is crucial for maintaining product availability and managing stock levels efficiently

Seamless Checkout Process: The checkout process should be as simple and straightforward as possible Reducing the number of steps to complete a purchase can significantly decrease cart abandonment rates

Customer Service Excellence: Providing exceptional customer service, including a clear return policy and responsive support channels, is vital for customer retention and satisfaction

Robust Data Security: Protecting customer data is a top priority Implementing strong cybersecurity measures to safeguard personal and financial information is essential to maintain credibility and trust

Marketing and SEO Strategy: A strong online presence requires a solid marketing strategy This includes search engine optimization (SEO) to increase visibility, email marketing for customer engagement, and social media marketing to reach a broader audience

Environmental Considerations: As sustainability becomes increasingly important, 4girls fashion should consider eco friendly packaging and a carbon neutral shipping option to appeal to – –environmentally conscious consumers

By meeting these requirements, 4girls fashion can create a robust foundation for a successful online presence, ensuring a competitive edge in the fast paced world of e commerce fashion – –

• KOLs: They can promote our products by posting on social media platforms, creating creative contents, providing feedback and insights, or being “trendsetters.”

It helps increase brand awareness, generate leads, drive sales and ỉmprove customer engagement

• E – commerce platforms: Shopee, TikTok Shop As the number of people visiting and buying at e commerce sites increases, the partnerships help 4Girls to widen –its customer base, reach potential buyers nationally and even globally Users can easily browse through our wide ranging collection of clothing items and make –purchases that suit their preferences

For successfully sold products, we have to pay the transaction, commission, service, shipping fee for the e commerce partners depending on the policy of each platform –

• Courier service company: ShopeeExpress, GHTK, Viettel Post These shipping services ensure that items reach the correct consignee address quickly, while retaining the original quality and packaging of the product

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2.2 Key activities

Focus on building community between buyers and sellers

At 4Girls Fashion, we build a strong community by organizing online workshops, webinars, and live streams for users to meet and share knowledge about products and fashion trends We create forums and social media groups for interaction and experience sharing Our loyalty and VIP programs offer exclusive benefits like personalized fashion consultations, special discounts, and early access to new products

Communication attracts customers, marketing activities

We use a multi channel marketing strategy, including Facebook, Instagram, and TikTok, to –attract customers Our engaging content features promotional videos, images, and blog posts about fashion trends and tips We collaborate with KOLs and influencers, organize frequent promotions, and provide discount codes and special offers Email marketing keeps customers informed about new products and promotions

Sales

4Girls Fashion optimizes the sales process from product search to transaction completion using modern sales management software We train our staff in sales skills and product knowledge We expand both online and physical sales channels for a convenient shopping experience Our 24/7 customer support handles order issues and product returns efficiently We use analytics to monitor and optimize sales strategies based on customer feedback and data

2.3 Value Propositions

Reasonable selling price

4Girls Fashion offers products at reasonable prices to ensure that customers get the best value for their money By sourcing directly from manufacturers and maintaining efficient operations, we keep costs low without compromising on quality This approach makes fashion accessible to a broader audience and helps build customer trust and loyalty

Minimize risks

We minimize risks for our customers by providing clear return and exchange policies, ensuring that they can shop with confidence Our secure payment systems protect customer information, and we offer various payment methods to cater to different preferences Additionally, our rigorous quality control processes ensure that products meet high standards before reaching customers Meets necessary requirements, and supports customers' work well

4Girls Fashion understands the diverse needs of our customers and strives to meet necessary requirements by offering a wide range of sizes, styles, and designs Our customer support team is always available to assist with any inquiries or issues, ensuring that customers receive the help they need promptly and efficiently

Easy to buy, sell and interact with products

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We make it easy for customers to buy, sell, and interact with products through our user-friendly online platform Our website is designed for seamless navigation, with detailed product descriptions, high-quality images, and customer reviews Sellers can easily list their products, manage orders, and communicate with buyers, fostering a smooth transaction process

Respond to customer requests quickly

At 4Girls Fashion, we prioritize quick responses to customer requests Our dedicated customer service team is available 24/7 to address inquiries, provide support, and resolve issues We utilize advanced CRM systems to track and manage customer interactions, ensuring timely and efficient communication

Wide range products

Besides, 4Girls offer a diverse range of products to cater to various tastes and preferences From casual wear to formal attire, our extensive catalog includes the latest fashion trends, ensuring that customers can find something that suits their style We continuously update our inventory to keep

up with evolving fashion trends and customer demands

Fast trend following capacity

4Girls Fashion prides itself on its fast trend-following capacity By closely monitoring fashion trends and collaborating with fashion influencers, we quickly introduce new styles to our collection Our agile supply chain allows us to respond swiftly to market changes, ensuring that our customers always have access to the latest fashion

2.4 Customer Relationships

Join in exchangings goods and buying and selling

At 4Girls Fashion, we facilitate a vibrant marketplace where users can actively exchange goods and participate in buying and selling activities Our platform supports seamless transactions, allowing customers to easily list items for sale and discover unique fashion pieces from other users

By providing a secure and user friendly interface, we encourage a dynamic and engaging –environment where the fashion community can thrive and grow together

Exchange between seller and buyer

We promote direct communication between sellers and buyers to enhance the shopping experience

at 4Girls Fashion Our platform includes messaging features that enable buyers to ask questions, negotiate prices, and get additional product information directly from sellers This open line of communication helps build trust, clarify doubts, and ensure that both parties are satisfied with their transactions

Service rating feedback system

To maintain high standards of service and product quality, 4Girls Fashion implements a comprehensive service rating and feedback system After each transaction, customers are encouraged to rate their experience and provide feedback on the products and services received

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This feedback is crucial for continuous improvement, helping us identify areas for enhancement and ensuring that our sellers uphold the highest quality standards

VIP customer list and receive exclusive benefits and support

4Girls Fashion rewards our most loyal customers with a VIP program that offers exclusive benefits and support VIP members receive special perks such as early access to new collections, personalized fashion advice, and exclusive discounts Additionally, they enjoy prioritized customer service, ensuring that their needs and inquiries are addressed promptly This program is designed to recognize and appreciate our most valued customers, providing them with a premium shopping experience

2.5 Customer Segments

4Girls Fashion targets a diverse customer base as a multi-sided platform Our primary market

Surveys indicate that 50% of our customers aim to dress attractively for events, holidays, and special occasions Our customers typically have medium to high incomes, are interested in fashion and the latest trends, and enjoy both online and in store shopping This understanding allows us –

to offer tailored products and services that meet their varied preferences

2.6 Key Resources

Social networking platform

4Girls Fashion maximizes the power of social networking platforms to create a vibrant buying and selling community and attract customers Platforms like Facebook, TikTok, and Instagram are not only channels for product promotion but also places for customers to interact, exchange shopping experiences, and receive fashion advice A strong presence on social media helps 4Girls Fashion reach a large number of potential customers and retain existing ones through creative marketing campaigns and regular engagement

Personnel

Personnel is one of the most valuable assets of 4Girls Fashion The talented and enthusiastic team ensures smooth business operations and contributes to the continuous development and creativity

of the company From fashion experts and marketers to customer support staff, each member plays

an important role in building the brand and providing the best service to customers

Brand reputation - Intellectual property

Brand reputation and intellectual property are crucial to 4Girls Fashion's success The brand builds trust and loyalty through a commitment to product quality, dedicated customer service, and core values like creativity, innovation, and unique fashion style This reputation helps 4Girls Fashion stand out and supports long term growth –

Intellectual property, including exclusive designs, innovative business strategies, and advanced technologies, maintains the company's competitive edge Protecting these assets ensures

4Girls Fashion utilizes a variety of channels to reach and engage with its customers effectively Social media platforms such as Facebook, TikTok, and Instagram are pivotal in promoting products, engaging with customers, and building a strong online presence These platforms allow for direct interaction with customers, facilitating feedback, and fostering a community around the brand

Additionally, the company's website serves as a central hub for all online activities, providing detailed product information, customer reviews, and an easy navigate shopping experience – to –The online store on major e commerce platforms further extends the brand's reach, making it –convenient for customers to shop from anywhere

These channels collectively ensure that 4Girls Fashion can connect with a wide audience, enhance customer engagement, and drive sales across multiple touchpoints

2.8 Cost Structure

4Girls Fashion's operating expenses for providing quality products and excellent customer service include design, marketing, shipping, warehousing, utility bills, human resource costs, etc Fixed costs: operating expenses

• Rent: We chose a 4 floor building in an alley in the Xuan Thuy Cau Giay – –area with a large customer base and a reasonable rental price The monthly rental cost is 20 million VND

• Wage: full time between 5.5 and 7 million VND per month, part time at – –25,000 VND per hour Wage rates rise in response to KPIs and commissions on each product

• IT infrastructure maintenance: We invest in basic IT infrastructure and hire a professional to regularly review and upgrade 4Girls Fashion's IT operations The goal is to reduce the risk of security breaches and system failures while also ensuring that our system operates effectively

• Utility bills, legal fees, etc

Variable costs

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• Research and development: costs are incurred during the design process, which frequently increases in the final stages due to complexity and the need to accelerate

• Sales and marketing costs: expenses for marketing activities such as social media and Google ads, e mail marketing, collaborations with KOLs, and customer –programs (minigames, giveaways, flash sales, and so on)

• Shipping costs: These are the high monthly fees we pay to our courier partners

to transport items from the manufacturer to the business site, from the site to the customers, and vice versa

Our cost structure ensures that we can deliver high quality products while maintaining financial –sustainability

2.9 Revenue Streams

Our online shopping website and social networking sites, which include Facebook and Instagram pages, account for 70% of our revenue This is because our marketing strategies revolve around directing potential customers and users to these websites Customers will receive the most direct and timely support when they visit these websites and place orders Simultaneously, our staff will manage all phases of the purchasing and selling process directly, with no involvement from third parties

Meanwhile, the remaining 30% comes from our online stores on e commerce platforms like –Shopee and TikTok Shop In fact, earnings from this channel are increasing because customers prefer to shop here because they can read reviews from previous customers, giving them a higher level of confidence They can also take advantage of the various discount and free shipping codes available on these platforms

Research & Development (R&D): The R&D department is the creative powerhouse of 4Girls Fashion, where market trends are translated into tangible designs Here, the team conducts extensive market research to identify emerging trends and customer preferences They then develop prototypes that align with these insights, ensuring each design is both fashionable and functional The R&D team’s role is pivotal in selecting designs that will captivate the market, sending only the most promising options to management for approval

Management: Management serves as the strategic core of 4Girls Fashion, overseeing the entire operation from design approval to market launch They evaluate the R&D team’s recommendations, considering factors such as production costs, potential market impact, and alignment with the brand’s vision Once a design is approved, management coordinates with other departments to ensure a smooth transition from concept to customer

Marketing: The Marketing team at 4Girls Fashion is tasked with crafting compelling narratives around each collection They utilize a mix of traditional and digital marketing strategies to reach the target audience effectively This includes SEO optimization, content marketing, social media campaigns, and influencer partnerships The team’s expertise in analytics allows them to measure campaign performance and adjust tactics accordingly

Sales: Sales are the frontline of 4Girls Fashion, where the efforts of all other departments culminate The sales team is responsible for converting marketing leads into purchases through both online and offline channels They work closely with the marketing department to create a cohesive customer journey that leads to increased conversion rates and customer loyalty Finance & Accounting: The Finance & Accounting department is the fiscal watchdog of 4Girls Fashion They manage the financial health of the company, overseeing budget allocation, cost analysis, and revenue tracking This team ensures that all financial practices are transparent and compliant with regulatory standards, providing a solid foundation for the company’s growth

Customer Services: Customer Services is the support system of 4Girls Fashion, ensuring customer satisfaction throughout the shopping experience This team handles inquiries, resolves issues, and gathers feedback to improve services continually They are the brand’s voice, maintaining a positive relationship with customers and fostering a community around the 4Girls Fashion brand