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[...]... strand in the enterpriseculture brigade that saw the small firm’s role as that of helping large enterprises to become more efficient and flexible The working habits and cultures of existing small enterprises appear to have been pushed to one side by the early enterprise policy makers As the following chapters will show, psychological theory offers better prospects for understanding the cultural and. .. behaviour, the ultimate validity of the enterpriseculture development model is clearly an important issue If the enterpriseculture model is based on false assumptions, resulting policies and strategies are also likely to be misconceived and to provide a poor test of whether entrepreneurial behaviour can be encouraged and sustained through public policy The enterpriseculture model is also extremely interesting... in France and the Christian Democrats in Italy also tried, with some initial success, to appeal to the cultural values of small enterprise managers and mobilise them as a political force in support of individualist policies The strategic interests of larger enterprises, however, demand much more cooperative business behaviour from local small and medium enterprises, if vertical integration and industrial... impact of enterpriseculture policies Schumpeter, however, made it very clear that entrepreneurs are fundamentally successful capitalists and, by implication, it follows that the theoretical and political objective of enterpriseculture policies is the reinvigoration of British capitalism Therefore, entrepreneurial behaviour can be researched and measured as that appropriate for the founding and management... the enterpriseculture model is to encourage the development of more entrepreneurial firms and a more entrepreneurial approach within existing firms Yet, if enterpriseculture policies have the net effect of encouraging the growth of non-entrepreneurial firms, the model may be deeply flawed both theoretically and empirically The expectations and goals of the ordinary people who run Britain’s small enterprises... development process and the importance of individual and social psychological factors in cultural andenterprise development The book closes with a consideration of how the different, and sometimes conflicting, individual and broader socio-economic forces might be combined to produce development policies that stand a chance of benefiting not only individuals but also local communities and entire economies... economic behavioural implications of small enterprise development and the motivational issues of entrepreneurial success 2 The enterpriseculture model of development Spearheaded by a series of fundamental changes to fiscal policy and industrial relations legislation, the development of an enterpriseculture has been specifically linked to the birth of new small firms and the enlargement of the private... markets, promoting private competition in areas previously in the public sector and encouraging the unemployed and newly redundant to start their own businesses RATIONALE OF THE ENTERPRISECULTURE MODEL According to the enterpriseculture model, the public sector is inherently inefficient, and private firms, spurred on by competition and the fear of failure, are not only more efficient in themselves but also... believed to be the driving force of their innovative endeavours and a just reward for their efforts and the risks they take Indeed, according to the proponents of the enterpriseculture development model, earlier public policies had substituted government intervention and support for individual effort, and thereby actually 18 The enterpriseculture model dampened the latent entrepreneurial drive which... weaknesses and, as a consequence, lead to the formation of more entrepreneurial small firms Yet even if theoretical and empirical support for the enterpriseculture approach is found wanting, it is worth noting that the practical, theoretical and motivational issues of small enterprise development raised by the model are extremely important With the collapse of eastern Europe’s command economies and as . Business: Quality Issues and Smaller Firms— Julian North, Robert Blackburn and James Curran 4. Enterprise and Culture Colin Gray Enterprise and Culture Colin Gray London and New York First. enterprise 6 2 The enterprise culture model of development 17 Rationale of the enterprise culture model 17 Stages of enterprise development 22 Enterprise training 27 3 The state of small enterprises. society as a whole. Enterprise and Culture is a uniquely wide-ranging, insightful and well- informed critical evaluation of the economic and social project of creating an enterprise culture. Colin