Make Millions and Make Change! Strategies for Success A Practical Guide MikeMann.com and Grassroots.org Make Millions and Make Change! MikeMann.com The Internet for Charity Competition in today’s business market is immense, which can be daunting to a fledgling entrepreneur or small business on the path to success. Author Mike Mann has documented his high growth theory for small businesses in this practical, straightforward guide. Make Millions and Make Change! is a living document which includes business Best Practices and methodology that will empower, educate, and motivate you to step into your industry of choice and make millions. Mike explains in clear language how to proactively thrive in a competitive market and how to build your brand to be a sustainable business. Make Millions and Make Change! teaches you how to target your high-level prospects through diligent networking and research. With an emphasis on modern marketing and technology, this guide offers tools on how to utilize your contact management system as power at your fingertips, thereby dominating your market. Make Millions and Make Change! is your essential guide to business Best Practices along with practical strategies for success. Make Millions and Make Change! US $8.88 “ We believe the end goal in creating wealth is to ultimately channel it towards social actions, so there is no reason to avoid or fear capitalism - just dig in. ” www.globalpress.com/mikemann email: book@mikemann.com Make Millions and Make Change! Strategies for Success A Practical Guide MikeMann.com and Grassroots.org Edited by Karen Yakymishen Copyright © 2008, 2009 by Mike Mann Published by GlobalPress.com www.globalpress.com/mikemann All Rights reserved. This book may be purchased for educational, business, or sales promotional use. For ordering information or information regarding special discounts for bulk orders, please visit www.globalpress.com/mikemann or write to 600 E. Jefferson Street, Suite 320; Rockville, MD 20852. ISBN 978-0-9818105-0-8 Printed in the United States of America First Edition Library of Congress Cataloging-in-Publication Data has been applied for. Mann, Mike Make Millions and Make Change. 1. Business Strategies 2. Best Practices 3. Start-up Business 4. Charitable Works Table of Contents Introduction Chapter 1: Go for the Gold 5 Be Confident 9 Be a Machine 12 Be Charitable 16 Be a Success 20 Be There and Be Aware 22 Be the Edge 26 Chapter 2: Make a Winning Plan 31 Plan Your Success in Writing 35 Quit Your Job 37 Get Incorporated and Situated 40 The Naming Process 41 Logos and Slogans 43 Make Progress 47 Chapter 3: Best Practices as Weapons 51 Don’t Deny Better Opportunities 55 Do Zero-Based Budgeting of the Mind 59 Get First Mover Advantage 61 Embrace Natural Selection 64 Welcome to Hype Theory 69 Gain Consensus 71 Master Efficiency, Leverage, and Scale 72 Oh, Oh, Domino 77 Sell Your Company 78 Kaizen: A Japanese Way to Approach Best Practices 85 Best Practices for Your Team 88 Chapter 4: Modern Methods of Domination 93 Globalization 93 Communicating Today 94 Keeping Your Word 96 Co-opetition 97 Use Data Wisely 97 Reporting and Documentation 101 Control Intellectual Property 102 Get it in (simple) Writing 104 Harness Internet Power 106 The Future of the Internet and Technology 107 What are Domain Names & Why Do I Need Some? 108 The Importance of SEO 109 Finding What You Need Online 112 Chapter 5: Make Dollars - Use Sense 115 Hedge Risk 116 But be Decisive while Hedging 117 Purchasing Strategy 118 Price it Right 124 Negotiate with the Best 125 Make Lots of Deals 126 Close Your Deals 130 Finance the Right Way 132 Talk Money 134 Chapter 6: Pick Pumped Up People 137 Pick Partners 138 Human Resources: Train, Delegate, Micromanage 139 Incentivize Everyone 143 Build Your Team 145 Don’t Play Corporate Politics 147 Optimize Human Resources’ Communications 148 Fire the Deserving 150 Nature of Human Resources 152 Chapter 7: Get Off Your Tuchus and Go Sell 157 Contact Management 157 Build a Winning Sales Team 164 Win with a Rational Sales Strategy 165 Conclusion 177 Appendix 179 Profitable Sayings 179 Sayings to Forget 193 Quotes with Credit 194 More Information 196 About the Author 197 [...]... to make as much profit as possible is moral, legal and necessary because that keeps you and your family “in business” and improves the economy overall, 7 Make Millions and Make Change! which also improves the overall health and well-being of society Given the above, your only objective should be to maximize your financial returns diligently With the profits that you can make from such a straightforward... out into your chosen marketplace and make millions. ” The more good ideas that you employ simultaneously, the more overall efficiency and financial benefit will result 1 Make Millions and Make Change! This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing We feel these areas are often shortchanged in business academia but still offer the... but are complacent You can see that each idea would have helped you be the leader in your class (even if a bit heavy-handed) and is analogous to how you can still lead in the business world If you could have changed the rules like this in class, you could have attained straight A s Fortunately, in business you are allowed to change all the rules to get top grades, as long as you do not run astray of any... work or are not earning enough and you think there is an external force to blame, then at the very least, you should be proactively working to change that force every day, as opposed to complaining about it 21 Make Millions and Make Change! Very few people who start a business from scratch and succeed can attribute their success to luck Of course, a small portion of society is born into a family business... using a variety of strategies to grow and expand In the same way as a business, we seek 17 Make Millions and Make Change! leverage, but instead of money, we will count how many people are positively affected by our actions The more people we have helped, the better we have done One way we try to gain leverage is by encouraging individual volunteers and businesses to help us with their time and donations... nobody has perfect luck and skills, nor could they have studied and worked every day of their lives In the business world, this truly leaves a field wide 5 Make Millions and Make Change! open and leaves you with years of time to study, practice and build This can make up for any luck or genetic advantage that you may think you are missing As long as you choose to build your self-confidence proactively,... there are generally staff members who absorb modest salaries and other ordinary business expenses, but high salaries and expenses are frowned upon and illegal in some cases Other sorts of charities, for instance, churches, associations and political organizations fall into different tax classes; whereas, here we are focused on fully tax-exempt 501c3 organizations, which are essentially charitable businesses... realize that failure and rejection are required for success You have to dare to fail every day Keeping too safe isn’t really a safe long-term strategy Granted, it will spare you some loss and embarrassment (i.e., from 11 Make Millions and Make Change! going one-step back) but at the expense of the compounding growth you require (two steps forward) Tempered risk along with good decision-making is the path... creating a virtuous cycle Keep in mind, we are not suggesting that you give away all of your time and money to charity Instead, you should use a generous portion on the activities you feel passionate about: for example, tutoring disadvantaged children from your community, managing a charity event for a disease that afflicts your family, building a charity web site, lobbying congress for disease research... intangible plans and tasks Instead, stay focused on tangible long-term goals while understanding what is truly happening around you minute-by-minute and how you can positively affect it Be There and Be Aware Simply by being in the game and being serious about trying to succeed will help you win 50% of your competitive battles and account for half of your success This is because most theoretically able-bodied . Make Millions and Make Change! Strategies for Success A Practical Guide MikeMann.com and Grassroots.org Make Millions and Make Change! MikeMann.com The Internet for Charity Competition. choice and make millions. Mike explains in clear language how to proactively thrive in a competitive market and how to build your brand to be a sustainable business. Make Millions and Make Change! . leaves a field wide Make Millions and Make Change! 6 open and leaves you with years of time to study, practice and build. This can make up for any luck or genetic advantage that you may