Case Study Brief Company XYZ is Publishing Company and it sells books via multiple channels se School ¢ Book Club e Web Site Company XYZ sells following e Books e Subscription o Encyclop
Trang 1Case Study Brief Company XYZ is Publishing Company and it sells books via multiple channels se School
¢ Book Club e Web Site Company XYZ sells following e Books
e Subscription
o Encyclopaedia o Magazines We want to do the following
Create a concept of Household (household definition — group of people having same address) a
o Track the spending based on household o Anyone in household buys product, it is counted towards their profiles se Consumer profiling (silver, gold and platinum based on their spending) based on household i
o Blacklist bad customer Track Consumer spending behaviour Reward them based on their spending e lf consumer/customer wants to cancel any subscription, we need to provide Customer service agents a tool that will help to overcome objection consumer had and either convince them not to cancel or cross sell to some other subscription
Business Analysis Tasks
e Provide a solution with Requirements Document and High-level Design document System flow Diagram
Analysis on what will be captured on each channel with Wireframes e How can we create a household concept? (refer ~)
e How can we create Consumer Profiling? (refer *)