project promoting the product line of th true food

And TH Group is no exception, on July 20, TH True Food launched the product set " Bếp Việt - Người nội trợ tử tế ".. To mark is entry into the processed food market, TH released 9 produc

TRƯỜNG ĐẠI HỌC NGOẠI NGỮ ĐẠI HỌC ĐÀ NẴNG

Giảng viên bộ môn : Hồ Lê Minh Nghi

MỤC LỤC

Introduction Our country is developing rapidly and each person is gradually catching up with an increasingly busy and urgent life Therefore, in the processed food market, big players in the industry quickly entered this market with diverse and unique product lines And TH Group is no exception, on July 20, TH True Food launched the product set " Bếp Việt - Người nội trợ tử tế " To mark is entry into the processed food market, TH released 9 products from the lines of rice cakes, kimchi, dumplings and bacon products

I, Launching new product

When there were too many ready-made products on the market, from supermarkets to traditional markets, our group chose TH Group's product line because of the quality and safety of the products for consumers The group has affirmed that all product ingredients are from reputable sources, ensuring quality and nature Which meets food hygiene and safety standards, and says no to colorants and preservatives

2 TH's factory and product line

II/ Main part of the project 1 Purpose of the project Nowadays, processed foods are an essential need for modern life It helps save time and energy for women and their families, helping them have more delicious and hygienic food Especially in a condition where every family is busy with life and work like today

Therefore, my team chose to carry out a promotion program for this product with the aim of expanding the consumer market for the product that has just been put on consumer shelves, bringing the product closer to customers, increasing its popularity and increasing recognition for TH True Food products

2 Product In today's market, having more ready-made, nutritious dishes for the family is a trend that consumers choose, especially in busy families

Rice cakes, kimchi, and dumplings are quite familiar dishes to Vietnamese people, although these are all dishes not of Vietnamese origin Cultural exchanges, tourism, trade and travel over the years have made these foreign dishes become familiar, can be found anywhere and are increasingly suitable for Vietnamese taste

Therefore, these are the first 3 products in the processed food product line TH True Food "Bếp Việt - Người nội trợ tt té” to be launched on the market, followed by sausages, cold meats all 1s a ready-made product that suits consumer taste

With the criteria of freshness, convenience, natural ingredients and easy traceability, TH FOOD has marked its entry into the processed food market with five products that will hit the shelves Include rice cakes, kimchi, dumplings, sausages, and bacon Raw materials for TH true Food products come from reputable suppliers, easily traceable, ensuring quality, natural, and meeting food hygiene and safety standards Best of all, all of the brand's processed food products do not use preservatives Food products processed from TH true Food comply with the production process to ensure comprehensive food hygiene and safety Input ingredients are carefully selected and controlled in origin For example, rice cakes choose delicious sticky rice, dumplings filled with fresh shrimp, meat and cheese, using fresh cheese produced by TH These ingredients will be the source of the delicious Vietnamese kitchen product set launched

3 TH True Food's product set "Bấp Việt— Người nội trợ tử tẾ”

TH “trU€ FOOD

Bộ sản phẩm bếp Việt - Người nội trợ tử tế

a/ Rice cakes: In particular, the rice cake product set has two types including rice cakes with cheese sauce and Mozzarella rice cakes with cheese sauce With this product, TH true Food uses Japonica rice which has abundant nutrition and soft texture Cheese ingredients originate entirely from TH farm, ensuring the quality of input materials for production

c/ Sparkling puller: The TH true Food dumpling product set includes three types: pork filling; shrimp filling combined with meat - fresh vegetables; and meat filling - Mozzarella cheese This product provides many groups of nutrients for consumers, from starch and protein to fiber, vitamins, minerals and fats, while ensuring convenience and serving the needs of today's families

FOOD SỦI CẢO

Shrimp filling combined with meat and fresh vegetables

TH

c/ Bacon: TH true Food bacon product set includes 3 types: pork, sausage and pig's trotter Among them, TH True Food has launched sausages and will continue to launch the remaining two types

5

mildly spicy flavor The product guarantees "two no": no colorants and no preservatives

Introducing products combined with promotions: If customers feel like it, the products will be discounted by 20% on the launch day

Inviting experts, guests and celebs to experience the product and give comments 3 Location

The product launch ceremony is a very important program and needs to attract many participants, so the top choice is large shopping centers

Through the survey, we found that Vincom Plaza Center is a busy commercial center and meets all the conditions we need Therefore, the venue will be located at the Ist floor shopping lobby at Vincom Plaza Center

» Address: 910A Ngo Quyen, An Bac Hai, Son Tra, Da Nang

4 Event set-up - Number of guests: 100 people - Stage:

> Arc-shaped stage with the background is an image of the “Bép Viét” new product set of TH True food

> Sofa on the stage for MC and the representative of TH True Food

- The display booth is located right behind the kitchen table in order to prepare food more easily

- Dinner set: > 15 tables arranged into 3 rows

> Table cloth, flowers, menu, cups - Main color: white & blue

4, Event layout diagram

WwW STAGE

SEAT GIFT SHELF KITCHEN TABLE

PRODUCT SHELF

GLOSSARY

- 26/09 — 28/09: Checking and accepting the last result of the event b/ Organizing conference time

- Product launch press conference time: ws 29/09: 2 pm — 4 pm - Time to organize product trial events:

ws 29/09: 3 pm — 9 pm xA 30/09: 9 am — 9 pm c/ Post-event resolution time: - 01/10: Cleaning up all the equipment after the event - 02/10: Paying all the remaining expenses

- 03/10: Making a report of the project 6 Budget

Event venue rental cost: renting a location on the first floor with the area up to 200m? Event setup cost includes:

> Stage, sound, light, facilities are made by the event company It’s about 20m > Sample products are about 10m

Labor hire cost includes: the cost of hiring cleaners, display counter sales, flyers, etc Celebrity invitation cost:

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Propaganda cost: Promoting products through websites, social networks, flyers, newspapers, magazines, and mass media

Gifts: 150.000 VND/ 2 Moon cakes & thank you card Contingency cost: For arising from facilities, labor, gift, etc

Table 1

T

10

Propaganda cost 10.000.000

And here is a chart of prediction of the product's popularity on the market after the product promotion ceremony:

Chart of prediction of the product's popularity 100%

90% 80% 70% 60%

40% 30% 20% 10%

And the following is a chart of product revenue prediction on the market after 12 months launching:

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Chart of product revenue tạo prediction

160 140 120 100 80 60 40 20 5] di

¬ 8 Risk

Because TH True Food's product line belongs to the food category, the sample will not be kept for long after being unpackaged And when the food does not retain its original freshness, it will affect the customer's experience and view of the product

When implementing a product promotion event, the technical problem is inevitable The equipment being set up for the product promotion event had problems and was unusable and had to be replaced For example, the light is not stable, the speaker does not work This makes the event unable to take place smoothly

The event got problems with the weather such as rain, storm, windstorm and the guest had trouble traveling and was unable to arrive on time This will make the preparation for the event in trouble and cause the waste of food prepared

9, Measures to limit risks About products, itis necessary to limit the number of products that can be opened as test samples Once used up, continue to open new samples for additional testing This will help strictly manage the number of products that have opened the packaging and give customers the best experience

Checking supporting equipment carefully and preparing spare items in case of damage affecting the product promotion ceremony And always remember to check the electronic devices related to the event before 30-60p before the event begins This helps the event operator clearly grasp the status of the devices and offer appropriate measures to fix the problem

12

Providing an event timeline and ask the celeb to be present in advance to prepare The operator and event organization must always understand the weather and traffic status in order to promptly inform guests unwanted incidents and quickly overcome unintended incidents and the guests can promptly participate in the event TII/ Conclusion

1/ Difficulty First, our group encountered many difficulties when we could not find a reasonable direction for doing and implementing the project Regarding the topic, our group also did not have a clear suggestion to choose a suitable topic My team also spent a lot of time choosing a suitable location, calculating budgets and arranging timescales During the group assignment, there was a member who did not cooperate with the group, we often lost contact with her, and during the assignment, she could not come up with ideas to contribute to the group's assignment She also did not understand the assignment that the teacher gave to the group and the topic that we worked on She also did not ask anything when she could not get the problem, even though our group’s members were willing to answer all her questions

2/ Lesson learned after the exercise Through this exercise, my team learned how to implement a complete project, choose a topic and write a full project My group has learned how to calculate and come up with a complete cost sheet for any project, and arrange the timescale for the project in an appropriate and scientific way

Through this group exercise, we learned how to work with members in a group, know the way to communicate and share with each other so that we can complete the assignment in the most perfect way We also acquired many skills and experiences that will help us after finishing the course

(quantrinhahang.edu.vn) 13

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