ACADEMY OF POLICY AND DEVELOPMENTINTERNATIONAL SCHOOL OF ECONOMICS AND FINANCE INTERNATIONAL MARKETINGTopic: Analysing the Wood Indusstry in Vietnam in the period of 5 years recently and
Vietnam’s wood industry
A brief history of the development of the wood production and processing business 3 1.2 Overview of Vietnam's Wood Processing Industry
During the Ly Dynasty in the 11th century, the processing and export of wooden furniture flourished This is evident in the architectural remnants of the Ly dynasty palace, such as the Imperial Citadel of Thang Long, which showcase the dynasty's mastery of timber construction The significance of this development remains a defining characteristic of the Ly Dynasty's legacy.
Currently, there are numerous wooden craft towns located around the country Van Diem, Chang Son, Dong Ky, and other well-known craft villages have a long list of accomplishments The wood processing and manufacturing business has benefited the Vietnamese economy and people's lives in numerous ways.
1.2 Overview of Vietnam's Wood Processing Industry
After crude oil, textiles, footwear, and seafood, Vietnam's fifth largest export industry is wood processing Vietnam has risen to the top of Southeast Asia's wooden furniture exporters Vietnamese wood goods have long been of high from 250.00 to 300.00 Where the proportion of workers having a university degree can reach 10% That's a reasonable figure.
Vietnamese wood enterprises are currently divided into four categories based on production technology: group of FDI enterprises, big and medium-sized enterprises manufacturing export products, group of enterprises creating artificial boards, and group handcraft furniture processing enterprises In general, wood processing businesses have made some attempts in recent years to improve the technologies utilized in the industry Vietnam has also invested in several innovative and sophisticated technologies, such as wood modification processing technology and the creation of wood composite materials However, these technologies necessitate a large expenditure that is beyond the reach of most businesses.
Characteristics of the wood production and processing industry
- Has existed in our country for a long time.
- Produced in concentrated areas, forming craft villages and craft streets.
- Many talented artisans and a team of skilled workers.
- Much has changed in the manufacturing industry.
- Using primarily imported raw materials.
Benefits of the developmet of the export furniture manufacturing and processing industry
- Assist in restructuring towards industrialization and modernization.
- Assist in creating jobs and improving people's lives.
- Assist in preserving national cultural identity and promoting traditional beauty.
- Assist in increasing exports, increasing exceptional revenue for the country, and expanding international exchanges and cooperation,promoting the process of I.
Vietnam's wood and wood products industry in recent years
Enterprises with foreign direct investment (FDI)
Source: Vietnamese Wood analyzed from Customs data
The W&WP export turnover of FDI businesses reached US$ 846 million in June 2021, an increase of 14.17 percent over the previous month In May 2021, W&WP's export turnover was 792 million USD, increasing 14.78 percent from the previous month.
W&WP export turnover of FDI businesses reached US$4.349 billion in the first two quarters of 2021, increasing more than 120 percent over the same period an increase of 120.86 percent over the same period in 2020, accounting for 63.5 percent of the country's total wood product export turnover.
Export
Source: Analysis of VIFORES, FPA BD, HAWA and FOREST TRENDS from Vietnam Customs data
We can observe that the value of wood and wood products exported each year is increasing The export value in the first six months of 2021 was USD 8.71 billion, rising 61.6 percent from the same time in 2020 Wood of all kinds is worth USD 1.76 billion (up 23.6%), while wood products are worth USD 6.35 billion (up 75.4 percent ).
Source: General Department of Customs
The United States is Vietnam's largest W&WP export market, accounting for
61 percent of the country's total W&WP export turnover as of the first six months of 2021 Among Vietnam's key export markets, this is also the one with the fastest growth Furthermore, exports to the United Kingdom, Canada, Malaysia, and theNetherlands increased by more than 50%.
Import
Source: Analysis of VIFORES, FPA BD, HAWA and FOREST TRENDS from Vietnam Customs data
The import turnover of wood and wood products reached $1.54 billion in the first six months of 2021, up 39% from the same time last year.
Source: General Department of Customs
In comparison to the same time in 2020, the import turnover of W&WP from most of the major supply markets has climbed significantly in the first six months of 2012, with China leading the way with 37%.
PESTEL
Political
Vietnam's judicial system has remained stable despite ongoing corruption, with its 2021 ranking improving from 50th to 47th globally and 9th in Asia The country scored 33.8/100, surpassing several Southeast Asian nations including the Philippines, Cambodia, Myanmar, Thailand, Malaysia, and Indonesia.
Economic
In 2020, GDP growth is expected to be 2.9 percent Vietnam is one of the few countries in the world with a positive economic growth rate
Because inflation goes hand in hand with decreasing demand, Vietnam's economy will be more volatile in 2020 due to low interest rates and low investment.
From 2000 to 2021, interest rates in Vietnam averaged 7.06 percent, with a high of 15 percent in June 2008 and a low of 4 percent in September 2020 This has a significant impact on capital costs as well as corporate expansion and growth plans.
In 2020, the average CPI climbed by 3.23 percent over the previous year,achieving the National Assembly's goal of managing inflation and keeping the average CPI below 4% in a volatile year unpredictable In 2020, average core inflation will be 2.31 percent higher than it was in 2019.
Social
According to the most recent United Nations figures, Vietnam's current population is 98,169,571 persons as of July 1, 2021 Vietnam's average age is 32.9 years old, and 37.34 percent of the population resides in metropolitan regions.
As Vietnamese culture becomes more contemporary, numerous changes will occur, particularly in terms of gender equality and the equality of husband and wife in the home This has a substantial impact on the wood industry's labor structure.
Technology
Using contemporary technology and machinery to process and manufacture wood and wood goods, such as a painting machine, a cutting machine, and so on.E-commerce and technology are required for the development of the wood industry, as well as other industries in general The furniture manufacturing business has grown and prospered thanks to internet platforms such as
Alibaba.com, which is regarded as a watershed moment in the export ofVietnamese wood items to worldwide markets.
Environment
Because Vietnam's territory is located in the tropics, the country experiences a hot and humid monsoon climate, as well as frequent natural disasters and floods. Although Vietnam's environmental pollution is under control, the effects of industrialization and modernization appear to be worsening The two main sources of this problem are frequently listed as water contamination and air pollution.
Legal
The Forestry Law of 2017, which went into force on January 1, 2019, comprises 12 chapters and 108 articles Forest planning, forest management, forest protection, forest development, forest use, commercial processing of forest products, forest valuation, investment and finance in forestry, science and technology, international cooperation in forestry, state management of forestry, and forest rangers are all covered by the Forestry Law The Forest Law of 2017 features several new points compared to the Law on Forest Protection and Development of 2004, and many additional laws have been approved in place of those in prior circulars and decrees.
The Government of Vietnam published Decree No 102/2020/ND-CP onRegulations for the Vietnam Legal Timber Assurance System in September 2020.
An Cuong’s Wood Joint Stock Company
An Cuong Wood Joint Stock Company (formerly Phuong Van Anh Furniture Manufacturing Co., Ltd.) was established in 2006 and incorporated in September of that year In 2014, it transformed into a joint stock company and adopted its current name As a renowned manufacturer and supplier of interior decoration materials in Vietnam, An Cuong Wood Joint Stock Company also exports its products to leading design units in countries such as the United States, Germany, Italy, Spain, and Australia.
- Chairman Le Duc Nghia leads the An Cuong Wood Joint Stock Company's organizational structure.
- An Cuong's major foreign shareholders are Sumitomo (Japan), DEG (Germany), and Vinacapital.
- Currently, An Cuong has over 4000 employees and over 25 showrooms nationwide, as well as a system of foreign representatives in the United States, Australia, Japan, and other countries.
By 2020, the United States, the United Kingdom, South Korea, Australia,and Canada will be the key markets for Vietnamese furniture These six markets contribute for 90% of Vietnam's overall export value and 10% of the other markets,with furniture exports totaling $5.13 billion The value of timber products exported will rise This group of items has an export turnover of USD 5.88 billion, accounting for 49% of W&WP's overall export value in Vietnam.
- An Cuong is delighted to welcome Sumitomo Forestry Group as a strategic shareholder in 2017.
- In 2019, An Cuong will continue to invest in the construction of a plant with a floor area of over 100,000 m2, as well as the expansion of the existing factory to a floor area of over 240,000 m2.
- By 2020, An Cuong will have received a slew of honors, including: Top 10 famous material firms in 2020; CSI 2020; National Brand Vietnam Value 2020; VietNam Report's Top 50 greatest enterprises in Vietnam in 2020
An Cuong's wood products boast numerous high-quality certifications, ranging from E0 to E2, which attest to their superior quality and safety These certifications not only serve as proof of An Cuong's commitment to excellence but also foster customer confidence in their products.
Segmentation selection
Domestic customer
For domestic customers, An Cuong is targeting two distinct sets of customers: shoppers and consumers.
This group of customers are mainly investors, interior designers and carpenters. These clients frequently purchase big quantities of products, matching the production capability of businesses that are accustomed to exporting These clients place a high value on product consistency They intend to offer products in “packages” that are tailored to the architecture of the hotel or restaurant in which they invest This is an unavoidable development, as supplying synchronous solution packages will assist organizational consumers in saving time while searching, selecting, negotiating, and paying for services The term “full and synchronous solution package” refers to the fact that the goods are distinct yet developed in the same manner An Cuong's clients include large investors, office companies, and colleges They value An Cuong's wood for its richness, comfort, and quality Besides, An Cuong company is one of the companies with large projects and An Cuong has provided furniture for Vinhomes, NovaLand, Nam Long,
An Cuong firm is primarily interested in attracting consumer customers. They frequently purchase furniture for their own homes and are therefore hesitant to be picky about style, color, quality, and even health They also have a lot of objective elements to consider when selecting a product type.
Here's a list of the elements that influence this consumer group:
Gender - Male: Male clients frequently favor minimalist furnishings, and the color tone is chilly and luxurious.
- Female: female customers choose high-aesthetic products, and bright colors convey life.
Age - 25- 40 years old: are more likely to achieve early career success, purchase their first home, and seek out companies with a good reputation, such as An Cuong.
- 40-55 years old: this is a middle-aged group that values elegance and beauty, as well as health, thus they select An Cuong wood because it is environmentally beneficial.
Finance Because An Cuong wood is a medium and high-class wood product, its target clients are those with a moderate to high income. Job Segment by profession: Architects are frequently real estate brokers, and they require high-quality wood goods with a provenance guarantee.
Behavioral Each customer has their own buying habits, but they will all spend some time researching their products' origins, materials, patterns, colors, prices, and after-sales support look after the company's clients
An Cuong has always understood the Vietnamese mindset, which prioritizes product quality and consumer safety They have always made an effort to investigate and develop their products in order to better suit their consumers' demands.
An Cuong's items come in a wide range of styles and hues, from traditional to contemporary This has made it easier for clients to make decisions, and it has saved the organization a lot of trouble.
International customer
An Cuong Company aspires to be a world-class organization that serves not just the region but also the continent As a result, they collaborate with a number of foreign companies in order to obtain further investment funds, and they have become strategic partners of a number of significant multinational corporations.
Currently, An Cuong has obtained a joint venture investment of more than 28 million USD from VinaCapital - DEG, as well as a 58 million USD investment from Submitomo Foresty Group An Cuong is a surface material supplier for over 100 projects in Vietnam, with products supplied to Japan, the United States, and Australia
Market entry
This brand has steadily gained trust from project investors, design consultants, general contractors, and commodities trading companies thanks to its strategic orientation of "Wood furniture solutions for every home." furniture as well as the millions of Vietnamese people who buy it.
AC has established a targeted marketing campaign to maximize the set orientation.
A targeted marketing strategy allows AC to better understand its clients' requirements and desires, allowing it to build and offer products with a distinct reputation AC aims to break into the industry by offering exceptional product characteristics To put it another way, AC employs a product positioning approach This is demonstrated by:
Concentrate your efforts on improving product quality (citing inspection standards, invested facilities, )
The sales and design teams' professionalism (answering questions, giving advice)
4PS OF AN CUONG COMPANY
Product
Main Wood Products
The delicate design of the line of industrial wooden doors, as well as the most beautiful and harmonious hues, set it apart Melamine, laminate, Veneer, andPVC Film are examples of surface coatings that have established the ideal look for the product models At the same time, this coating has the capacity to strengthen the door's durability and protect it from the elements.
An Cuong's major industrial wood product lines include MDF, MFC, and HDF All of this wood core is comprised of wood chips or pulp, which are glued together with glue and additives and pressed under high pressure.
1.1.1 HDF An Cuong industrial wood
HDF An Cuong is a high-grade industrial wood that is made up of 85 percent natural wood sets from short-term trees, together with additives and glue to provide it hardness and stickiness The board is then hydraulically pressed under high pressure to make HDF wood panels.
HDF An Cuong's wood cores all meet the worldwide E1 index, providing long-lasting wood standards, high hardness, natural origin, and complete user safety.
Cuong HDF wood planks are available in Super Moisture Resistant HDF and Super Moisture Resistant Black HDF varieties Both types boast superior strength, exceptional moisture resistance, sound insulation, and heat insulation capabilities The smooth, consistent surface of HDF wood allows for easy painting or application of surface woods such as melamine or veneer, enhancing both durability and aesthetics.
MFC wood is the most widely used industrial wood board This industrial wood is used in almost 80% of furniture products The advantages of MFC An Cuong wood planks have a very diverse color palette, with up to 80 different colors ranging from basic tones such as white, black, brown, gray, gray, to natural vein colors and textures Customers can choose from a variety of trendy wood grain colors.
There are two varieties of An Cuong MFC wood: normal MFC and moisture resistant green core MFC.
MFC is a widely employed material for furniture construction in dry environments, commonly seen in mattresses, tables, and shelves However, in humid areas with frequent water exposure, such as kitchens, bathrooms, and laboratories, moisture-proof MFC becomes the ideal choice, offering enhanced protection against water absorption and damage.
With an affordable price, great durability, and the ability to withstand harsh weather conditions such as those found in Vietnam, MFC wood furniture can last up to 10-20 years without deteriorating in quality.
1.1.3 MDF An Cuong Industrial Wood
MDF boards are mostly made up of small cellulose fibers extracted from the trunks, branches, and other parts of short-lived natural trees after they have been crushed Wood pulp is cleaned and blended with glue, binder, filler powder, wood protectant, and paraffin wax to remove impurities The material is poured into the machine, dispersed evenly, and heated under high pressure to produce MDF boards of various thicknesses and sizes.
MDF An Cuong distributes four different types:
- MDF for furniture products that will be used inside
- MDF that is water resistant is used for outdoor interior design and damp areas.
- Surface that is smooth MDF: can be painted right away and doesn't require a lot of sanding.
- MDF with a textured surface is ideal for veneering.
The product’s packaging and delivery
- An Cuong company's wood products will always be carefully packaged before being shipped to consumers to ensure that the products are not damaged.
- When purchasing products from an An Cuong company, they are also provided with installation instructions to ensure that the product line is of the
Product segmentation by customer behavior
- The desire to have a lovely space is the driving force behind this project.
- Looking for advantages: An Cuong wood meets your needs in terms of quality, service, quickness, and pricing.
- Mood: I adore An Cuong furniture.
- Level of loyalty: familiarity with the brand and desire to use the product in the future
- An Cuong's wooden goods are long-lasting, lightweight, scratch-resistant, water-resistant, moisture-resistant, and aesthetically pleasing.
- In terms of color, a wide range of colors are available, each with its own distinct wood grain.
- Hydraulic pressing technology is used in wood goods to improve appearances while maintaining wood quality.
- An Cuong's preservation process is excellent and can assist wood items retain their original quality.
- Is a wood-based industrial product that is safe for human health and the environment.
- The manufacturing process is monitored and meets international standards.
- Suitable for a wide range of interior designs, from simple to complicated, from home to office, apartment, resort, and so on.
1.5 Product strategy of An Cuong company
An Cuong never stops creating new items The company is always developing new product models to provide clients with more options. Always improve items to stay current with current trends and marketplaces in order to attract the largest number of possible customers.
Price of An Cuong company
The best wood core on the market now is Cuong industrial wood.There are far too many benefits over competing industrial wood lines An
Cuong industrial wood furniture is more expensive than other brands The answer is simple: the wood is of good quality As a result, An Cuong is well- liked and widely used
Industrial wooden doors have surged in popularity, owing to their cost-effectiveness and versatility The affordability of industrial doors, regardless of their style, makes them accessible to a diverse range of users, appealing to both residential and commercial applications This cost-friendly aspect has solidified their widespread adoption.
Price list of An Cuong wooden furniture construction
Price list for interior construction of 1 bedroom apartment
Product pricing policy
2.2.1 Factors to consider when pricing
An Cuong has positioned itself as a premium brand, its prices will be higher than those of other brands In addition, An Cuong has identified the following elements that will influence the product's price:
- The degree of change in market demand as well as the industry's growth rate
- Determine reasonable production costs to guarantee the price is always at an acceptable level
- Competitor prices, such as selling price, discount rate, and discount percentage
An Cuong's product prices are greater than those of other enterprises, yet sales revenue remains stable, particularly during the Covid 19 pandemic, and the company remains unaffected To entice customers, An Cuong has price strategies for each consumer group:
These customers frequently purchase in big quantities, An Cuong offers the following discounts:
- A discount on the total amount of items purchased.
- Work with investors to negotiate rates in order to retain partnerships and increase revenues for both parties.
An Cuong also has specials to entice customers:
- The discount price will be reduced if you buy additional accessories.
- If you pay in advance, you will receive a discount on the product.
- Customers can pay in installments when purchasing.
Compare price of An Cuong company with other companies
AN CUONG HUNG LICH MINH LONG
650,000 VND/plate 480.000 VND/plate 420.000 VND/plate
372.000 VND/plate 100.000 VND/plate 100.000 VND/plate
Source: MFC wood quotation of An Cuong, Hung Lich, Minh Long users An Cuong wood Cuong's surface and beauty are a distinct benefit. Furthermore, An Cuong's reputation and brand are factors that contribute to the higher price of An Cuong's wood compared to other brands.
Because An Cuong has committed to using the company's proper materials,customers buying An Cuong's products can visit the factory and check the bill of lading for each shipment or inspect the work Any inaccuracies will be compensated by the company in accordance with the contract's legal terms.Customers can feel confident that the company's items at lower pricing than AnCuong will not deceive them.
PLACE
Domestic market
The organization has built a nationwide network of over 22 showrooms, show depots, representative offices, and other sales sites Furthermore, the Company has been a key and consistent provider of interior decoration products and services to many of Vietnam's largest real estate companies, including VinGroup, Novaland, Capitaland, Gamuda Land, Keppel Land, and others.
Domestic Showroom System: The corporation has also created a successful showroom system as well as a domestic distribution system centered in major cities It is a shopping destination for both B2B customers and a variety of end- users Customers will be able to access and experience the Company's products and apps more readily in the future as the Company continues to extend its distribution infrastructure.
The current showroom system includes:
-An Cuong Head Office: 702 / 1K Su Van Hanh, Ward 12, District 10, Ho Chi
- HCMC One - Stop Shopping Center : 279 Nguyen Van Troi, Ward 10, District Phu Nhuan, Ho Chi Minh city
- HCMC One - Stop Shopping Center : 39 Nguyen Co Thach , An Loi Dong Ward, District 2, Ho Chi Minh city
- An Cuong Show Gallery And Design Center : 702 / 3F Su Van Hanh, Ward 12, District 10, Ho Chi Minh city.
- An Cuong Show Gallery & Design Center : Block A - Happy Valley - 816 Nguyen Van Linh, Tan Phu Ward, District 7, HCM city.
- An Cuong Show Gallery & Design Center : CSPACE - 12-13 Cuong Tan Thuan, Tan Thuan Dong Ward, District 7, Ho Chi Minh city
- An Cuong Factory Outlet :Tel 747B, KP Phuoc Hai, Thai Hoa Ward, Tan Uyen
-An Cuong Show Depot 1: 162 Tan Huong, Tan Quy Ward, Tan Phu District, Ho Chi Minh City Burong N1 Road, South Commercial Area, EPZ.
-An Cuong Show Depot 2 :Warehouse No 2 , Cluster 5-1 , M12 Road, Tan Binh Industrial Park open wide, Binh Hung Hoa Ward, Tan Binh District, Ho Chi Minh city
-Hanoi One - Stop Shopping Center: 10 Chuong Duong Do, Phuong Chuong Duong, Hoan Kiem District, Hanoi.
-Hanoi Show Gallery and Design Center: Villa C4-N08-B.Dich Vong New Urban Area, Cau Giay District, Hanoi
- Da Nang Office & Showroom : 451 Dien Bien Phu , Hoa Khe Ward , Thanh Khe District, Danang
- An Cuong Show Gallery & Design Center : 75 Hoang Dieu, Hai Chau District,
An Cuong, the leading furniture retailer, is committed to providing exceptional service and convenience As a full-service shopping mall, they offer a one-stop destination for premium furniture Their showrooms are strategically located nationwide, making it easy for customers to browse, select, and purchase a wide range of furniture solutions.
- PHU YEN ONE-TIME SHOPPING CENTER (PHU THU)
- DA NANG ONLY SHOPPING CENTER
- THANH HOA ONE-STOP SHOPPING CENTER (HONG DUC)
- PHU QUOC ONE-STOP SHOPPING CENTER
- BAC GIANG ONE-TIME SHOPPING CENTER
- THAI NGUYEN ONE CHART SHOPPING CENTER.
During the Covid 19 pandemic, it is very difficul to go to the store to choose and buy products, so online shopping has become more popular Buying online is advantageous to both the buyer and the vendor Customers can learn about products via An Cuong's websites, Facebook, YouTube, and other social media platforms This not only benefits customers by allowing them to actively learn about things, but it also saves money for An Cuong.
An Cuong is now working on developing internet sales platforms Web,Facebook, YouTube, Instagram, Tiktok, and other current technology applications come to mind An Cuong has made a lot of changes in product photos and showrom images using these information sites Customers can send messages or phone the company's hotline number if they want to buy products or have queries about them Experts and employees are on hand to answer inquiries and assist consumers in placing orders efficiently As a result, clients can quickly select and place orders without having to visit a store to learn about and purchase things.
This is an intermediary distribution channel for indirect distribution The corporation distributes to sales representatives, who subsequently distribute to customers An Cuong also sells to wholesale and retail customers.
An Cuong has delivered to the company's agents and representative offices. The corporation organizes these agency channels and offices, which allow it to lawfully access the overseas market These sales channels are now receiving a discount of up to 2.5 percent from the parent company, which is An Cuong.
The retail channel has provided the organization with numerous advantages.You can also get a very significant discount of up to approximately 40% for a product order if you use this sales channel Customers who are buying in little quantities can easily come in and buy.
International market
The company selects leading showroom systems in each country, such as Cambodia, Malaysia, Japan, Canada, the United States, and Australia.
The company's existing foreign representative network in developed markets has proven successful, and they seek to expand into emerging markets, especially in the East South Asia, with its consumer behavior and taste preferences aligned with the company's products, is a prime target The established representative network includes key individuals in these markets.
- Cambodia Office and Showroom : Si Building , # 93 , Preah Sihanouk Blvd Phnom Penh
- Japan Office : Hayasaka BLDS $ 4F , 30-4 , Ojima 1- Chome , Koto - ku , Tokyo , 136-0072
- Australia Office : 35 Keira Street , Port Kembla , NSW , 2505
- Canada Office - Zen Living : Bay 1 + 4216 61 Avenue S.E
- America Office : 752 Breen Ct Woodland CA 95778 , USA
PROMOTION
Brand channel
An Cuong's brand is aimed at people who go shopping Customers in this group will buy things based on well-known brand attributes
An Cuong Furniture, a leading Vietnamese furniture manufacturer, has received numerous prestigious brand awards These include "Top 10 Most Prestigious Building Materials Companies in 2017" and "Top 100 Largest Enterprises in Vietnam 2016 (VNR500)" from JSC the Vietnam Assessment Report and Vietnamnet Newspaper, respectively Recognition has also come from Vietnam Economic Times, which bestowed upon An Cuong the "Vietnam Strong Brand 2016" award, further solidifying its reputation as a trusted and reliable furniture provider in the region.
An Cuong has not only won many awards to show off its brand, but the company also participates in social activities and sponsored activities to promote its brand.
An Cuong Firm has created events, which are the best opportunities for the company to connect and interact with customers, partners, and media agencies.Additionally, event planning has an indirect influence Continue to communicate multi-dimensional information about the brand and products, as well as strengthen positive relationships and improve the company's image An Cuong is currently attending client shows and conferences Detail:
The Vietnam International Furniture and Fine Arts Export Fair is organized by the
Ho Chi Minh City Department of Industry and Trade in collaboration with the HAWA Export and Handicraft Association.
The annual fair for knowledge, construction and building materials industries in Hanoi and Ho Chi Minh City
An Cuong will organize so that customers can visit the showroom, material trends and new trends.
Always keep sponsorship and social activities in mind while thinking about the company's business ideals and mission As a result, An Cuong Wood concentrates on doing these tasks well in order to support and contribute to the betterment of society The company's activities are as follows:
BCT Intrerior Design Award/ BCT Equinon
Sales channel
An Cuong focuses on consumer customers when it comes to sales methods. They will provide extensive sales team and sales channel training.
An Cuong currently employs over 4,000 people at its headquarters and showrooms around the world These personnel will be trained before they are allowed to sell and advise others once they have been admitted into the company.
As a result, the An Cuong personnel is quite professional Professional employees will also improve the company's reputation.
An Cuong is emphasizing online sales as a key growth driver, leveraging prominent platforms like the web, Facebook, YouTube, and TikTok for advertising They showcase product demonstrations, usage tips, and virtual showroom tours through 3D photography, a unique feature on their website Additionally, An Cuong is enhancing its communication channels to optimize customer engagement.
- Practical application of products, showrooms, projects, works
- Frequency of posting: 1 post/day
- Clip introducing model house, showroom
- Posting frequency: Tuesday and Saturday
Instagram Followers: 8.483 - Re-share good and outstanding articles and videos from Fanpage and YouTube
- Hastag:#AnCuongGroup#GoAnCuong#goc ongiep#decor#wood#furniture#interior#ho me#style#m aterial#design#industrial wood#furniture#solutions#lif estyle#interior design#model house#beautiful house
4.952 - Video responding to audience comments about home interior materials
- Compare products and interior materials
- Via email: articles on the application of industrial wood furniture, introduction of products, businesses can send information about products and services directly to consumers.
- Via ORM - forum: control, protect and strengthen the reputation of the brand.
- Social listening: promptly report negative information via messaging and email systems to give timely direction to handle not affecting the company's products.
An Cuong has clearly stated the objectives of both its products and its customers An Cuong is still attempting to dominate the home market and may be able to achieve so in the future Currently, the firm is The company is currently attempting to improve in all areas, including products, prices, distribution methods, and communication Products are updated as quickly as possible to keep up with the latest trends Although An Cuong's pricing is greater than competitors', this is the company's distinguishing feature; nonetheless, despite the high price, the company has provided customers with the highest possible product quality An Cuong's distribution and sales channel system has also given rise to a unique feature An Cuong has the greatest and most elegant distribution methods, as well as lower pricing for distribution channels and clients, allowing both customers and the company to gain An Cuong has kept up with the current market trend, which is online shopping, in terms of both brand promotion and sales platforms.
In addition, the Group must concentrate on factory production management, ensuring that production capacity is increased and facilities are operated efficiently. Using technological investment and investment promotion policies, as well as local tax incentives, to bring value to the company and society Concentrate on high- margin products and current customer categories In the traditional market, look for and work closely with investors, contractors, design and construction divisions of large projects In addition, the company works with large customers to deliver initiatives aimed at the mid-market Expand export opportunities by carefully selecting markets and customers Encourage and reward the participation of the sales channel, sales department, and support department by developing and implementing a suitable sales plan and policy Improve the Group's and its subsidiaries' strategic management, financial management, and risk control capabilities Increasing the Group's cash flow and capital utilization Looking for cash sources and investment opportunities that are both safe and effective in terms of capital utilization Increase the amount of delegation at work and the level of management responsibility in governance Organize and encourage managers to