group 1 why and how to rescue dragon fruit in vietnam use supply and demand theory and market structure

Vietnam has the largest dragon fruit production area as well as volume in Asia and leads the world in exports of dragon fruit.. However, 80% of the dragon fruits produced in Vietnam are

TPHCM, ./ /2023

Student’s full name

N lêu Tân Lộc Bùi Thị T Nhi Trân Hoàng Thái Hiện Phan Dinh V6

Student ID 721D0056 721D0027

72210009 721D0065

2 | Bùi Thị Tuyết Nhi Researcher 100%

4 | Trân Hoàng Thái Hiên Designer 100%

5 | Phan Dinh V6 Data Analysis 100%

GROUP MEETING MINUTES 4 TIMES 1

1 | Bui Thi Tuyét Nhi 721D0027

THANK YOU

First of all, with the deepest and most sincere affection, allow our group to

express our gratitude to Lecturer Huong for facilitating support and helping the

group during their study and research on this topic With the deepest gratitude, I

would like to express my deep gratitude to Mrs Huong who is imparting

valuable cultural capital to us during the past study period Thanks to her

advice and education, my research topic can be completed well Given the

limited time and experience of a practitioner, this report cannot avoid

shortcomings Our group is looking forward to receiving her advice and

contribution of ideas so that I can supplement and improve my awareness,

helping me to better practice in the future

Thank you sincerely!

CHAPTER 1: OVERVIEW uo eed HH 1U 8

1 MARKET OVERVIEW OF VIETNAM PLANTS /WATERPROOF: ceeeinie 8

2 OVERVIEW OF THE PLANTS/WATER WATERPROOF MARKET IN THE LAST YEARS:8

3 PRODUCTION SITUATION OF LENGTH: Sàn HH Hà HH bà Hà dt 9

16 16

2 EXPORT MARKET, LH nà HH Hàn Là Hà Hà HH ko Hà Hà Hà LH Hà HH Hà HH 17

3 PERSONAL DEMAND AND MARKET DEMAND cành HH Hee 24

4 QUANTTITY DEMANDEID: Làn HH Hà Hà HH HH HH Hà Liên 24

1 DEMAND OF DRAGON FRUIT

IIL THE SUPPLY OF DRAGON FRUIT 34

CHAPTER 3 255 1111111111121 110212111111 021111 0211111010110 n2 41g ket 39

L SOLUTION TO RESCUE DRAGON ERUIT IN VIETNAM s11 HH tuy, 39

IL WHY AND SOLUTIONS FOR DRAGON FRUIT VIETNAM ccsc 111121111 12111 xe 41

ILL CONCLUSION óà 2-21 2215111121111 1212111282111 H t8 1111 101k 1 1 e6 45

IV REEERENCES s. S1 E211 2111021111282 28211 1011181 HH2 1211414 kcetu 45

INTRODUCTION

Reasons for choosing the topic

The reason for choosing the topic of rescuing dragon fruit in Vietnam is because

many farmers are having difficulty in the consumption of dragon fruit One person

thought and came up with the idea of trying dragon fruit rice paper, noodles and

noodles

According to reports, Vietnamese fruits such as dragon fruit are often subject to price

drops due to oversupply and lack of demand

Vietnam has the largest dragon fruit production area as well as volume in Asia and

leads the world in exports of dragon fruit However, 80% of the dragon fruits

produced in Vietnam are exported to China, while 99% of dragon fruits in the Chinese

market are imported from Vietnam The demand for Vietnamese dragon fruit is high

in the Chinese market mainly due to its sizable production and high economic

importance

To solve this problem, we can look for new consumer markets or increase product

promotion to attract consumers We can also consider developing processed products

from dragon fruit and to create added value for the product

Therefore, our group chose the topic: "Why and how to rescue dragon fruit in

Vietnam, use the theory of supply and demand and market structure to discuss?" To

find out the market of dragon fruit in Vietnam and at the same time offer product

defects to propose solutions From there contribute to overcome and help the product

continue to maintain its position in the competitive market

CHAPTER 1: OVERVIEW

1 MARKET OVERVIEW OF VIETNAM PLANTS /

WATERPROOF:

The market of dragon fruit in Vietnam is firmly established in the market of billions

of people The price of Vietnamese red flesh dragon fruit sold at supermarkets is

much higher than that of Chinese dragon fruit, but it is still popular with consumers in

your country

However, the export of vegetables and fruits to China decreased by more than 25%,

causing many key fruits such as dragon fruit, jackfruit, to plunge

During the Covid-19 epidemic season, many farmers have difficulty in consuming

and dragon fruit However, in some supermarkets in Vietnam, the amount of dragon

fruit sold increased from 2.5 to 3.5 times compared to normal days

2 OVERVIEW OF THE PLANTS/WATER WATERPROOF

MARKET IN THE LAST YEARS:

At some supermarkets in Vietnam, the amount of dragon fruit sold has increased by

2.5 - 3.5 times compared to normal days

According to Investment Newspaper1, in the past 2 months, vegetables and fruits

exported to China only reached 261.2 million USD, down 25.8% over the same period

in 2021, mainly due to the decrease in exports of dragon fruit - products with high

export value to this market

According to the Vietnamnet newspaper, more than 3 months are still complete:

dragon fruit have 1,000-2,000 VND/kg Agricultural vehicles exported to China have

been stuck at border gates for 3 months Up to now, this situation has not ended,

leading to many agricultural products plummeting, the price in the field decreased to

1,000-2,000 VND/kg

3 PRODUCTION SITUATION OF LENGTH:

Dragon fruit tree is a fruit tree of the cactus family, native to the deserts of Mexico

and Colombia, belonging to the group of dry tropical plants Dragon fruit was brought

to Vietnam by the French in the 19th century, planted scattered in the garden, and was

only grown commercially in the 1980s Most of the dragon fruit grown in Vietnam are

Hylocereus undatus species, with red or pink skin/white flesh, the rest is red flesh

The type of red shell with white flesh accounts for 95%, the remaining 5% is the type

of red skin with red flesh

Dragon fruit season is from April to October, the busiest from May to August Many

varieties of dragon fruit are bred to increase yield, quality and suit the soil and climate

of each region At the Southern Fruit Tree Institute, 20 varieties of dragon fruit are

preserved from domestic sources and imported from abroad and 40 hybrid dragon

fruit varieties, serving research, gene conservation, and breeding

Currently, dragon fruit has been widely grown in provinces and cities across the

country However, the largest concentrated areas are: Binh Thuan, Long An, Tien

Giang (3 these provinces have more than 37,000 ha), followed by Tay Ninh, Dong

Nai, some Central Highlands and northern provinces

According to Vietrade, Dragon fruit is currently grown in 30 provinces and cities, but

strongly develops into large-scale specialized farming areas, concentrated in the

provinces of Binh Thuan (29,000 ha), Long An (11,000 ha) and Tien Giang (8,000 ha)

accounting for 93, 6% of the area and 95.5% of the country's output

In the North, dragon fruit has just been planted in some places such as Lang Son,

Vinh Phuc, Hai Duong, Quang Ninh, Thanh Hoa and Hanoi

Developing dragon fruit cultivation in Vietnam

Dién tich (Ngan ha) Sản lượng (Ngàn tắn)

Vietnam's main dragon fruit growing regions (red)

Oak Lak

Dak

diyng Ty, Ga Fae-Vung Tou

Vietnam is the country with the largest area and output of dragon fruit in Asia and

also the world's leading dragon fruit exporter The area planted to dragon fruit in

Vietnam increased rapidly from 5,512 ha in 2000 to 35,665 ha with a total production

of about 614,346 tons in 2014 According to preliminary estimates of 2015, the

planted area is nearly 5,000 hectares, the output is about 686,195 tons

Dragon fruit is currently being grown in most of the provinces/cities, but has

developed into large-scale specialized farming areas concentrated in provinces such as

Binh Thuan, Tien Giang, and Long An The area of dragon fruit in these three

provinces accounts for 92% of the total area and 96% of the country’s output The

remaining dragon fruit area is distributed in some southern provinces such as Vinh

Long, Tra Vinh, Tay Ninh, and Ba Ria — Vung Tau and some Northern provinces

Binh Thuan is the place with the largest area and output of dragon fruits, accounting

for 63.2% of the area and 68.4% of the country's output, followed by Long An

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(accounting for 17.3% of the area and 14.2% of the production) volume) and ranked

third is Tien Giang (accounting for 10.9% of area and 13.7% of output)

Area, productivity and output of dragon fruit of Vietnam in 2015

Địa phương | Diện tích Trồng Diện tích cho | Nẵng Sản lượng

gieo trong mới (ha) | san pham suat (tan)

Nguôn: Bộ Nông nghiệp và Phát triển Nông thôn

http://vietnamtrade office net/tinh-hinh-san-xuat-va-tieu-thu-thanh-long-viet-nan/

15

Recently, dragon fruit trees have been planted with high yield, bringing income to

people Especially in the current technical progress, dragon fruit gives fruit all year

round (the price is usually higher from 3,000 VND to 5,000 VND / kg compared to

the main crop) which is very convenient for export Therefore, the dragon fruit tree

really becomes an economic tree and has a high competitive advantage compared to

some other crops

3.1 Consumption of dragon fruit

Dragon fruit products circulated on the market mainly in the form of fresh fruit, in

which, the domestic market accounts for about 15-20% of the output; The remaining

80-85% of output is exported, mainly by the method of cross-border trade with

Chinese traders

3.2 Domestic consumption

Consumption in dragon fruit has been present in most of the domestic market, in

which it is concentrated in the Northern region, Ho Chi Minh City and the central

coastal provinces Dragon fruit trading activities are carried out by enterprises,

establishments purchasing and packing dragon fruits through distribution channels

and wholesale markets in provinces and cities such as the Southern Wholesale Market

Business Center — Hanoi, Long Bien wholesale market - Hanoi, wholesale market

specializing in fruit and vegetable distribution business in Ho Chi Minh City Dragon

Fruit is also present in all domestic supermarket chains such as Hanoi Trade

Corporation, Hanoi One Member Company Limited, Saigon Trade Corporation,

CoopMart, Lotte Mart, Big C, CitiMart However, because there are many kinds of

fruit in the Vietnamese market, dragon fruit has to face great competition in the

domestic market It is estimated that the amount of dragon fruit consumed in the

domestic market only reaches about 15-20% of the total output

I Demand

1 DEFINE

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The demand is the number of goods or services that buyers are likely and ready to buy

at different prices for a certain time, with other conditions that have not changed

Demand comes from the behavior of buyers

Example: Helen’s demand for lattes

Notice that Helen’s preferences obey the Law of Demand

2 EXPORT MARKET

Dragon fruit is exported to about 40 different countries and regions In addition to the

traditional markets of dragon fruit exports such as China, Thailand, Indonesia,

Malaysia, the Netherlands and Taiwan, dragon fruits are also exported to fastidious

markets such as the US, Italy, Japan, and Singapore and are penetrating some new

markets such as India, New Zealand, Australia and Chile

According to statistics, in 2015, Vietnam exported about 900,000 tons of dragon fruit

In the first eight months of 2016, dragon fruit exports accounted for 49.8% of the total

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export turnover of the fruit group, reaching US$567.88 million, up 123% over the

same period last year August 2016 alone reached 86.15 million USD, up 18.3% over

the previous month and up 200.5% compared to August 2015

Dragon fruit export turnover in the months from 2014 to 2016

(DVT:triguUSD)

T1 T2 T3 TS Tế T7 T8 Ts T10 T11 T12

ONSm 2014 Nim 2015 ONSm 2016

Dragon fruit export turnover to markets in 2014

According to statistics in the first 8 months of 2016, China - the main export market

of dragon fruit, accounted for 91.2% of the total turnover, reaching US$518.1 million,

up 165.3% compared to 8 months ago early last year In August 2016 alone, it

reached USD 81.22 million, continuing to increase by 18% compared to the previous

month and increasing by 248.5% compared to August 2015

The US - Vietnam's second largest dragon fruit export market, reached 11.64 million

USD in the first 8 months of this year, accounting for 2.1% of the total turnover, up

48.2% over the same period last year August 2016 alone reached 476 thousand USD,

down 9% compared to the previous month but up 195.2% compared to August 2015

Notably, in August 2016, Thailand became Vietnam's third largest dragon fruit export

market, with a turnover of US$1.09 million, a sudden increase of 73.3% compared to

the previous month and an increase of 12 8% over the same period last year;

accumulated in the first 8 months of this year reached US$ 9.73 million, accounting

for 1.7% of the proportion, down 16.7% compared to the first 8 months of last year

Main export market of dragon fruit in the first 8 months of 2016

However, according to VTV, data from the Import-Export Department (Ministry of

Industry and Trade) shows that Vietnam's dragon fruit exports have decreased for 3

consecutive years since 2019 Also in 2021 and 2022, Vietnamese dragon fruit

exports Nam are facing difficulties due to the Covid-19 epidemic

3 PERSONAL DEMAND AND MARKET DEMAND

- The demand of each consumer for a type of goods or services is a personal demand

.- Market demand for a type of goods or service is the sum of all personal demands of

that type of goods or services

6 FACTORS AFFECTING DEMAND:

-Consumer income increases:

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