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  • Cover Page

  • Title Page

  • Copyright Page

  • About the Author

  • Dedication

  • Brief Contents

  • Preface

  • Contents

  • Chapter 1: Supply, Demand, and Equilibrium

    • 1.1 Demand

      • Demand versus Quantity Demanded

      • Demand Curves

      • Changes in Demand

      • Market Demand

      • The Shape of the Demand Curve

      • The Wide Scope of Economics

    • 1.2 Supply

      • Supply versus Quantity Supplied

    • 1.3 Equilibrium

      • The Equilibrium Point

      • Changes in the Equilibrium Point

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 2: Prices, Costs, and the Gains from Trade

    • 2.1 Prices

      • Absolute versus Relative Prices

      • Some Applications

    • 2.2 Costs, Efficiency, and Gains from Trade

      • Costs and Efficiency

      • Specialization and the Gains from Trade

      • Why People Trade

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 3: The Behavior of Consumers

    • 3.1 Tastes

      • Indifference Curves

      • Marginal Values

      • More on Indifference Curves

    • 3.2 The Budget Line and the Consumer’s Choice

      • The Budget Line

      • The Consumer’s Choice

    • 3.3 Applications of Indifference Curves

      • Standards of Living

      • The Least Bad Tax

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

    • Appendix to Chapter 3

      • Cardinal Utility

      • The Consumer’s Optimum

  • Chapter 4: Consumers in the Marketplace

    • 4.1 Changes in Income

      • Changes in Income and Changes in the Budget Line

      • Changes in Income and Changes in the Optimum Point

      • The Engel Curve

    • 4.2 Changes in Price

      • Changes in Price and Changes in the Budget Line

      • Changes in Price and Changes in the Optimum Point

      • The Demand Curve

    • 4.3 Income and Substitution Effects

      • Two Effects of a Price Increase

      • Why Demand Curves Slope Downward

      • The Compensated Demand Curve

    • 4.4 Elasticities

      • Income Elasticity of Demand

      • Price Elasticity of Demand

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 5: The Behavior of Firms

    • 5.1 Weighing Costs and Benefits

      • A Farmer’s Problem

      • The Equimarginal Principle

    • 5.2 Firms in the Marketplace

      • Revenue

      • Costs

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 6: Production and Costs

    • 6.1 Production and Costs in the Short Run

      • The Total, Marginal, and Average Products of Labor

      • Costs in the Short Run

    • 6.2 Production and Costs in the Long Run

      • Isoquants

      • Choosing a Production Process

      • The Long-Run Cost Curves

      • Returns to Scale and the Shape of the Long-Run Cost Curves

    • 6.3 Relations Between the Short Run and the Long Run

      • From Isoquants to Short-Run Total Cost

      • From Isoquants to Long-Run Total Cost

      • Short-Run Total Cost versus Long-Run Total Cost

      • A Multitude of Short Runs

      • Short-Run Average Cost versus Long-Run Average Cost

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 7: Competition

    • 7.1 The Competitive Firm

      • Revenue

      • The Firm’s Supply Decision

      • Shutdowns

      • The Elasticity of Supply

    • 7.2 The Competitive Industry in the Short Run

      • Defining the Short Run

      • The Competitive Industry’s Short-Run Supply Curve

      • Supply, Demand, and Equilibrium

      • Competitive Equilibrium

      • The Industry’s Costs

    • 7.3 The Competitive Firm in the Long Run

      • Long-Run Marginal Cost and Supply

      • Profit and the Exit Decision

      • The Firm’s Long-Run Supply Curve

    • 7.4 The Competitive Industry in the Long Run

      • The Long-Run Supply Curve

      • Equilibrium

      • Changes in Equilibrium

      • Application: The Government as a Supplier

      • Some Lessons Learned

    • 7.5 Relaxing the Assumptions

      • The Break-Even Price

      • Constant-Cost Industries

      • Increasing-Cost Industries

      • Decreasing-Cost Industries

      • Equilibrium

    • 7.6 Applications

      • Removing a Rent Control

      • A Tax on Motel Rooms

      • Tipping the Busboy

    • 7.7 Using the Competitive Model

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 8: Welfare Economics and the Gains from Trade

    • 8.1 Measuring the Gains from Trade

      • Consumers’ and Producers’ Surplus

    • 8.2 The Efficiency Criterion

      • Consumers’ Surplus and the Efficiency Criterion

      • Understanding Deadweight Loss

      • Other Normative Criteria

    • 8.3 Examples and Applications

      • Subsidies

      • Price Ceilings

      • Tariffs

      • Theories of Value

    • 8.4 General Equilibrium and the Invisible Hand

      • The Fundamental Theorem of Welfare Economics

      • An Edgeworth Box Economy

      • General Equilibrium with Production

    • Summary

    • Author Commentary

    • Review Questions

    • Problem Set

    • Appendix to Chapter 8

      • Normative Criteria

      • Some Normative Criteria

      • Optimal Population

    • Author Commentary

  • Chapter 9: Knowledge and Information

    • 9.1 The Informational Content of Prices

      • Prices and Information

      • The Costs of Misallocation

    • 9.2 Asymmetric Information

      • Signaling: Should Colleges Be Outlawed?

      • Adverse Selection and the Market for Lemons

      • Moral Hazard

      • Principal–Agent Problems

      • A Theory of Unemployment

    • 9.3 Financial Markets

      • Efficient Markets for Financial Securities

      • Stock Market Crashes

    • Summary

    • Author Commentary

    • Review Questions

    • Problem Set

  • Chapter 10: Monopoly

    • 10.1 Price and Output under Monopoly

      • Monopoly Pricing

      • Elasticity and Marginal Revenue

      • Measuring Monopoly Power

      • Welfare

      • Monopoly and Public Policy

    • 10.2 Sources of Monopoly Power

      • Natural Monopoly

      • Patents

      • The History of Photography: Patents in the Public Domain

      • Resource Monopolies

      • Economies of Scope

      • Legal Barriers to Entry

    • 10.3 Price Discrimination

      • First-Degree Price Discrimination

      • Third-Degree Price Discrimination

      • Two-Part Tariffs

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 11: Market Power, Collusion, and Oligopoly

    • 11.1 Acquiring Market Power

      • Mergers

      • Horizontal Integration

      • Vertical Integration

      • Predatory Pricing

      • Resale Price Maintenance

    • 11.2 Collusion and the Prisoner’s Dilemma: An Introduction to Game Theory

      • Game Theory and the Prisoner’s Dilemma

      • The Prisoner’s Dilemma and the Breakdown of Cartels

    • 11.3 Regulation

      • Examples of Regulation

      • What Can Regulators Regulate?

      • Creative Response and Unexpected Consequences

      • Positive Theories of Regulation

    • 11.4 Oligopoly

      • Contestable Markets

      • Contestable Markets and Natural Monopoly

      • Oligopoly with a Fixed Number of Firms

    • 11.5 Monopolistic Competition and Product Differentiation

      • Monopolistic Competition

      • The Economics of Location

    • Summary

    • Author Commentary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 12: The Theory of Games

    • 12.1 Game Matrices

      • Pigs in a Box

      • The Prisoner’s Dilemma Revisited

      • Pigs in a Box Revisited

      • The Copycat Game

      • Nash Equilibrium as a Solution Concept

      • Mixed Strategies

      • Pareto Optima

      • Pareto Optima versus Nash Equilibria

    • 12.2 Sequential Games

      • An Oligopoly Problem

    • Summary

    • Author Commentary

    • Problem Set

  • Chapter 13: External Costs and Benefits

    • 13.1 The Problem of Pollution

      • Private Costs, Social Costs, and Externalities

      • Government Policies

    • 13.2 The Coase Theorem

      • The Doctor and the Confectioner

      • The Coase Theorem

      • The Coase Theorem in the Marketplace

      • External Benefits

      • Income Effects and the Coase Theorem

    • 13.3 Transactions Costs

      • Trains, Sparks, and Crops

      • The Reciprocal Nature of the Problem

      • Sources of Transactions Costs

    • 13.4 The Law and Economics

      • The Law of Torts

      • A Positive Theory of the Common Law

      • Normative Theories of the Common Law

      • Optimal Systems of Law

    • Summary

    • Author Commentary

    • Review Questions

    • Problem Set

  • Chapter 14: Common Property and Public Goods

    • 14.1 The Tragedy of the Commons

      • The Springfield Aquarium

      • It Can Pay to Be Different

      • Common Property

    • 14.2 Public Goods

      • Some Market Failures

      • The Provision of Public Goods

      • The Role of Government

      • Schemes for Eliciting Information

      • Reaching the Efficient Outcome

    • Summary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 15: The Demand for Factors of Production

    • 15.1 The Firm’s Demand for Factors in the Short Run

      • The Marginal Revenue Product of Labor

      • The Algebra of Profit Maximization

      • The Effect of Plant Size

    • 15.2 The Firm’s Demand for Factors in the Long Run

      • Constructing the Long-Run Labor Demand Curve

      • Substitution and Scale Effects

      • Relationships between the Short Run and the Long Run

    • 15.3 The Industry’s Demand Curve for Factors of Production

      • Monopsony

    • 15.4 The Distribution of Income

      • Factor Shares and Rents

      • Producers’ Surplus

    • Summary

    • Review Questions

    • Numerical Exercises

    • Problem Set

  • Chapter 16: The Market for Labor

    • 16.1 Individual Labor Supply

      • Consumption versus Leisure

      • Changes in the Budget Line

      • The Worker’s Supply of Labor

    • 16.2 Labor Market Equilibrium

      • Changes in Nonlabor Income

      • Changes in Productivity

    • 16.3 Differences in Wages

      • Human Capital

      • Compensating Differentials

      • Access to Capital

    • 16.4 Discrimination

      • Theories of Discrimination

      • Wage Differences Due to Worker Preferences

      • Human Capital Inheritance

    • Summary

    • Review Questions

    • Problem Set

  • Chapter 17: Allocating Goods Over Time

    • 17.1 Bonds and Interest Rates

      • Relative Prices, Interest Rates, and Present Values

      • Bonds Denominated in Dollars

      • Default Risk

    • 17.2 Applications

      • Valuing a Productive Asset

      • Valuing Durable Commodities: Is Art a Good Investment?

      • Should You Pay with Cash or Credit?

      • Government Debt

      • Planned Obsolescence

      • Artists’ Royalties

      • Old Taxes Are Fair Taxes

      • The Pricing of Exhaustible Resources

    • 17.3 The Market for Current Consumption

      • The Consumer’s Choice

      • The Demand for Current Consumption

      • Equilibrium and the Representative Agent

      • Changes in Equilibrium

    • 17.4 Production and Investment

      • The Demand for Capital

      • The Supply of Current Consumption

      • Equilibrium

    • Summary

    • Author Commentary

    • Review Questions

    • Problem Set

  • Chapter 18: Risk and Uncertainty

    • 18.1 Attitudes Toward Risk

      • Characterizing Baskets

      • Opportunities

      • Preferences and the Consumer’s Optimum

      • Gambling at Favorable Odds

      • Risk and Society

    • 18.2 The Market for Insurance

      • Imperfect Information

      • Uninsurable Risks

    • 18.3 Futures Markets

      • Speculation

    • 18.4 Markets for Risky Assets

      • Portfolios

      • The Geometry of Portfolios

      • The Investor’s Choice

      • Constructing a Market Portfolio

    • 18.5 Rational Expectations

      • A Market with Uncertain Demand

      • Why Economists Make Wrong Predictions

    • Summary

    • Author Commentary

    • Review Questions

    • Problem Set

  • Chapter 19: What Is Economics?

    • 19.1 The Nature of Economic Analysis

      • Stages of Economic Analysis

      • The Value of Economic Analysis

    • 19.2 The Rationality Assumption

      • The Role of Assumptions in Science

      • All We Really Need: No Unexploited Profit Opportunities

    • 19.3 What Is an Economic Explanation?

      • Celebrity Endorsements

      • The Size of Shopping Carts

      • Why Is There Mandatory Retirement?

      • Why Rock Concerts Sell Out

      • 99¢ Pricing

      • Rationality Revisited

    • 19.4 The Scope of Economic Analysis

      • Laboratory Animals as Rational Agents

    • Author Commentary

    • Problem Set

  • Appendix A: Calculus Supplement

  • Appendix B: Answers to All the Exercises

  • Appendix C: Answers to Problem Sets

  • Glossary

  • Index

Nội dung

[...]... referred to as your demand for coffee Notice the difference between demand and quantity demanded Quantity demanded is a number, and it changes when the price does Demand is a whole family of numbers, listing the quantities you would demand in a variety of hypothetical situations (More precisely, demand is a function that converts prices to quantities.) The demand table asserts that if the price of coffee... coffee were 30¢ per cup, you would be demanding 4 cups per day; and so on The sequence of “if statements” is what describes your demand for coffee A change in price leads to a change in quantity demanded A change in price does not lead to a change in demand Demand Curves Demand curve A graph illustrating demand, with prices on the vertical axis and quantities demanded on the horizontal axis Dangerous... demanded The amount of a good that a given individual or group of individuals will choose to consume at a given price Demand A family of numbers that lists the quantity demanded corresponding to each possible price We say that when the price is 20¢ per cup, your quantity demanded is 5 cups per day When the price is 30¢ per cup, your quantity demanded is 4 cups per day, and so on Notice that the price. .. this: Price 20¢/cup 30¢ 40¢ 50¢ Fall in demand A decision by demanders to buy a smaller quantity at each given price Quantity 3 cups/day 2 1 0 Now your rule for deciding how many cups of coffee to purchase at different prices has changed and this rule is just what we have called demand We can also use demand curves to illustrate the difference between a change in quantity demanded and a change in demand... coffee at any given price, the new demand curve lies to the left of (and consequently below) the old demand curve We describe this situation as a fall in demand Shifting the Demand Curve EXHIBIT 1.2 TABLE A Your Original Demand for Coffee Price per cup (¢) Price Quantity 50 20¢/cup 5 cups/day 40 30¢ 4 40¢ 2 50¢ 1 TABLE B Your New Demand for Coffee after Medical Advice to Cut Back Price Quantity 20¢/cup... choose to buy at any given price would go down This is an example of a fall in demand On the other hand, if your aunt gives you a snazzy new coffee maker for your birthday, your demand for coffee might rise 5 Rise in demand A decision by demanders to buy a larger quantity at each given price A change in anything other than price can lead to a change in demand Exercise 1.1 If the price of donuts were to... Lisa demand curve This example is meant to illustrate that points on the demand curve have nothing to do with the actual price of the Mona Lisa or the quantity of Mona Lisas that are actually available My demand curve shows how many Mona Lisas I would want at various prices, not how many I could get Changes in Demand If a change in price does not lead to a change in demand, does this mean demand can... consequences for the world around you To learn what price theory is, dig in and begin reading 1.1 Demand When the price of a good goes up, people generally consume less (or at least not more) of it This statement, called the law of demand, is usually summarized as When the price goes up, the quantity demanded goes down Economists believe that the law of demand is always (or nearly always) true We believe... called your demand curve for coffee It fills in the additional information corresponding to prices that do not appear in the table If we were to fill in enough rows of the table (and only space prevents us from doing so), then the demand table and the demand curve in Exhibit 1.1 would convey exactly the same information The demand curve is a picture of your demand for coffee Because demand is a function... intermediate prices like 22¢ or 33½¢ per cup If the table were enlarged to include enough intermediate prices, then the table and the graph would convey exactly the same information When the price goes up, the quantity demanded goes down and Demand curves slope downward But it is even more important to recognize that these two statements are just two different ways of saying the same thing and to understand . xiii CHAPTER 1 Supply, Demand, and Equilibrium 1 1.1 Demand 1 Demand versus Quantity Demanded 1 Demand Curves 2 Changes in Demand 3 Market Demand 7 The Shape of the Demand Curve 7 The Wide. 26 CHAPTER 2 Prices, Costs, and the Gains from Trade 31 2.1 Prices 31 Absolute versus Relative Prices 32 Some Applications 34 2.2 Costs, Efficiency, and Gains from Trade 35 Costs and Efficiency. Budget Line 85 Changes in Price and Changes in the Optimum Point 86 The Demand Curve 88 4.3 Income and Substitution Effects 90 Two Effects of a Price Increase 90 Why Demand Curves Slope Downward

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