Enterprise Guide to Gaining Business Value from Mobile Technologies doc

[...]... witness how mobile and wireless technologies continue to make inroads into today’s organizations, there seems to be a tremendous need to learn about mobility, its business drivers, and how the technology can provide real value to those companies that are willing to deploy the technology Foreword The Enterprise Guide to Gaining Business Value from Mobile Technologies seeks to inform, educate, and inspire... accessibility to corporate e-mail or groupware applications through a mobile device instead of a desktop computer These types of mobile applications are typ­ ically categorized as mobile office solutions The most important point to remember about mobile solutions is that the device need not be constantly connected to a network or the Internet to provide value The mobile office is a perfect example of a mobile. .. including exchanges for B2B (business to business) , B2C (business to consumer), B2E (business to employee), and so forth For now, it’s important to understand that wire­ less technology is a springboard for bringing the portal to life 7 8 Chapter 1 Sales Force Automation (SFA) In today’s world, the sales force plays an integral role not only in market­ ing a company’s products to its clients, but also... someone involved in the mobile industry at a mobile operator, device manufacturer, or solutions provider, I have no doubt you will find this book a valuable tool for crafting your own mobile technology strategy and a platform from which to launch the initia­ tives that will expand the reach of your organization —Juha Christensen xix PA R T One Introduction to Mobile and Wireless Technologies CHAPTER 1... is required to get there You are mobile in the sense that your physical person can be moved through various means to get to your destination The device(s) or vehicles that you use to get to your destination are an airplane and probably a car or taxicab to drive you to your hotel while in sunny Costa Rica The taxicab, the car, an airplane, or bicycle, are all examples of mobile devices or mobile objects... of strategic planning, business conceptualization, and business- process reengineering at clients in various industries Jorn is a coauthor of CGE&Y’s Guide to Wireless Enterprise Application Architecture You can reach Jorn at jteutloff@jvglobal.com Michael Welin-Berger (Stockholm, Sweden) is mobile business director at Cap Gemini Ernst & Young With 4 years of experience with mobile solu­ tions and 12... Manufacturing Telecom Sector Media Sector Retail Sector Healthcare and Life Sciences Sectors Energy and Utilities Organizations Commerce and Enterprise Processes Calculating Value Generated from Mobile Functionalities Quantitative Benefits Qualitative Benefits Presenting the Benefits of Mobile Technologies Field Service Sales Force Automation Telemetry: Remote Monitoring Transportation Dispatching and Routing... delivery of: n Mobility - The application of mobile devices and wireless technology to enable communication, information access and business transactions from any device, from anyone, from anywhere, at anytime n Wireless (Public) - The use of a terminal and public mobile networks to access information and conduct transactions that result in the transfer of value in exchange for information services or... only a few trailblazing companies slowly dipping their toes in the cold and unfamiliar waters of the mobile and wireless realms, today more and more organizations are beginning to real­ ize that mobile technologies are here to stay I am meeting more and more CIOs and business decision makers for whom it is not a matter of if, but when, they roll out mobile devices, services, and applications broadly within... a mobile phone while having the power and flexibility of a personal com­ puter Consequently, software companies and mobile operators alike are racing to offer services and applications that “light up” the new breed of devices and to help fill businesses’ and end-users’ ever increasing desire for on-the-go information Within a few years, today’s $500 billion mobile phone industry will transition into . Michael Welin-Berger Enterprise Guide to Value from Mobile Technologies 237620 FM.qxd 3/24/04 4:13 PM Page iv Enterprise Guide to Gaining Business Value from Mobile Technologies Published. PM Page i Enterprise Guide to Gaining Business Value from Mobile Technologies 237620 FM.qxd 3/24/04 4:13 PM Page ii 237620 FM.qxd 3/24/04 4:13 PM Page iii Adam Kornak Gaining Business Jorn. Media Sector 183 Retail Sector 184 Healthcare and Life Sciences Sectors 185 Energy and Utilities Organizations 186 Commerce and Enterprise Processes 187 Calculating Value Generated from Mobile