Or at the beginning of 2020, amid the tension caused by Covid-19, Bitis launched a version of Hunter Street inspired by stories against the Covid-19 epidemic in Vietnam called "Vietnames
Shopping strategy combining entertainment becomes a trend
The earliest shoppertainment strategy design on the market is Lazada, partly because this e-commerce platform is a member of Alibaba Group Among them, the highlight is LazGame, which includes a collection of creative games, eye-catching graphics and automatically adds coupons to the user's discount store Mr James Dong, General Director of Lazada Vietnam Nam, said that at the last 11-11 shopping festival, Lazada recorded a doubling of orders and customers shopping on LazMall (genuine store) compared to last year, largely thanks to the shoppertainment model
Accordingly, users will not only go to the application to shop, but also spend more time experiencing more activities on the Lazada application such as playing games, watching livestreams, interacting with celebrities, and still able Shop, hunt for deals, and add items to your cart at the same time
Specifically, on Lazada platform, users can experience shopping activities combined with entertainment through LazGame game store and livestreaming programs on LazLive channel with unique technology
Consumer preference is shown by numbers such as, in 2020, the number of regular customers interacting with LazGame increased more than 4 times, the average time playing LazGame per day is 15 minutes The number of customers collecting LazCoin coins increased more than 3 times, in which the number of coins each customer collected was also 4 times higher Especially, during the Year-end Super Sale Shopping Festival on December 12, 2020, more than 2 million customers spent more than 4,200 hours playing LazGame on Lazada Vietnam application and collected gifts with a total value of more than 3 billion copper
In the past 2020, when the whole country had to social distance due to the epidemic situation, realizing that the shopping and entertainment needs of consumers increased, Lazada stepped up investment with the number of livestream episodes increasing more than 10 times Since then, many impressive results have been obtained such as: The number of daily livestream views on Lazada application increased nearly 25 times In particular, the music festival before shopping festivals attracted 15 million views The number of successful orders through LazLive channel increased 45 times, sales revenue through LazLive channel also increased more than 18 times
Source: techtimes ®& A Store CC ia
It can be seen that to develop Lazada not only from the perspective of the business but also put ourselves in the position of all stakeholders from shipping partners, sellers and customers As a result, Lazada can further improve its platform as well as strengthen its position as a leading e-commerce company in Vietnam and Southeast Asia
Trial strategy: 2.0
Freemium Trial Strategy nnn ố
As mentioned in the introduction to Spotify, Spotify's service provides users with two types of accounts, which are free accounts with basic features and premium accounts with advanced features than
So how did Spotify use the Freemium strategy?
With the free version, users cannot choose their own music and turn off ads
When using the free version, users can only listen in a random order that Spotify arranges Even, the maximum number of "skip cards" for the Free package is 5 times/hour
At the same time, if you are using the Free version, it means that users have to get used to the ads between songs that they can't ignore or turn off those ads
With the free version, users will not be able to listen to music while offline
With Spotify's free version, users not only have to listen to random arrangements and controls from Spotify, but also listen to it online For Premium users, once they have invested some money to be able to use Spotify's service, they can save or download any of their favorite songs to their memory, regardless of whether they are listening to music online or offline
==) Spotify Premium Hỗtrợ Tải xuống
Nghe hàng triệu bài hát không quảng cáo, tùy thích và không cần kết nối mạng
With the free version, users cannot listen to music with high quality
The sound quality of the free Spotify package is only 160kbps, while the Premium plan is 320kbps This can be considered as a prominent competitive advantage in product pricing in Spotify's marketing strategy when entering Vietnam
This free trial strategy has helped users gradually move from listening and using pirated music to using a copyrighted but free music streaming platform like Spotify, before they have the conditions and awareness to switch completely to use paid services
Besides, Spotify also allows users to use the Premium version for free for 1 month so that users can experience the Premium service before making a decision to pay to use this service.
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Starbucks had one of the best marketing methods in the coffee industry, either by accident or on purpose, when it misspelled customers’ names so they could complain on social media
Step 1: The bartender wrote someone name incorrectly
Step 2: Customers are outraged/surprised/excited and take to social media to vent their frustrations
Step 3: Those accounts that follow those customers on social media make the mistake of drinking coffee or hanging out at Starbucks (because they recently heard about this brand)
Step 4: Repeat step | to step 3
On Instagram, the hashtag #StarbucksNameFail has almost 27,000 posts Assuming that each of these 27,000 persons has 200 followers, 5.4 million people might be exposed to the Starbucks brand for free
And that doesn't include customers who don't use the hashtag or use a different one, such as #StarbucksName, #StarbucksNameGame, and so on Given the foregoing, the audience size is most likely between 8 and 10 million
To keep shoppers from leaving their shopping carts, make sure they work properly and are simple to use Analyzing performance on a regular basis is a good technique to identify flaws Analyze your analytics data to discover which phases of the customer journey consumers tend to abandon and come up with ways to enhance them After that, conduct A/B testing to see which option has the best chance of reducing shopping cart abandonment
Pay attention to the user's journey during the optimization phase Remove distractions and/or potential escape points from the checkout page This will ensure that there are no misunderstandings during the checkout procedure Many studies have shown that the less clicks you have during the checkout process, the greater your conversion rate will be
The Wed Adidas website is simple in style, with white and black as the primary colors The basic interface is straightforward to use and navigate, making it suited for all clients, even first-time users Customers may easily return to the home page and redeulate their buying steps if something goes wrong since the home button is always on the top left
Aside from that, Adidas, a multinational sportswear company, offers six different payment options, including Paypal, VISA, and Apple Pay: this is a must-have for large or international retailers In today's ultra-competitive ecommerce world, having many payment alternatives is a must This will not only increase conversions, but it will also comfort visitors who are used to a specific payment method It's so critical that Control predicts that 50% of frequent buyers would abandon their order if their preferred payment option was unavailable
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Hasaki is a cosmetics company that is quite active on social media networks Hasaki has been very aggressively advertising itself on social networks with rich pieces of promotions and constantly adding comprehensive information about products, wed web sites to buy online, shop location for direct purchase, to capture the psychology of customers in the 4.0 age Hasaki attracts a significant number of clients from all over the world as a result of this
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& GIẢM 50- ++ + loạt sản phẩm chăm sóc tóc và thức uống khỏe *Chi nhánh Bình Dương: 202-204 Nguyễn An Ninh, khu phố Bình đẹp từ Hada Labo, BNBG, Neutrogena, Avene, Rosette, Naruko, Minh 2, phường Dĩ An, Tp Dĩ An
Cosrx, Senka, Timeless, Angel's liquid, Epona, Re:p, Nivea, Bio- Website: essence, Simple, Evoluderm, Byphasse,Thayers, Vichy Youtube
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FREESHIP TOÀN QUỐC chỉ từ 249K s': Hotline miễn phí: 1800 6324- Nhấn Phím 1 #s' Hotline khiếu nại
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The concept of UGC (User Generated Content) is straightforward: Consumers create information (video clips, images, testimonials, reviews, and blogs) about your shop,
28 brand, or product that is always available online through social networks Organically generated content may either enhance or detract from an online store's or product's experience Because UGC is 9.8x more likely to influence people's purchase decisions than influencer content, UGS may help you get more leads to your website as part of your e-commerce strategy
Which type of content highly impacts your purchasing decisions?
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9.2 How can consumers help you build content? e Organize product competitions on social media to encourage customers to share how they're using your items; voting criteria can also be enabled e Inquire about how customers believe you can improve your product e Include branded corporate hashtags in social media campaigns to encourage fans of your brand to tag you in photos e Check if there are any viral social networks you aren't currently using to reach out to new potential clients
29 e Use Facebook Live videos, Youtube Live, or other live stream platforms and services to engage in real-time dialogues e On your website, provide customer images and quotes This manner, you'll gain a lot of social awareness for your business, as well as brand loyalty and trust
Customer feedback posts are widely and constantly on Cocksock's wed page, Instagram, Facebook, daily story, Cockstock regularly posts articles about how customers feel after piercing here, and customer feedback posts are widely and constantly on Cocksock's wed page, Instagram, Facebook, daily story, This draws a significant number of prospective clients who check their piercings’ newsfeeds on a regular basis
E-commerce becomes more and more important for businesses in the world in general and Vietnam in particular Especially during the Covid-19 pandemic, to satisfy the increasing demands of customers as well as to increase the quality of e-commerce platforms E-commerce platforms need to consider convenience factors to the customer's buying process Therefore, e-commerce is a new market for Vietnam Businesses must see that e-commerce has a very bright future Companies face several obstacles, but with the influence and trend of e-commerce becoming an essential distribution channel, businesses cannot overlook the relevance of e-commerce and invest sufficient corporate resources to the growth of e-commerce
Online firms are obliged to differentiate their services from their competitors in a market where customers and competitors are simply a click away from one other They would be exactly like any other regular supplier of products if there was no competition
E-commerce will increasingly occupy important positions for businesses with fast and stable market growth combined with the trend of shifting consumers’ shopping habits
10 Easy E-commerce Strategies to Help You Reach More Customers + Infographic
(2021, November 02) Retrieved from Devrix: https://devrix.com/10-easy-e- commerce-strategies-help-reach-customers/
Biddle, G (2021, December 14) Netflix's 2020 Product Strategy Retrieved from ProductLed: https://productled.com/blog/netflixs-2020-product-strategy/
Brebion, A (2018, June 5) /0 Best Practices for Shopping Cart Page Optimization Retrieved from AB Tasty: https://www.abtasty.com/blog/shopping-cart- optimization/
LINH, L H (2019, January 27) Tam quan trọng của thương mại điện tử đối với doanh nghiép [Importance of e-commerce for businesses] Retrieved from Cong Thuong Industry and Trade Magazine : https://tapchicongthuong vn/bai-viet/tam-quan- trong-cua-thuong-mai-dien-tu-doi-voi-doanh-nghiep-64027.htm
Nguyen, D (2020, September 10) “CANVAS OF PRIDE” BITI’S TU HAO MADE IN VIETNAM [“CANVAS OF PRIDE” BITT’S PROUDLY MADE IN VIETNAM] Retrieved from 419: https://419.vn/bitis-canvas-of-pride/
Nguyen, Q (n.d.) Brand Trust — Xay Dung Thuong Hiéu Tit Niém Tin Cua Khdch Hang [Brand Trust — Building Brands From Customers' Trust] Retrieved from Movad: https://movad.vn/brand-trust-xay-dung-thuong-hieu-tu-niem-tin-cua-khach-hang/
Sharma, R (n.d.) 9 Ideal Ways to Boost Your Social Media Marketing Efforts Retrieved from Socialpilot: https://www.socialpilot.co/blog/boost-your-social-media- marketing
Shopee Rewards - Chương trình khách hàng thân thiết của Shopee [Shopee Rewardk - Shopee Loyalty Program] (2021, August 7) Retrieved from Shopeeplus: https://shopeeplus.com/blogs/shopee-rewards-chuong-trinh-khach-hang-than-thiet- cua-shopee.html
Spotify đã thuyết phục người dùng sử dụng gói Premium bằng cách nào? [How did Spotify convince users to use the Premium plan? } (2021, August 25) Retrieved from Misa Amis: https://amis.misa.vn/23897/chien-luoc-marketing-spotify/ Spotify® Điều Khoản và Điều Kiện Dùng Thử Miễn Phí 30 Ngày Mới [Spotify® New 30- Day Free Trial Terms and Conditions] (n.d.) Retrieved from Spotify: https://www.spotify.com/vn-vi/legal/new-30-days-free-trial-terms-and-conditions/