Final Term Report Marketing In Hospitality Industry Topic Choose Hotel As Your Standard Hotel (Benchmark), Compare It To Your Hotel.pdf

VIET NAM GENERAL CONFEDERATION OF LABOR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION BAI HOC TON ĐỨC THẮNG TON DUC THANG UNIVERSITY FINAL TERM REPORT MARKETING IN HO

VIET NAM GENERAL CONFEDERATION OF LABOR

TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION

BAI HOC TON ĐỨC THẮNG

TON DUC THANG UNIVERSITY

FINAL TERM REPORT MARKETING IN HOSPITALITY INDUSTRY

Topic: Choose hotel as your standard hotel (benchmark),

compare it to your hotel

Lecturer: Ph.D., MBA Le Nguyen Ngoc Thanh Student names: Nguyén Ngoc Thanh Ti

Nguyễn Huỳnh Diễm Mai Trần Dình Minh Hiếu

Phạm Dức Hiếu Nguyễn Dương Anh Thy Trịnh Trọng Hiếu

Phạm Nguyễn Nhã Phương

Ho Chi Minh City, May 2023

TABLE OF CONTENTS

2 _ General mmtroduction ofhoftels A and B (Hotel overv1ew) các che e 6

4 Analyze and compare the market of Rex Hotel Saigon & Caravelle - 17

5 Identify the target market and target customer persona of hotels A & B 22 Analyze the 4Ps Hotel Marketing Mix of hotels A & H (Q22 Q22 He 24 l2 ceceeeeeccseeeeseneeeseneeseeseeevseeseneesseneeneenesneenevesieeseeeneeesneeens 25

6 Evaluate the A & B hotel product and servIice pricing sfraf€øy 45 7 Introduce the Marketing channels of hotel Rex and Caravelle - - 49

GROUP’S EVALUATION FORM

Trinh Trong Hiéu | 720H1065 100%

products (services) to hotel A

1 INTRODUCTION

Marketing is an important aspect of business operations, considered a core factor for success

in a competitive marketplace According to renowned economist Philip Kotler: "Marketing

is the process of creating value value for customers and build lasting relationships with them.” This becomes even more important in the travel and hospitality industry, where customer experience is a key factor in differentiating and gaining the trust of customers

In recent years, with the introduction of foreign tourism into Vietnam, the number of searches for Vietnamese tourism has increased dramatically Vietnam's tourism industry has recently undergone many changes In particular, the tourism industry has experienced tremendous growth and is currently leading the economy(Le, 2016)

Accommodation establishments, especially hotels, are constantly being born to achieve optimal business efficiency and increase competitiveness in the market And one of the means to help hotels access the market is the bridge between the market and the business, which is marketing activities(Kotler et al., 2014) Marketing in business carries a certain importance Effective marketing strategies are crucial for businesses 1n the hospitality industry to attract and retain customers, differentiate themselves from the competition and ultimately drive revenue growth

However, not all businesses understand Marketing well and apply it effectively Many businesses are still using traditional methods and have not yet taken advantage of the benefits of new marketing technologies and channels According to a PwC report, only 19%

of businesses in the Asia-Pacific region use enough digital technology to grow their business Some businesses still use traditional methods such as advertising on television or newspapers, while today's customers often consume content on online platforms such as YouTube or Facebook.(Le, 2016) Failure to adapt to new customer habits can cause those businesses to lose the opportunity to reach customers

The main purpose of this report is to evaluate the effectiveness of the hotel's current marketing strategies and tactics To do that, we will analyze and compare two notable hotels

in the hospitality industry These are the Rex Hotel and the Caravelle Hotel, two notable and competitive locations in the same segment of the hotel market We will compare and analyze

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how these two hotels approach their customers with their marketing strategies Both hotels are premium brands However, the level of focus, media and marketing strategy will vary depending on the size, audience and goals of each hotel For example, Caravelle hotel is a larger hotel and is geared towards an international clientele Meanwhile, Rex Hotel wants to focus more on local customers

The report includes analysis and comparison sections between Rex and Caravelle hotels, identify the two hotels' market targets, analyze and evaluate the 4Ps of the two hotels’ marketing mix, and evaluate product and service strategy of the two hotels In this section,

we will delve into each aspect of the two hotels to get a complete and holistic view of their marketing From there, make recommendations and suggestions to improve marketing strategies and enhance competition in the tourism and hospitality industry

Based on comparative analysis, it will help readers have an overview and deeper

understanding of these two hotels, as well as provide readers with useful information to enhance their marketing strategies

2 GENERAL INTRODUCTION OF HOTELS A AND B (HOTEL OVERVIEW)

Affiliation of The Company to The Group & Location

The Rex Hotel in Ho Chi Minh City, belongs to Saigontourist Group

History of establishment and Development

+ From the early 20th century:

In 1925, this place was just | garage at the corner of Nguyen Hue Street However, in 1959-

1965, it was renovated and became a Rex mall

+ From 6/1975 to 2000

Rex Mall was assigned by the People's Committee of Ho Chi Minh City to Saigon tourist group and named Ben Thanh Hotel In 1986, Ben Thanh Hotel was restored to Vuong Mot and took the international name Rex hotel Since then, Saigon tourist has paid attention and invested in hotel facilities At the same time, merging more Sunflower Hotel to expand the area of Rex Hotel

+ From 2001 to 2015

In 2008, Rex hotel was rated 5 stars by the Vietnam National Administration of Tourism with 286 bedrooms, restaurant, garden, swimming pool, bar,

Achievement

- 2016: RexHotel has just received the "Guest Review 2016" award by Boking.com

- Also in 2016, RexHotel has just received the "Gold Circle 2016" award by Agoda.com

- In 2017, RexHotel is honored to receive TripAdvisor's Excellence Award 2017

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In addition, the hotel also received many other prestigious awards

Imperial Suit: Located on the 3rd and 4th floors of the West area, with a large room area of about 98m2, equipped with a separate living room, dining room and desk In addition, the interior is made from high-quality wood

Presidential Suite: It is the most luxurious and most expensive room type, with an area of 200m2 Discreet and private location It has access across the extra room, the work area, kitchen and bar are all completely separate In addition, the office is also equipped with the

most modern equipment such as internationally connected telephones, Šome accessories are also inlaid with gold

Restaurant and bar:

Hoa Mai Restaurant:

Hoa Mai Restaurant focuses on Asian dishes, while customers also enjoy traditional folk singing performances The restaurant is based on the old palace décor with the main color being dark yellow The main highlight is the paintings of Vietnamese girls from 3 regions of the country

Hoang Sa Restaurant: With convenient entrance from Pasteur Street right mn the heart of District 1, this place will focus mainly on European dishes with 5-star chefs

Imperial Restaurant: designed with ancient architecture, in the direction of Hue imperial city With the main color is Ginseng brown and made from wood, it brings a sense of luxury and closeness

Rooftop garden bar:

Recognized as "One of the Best Bars in Southeast Asia" by Newsweek Magazine Here, customers can enjoy panoramic views of the city from above, as well as enjoy music or art performances on weekends

Rex Havana Cigar club-6th floor: As a new location, this is a place to exchange cigars as well as a place to expand relationships and exchange with partners in a luxurious space

Wellness: The hotel is fully equipped to take care of customers’ health such as Spa, Out door

tennis court

Overview of Carravelle hotel:

Company's Affiliation with the Group & Locations

Caravelle Saigon Hotel is one of the leading and long-standing 5-star international standard hotels in Ho Chi Minh City Caravelle Saigon Hotel, part of Saigon Tourism Corporation (Saigontourist)

Location

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Located right in the financial and commercial center of the city center, there are iconic landmarks and venues such as the City Opera House, Notre Dame Cathedral, Dong Khoi Street, Nguyen Hue Walking Street and Ben Thanh Market, modern shopping centers such

as Vicom Center and Saigon center are also nearby

History of establishment and development:

The Caravelle Hotel officially opened to the public on Christmas 1959 At that time, the hotel was amazed by the use of marble and bulletproof glass for the construction of the hotel Besides, modern equipment such as air conditioning system and private generator were also equipped at the hotel, which many other famous hotels did not have at that time The Caravelle Hotel is the work of two architects, one French and one Vietnamese This place from is the headquarters of the Australian Embassy, the New Zealand Embassy, etc After the liberation of Saigon in 1975, the hotel was taken over by the government and renamed the Independence Hotel Until 1998, the hotel was restored to the Caravelle name Achievement:

- Top 3 Top Hotels in Vietnam are listed in the list of Top 20 Top Quality Hotels in the World, Travel + Leisure magazine voted — 2011

- Best Top Hotel" due to Asia Travel Tips.com voted

- In 2017, RexHotel is honored to receive TripAdvisor's Traveler choice Award 2022

In addition, the hotel also received many other prestigious awards

Facilities of hotel:

Accomodations:

Deluxe room: Cstandard room has an area of about 34m2 (365 ft2) The bathroom 1s paved with luxurious imported marble, with a large dressing table, shower and shower and face wash sets from the Classic product line of the famous Appelles brand Rooms have large windows that let in natural light, combined with existing amenities to give guests a cozy feeling like they are at home

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SIgnature Premium rooms: The Signature Premium room has an area of 38.5m2 (415 ft2) with a view towards the Opera House The bathroom is luxurious mported marble with shower gel set, face wash from the Black premium product line of the famous Appelles brand It comes with access to the Signature Lounge area

Excutive Suite room: Standard suites range in size from 67 to 87m2 with king-size beds with Posturepedic Sealy mattresses, unique pillow changing menus and separate living rooms In addition to the 49-inch TV in the bedroom It comes with access to the Signature Lounge

area

Maximum occupancy is 2 adults and | child under 6 years old

Presidential Suite: The Presidential Suite (Presidential Suite) with an area of 136m2 has the most luxurious decoration in the hotel, king-size bed with Posturepedic Sealy mattress, pillow change menu and separate living room It comes with access to the Signature Lounge

area

Restaurant and bar:

Reflections restaurant: An upscale fine-dining restaurant with a luxurious ambience, Reflections restaurant's award-winning staff specializes in serving innovative cuisine from around the world to diners in the heart of Saigon

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Buffet nineteen restaurant: Nineteen high-end restaurant is named after the address at 19 Lam Son Square, famous Saigon as the place with a great seafood buffet and five-star culinary experience Fresh seafood is caught from the East Sea and off the southwest coast

of Phu Quoc Island

Cafe de I'Opéra: Cafe de l'Opera is probably the best place in the city, when you want to enjoy a quiet view of history and a little modern freshness The café is located on the ground floor of the hotel, at the corner of Dong Khoi Historic Street and Lam Son Square, just a few meters from the Opera House

retains its original character in the rapid development of the city Saigon Saigon Rooftop Bar offers visitors an exciting new menu, a glimpse of Vietnamese cuisine and indispensable familiar arming items

Wellness: The hotel is fully equipped to take care of customers’ health such as Kara Spa, Out door Swimming pools, Gymnasium, pool bar, tennis court

Vagas club: Located inside Caravelle Hotel in the heart of Saigon, Vegas E-Gaming Club offers the latest modern slot, roulette, baccarat and blackjack machines with the most frequent mystery jackpot hits in Ho Chi Minh City In addition, special events and promotions are featured daily No matter if you are a high roller or just looking for some gaming actions, count on a rolling good time at Vegas Club

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4 ANALYZE AND COMPARE THE MARKET OF REX HOTEL SAIGON & CARAVELLE

The hotel industry in Vietnam has been experiencing significant growth over the years, with many international hotel chains expanding their operations in the country This growth has led to increased competition among hotels, leading to the need for effective market segmentation strategies

We will analyze and compare the market segmentation strategies of two prominent hotels in

Ho Chi Minh City - Rex Hotel Saigon and Caravelle We will consider their positioning strategies and market segmentations to understand how they differentiate themselves in the highly competitive hotel industry(Kotler et al., 2014)

In this report, we will analyze and compare the market segmentation strategies of two prominent hotels Rex Hotel Saigon and Caravelle Before going to analyze and compare the market segmentation of the two hotels I will briefly explain their brand positioning strategy Positioning Strategy

Rex Hotel Saigon is a luxurious and sophisticated hotel that offers personalized service and attention to detail The hotel's attractive location in the heart of the city makes it an ideal choice for business travelers and tourists who want to explore the city's attractions In addition, Rex Hotel's website is highly visible and stylish, which can enhance Rex's brand value and create convenience for customers’ bookings(Nguyen, 2016)

Caravelle is positioned as a premium hotel that offers guests world-class amenities and services With its reputation for luxury, exclusivity, and personalized service, Caravelle Saigon Hotel is well-positioned to continue attracting affluent travelers who prefer a more peaceful view from around the world

Comparison of Market Segmentation Strategies

The following table compares the market segmentation criteria of Rex Hotel Saigon and

Caravelle Hotel Saigon(Nguyen, 2016)

Geographic Domestic and International tourists Domestic and International

Country

Thailand, Germany, France, USA, France

Single, Couples, Married

high mcome

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Businessman, Professional,

Diplomats, Celebrities

Catholic, Buddhism, Hindu, Muslim,

other Asian, black, white, Hispanic

Asian, black, white, Hispanic

Vietnamese, Japanese, Korean,

Demanding, knowledgeable, shrewish, choosy, love to experience

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Behavioral First-time guests, Repeat guests First-time guests,, Repeat

Reputation, quality, service, special

treatment for loyalty customers,

price, facilities

Regular customer, potential

customer, first-time customer, ex-

customer

Light user, medium user, heavy user

None, medium, strong, absolute

Satisfied, positive,neutral, negative,

Regular customer, potential customer, first-time customer,

According to the Vietnam National Administration of Tourism, the number of international visitors to Vietnam in April 2023 was estimated at 984,146 arrivals, an increase of 9.9% compared to March 2023 and an increase of 1,305.9% over the same period in 2022 4 months of 2023 is estimated to reach 3,683,702 arrivals, an increase of 3,888.5% over the same period in 2022 The number of domestic tourists in the first 4 months of 2023 is 38,000 thousand, of which 16,900 thousand are visitors During the day, 21,100 thousand people were guests who stayed overnight at the accommodation Based on the above data, we classify the following market segments by geographical factors into 3 parts: world region, country and climate

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Both hotels offer products and services based on factors related to the psychology of their target customers Hotels divide the market segment psychologically into 3 parts: class, lifestyle and personality Thanks to these three factors, the hotel can offer products, services

or even reasonable promotions to satisfy customer psychology as well as bring the highest profit

The last segment hotels need to classify is customer behavior The hotel will divide customers into small groups based on their behaviors, knowledge, and attitudes towards the hotel's products For example, the hotel will offer special offers for the holiday season or there will be special offers exclusively for customers who stay at the hotel for 5 days or

more

Overall, both hotels effectively differentiate themselves m Ho Chi Minh City's highly competitive hotel industry by serving their target markets through personalized service, first- class amenities and strategic marketing initiatives Rex Hotel Saigon and Caravelle used different market segmentation strategies to target their target markets While Rex Hotel Saigon focuses on personal service and attention to detail to attract business and leisure travelers, Caravelle positions itself as a premium hotel offering world-class amenities and services to its luxury guests

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5 IDENTIFY THE TARGET MARKET AND TARGET CUSTOMER PERSONA

In terms of demographics, the target market for both hotels may include affluent individuals and high-net-worth families who are willing to pay a premium price for luxury

accommodations and experiences These customers may prioritize high-end amenities and personalized services that enhance their overall travel experience(Kotler et al., 2014) Both hotels may also target food and beverage connoisseurs who enjoy fine dining, wine, and cocktails Additionally, luxury travelers seeking a comfortable and pampering stay with amenities such as a swimming pool, spa, fitness center, and personalized services may also

be part of their target market

Affluent travelers: Caravelle Hotel Saigon aims to attract travelers who have a high level of disposable income and are willing to pay for a premium stay These customers may be seeking a luxurious and memorable experience in Ho Chi Minh City

Business travelers: With its prime location in the city center and modern meeting and conference facilities, Caravelle Hotel Saigon and Rex Hotel Saigon targets business travelers who require a convenient and efficient stay These customers may prioritize amenities such

as high-speed internet, business centers, and meeting rooms

Culture and history enthusiasts: Caravelle and Rex may appeal to customers who are interested in the culture and history of Vietnam and would like to stay in a hotel with a storied past

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The Caravelle's history dates back to the 1950s and has been a witness to significant events

in Vietnamese history

Rex Saigon Hotel is a historic property that was built in 1927 and played an important role during the Vietnam War(Nguyen, 2016)

Food and beverage connoisseurs:

Caravelle Hotel Saigon offers a range of dining options, from the elegant rooftop Saigon Saigon Rooftop Bar to the fine-dining Reflections Restaurant The hotel may attract customers who enjoy fine dining, wine, and cocktails

Rex Saigon Hotel offers a wide range of dining options, including Vietnamese, French, and Chinese cuisine, making it a popular destination for food and beverage enthusiasts Luxury travelers: Caravelle Hotel Saigon and Rex Hotel Saigon may target customers who seek a luxurious and comfortable stay with amenities such as a swimming pool, spa, fitness center, and personalized services such as concierge and butler services These customers may prioritize high-end amenities and services that enhance their overall travel experience Couples: These travelers are typically seeking a romantic getaway or honeymoon destination and require luxurious accommodations, spa services, romantic dining options, and other high-end amenities They cater to this group by providing luxurious accommodations, fine dining options, and relaxing spa services

Tourists - These travelers are interested in exploring the city's historical and cultural landmarks and require comfortable accommodations, access to local tour guides, and assistance with travel arrangements They cater to this group by providing knowledgeable concierge services, travel assistance, and tour guide recommendations

The target customer persona:

Nationality: Mainly foreigners, including many different nationalities such as Germany, France, Japan,England, China

Cuisine style: Very different and diverse

Income: High, above 100,000$ per year

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Number of days usually staying at the hotel: 1-3 days

General features:

Traveled extensively

Success in life

Always set high standards and feel that they deserve the best

Do not have much time

They like cleanliness and convenience

Visit beautiful scenery

Demand:

A pleasant and opulent place to stay; A way to demonstrate elegance and prestige; A location that is handy for both business and recreation

Delectable meals served with competent service that is appropriate for taste

Using a contemporary and practical method of communication for business, such as the internet, a global phone, or a fax machine

Use practical modes of transportation and provide direction as necessary

Feel at home, appreciated, and comfortable

Ensure personal property safety and security

Enjoying fun and shopping

Exchange cultures, make new acquaintances, find additional partners, and join organizations Utilize high-quality office support services, such as conference rooms, secretaries, and seminar and conference planning

Leisure facilities, such as spas and bars

Workout facilities: gym, pool

Example for target customer persona, through this example to help you to understand directly about it

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Name: Sarah Johnson

Age: 35

Location: Los Angeles, California

Occupation: Marketing Manager at a tech startup

Education: Bachelor's degree in Business Administration

Income: $90,000 per year

Demographics:

* Married with two children (ages 3 and 5)

* Owns a home in a family-friendly neighborhood

* Enjoys outdoor activities such as hiking, biking, and going to the beach

* Values health and wellness, and tries to eat organic and natural foods whenever possible Behavior:

* Spends most of her time at work, but also enjoys spending time with her family

* Uses social media to keep up with friends and family, as well as to follow influencers in the health and wellness space

* Shops online for convenience, especially for household items and groceries

* Prefers to buy high-quality, eco-friendly products

Marketing goals:

* Looking for products and services that can help her balance work and family life

* Interested in products that support her active lifestyle and promote health and wellness

* Values convenience and time-saving solutions Willing to pay a premium for high-quality, eco-friendly products

ANALYZE THE 4PS HOTEL MARKETING MIX OF HOTELSA & B

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Hoa Mai restaurant serves a variety of Asian - European dishes, in addition, Hoa Mai also offers buffet programs to serve customers

Cung Dinh restaurant: Cooking restaurant

eat in a classic style for you to have Unforgettable experience You can start with the famous Shrimp Chao There is also a menu from 6 to 9 dishes in the style of old Royal meals In addition, visitors can enjoy a wine made according to the recipe of King Minh Mang's reign

Rex Havana Cigar Club is the new destination where you can meet and gather with your friends for your talks, where you can open your relationships with many other people in a luxury and private space The club is designed in a classic and royal style Most of the space

is covered with high-class wood, especially the furniture The stand-out point is the big sofas with luxury real leather under the tender yellow lights These makes the space become more elegant and luxurious.At Rex Havana Club, you will have an opportunity to experience the special products that not everyone has a chance to try Rex Havana Cigar Club is located on

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the 6th floor of Rex Hotel Saigon with unique, elegant space and privacy guaranteed for the

customers

Hoang sa Restaurant: Hoang Sa restaurant which belongs to Rex Hotel Saigon, with convenient entrance from Pasteur street in the heart of District 1, will serve attractive Western dishes, with creativity and delicate combination from the experience of the 5-star chefs, which creates the special flavors that no place can have This will be a new place for Western cuisines devotees as well as culinary lovers to experience the different flavors of these familiar but very special Western dishes

Rooftop Garden Restaurant : has a spacious, polite and luxurious space, specializes in serving European - Asian dishes prepared by experienced chefs with attractive flavors The view is very nice, you can admire the scenery of Saigon streets night Weekends have live

music to serve customers

Rose Garden: is one of the outdoor spaces with a beautiful tropical garden and waterfall along with delicious cocktails to bring a comfortable relaxing space for all customers Paradise Coffee Lounge: located in the heart of Rex Hotel, an ideal space for lunch meetings, meeting friends and partners

In addition to providing accommodation as well as restaurant chains, Rex also provides a few other services that contribute to customer satisfaction and show its professionalism such

as providing international telephone in the room as well as free internet access system 24/24 for the whole hotel, shuttle service from the airport to the hotel and vice versa and security

systems

Not only that, Rex also creates playgrounds where customers meet and make friends by the system of Lobby Lounge, Pool Bar, Sushibar, this will be a place to meet, make friends, find more partners, relieve stress after the hard work stressful working hours Rex's luxurious banquet and conference room system: Rex has a diverse and rich banquet menu You can choose from a dinner party, a tea party "Tea lounge”, a cocktail party "Rose Garden" to a multi-course meal imbued with regional culture The hotel provides a full range of related support services such as: high-class secretarial services, seminars, conferences and formal

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receptions with a capacity of up to 1000 people ready to meet your needs Pingo club is a modern arcade game center where customers can relax after work Rex offers a luxurious, secluded and private pool, Rex's free-standing outdoor pool is the perfect place to relax with

a mini bar serving cool drinks and snacks The area around the pool has many trees for shade Gym, high-class fitness, gym equipped with modern imported machines, open 24 hours for all guests staying at Rex The gym's coach with high expertise and experience is ready to help you with all your activities in the most effective way

But the most important thing to say here is that Rex's main product is rooms Rex divides accommodation products into two basic groups: the group of rooms on the Signature floor for VIP guests and the group of non-rooms on the Signature floor - Deluxe rooms for ordinary business people These groups of rooms all meet two requirements: ensuring a place to sleep and ensuring a place for work and entertainment and to ensure the first and most basic requirement: ensuring a place to rest and sleep well both groups: rooms have a

number of characteristics in common:

Deluxe

room and convenient working table

Executive King bedding configuration

Suite

Imperial Suite | 98 Located on the 3rd & 4th floor of East Wing

Presidential 200 | 2 bedrooms with king sized bed, a kitchen, huge living room &

hydro-massage tub with top-quality amenities and the stunning view of central town

Rex has done a great job of providing 5-star accommodations, but to be a business hotel, Rex needs more attention Therefore, two sets of Rex accommodation products: rooms on the Rex Suite floor and the non-Rex Suite floors must make a difference

o The floor is not Rex Suite, the object that Rex wants to target ordinary business people,

so Rex provides the most basic things to help them easily work

§ Online international calling phone (convenient for business people who are foreigners)

§ Free Wi-Fi Internet access system throughout the hotel with fast access speed helps them work, send documents

§ Electronic lock system (modem and safe)

§ Electronic safe in the room (businessmen can safely store important items they carry)

§ Automatic fire alarm and fire fighting system (ensure customer safety)

§ Mini bar (they can both drink and discuss business)

§ Ironing board and ironing chair Although it is only a small item, it shows the

thoughtfulness of the hotel There will be nothing lacking for the client's business

o The above are only Rex Suite room products, the main product of the hotel is the

“Executive Suite” rooms These types of rooms can completely meet the needs of wealthy businessmen Compared with Rex Suite rooms, these rooms have been supplemented with a lot of services and amenities

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§ The first is a high-quality car transfer service from the airport with Wi-Fi on board Customers will be received the most attentively and they no longer have to worry about travel problems Especially, it is very necessary for customers who come to HCMC for the first time

§ The most interesting thing is the access to the small conference room (up to 8 people) for two hours a day For entrepreneurs with an important position, it helps them a lot They can meet partners or discuss business with subordinates

§ Executive Suite customers also enjoy many other facilities according to VIP standards:

§ Free and unlimited Wi-Fi internet in the living room and at the Signature Lounge

§ Use Ipad for free

§ Luxury buffet at Signature Lounge

§ Tea, coffee and non-alcoholic beverages are served all day at Signature Lounge

§ Complimentary cocktails and cakes in the evening

§ Baskets of fresh fruit and English newspapers

§ Check-in and check-out according to VIP standards at Signature Lounge

The room in the “Executive Suite” is worthy of being a VIP room The room is very spacious with a large bathroom and a separate sitting area Some room types also include a kitchen Guests can consider the hotel as their home

2.Price

Because this is one of the famous 5-star hotels and is very popular with foreigners, usually Rex hotel pays in USD and adds 5% service and 10% VAT (after Covid-19 it only remaining 8%) And with professional services and a high level of branding, the average single room at Rex costs $120 for single rooms, and the most expensive rooms can go as high as $1300

Rex's pricing strategy is mainly based on cost and location when using the service

- About cost: Rex's rooms are divided based on room size as well as attached services Depending on the area of services provided, this will be the main basis for Rex to offer a cost-based pricing strategy The larger the area, the higher the price and the more services provided such as free breakfast or other services, the price will be higher than the average room rate of $ 30

- About the location when using the service: With the method of pricing by location when using the service, Rex will increase the price from 10 to 30 USD for rooms that can see the outside scenery or better than that nice view

Besides that, Rex also has a few other pricing strategies such as being booked in advance instead of booking the room in advance because as can be seen, Rex's business is very good, the number of guests is always guaranteed for business activities

a Reservation forms

141 Nguyen Hue, Ben Nghe, Ho Chi Minh

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