Preface xxiChapter 1 Introduction to Organizational Behavior 2 Appendix: A Short History of Organizational Behavior Research 35 PART 1INDIVIDUALS IN ORGANIZATION36 Chapter 2 Individual D
Trang 2Understanding and ManagingOrganizationalBehavior
Trang 4Understanding and ManagingOrganizationalBehavior
SIXTH EDITION
PRENTICE HALLBostonColumbusIndianapolisNew YorkSan FranciscoUpper Saddle River AmsterdamCape TownDubaiLondonMadridMilanMunichParisMontréalTorontoDelhiMexico CitySão PauloSydneyHong KongSeoulSingaporeTaipeiTokyo
Trang 5Editor in Chief: Eric SvendsenDirector of Editorial Services: Ashley SantoraEditorial Project Manager: Meg O’RourkeEditorial Assistant: Carter AndersonDirector of Marketing: Patrice Lumumba JonesMarketing Manager: Nikki Ayana JonesMarketing Assistant: Ian GoldSenior Managing Editor: Judy LealeProduction Project Manager: Ilene KahnSenior Operations Supervisor: Arnold VilaOperations Specialist: Cathleen PetersenCreative Director: Christy Mahon
Art Director: Steve FrimInterior and Cover Designer: Judy AllenCover Art: IMAGEZOO/SuperStockManager, Rights and Permissions: Hessa AlbaderMyLab Product Manager: Joan WaxmanEditorial Media Project Manager: Denise VaughnMedia Project Manager: Lisa Rinaldi
Full-Service Project Management and Composition:
Integra Software Services, Inc.
Printer/Binder: R R DonnelleyCover Printer: Lehigh-Phoenix Color/HagerstownText Font: 10/12 Times
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appearon appropriate page in the text.
Copyright © 2012, 2008, 2005, 2002 by Pearson Education, Inc., publishing as Prentice Hall, One Lake Street,Upper Saddle River, New Jersey 07458 All rights reserved Manufactured in the United States of America This
publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibitedreproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical,photocopying, recording, or likewise To obtain permission(s) to use material from this work, please submit a writtenrequest to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458.
Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks Wherethose designations appear in this book, and the publisher was aware of a trademark claim, the designations have beenprinted in initial caps or all caps.
Library of Congress Cataloging-in-Publication Data
George, Jennifer M.Understanding and managing organizational behavior / Jennifer M George, Gareth Jones — 6th ed.
p cm.Includes bibliographical references and index.ISBN 978-0-13-612443-6
1 Organizational behavior.2 Organizational effectiveness.I Jones, Gareth R.II Title HD58.7.G454 2012
10 9 8 7 6 5 4 3 2 1
ISBN 10:0-13-612443-7ISBN 13: 978-0-13-612443-6
Trang 6Preface xxi
Chapter 1 Introduction to Organizational Behavior 2
Appendix: A Short History of Organizational Behavior Research 35
PART 1INDIVIDUALS IN ORGANIZATION36
Chapter 2 Individual Differences: Personality and Ability 36
Chapter 3 Values, Attitudes, and Moods and Emotions 64
Chapter 4 Perception, Attribution, and the Management of Diversity 94
Chapter 5 Learning and Creativity 126
Chapter 6 The Nature of Work Motivation 154
Chapter 7 Creating a Motivating Work Setting 180
Chapter 8 Pay, Careers, and Changing Employment Relationships 210
Chapter 9 Managing Stress and Work-Life Balance 242
PART 2GROUP AND TEAM PROCESSES276
Chapter 10 The Nature of Work Groups and Teams 276
Chapter 11 Effective Work Groups and Teams 306
Chapter 12 Leaders and Leadership 336
Chapter 13 Power, Politics, Conflict, and Negotiation 370
Chapter 14 Communicating Effectively in Organizations 400
Chapter 15 Decision Making and Organizational Learning 434
PART 3ORGANIZATIONAL PROCESSES468
Chapter 16 Organizational Design and Structure 468
Chapter 17 Organizational Culture and Ethical Behavior 500
Chapter 18 Organizational Change and Development 530
Appendix Research Methods in Organizational Behavior 560Glossary 566
References 575Name Index 624Company Index 632Subject Index 634
Trang 8Preface xxi
Chapter 1 Introduction to Organizational Behavior 2
Opening CaseUrsula Burns Succeeds Anne Mulcahy as CEO of Xerox3Overview4
What Is Organizational Behavior?5
The Nature of Organizational Behavior5Levels of OB6
OB and Management8Managerial Functions9
■OB TODAY: How Joe Coulombe Used OB to Make Trader Joe’s a Success Story11
Managerial Roles12Managerial Skills12
Challenges for OB13Challenge 1: The Changing Social and Cultural Environment14
Developing Organizational Ethics and Well-Being14■ETHICS IN ACTION: How Unethical Behavior Shut Down a Meat-packingPlant16
Dealing with a Diverse Workforce17
Challenge 2: The Evolving Global Environment19
Understanding Global Differences19
Global Learning21Global Crisis Management22
Challenge 3: Advancing Information Technology23
IT and Organizational Effectiveness24IT, Creativity, and Organizational Learning24
Challenge 4: Shifting Work and Employment Relationships25
■YOU’RE THE MANAGEMENT EXPERT: Moving to Self-Managed Teams26
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:How Jeff Bezos Manages at Amazon.com31
Appendix: A Short History of OB 32
F W Taylor and Scientific Management32The Work of Mary Parker Follett33The Hawthorne Studies and Human Relations33Theory X and Theory Y34
Theory X34Theory Y34
PART 1INDIVIDUALS IN ORGANIZATIONS36
Chapter 2 Individual Differences: Personality and Ability 36
Opening CaseNooyi’s Determination37Overview38
VII
Trang 9The Nature of Personality38
Determinants of Personality: Nature and Nurture39Personality and the Situation39
■FOCUS ON DIVERSITY: Liane Pelletier Transforms Alaska Communications41
Personality: A Determinant of the Nature of Organizations42
The Big Five Model of Personality42
Extraversion43Neuroticism44Agreeableness45Conscientiousness45Openness to Experience45
■YOU’RE THE MANAGEMENT EXPERT: Understanding a New Employee48
Conclusions49
Other Organizationally Relevant Personality Traits49
Locus of Control49Self-Monitoring49Self-Esteem50Type A and Type B Personalities51Needs for Achievement, Affiliation, and Power52How Personality Is Measured53
The Nature of Ability53
Cognitive Ability53Physical Ability54Where Do Abilities Come from and How Are They Measured?55Emotional Intelligence: A Different Kind of Ability56
The Management of Ability in Organizations57
Selection58Placement58Training58
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Mark Wilson Creates a Different Kind of Telemarketer63
Chapter 3 Values, Attitudes, and Moods and Emotions 64
Opening CaseSatisfied, Committed, and Happy Employees at Nugget Markets65Overview66
Values, Attitudes, and Moods and Emotions66
The Nature of Values67■ETHICS IN ACTION: Gentle Giant Moving Company Values Honesty70
The Nature of Work Attitudes71The Nature of Moods and Emotions71Relationships Between Values, Attitudes, and Moods and Emotions74
Job Satisfaction75
■OB TODAY: Job Satisfaction Declines in the United States76
Determinants of Job Satisfaction76
Theories of Job Satisfaction79
The Facet Model of Job Satisfaction80Herzberg’s Motivator-Hygiene Theory of Job Satisfaction81
Trang 10The Discrepancy Model of Job Satisfaction82The Steady-State Theory of Job Satisfaction83Measuring Job Satisfaction83
Potential Consequences of Job Satisfaction83
Does Job Satisfaction Affect Job Performance?83Absenteeism85
Turnover85Organizational Citizenship Behavior87Employee Well-Being87
Organizational Commitment88
Determinants of Affective Commitment88
■YOU’RE THE MANAGEMENT EXPERT: Increasing Affective Commitment 88
Potential Consequences of Affective Commitment89
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Paetec’s Values Lead to a Satisfied and Committed Workforce93
Chapter 4 Perception, Attribution, and the Management of Diversity 94
Opening CaseEffectively Managing Diversity is an Ongoing Journey95Overview 96
The Nature of Perception97
Motivation and Performance98Fairness and Equity98Ethical Action99
Characteristics of the Perceiver99
Schemas: The Perceiver’s Knowledge Base100■FOCUS ON DIVERSITY: Discrimination in Layoff Decisions101
The Perceiver’s Motivational State102The Perceiver’s Mood103
Characteristics of the Target and Situation103
Ambiguity of the Target104Social Status of the Target104Impression Management by the Target105Information Provided by the Situation106Standing Out in the Crowd: The Effects of Salience in a Situation107■ETHICS IN ACTION: Disabled Employees Key to Success at HabitatInternational109
Biases and Problems in Person Perception110
Primacy Effects111Contrast Effects111Halo Effects111Similar-to-Me Effects112Harshness, Leniency, and Average Tendency Biases112Knowledge-of-Predictor Bias112
Attribution Theory113
Internal and External Attributions114Attributional Biases115
■YOU’RE THE MANAGEMENT EXPERT: Helping a Coworker116
Effectively Managing a Diverse Workforce116
Securing Top-Management Commitment to Diversity117
Trang 11Diversity Training117Education117Mentoring Programs118Sexual Harassment119
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Sodexo and Principle Financial Group Recognized for the EffectiveManagement of Diversity125
Chapter 5 Learning and Creativity 126
Opening CaseUPS Is Very Serious About Learning127Overview128
The Nature of Learning129Learning through Consequences129
Encouraging Desired Behaviors through Positive and Negative Reinforcement130Shaping133
Discouraging Undesired Behaviors through Extinction and Punishment133Organizational Behavior Modification135
Ethical Issues in OB MOD136
Learning from Others136
Learning on Your Own140
Beliefs about One’s Ability to Learn: The Role of Self-Efficacy141Sources of Self-Efficacy142
Learning by Doing143Continuous Learning through Creativity143
The Creative Process143Characteristics of Employees That Contribute to Creativity145
■OB TODAY: Jim Newton’s Openness to Experience Helps Others Be Creative 145
Characteristics of the Organizational Situation That Contribute to Creativity146The Interaction of Personality and Situational Factors147
■YOU’RE THE MANAGEMENT EXPERT: Encouraging Independent Thinking148
The Learning Organization148
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Continuous Learning and Innovation153
Chapter 6 The Nature of Work Motivation 154
Opening CaseHigh Motivation at Enterprise Rent-A-Car155Overview156
What is Work Motivation?157
Direction of Behavior157Level of Effort158Level of Persistence158The Distinction Between Motivation and Performance158Intrinsic and Extrinsic Motivation159
Theories of Work Motivation160
Trang 12Need Theory160
Maslow’s Hierarchy of Needs161Alderfer’s ERG Theory162The Research Evidence163
Expectancy Theory163
Valence: How Desirable Is an Outcome?164
■OB TODAY: Motivating Loyal Employees at the Container Store164
Instrumentality: What Is the Connection Between Job Performance and Outcomes?165Expectancy: What Is the Connection Between Effort and Job Performance?166The Combined Effects of Valence, Instrumentality, and Expectancy on Motivation167
Equity Theory168
Equity168Inequity169Ways to Restore Equity169The Effects of Inequity and the Research Evidence170
Organizational Justice Theory170
Forms of Organizational Justice170
■YOU’RE THE MANAGEMENT EXPERT: When Equal Treatment Backfires171
■ETHICS IN ACTION: Organizational Justice at Genentech173
Consequences of Organizational Justice174
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Motivating Employees at the SAS Institute178
Chapter 7 Creating a Motivating Work Setting 180
Opening CaseHigh Motivation Results in Exceptional Customer Service at Zappos181Overview182
Job Design: Early Approaches183
Scientific Management183Job Enlargement and Job Enrichment185
Job Design: The Job Characteristics Model186
Core Job Dimensions186
■OB TODAY: Tough Economic Times Result in Changes in Job Design188
The Motivating Potential Score188Critical Psychological States192Work and Personal Outcomes193The Role of Individual Differences in Employees’ Responses to Job Design193The Research Evidence195
Job Design: The Social Information Processing Model195
■YOU’RE THE MANAGEMENT EXPERT: Redesigning Jobs196
The Role of the Social Environment196The Role of Past Behaviors197
Job Design Models Summarized198
■FOCUS ON DIVERSITY: Job Sharing a Viable Option199Organizational Objectives200
Goal Setting202
What Kinds of Goals Lead to High Motivation and Performance?202Why Do Goals Affect Motivation and Performance?203
Trang 13Limits to Goal-Setting Theory204Management by Objectives204
Goal Setting and Job Design as Motivation Tools205
EXERCISES IN UNDERSTANDING AND MANAGING ORGANIZATIONAL
CLOSING CASE:Motivating Employees at Google209
Chapter 8 Pay, Careers, and Changing Employment Relationships 210
Opening CaseChanging Employment Relations in Tough Economic Times211Overview212
Psychological Contracts213
Determinants of Psychological Contracts213Types of Psychological Contracts214
When Psychological Contracts Are Broken216
Performance Appraisal217
Encouraging High Levels of Motivation and Performance217Providing Information for Decision Making219
Developing a Performance Appraisal System219
■YOU’RE THE MANAGEMENT EXPERT: Promoting High-Quality CustomerService222
Potential Problems in Subjective Performance Appraisal225
Pay and the Employment Relation226
Merit Pay Plans226
■OB TODAY: Acknowledging High Performers During a Recession226
Should Merit Pay Be Based on Individual, Group, or Organizational Performance?227Should Merit Pay Be in the Form of a Salary Increase or a Bonus?228
Examples of Merit Pay Plans228The Ethics of Pay Differentials and Comparable Worth229
Careers230
The Nature of Careers230Types of Careers231Career Stages231Contemporary Career Challenges235
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Valuing Employees at Costco241
Chapter 9 Managing Stress and Work-Life Balance 242
Opening CaseJob Loss and Its Consequences243Overview244
The Nature of Stress245
■ETHICS IN ACTION: Violence in the Workplace246
Individual Differences and Stress247Consequences of Stress248
Sources of Stress251
Personal Stressors252
Trang 14Job-Related Stressors254Group- and Organization-Related Stressors256Stressors Arising Out of Work-Life Balance258Environmental Uncertainty258
Coping with Stress260
Problem-Focused Coping Strategies for Individuals260Emotion-Focused Coping Strategies for Individuals261Problem-Focused Coping Strategies for Organizations262
■YOU’RE THE MANAGEMENT EXPERT: Coping with the Stress of a Challenging New Job264
■FOCUS ON DIVERSITY: On-Site Child Care and Family Friendly Benefits at Guerra DeBerry Coody266
Emotion-Focused Coping Strategies for Organizations267
■OB TODAY: Alleviating Stress Through Organizational Support268
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Stress and Burnout Among Entrepreneurs and the Self-Employed275
PART 2GROUP AND TEAM PROCESSES276
Chapter 10 The Nature of Work Groups and Teams 276
Opening CaseTeams and Innovation at Cisco Systems277Overview278
How Groups Control Their Members: Roles and Rules288
Roles288Written Rules289
■OB TODAY: Zingerman’s “Steps” to Success289How Groups Control Their Members: Group Norms290
Why Do Group Members Conform to Norms?291Idiosyncrasy Credit291
The Pros and Cons of Conformity and Deviance292Balancing Conformity and Deviance292
■OB TODAY: Deviance and Conformity in Design Teams at IDEO294
Ensuring that Group Norms are Functional for the Organization295
■YOU’RE THE MANAGEMENT EXPERT: Aligning Goals296
Socialization: How Group Members Learn Roles, Rules, and Norms296
Socialization and Role Orientation296Socialization Tactics297
Trang 15SUMMARY300EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Teams Fuel Global Innovation at Whirlpool304
Chapter 11 Effective Work Groups and Teams 306
Opening CaseHow Nokia Uses Teams to Increase Global Effectiveness307Overview308
Process Losses, Process Gains, and Group Effectiveness308
Potential Performance?308Process Losses and Performance309
■OB TODAY: Process Losses Can Have Deadly Consequences in Hospitals310
Process Gains and Performance311
■OB TODAY: The Rolling Stones Learn to Play Together312Social Loafing: A Problem in Group Motivation and Performance313
Group Size and Social Loafing314Ways to Reduce Social Loafing314
■OB TODAY: How GlaxoSmithKline Used Groups to Boost Productivity316
How Task Characteristics Affect Group Performance316
Pooled Interdependence317Sequential Interdependence317Reciprocal Interdependence319
■YOU’RE THE MANAGEMENT EXPERT: What Kinds of Groups and Tasks?321
Group Cohesiveness and Performance321
Factors that Contribute to Group Cohesiveness321Consequences of Group Cohesiveness322
Important Organizational Groups325
The Top Management Team325Self-Managed Work Teams325
■OB TODAY: Dick’s Drive-In Restaurants327
Research and Development Teams328Virtual Teams330
EXERCISE IN UNDERSTANDING AND MANAGING
CLOSING CASE:Why Microsoft’s Measurement System Led to Problems with GroupPerformance335
Chapter 12 Leaders and Leadership 336
Opening CaseHow Sony’s “Gaijin” CEO Changed Its Leadership Approach337Overview338
Introduction to Leadership339Early Approaches to Leadership340
The Leader Trait Approach340The Leader Behavior Approach340
■OB TODAY: John Chambers of Cisco Systems Develops a CollaborativeLeadership Approach342
Trang 16The Behavior Approach: Leader Reward and Punishing Behavior343Measuring Leader Behaviors343
What Is Missing in the Trait and Behavior Approaches?344
Fiedler’s Contingency Theory of Leadership345
Leader Style345Situational Characteristics346The Contingency Model347
Contemporary Perspectives on Leadership349
Path-Goal Theory: How Leaders Motivate Followers349
■OB TODAY: A Sister Act Helped Claire’s Stores to Sparkle351
The Vroom and Yetton Model: Determining the Level of Subordinate Participation in Decision Making352
Leader–Member Exchange Theory: Relationships Between Leaders and Followers353
Does Leadership Always Matter in Organizations?354
Leadership Substitutes354Leadership Neutralizers355The Romance of Leadership355
■YOU’RE THE MANAGEMENT EXPERT: How to Lead Me356
New Topics in Leadership Research356
Transformational and Charismatic Leadership356
Leader Mood359Gender and Leadership359
■OB TODAY: Female Manufacturing Plant Managers Help Increase Product Quality360
Chapter 13 Power, Politics, Conflict, and Negotiation 370
Opening CasePfizer’s John MacKay Uses Power and Politics to Increase Performance371
Overview372The Nature of Power and Politics372Sources of Individual Power373
Sources of Formal Individual Power374■ETHICS IN ACTION: New York City Taxi Drivers Make a Fast Buck375
Sources of Informal Individual Power376
■YOU’RE THE MANAGEMENT EXPERT: Identifying Who Has Power377
Sources of Functional and Divisional Power377
Ability to Control Uncertain Contingencies377Irreplacability378
Centrality378■ETHICS IN ACTION: Two Judges Use Their Power and Control Over Their Courtsto Corrupt Them378
Ability to Control and Generate Resources379
Trang 17Organizational Politics: The Use of Power380
Tactics for Increasing Individual Power380
■OB TODAY: Bob Iger Uses His Political Skills to Change Walt Disney382
Managing Organizational Politics383
What Is Organizational Conflict?384
Sources of Organizational Conflict385Differentiation385
Task Relationships386Scarcity of Resources386
Pondy’s Model of Organizational Conflict386
Latent Conflict386Perceived Conflict387Felt Conflict387
■OB TODAY: Manifest Conflict Erupts Between eBay and Its Sellers387
Manifest Conflict388Conflict Aftermath389
■OB TODAY: When Partners Battle for Control of Their Company390Negotiation: Resolving Conflict391
Individual-Level Conflict Management392Group-Level Conflict Management392Promoting Compromise394
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Mixing Business and Family Causes Conflict399
Chapter 14 Communicating Effectively in Organizations 400
Opening CaseToyota Is Accused of Being a Poor Communicator401Overview402
What Is Communication?402
The Functions of Communication403■ETHICS IN ACTION: A Peanut Company’s Use of Communication Causes ManyProblems406
Communication Networks in Organizations407
The Communication Process409
The Sender and the Message409Encoding410
The Medium411The Receiver: Decoding and the Feedback Loop413
Barriers to Effective Communication413
Filtering and Information Distortion414
■OB TODAY: Why Communication Is Vital on an Airliner414
Poor Listening416
■OB TODAY: The Consequences of Poor Listening Skills416
Lack of or Inappropriate Feedback417Rumors and the Grapevine417Workforce Diversity417Differences in Cross-cultural Linguistic Styles418
Trang 18■GLOBAL VIEW: Honda and Foxconn Have a Communication Problem
Selecting an Appropriate Communication Medium419
Information Richness419
■OB TODAY: Telemarketing Turns-Off Customers421
Trade-Offs in the Choice of Media422Using Advanced IT422
Persuasive Communication423
■YOU’RE THE MANAGEMENT EXPERT: How to Speed Product Development424
A Model of Persuasive Communication424
■OB TODAY: A Failure in Communication426
Communication in Crisis Situations427
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:How Chrysler’s Tom Lasorda Learned How to Talk to Employees433
Chapter 15 Decision Making and Organizational Learning 434
Opening CaseMattel Wins the War in Toyland435Overview436
Ethical Decision Making440
■ETHICS IN ACTION: Guidant’s Major Ethical Lapse441
The Decision-Making Process442
The Classical Model of Decision Making442March and Simon’s Administrative Model of Decision Making443
Sources of Error in Decision Making444
Heuristics and Their Effects445Escalation of Commitment446The Role of Information Technology447
Group Decision Making449
Advantages of Group Decision Making449Disadvantages of Group Decision Making450Other Consequences of Group Decision Making452Decision Making in Crisis Situations453
■YOU’RE THE MANAGEMENT EXPERT: Solving Competition BetweenTeams453
Group Decision-Making Techniques454
Brainstorming454The Nominal Group Technique455The Delphi Technique455Group Decision-Making Techniques Used in Total Quality Management455
■OB TODAY: How Plexus Decided It Could Make Flexible Manufacturing Pay Off456
Organizational Learning457
Types of Organizational Learning458
Trang 19■OB TODAY: IDEO Helps Organizations “Learn How to Learn”458
Principles of Organizational Learning459
■OB TODAY: How to Create a Learning Organization461
Leadership and Learning462
EXERCISES IN UNDERSTANDING AND
CLOSING CASE:Turnaround Decision Making at Liz Claiborne466
PART 3ORGANIZATIONAL PROCESSES468
Chapter 16 Organizational Design and Structure 468
Opening CaseAvon Reorganizes Its Global Structure469Overview470
Designing Organizational Structure470
The Organizational Environment471Technology471
Human Resources and the Employment Relationship473Organic and Mechanistic Structures473
Grouping Jobs into Functions and Divisions474
■YOU’RE THE MANAGEMENT EXPERT: Which Work System Is the Best?474
Functional Structure475Divisional Structures: Product, Market, and Geographic476
■OB TODAY: Why the Houston ISD Changed to a Market Structure477
Advantages of a Divisional Structure478Disadvantages of a Divisional Structure479Matrix Structure480
Summary481
Coordinating Functions and Divisions481
Allocating Authority481
■OB TODAY: Caterpillar Gets Leaner and More Focused484
■OB TODAY: To Centralize or Decentralize—That Is the Question485
Mutual Adjustment and Integrating Mechanisms486
Standardization489
New IT-Enabled Forms of Organizational Design and Structure491
The Effects of IT Inside Organizations491
The Effects of IT Between Organizations493
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Home Depot’s Military-Style Structure498
Chapter 17 Organizational Culture and Ethical Behavior 500
Opening CaseHow a New CEO Transformed Ford’s Culture501Overview502
What Is Organizational Culture?502
Trang 20How Is an Organization’s Culture Transmitted to Its Members?504
Socialization and Socialization Tactics504Stories, Ceremonies, and Organizational Language505
■OB TODAY: UPS and Walmart Know How to Build Persuasive Cultures507
■YOU’RE THE MANAGEMENT EXPERT: A Culture of Cleanliness508
Factors Shaping Organizational Culture509
Characteristics of People Within the Organization509Organizational Ethics510
■ETHICS IN ACTION: Apple: Do You Protect Your Products or the Workers WhoAssemble Them?511
The Employment Relationship513
■OB TODAY: How Making Employees Owners Can Change Organizational Culture514
Organizational Structure515Adaptive Cultures versus Inert Cultures515
■OB TODAY: How Google’s Founders Created a Groovy Culture516
Traits of Strong, Adaptive Corporate Cultures517
Values from the National Culture518
Hofstede’s Model of National Culture519
Creating an Ethical Culture522
Why Does Unethical Behavior Occur?523■ETHICS IN ACTION: Jim McCormick’s ADE-51 “Bomb Detector”524
Ways to Create an Ethical Culture524
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:Why 3M Has an Innovative Culture529
Chapter 18 Organizational Change and Development 530
Opening CaseDell Struggles to Regain Its Leadership531Overview532
Forces for and Resistance to Organization Change533
Forces for Change533■ETHICS IN ACTION: Outsourcing and Sweatshops: Do They Go Hand in Hand?535
Impediments to Change536
Organization-Level Resistance to Change537
Group-Level Resistance to Change538Individual-Level Resistance to Change538Lewin’s Force-Field Theory of Change538
Evolutionary and Revolutionary Change in Organizations539
Evolutionary Change I: Sociotechnical Systems Theory539Evolutionary Change II: Total Quality Management540
■OB TODAY: Starwood’s Work to Satisfy Its Customers541
Revolutionary Change I: Reengineering542
■OB TODAY: Hallmark Card Wakes Up543
Revolutionary Change II: Restructuring544Revolutionary Change III: Innovation545
Trang 21Managing Change: Action Research546
Diagnosis of the Organization547Determining the Desired Future State547Implementing Action547
Evaluating the Action548
■YOU’RE THE MANAGEMENT EXPERT: Bringing Change to a Restaurant549
Institutionalizing Action Research549
Organization Development550
OD Techniques to Deal with Resistance to Change550
■OB TODAY: Crisis After Crisis Seem to Plague BP551
OD Techniques to Promote Change552
EXERCISES IN UNDERSTANDING AND MANAGING
CLOSING CASE:How United Technologies Manages the Change Process559
Appendix Research Methods in Organizational Behavior 560Glossary 566
References 575Name Index 624Company Index 632Subject Index 634
Trang 22In the sixth edition of Understanding and Managing Organizational Behavior, we keep to our
theme of providing students with the most contemporary and up-to-date account of the changingissues involved in managing people in organizations In revising this book, we have continuedour focus on making our text relevent and interesting to students—something we have learnedfrom feedback received from instructors who tell us the text engages students and encouragesthem to make the effort necessary to assimilate the text material We continue to mirror thechanges taking place in the real world of work by incorporating recent developments in organi-zational behavior and research and by providing vivid, current examples of the way managersand employees of companies large and small have responded to the changing workplace Indeed,we have increased our focus on small businesses and startups and the organizational behaviorchallenges their employees face
The number and complexity of the organizational and human resource challenges facingmanagers and employees at all levels has continued to increase over time, especially because oftoday’s hard economic times In most companies, managers and employees are playing “catch-up”as organizations work to meet these challenges by employing fewer employees and implementingnew and improved organizational behavior techniques and practices to increase performance.Today, relatively small differences in performance between companies, for example, in the speed atwhich they can bring new products to market, or in the ways they motivate their employees to findways to reduce costs or improve customer service, can combine to give one company a competitiveedge over another Managers and companies that utilize proven organizational behavior (OB)techniques and practices in their decision making increase their effectiveness over time Companiesand managers that are slower to implement new OB techniques and practices find themselves at agrowing competitive disadvantage, especially because their best employees often depart to joinfaster-growing companies
Our challenge in revising Understanding and Managing Organizational Behavior has been
to incorporate and integrate the latest advances in theorizing and research and provide a thoroughand contemporary account of the factors that influence organizational behavior Importantly, westrived to convey this knowledge to students in a very readable, applied, hands-on format toincrease their understanding and enjoyment of the learning process
What’s New in This Edition
In response to the positive comments and support of our users and reviewers, we have continuedto refine and build on the major revisions we made to the last edition The revised edition of
Understanding and Managing Organizational Behavior mirrors the changes taking place in the
world today, both on a global dimension and in terms of the ways the changing nature of work isaffecting organizational behavior
First, we have extended our coverage of ethics, ethical behavior, and social responsibilitybecause of the continuing controversies and scandals that have involved a growing number ofwell-known companies in the 2000s We have more in-depth coverage of ethics both in terms ofnew content areas within chapters and in the many kinds of company examples we use to illustratewhat organizations can do to curb individual self-interest and promote ethical organizationalbehavior Many specific issues such as ethical dilemmas, ethical leadership, building a sociallyresponsible culture, and the role of ethics officers are now included in the new edition Second, theincreasing globalization of business and diversity of the workforce has led us to extend our cover-age of the many opportunities and challenges globalization and diversity pose for understandingand managing organizational behavior today Some of the major specific changes or updates wehave made to our book include:
■ New opening chapter cases that deal with important contemporary issues For example, theOpening Case for Chapter 7 profiles how the innovative on-line retailer Zappos motivatesits employees to provide exceptional service to customers; the Opening Case for Chapter 9provides a close look at the devastating effects that job loss has had for employees and
XXI
Trang 23their families around the United States; and the Opening Case for Chapter 10 describeshow Cisco Systems relies on teams to innovate around the globe In addition, new andupdated chapter boxes and new closing cases to encourage in-class discussion Forexample, the closing case for Chapter 2 describes how Mark Wilson, founder of Ryla Inc.,created a different kind of customer contact business by providing a supportive, caring, and developmental environment for employees; the closing case for Chapter 7 describeshow Google motivates employees; and the Global View box in Chapter 8 profiles thechanging nature of psychological contracts and employment relations in Japan We havecarefully chosen a wide range of large and small companies to examine the issues facingcompanies as they attempt to increase their effectiveness in an increasingly competitiveglobal environment.
■ New material on how tough economic times can spur employees to take proactive steps tomodify the design of their jobs via job crafting, which also leads managers to change thedesign of jobs; what managers can do to motivate and reward employees when resourcesare scarce, especially when their employees are also required to perform additional tasks orwork harder to maintain organizational performance; and new material about job loss andits consequences, including rising stress, that arise because of economic concerns (forexample, new material on job satisfaction levels at record lows in the United States andwhy layoffs can be so devastating for employees and hence the need for organizations tomanaging layoffs in a humane fashion)
■ Expanded coverage of ethics and the steps organizations can take to improve the way managers and employees make ethical choices, especially in uncertain situations; and many new boxes on the way employees respond to ethical problems and on how organizations are emphasizing the importance of enforcing codes of ethics
■ Increased coverage of issues that arise from increasing workforce diversity at a timewhen millions of baby boomers are retiring and fewer middle managers exist because ofdownsizings and layoffs; and how organizations such as Northrop Grumman and GE arecreating heterogeneous groups composed of younger and older, more experiencedemployees, to help transfer job-specific knowledge and experience to younger,inexperienced employees
■ Expanded discussion of the role of personality, emotion, and mood in organizations and ofrecent research on emotional intelligence (for example, new coverage about how peoplereported to be somewhat introverted have been successful in their careers, including BillGates, Warren Buffett, Charles Schwab, and Andrea Jung)
■ Increased coverage of the importance of organizational learning at all levels from CEO to first-level employees and how increased training and education of employees is resultingin many changes in the way organizations operate—at the task, job, group, and organiza-tional levels
Our intention has been to provide students with the most up-to-date, readable, succinctaccount of organizational behavior on the market To accomplish this, we have only drawn on thetheories and concepts that have received the most empirical research support and acceptance bythe academic community We have also worked hard to streamline the discussion in the text andmake the material even more appealing to students
Organization of the Book
Once again, in terms of the way our book is organized, Chapter 1 discusses contemporaryorganizational behavior issues and challenges; it also provides an approach to understandingand managing organizational behavior that sets the scene for the rest of the book In Part One,“Individuals in Organizations,” we underscore the many ways in which people can contributeto organizations and how an understanding of factors such as personality, emotional intelli-gence, creativity, and motivation can help organizations and their members channel effort andbehavior in ways that promote the achievement of organizational objectives and the well-beingof all organizational stakeholders including employees Chapters 2, 3, and 4 provide extensive
Trang 24coverage of personality, emotional intelligence, mood and emotion, values and ethics, and theproactive management of diversity; importantly, we link these factors to important behaviorsand determinants of organizational effectiveness Chapter 5 conveys the variety of ways inwhich organizational members can and do learn, with a new emphasis on continuous learningthrough creativity.
Our treatment of the important issue of work motivation is divided into two chapters InChapter 6, we provide an integrated account of work motivation and the latest development inmotivation theory and research Chapter 7 then focuses on how to create a motivating workenvironment through job design, organizational objectives, and goal setting Chapter 8 addressesthe changing nature of the employment relationship and the implications of factors such asoutsourcing, performance appraisal, pay differentials, and boundaryless careers for motivationand performance Lastly, in Chapter 9, we focus on the stressors people face, how they can beeffectively managed, and how to find a balance between work and other aspects of life Overall,Part One reflects both contemporary theorizing and research and the challenges and opportuni-ties facing organizations and their members
In Part Two, “Group and Team Processes,” we bring together the many ways in whichorganizational members work together to achieve organizational objectives, the challenges theyface, and how to achieve real synergies Chapters 10 and 11 focus on the key factors that lead toeffective work groups and teams Chapter 12 provides an updated treatment of leadership, partic-ularly transformational leadership in organizations Chapter 13 contains our discussion of power,politics, conflict, and negotiation In Chapter 14, we discuss how the latest developments ininformation technology have changed the nature of communication in and between organiza-tions The final chapter in this part, Chapter 15, provides updated coverage of decision making,knowledge management, and innovation
Part Three, “Organizational Processes,” separates our treatment of organizational ture and organizational culture to allow for an integrated treatment of organizational cultureand to underscore the importance of ethics Chapter 16 focuses on organizational design,structure, and control and the factors that affect important organizational design choices.Chapter 17 presents an integrated treatment of organizational culture and ethical behavior Itfocuses on the informal and formal social processes in organizations that affect the wayspeople behave, the sources of organizational culture, including organizational ethics, and thenature, causes, and consequences of ethical behavior We also discuss the factors that can leadto unethical behavior Finally, Chapter 18 provides updated coverage of organizational changeand development to reflect current realities in the very dynamic environment in which organi-zations operate
struc-In summary, the organization and content of our book keeps to its goal of providinginstructors and students with a cutting-edge coverage of organizational behavior topics andissues that our users have appreciated in prior editions For students, we provide a treatment oforganizational behavior that allows for self-assessment because it (1) is comprehensive,integrated, and makes important theories and research findings accessible and interesting tothem; (2) is current, up-to-date, and contains expanded coverage of significant contemporaryissues including ethics, diversity, globalization, and information technology; (3) uses rich,real-life examples of people and organizations to bring key concepts to life and provide clearmanagerial implications; and, (4) is experiential and applied Our extensive and engaging end-of-chapter experiential exercises contained in “Exercises in Understanding and ManagingOrganizational Behavior” give students the opportunity to catch the excitement of organiza-tional behavior as a fluid, many-faceted discipline, and they allow students to develop andpractice their own skills
Pedagogical Structure and Teaching Support
We believe no other organizational behavior textbook has the sheer range of learning features forstudents that our book has These features—some integrated into the text and some at the end ofeach chapter or part—engage students’ interest and facilitate their learning of organizationalbehavior The overall objective of these features is to help instructors actively involve theirstudents in the chapter content The teaching support includes the following:
Trang 25Instructor’s Resource Center
presentation resources available with this text in downloadable, digital format Registration issimple and gives you immediate access to new titles and new editions As a registered facultymember, you download resource files and receive immediate access and instructions forinstalling Course Management content on your campus server
If you ever need assistance, our dedicated technical support team is ready to help with themedia supplements that accompany this text Visit http://247pearsoned.custhelp.com/ foranswers to frequently asked questions and toll-free user support phone numbers
The following supplements are available to adopting instructors:■ Instructor’s Manual
■ Test Item File■ TestGen Test Generating Software■ PowerPoints
■ DVD
Videos on DVD
Video segments illustrate the most pertinent topics in organizational behavior today and light relevant issues that demonstrate how people lead, manage, and work effectively Contactyour Pearson representative for the DVD
high-mymanagementlab
mymanagementlab (www.mymanagementlab.com) is an easy-to-use online tool that personalizescourse content and provides robust assessment and reporting to measure individual and class per-formance All of the resources you need for course success are in one place and are flexible and eas-ily adapted for your course experience Some of the resources include an a Pearson eText version ofthe textbook quizzes, video clips, simulations, assessments, and PowerPoint presentations thatengage you while helping you study independently
CourseSmart eTextbooks
Developed for students looking to save on required or recommended textbooks, CourseSmarteTextbooks save students money off the suggested list price of the print text Students simply selecttheir eText by title or author and purchase immediate access to the content for the duration of thecourse using any major credit card With a CourseSmart eText, students can search for specific key-words or page numbers, take notes online, print out reading assignments that incorporate lecturenotes, and bookmark important passages for later review For more information, or to purchase aCourseSmart eTextbook, visit www.coursesmart.com
Acknowledgments
Finding a way to coordinate and integrate the rich and diverse organizational behavior literatureis no easy task Neither is it easy to present the material in a way that students can easily under-stand and enjoy, given the plethora of concepts, theories, and research findings In writing
Understanding and Managing Organizational Behavior, we have been fortunate to have the
assistance of several people who have contributed greatly to the book’s final form We are verygrateful to Eric Svendsen, our editor-in-chief, and Meg O’Rourke, editorial project manager, forproviding us with timely feedback and information from professors and reviewers that haveallowed us to shape the book to meet the needs of its intended market; and to Kerri Tomasso,production editor, for ably coordinating the book’s progress We also appreciate the word-processing and administrative support of Patsy Hartmangruber, Texas A&M University, andMargaret R De Sosa of Rice University
Trang 26We are very grateful to the many reviewers and colleagues who provided us with detailedfeedback on the chapters and for their perceptive comments and suggestions for improving themanuscript A special thank you goes to the following professors who gave us feedback on thistext and its previous editions:
Cheryl Adkins, Longwood UniversityDeborah Arvanites, Villanova UniversityRobert Augelli, University of KansasRegina Bento, University of BaltimoreAlicia Boisnier, University of BuffaloRobert Bontempo, Columbia UniversityW Randy Boxx, University of MississippiDan Brass, Pennsylvania State UniversityPeggy Brewer, Eastern Kentucky University
Diane Caggiano, Fitchburg State University
Elena Capella, University of San Francisco
Russell Coff, Washington UniversityJeanette Davy, Wright State UniversityDave Day, Columbia College
Lucinda DoranStewart Edwards, Marymount Universityand NVCC
Megan Endres, Eastern Michigan University
Mark Fearing, University of HoustonDave Fearon, Central Connecticut StateUniversity
Dean Frear, Wilkes UniversitySteve Grover, University of OtagoLee Grubb, East Carolina UniversityBob Gulbro, Jacksonville State UniversityJennifer Halpern, Cornell UniversityPhyllis Harris, University of Central FloridaSandra Hartman, University of NewOrleans
Dave Hennessy, Mount Mercy CollegeMary Hogue, Kent State University–StarkCampus
Ronald Humphrey, Virginia wealth University
Common-Courtney Hunt, Northern Illinois UniversityBruce Johnson, Gustavus Adolphus College
Eli Kass, Saint Joseph’s UniversityMary Kernan, University of Delaware
John Klocinski, Lourdes CollegeDeborah Litvin, Merrimack CollegeRosemary Maellero, University of DallasKaren Maher, University of Missouri–St Louis
Stephen Markham, North Carolina StateUniversity
Gary McMahan, University ofTexas–Arlington
Jeanne McNett, Assumption CollegeAngela Miles, Old Dominion UniversityLaVelle Mills, West Texas A&M UniversityJanet Near, Indiana University
Margaret Padgett, Butler UniversityTim Peterson, University of TulsaAllayne Pizzolatto, Nicholls State University
Nathan Podsakoff, University of FloridaPeter Poole, Lehigh University
Nancy Powell, Florida International University
Asha Rao, California State UniversityHayward
Elizabeth Ravlin, University of South Carolina
Diana Reed, Drake UniversitySandra Robinson, University of BritishColumbia
Tracey Rockett, University of Texasat Dallas
Hannah Rothstein, Baruch CollegeJoseph Santora, New Jersey Instituteof Technology
Chris Scheck, Northern Illinois UniversityJames Schmidtke, California State University Fresno
William Sharbrough, The CitadelShane Spiller, Morehead State UniversityChristina Stamper, Western MichiganUniversity
Eric Stephan, Brigham Young UniversityCharlotte Sutton, Auburn UniversityBrian Usilaner, University of MarylandUniversity College
Trang 27Sean Valentine, University of WyomingBetty Velthouse, University of MichiganFlint
Susan Washburn, Stephen F Austin StateUniversity
Robert Whitcomb, University of WisconsinEau Claire
Frank Wiebe, University of Mississippi
Thanks are also due to Ken Bettenhausen, University of Colorado at Denver; David Bowen,Thunderbird; and Art Brief, University of Utah
Finally, we are grateful to two incredibly wonderful children, Nicholas and Julia, for beingall that they are and the joy they bring to all who know them
J.M.G.-G.R.J
Trang 28Jennifer M Georgeis the Mary Gibbs Jones Professor of Management and Professor ofPsychology in the Jesse H Jones Graduate School of Business at Rice University She receivedher B.A in psychology/sociology from Wesleyan University, her M.B.A in finance from NewYork University, and her Ph.D in management and organizational behavior from New YorkUniversity Prior to joining the faculty at Rice University, she was a professor in the Departmentof Management at Texas A&M University.
Professor George specializes in organizational behavior and is well known for her researchon mood and emotion in the workplace, their determinants, and their effects on various individ-ual and group-level work outcomes She is the author of many articles in leading peer-reviewed
journals such as Academy of Management Journal, Academy of Management Review, Journal ofApplied Psychology, Organizational Behavior and Human Decision Processes, Journal ofPersonality and Social Psychology, and Psychological Bulletin One of her papers won the
Academy of Management’s Organizational Behavior Division Outstanding Competitive Paper
Award and another paper won the Human Relations Best Paper Award She is, or has been, on theeditorial review boards of Journal of Applied Psychology, Academy of Management Journal,Academy of Management Review, Journal of Management, Organizational Behavior and HumanDecision Processes, Administrative Science Quarterly, International Journal of Selection andAssessment, and Journal of Managerial Issues She was an Associate Editor for the Journal ofApplied Psychology, a consulting editor for the Journal of Organizational Behavior, and a mem-ber of the SIOP Organizational Frontier Series editorial board She is a Fellow in the American
Psychological Association, the American Psychological Society, and the Society for Industrialand Organizational Psychology, and she is a member of the Society for Organizational Behavior
She also has co-authored a leading textbook on Contemporary Management.
Gareth R Jonesreceived both his B.A and Ph.D degrees from the University of Lancaster,U.K He previously held teaching and research appointments at the University of Warwick,Michigan State University, and the University of Illinois at Urbana–Champaign Professor Jonesspecializes in both organizational behavior and organizational theory and is well known for hisresearch on socialization, culture, and applying transaction cost analysis to explain many formsof intraorganizational and interorganizational behavior He also has published many articles in
leading journals of the field and is one of the most prolific authors in the Academy of ment Review One of his articles won the Academy of Management Journal Best Paper Award.He is, or has been, on the editorial review boards of Academy of Management Review, Journal ofManagement, and Management Inquiry.
Manage-Jones is a professor of management in the Mays Business School at Texas A&M University,where he is actively involved in teaching and research in organizational behavior and related fields
Trang 29OutlineOverviewWhat Is Organizational Behavior?Challenges for Organizational BehaviorChallenge 1: The Changing Social and CulturalEnvironment
Challenge 2: The Evolving Global EnvironmentChallenge 3: Advancing Information TechnologyChallenge 4: Shifting Work and EmploymentRelationships
SummaryExercises in Understanding and ManagingOrganizational Behavior
Appendix: A Short History of Organizational BehaviorIntroduction to Organizational Behavior
Learning Objectives
After reading this chapter, you should be able to:
● Define organizational behavior and explain how and why it determines the effectiveness of an organization
● Appreciate why the study of organizational behaviorimproves a person’s ability to understand andrespond to events that take place in a work setting.● Differentiate between the three levels at which
organizational behavior is examined.● Appreciate the way changes in an organization’s
external environment continually create challengesfor organizational behavior
● Describe the four main kinds of forces in theenvironment that pose the most opportunities and problems for organizations today
CHAPTER 1
Trang 30In the early 2000s, Xerox, the known copier company, was nearbankruptcy because aggressive Japanese competitors were selling low-priced digital copiersthat made Xerox’s pioneering light-lens copying process obsolete The result wasplummeting sales as U.S customers bought Japanese copies and Xerox was losing billionsof dollars Xerox searched for a new CEO who had the management skills to revitalize thecompany’s product line; 26-year Xerox veteran Anne Mulcahy was chosen to lead thecompany’s transformation Mulcahy had begun her career as a Xerox copier salesperson,transferred into human resource management, and then used her considerable leadershipand communication skills to work her way up the company’s hierarchy to become itspresident.
well-As the new CEO, the biggest organizational challenge Mulcahy faced was to find waysto reduce Xerox’s high operating costs but, at the same time, find ways to developinnovative new lines of copiers Specifically, she had to decide how to invest the company’sresearch dollars to develop desperately needed new kinds of digital copiers that wouldattract customers back to the company and generate new revenues and profits.Simultaneously achieving both of these objectives is one of the biggest challenges amanager can face, and how well she performed these tasks would determine Xerox’s fate—indeed its very survival.1
To find a solution to this problem, Mulcahy, known as an unassuming person who asCEO prefers to stay in the background, focused her efforts on involving and listening toXerox’s managers, employees, and customers describe its problems Mulcahy began aseries of “town hall” meetings with Xerox employees, asked them for all kinds of creativeinput and their best efforts, but told them that tough times were ahead and that layoffswould be necessary At the same time, she emphasized that only their motivation to workhard and find ways to reduce costs and develop new products could save the company Todiscover how the company should best invest its R&D budget, Mulcahy made reaching outto customers her other main priority She insisted that managers and engineers at all levelsvisit, meet, and talk to customers to uncover what they most wanted from new digitalcopiers—and from Xerox During one of her initiatives, called “Focus 500,” which requiredXerox’s top 200 managers to visit its top 500 customers, Mulcahy came to increasinglyappreciate the skills of Ursula Burns, who had joined Xerox 4 years after her and wasquickly establishing her own reputation as a manager who knew how to motivate andlead employees Burns had started her career as a mechanical engineer and was now thetop manager in charge of its manufacturing and supply chain activities—the main sourceof its high operating costs
By listening closely to both employees and customers, Mulcahy, Burns, and Xerox’sengineers gained insights that allowed them to transform the company’s product line Theirgoal was to spend Xerox’s shrinking R&D funds to develop two new lines of digital copiers:
3
Opening Case
URSULA BURNS SUCCEEDSANNE MULCAHY AS CEO OF XEROX
How did Xerox’s CEOs turnthe company around?
Anee Mulcahy (left) and Ursula Burns devised asuccessful turnaround plan to save Xerox Mulcahyand Burns worked closely with customers to developnew strategies for Xerox based on improved productsand services In 2009, Mulcahy became the
chairperson of Xerox and hand-picked Burns tosucceed her as CEO, which Burns did in 2010.
Trang 31a line of state-of-the-art digital color copying machines for use by large businesses and aline of low-end copiers offering print quality, speed, and prices that even Japanesecompetitors could not match To shrink costs, Mulcahy was forced to flatten Xerox’smanagement hierarchy and streamline its operating units that reduced the number ofemployees from 95,000 to 55,000 and cut 26 percent from corporate overhead By 2007, itwas clear that Mulcahy and her managers—in particular Ursula Burns, who was nowMulcahy’s second in command—had devised a successful turnaround plan to save Xerox,and all of its employees were committed to work together to continually improve itsproducts and performance.
Continuing to work closely with customers, Mulcahy and Burns developed newstrategies for Xerox based on improved products and services In talking to Xerox customers,for example, it became clear they wanted a combination of copying software and hardwarethat would allow them to create highly customized documents for their own customers.Banks, retail stores, and small businesses needed personalized software to create individualclient statements, for example Mulcahy decided to grow the customized services side ofXerox’s business to meet these specialized needs She also decided to replicate Xerox’s salesand customer service operations around the globe and customize them to the needs ofcustomers in each country The result was soaring profits
In 2009, Mulcahy decided she would leave the position of CEO to become Xerox’schairperson, and her hand-picked successor Ursula Burns became its next CEO.2The moveto transfer power from one woman CEO to another at the same company is exceptional,and Burns is also the first African American woman to head a public company as large asXerox Within months of becoming CEO, Burns announced a new major initiative to acquireAffiliated Computer Services for $6.4 billion so Xerox could increase its push to providehighly customized customer service Burns said the acquisition would be a major gamechanger because it would triple Xerox’s service revenue to over $10 billion and increase totalcompany revenues to $22 billion Also, $400 million in cost savings were expected Xerox’sshares have climbed 40 percent since Burns took over as CEO, and in March 2010 Mulcahyannounced her intention to retire With Ursula Burns at the helm, however, Xerox’s futurelooks bright indeed
Overview
At Xerox, Mulcahy and Burns found a way to create a set of new organizational behaviors thathave led to a cooperative, win-win situation for the company and its employees Xerox’s em-ployees work hard, are committed to their company, and today they are less inclined to leavetheir jobs than employees who work for many other high-tech companies This favorable worksituation has been created because Xerox:
● Strives to increase employees’ skills and knowledge and encourages them to takeresponsibility and to work closely with customers in ways that lead to a stream of new and improved products and better customer service
● Provides employees at all levels with rewards to encourage high performance and makessure that employees’ contributions are recognized
● Creates a work setting in which employees develop a longer-term commitment to theirorganization and are willing to cooperate and work hard to further their company’s goals.As the example of Xerox suggests, creating a favorable work situation in which people atall levels want to behave in ways that result in customers’ receiving a high-quality product doesnot happen by chance It is the result of careful planning and a solid understanding and appreci-
ation of how people behave in organizations and what kinds of things cause them to behave the
way they do The best way to gain such an understanding of people at work, and the forces that
shape their work behavior, is to study organizational behavior—the subject of this book.
Trang 32In this chapter, we first define organizational behavior and discuss how a working edge of organizational behavior is essential for any person in today’s complex, global world We
knowl-then examine how changes taking place outside an organization in the global, social,
technolog-ical, and work or employment environments are changing the way people work together and
cooperate inside an organization The way rapid changes in an organization’s environment have
posed challenges for the behavior of all the people who work inside organizations is our focus.By the end of this chapter, you will understand the central role that organizational behavior playsin determining how effective an organization and all the men and women who are part of it are inachieving their goals
What Is Organizational Behavior?
To begin our study of organizational behavior, we could just say that it is the study of ior in organizations and the study of the behavior of organizations, but such a definition re-veals nothing about what this study involves or examines To reach a more useful and mean-
behav-ingful definition, let’s first look at what an organization is An organization is a collection of
people who work together and coordinate their actions to achieve a wide variety of goals.The goals are what individuals are trying to accomplish as members of an organization (earn-ing a lot of money, helping promote a worthy cause, achieving certain levels of personalpower and prestige, enjoying a satisfying work experience, and so forth) The goals are alsowhat the organization as a whole is trying to accomplish (providing innovative goods andservices that customers want; getting candidates elected; raising money for medical research;making a profit to reward stockholders, managers, and employees; and being socially respon-sible and protecting the natural environment) An effective organization is one that achievesits goals
Police forces, for example, are formed to achieve the goals of providing security for abiding citizens and providing police officers with a secure, rewarding career while they performtheir valuable services Paramount Pictures was formed to achieve the goal of providingpeople with entertainment while making a profit in the process Actors, directors, writers, andmusicians receive well-paid and interesting work
law-Organizations exist to provide goods and services that people want, and the amount and ity of these goods and services are products of the behaviors and performance of an organization’semployees—of its managers, of highly skilled employees in sales or research and development,and of the employees who actually produce or provide the goods and services Today, most peoplemake their living by working in or for some kind of company or organization People such as acompany’s owners or managers—or company employees who desire to become future owners ormanagers—all benefit from studying organizational behavior Indeed, people who seek to help orvolunteer their time to work in nonprofit or charitable organizations also must learn the principlesof organizational behavior Like most employees today, volunteers attend training courses that helpthem understand the many kinds of issues and challenges that arise when people work together andcooperate in a company or organization to benefit others, such as when they seek to aid ill,distressed, or homeless people
qual-The Nature of Organizational Behavior
Organizational behavior (OB) is the study of the many factors that have an impact on how
people and groups act, think, feel, and respond to work and organizations, and how tions respond to their environments Understanding how people behave in an organization isimportant because most people work for an organization at some point in their lives and areaffected—both positively and negatively—by their experiences in it An understanding of OBcan help people to enhance the positive, while reducing the negative, effects of working inorganizations
organiza-Most of us think we have a basic, intuitive, commonsense understanding of human behaviorin organizations because we all are human and have been exposed to different work experiences.Often, however, our intuition and common sense are wrong, and we do not really understandwhy people act and react the way they do For example, many people assume that happyemployees are productive employees—that is, that high job satisfaction causes high job
ORGANIZATION
A collection of people who worktogether and coordinate theiractions to achieve individual and organizational goals.
ORGANIZATIONAL BEHAVIOR
The study of factors that affect howindividuals and groups act in or-ganizations and how organizationsrespond to their environments.
Trang 33Provides a set of toolsthat allow:
Managers to improve, enhance,or change work behaviors sothat individuals, groups, andthe whole organization canachieve their goalsPeople to understand,
analyze, and describebehavior in organizations
Organizational behaviorEXHIBIT 1.1
What is OrganizationalBehavior?
performance—or that punishing someone who performs consistently at a low level is a goodway to increase performance or that it is best to keep pay levels secret As we will see in laterchapters, all of these beliefs are either false or are true only under very specific conditions, andapplying these principles can have negative consequences for employees and organizations
The study of OB provides guidelines that help people at work to understand and appreciate themany forces that affect behavior in organizations It allows employees at all levels in an organizationto make the right decisions about how to behave and work with other people in order to achieve or-ganizational goals OB replaces intuition and gut-feeling with a well-researched body of theoriesand systematic guidelines for managing behavior in organizations The study of OB provides a setof tools—concepts and theories—that help people to understand, analyze, and describe what goeson in organizations and why OB helps people understand, for example, why they and others are mo-tivated to join an organization; why they feel good or bad about their jobs or about being part of theorganization; why some people do a good job and others don’t; why some people stay with the sameorganization for 30 years and others seem to be constantly dissatisfied and change jobs every 2years In essence, OB concepts and theories allow people to correctly understand, describe, and ana-lyze how the characteristics of individuals, groups, work situations, and the organization itself affecthow members feel about and act within their organization (see Exhibit 1.1)
Levels of OB
In practice, OB is examined at three main levels: the individual, the group, and the organizationas a whole A full understanding of OB is impossible without a thorough examination of the fac-tors that affect behavior at each level (see Exhibit 1.2)
Trang 34Individuals in OrganizationsPart One
Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9
Individual Differences:Personalityand Ability
Work Values, Attitudes, Moods,and Emotions
Perception, Attribution, and theManagement of DiversityLearning and CreativityThe Nature of Work MotivationCreating a Motivating Work Setting
Pay, Careers, and ChangingEmployment RelationshipsManaging Stress and Work–LifeBalance
Understanding and managingorganizational behaviorrequires studying
Groups and Team ProcessesPart Two
Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15
The Nature of Work Groupsand Teams
Effective Work Groups and Teams
Leaders and LeadershipPower, Politics, Conflict,and NegotiationCommunication in OrganizationsDecision Making andOrganizational Learning
Organizational ProcessesPart Three
Chapter 16Chapter 17Chapter 18
Organizational Design andStructure
Organizational Cultureand Ethical BehaviorOrganizational Changeand Development
EXHIBIT 1.3
Components of Organizational Behavior
Much of the research in OB has focused on the way in which the characteristics of viduals (such as personality, feeling, and motivation) affect how well people do their jobs,whether they like what they do, whether they get along with the people they work with, andso on In Chapters 2 through 9, we examine individual characteristics critical in understand-ing and managing behavior in organizations: personality and ability; attitudes, values, andmoods; perception and attribution; learning; motivation; and stress and work-life linkages(see Exhibit 1.3)
indi-The effects of group or team characteristics and processes (such as communication and
decision making) on OB also need to be understood A group is two or more people who teract to achieve their goals A team is a group in which members work together intensivelyand develop team-specific routines to achieve a common group goal A virtual team is a
in-group whose members work together intensively via electronic means using a common ITplatform, and who may never actually meet The number of members in a group, the type anddiversity of team members, the tasks they perform, and the attractiveness of a group to itsmembers all influence not just the behavior of the group as a whole but also the behaviors ofindividuals within the group For example, a team can influence its members’ decisions onhow diligently they should do their jobs or how often they are absent from work, as happens atXerox Chapters 10 through 15 examine the ways in which groups affect their individualmembers and the processes involved in group interactions such as leadership, communication,and decision making
Many studies have found that characteristics of the organization as a whole (such as itsculture and the design of an organization’s structure) have important effects on the behaviorof individuals and groups The values and beliefs in an organization’s culture influence howpeople, groups, and managers interact with each other and with people (such as customersor suppliers) outside the organization Organizational culture also shapes and controls theattitudes and behavior of people and groups within an organization and thus influences theirdesire to work toward achieving organizational goals An organization’s structure controlshow people and groups cooperate and interact to achieve organizational goals The principaltask of organizational structure is to encourage people to work hard and coordinate their ef-forts to ensure high levels of organizational performance Chapters 16 through 18 examine
VIRTUAL TEAM
A group whose members worktogether intensively via electronicmeans, and who may neveractually meet.
Trang 35Persons who supervise theactivities of one or moreemployees.
TOP-MANAGEMENT TEAMS
High-ranking executives who plana company’s strategy so that thecompany can achieve its goals.
ORGANIZATIONALEFFECTIVENESS
The ability of an organization to achieve its goals.
the ways organizational structure and culture affect performance, and they also examinehow factors such as the changing global environment, technology, and ethics impact workattitudes and behavior
Knowledge of OB can help Neiman Marcus employees earn their bonuses For example,OB research has found that organizations whose employees have been taught how to work as a
team, and to take pains to be helpful, courteous, and agreeable to each other and to customers
will be more effective than those organizations whose employees do not behave in this way.At Neiman Marcus, employees know what kinds of behaviors result in satisfied customers.They know that if they work hard to be courteous and agreeable to each other and to cus-tomers, they will sell more clothes and so they will achieve (a) their personal sales goal,(b) their department’s goal of never keeping customers waiting, and (c) the organization’sgoals of being profitable and providing excellent service
A working knowledge of OB is important to employees at all levels in the organizationbecause it helps them to appreciate the work situation and how they should behave toachieve their own goals (such as promotion or higher income) But knowledge of OB is par-
ticularly important to managers, people who direct and supervise the activities of one or
more employees For example, Sam Palmisano, CEO of IBM, and Ursula Burns, CEO ofXerox, have ultimate responsibility for the behavior of the hundreds of thousands of em-ployees who work for these companies The sales managers of IBM’s or Xerox’s southernregion, who control hundreds of salespeople, are also managers, as are the managers (or su-pervisors) in charge of these companies’ technical service centers who supervise smallteams of service technicians
Managers at all levels confront the problem of understanding the behavior of theirsubordinates and responding appropriately Palmisano and Burns have to manage their
companies’ top-management teams, the group of high-ranking executives who jointly
work to develop the strategies that allow an organization to achieve its goals Similarly,sales managers have to train their salespeople so that they can offer each customer the mixof IT hardware and software that best satisfies their company’s specific needs And, servicemanagers have to manage IT technicians so that they respond promptly and courteously tocustomers’ appeals for help and quickly solve their IT problems—providing customers withhigh-quality customized or personalized service is currently a major strategy of both IBMand Xerox
Each of these managers faces the common challenge of finding ways to help theorganization achieve its goals A manager who understands how individual, group, andorganizational characteristics affect and shape work attitudes and behavior can begin toexperiment to see whether changing one or more of these characteristics might increase theeffectiveness of the organization—and the individuals and groups it consists of
Organizational effectiveness is the ability of an organization to achieve its goals The
study of OB helps managers meet the challenge of improving organizational effectivenessby providing them with a set of tools
Sam Palmisano introduces thecompanies’ new products toreporters and analysts at trademeetings.
Trang 36● A manager can work to raise an employee’s self-esteem or beliefs about his or her ability to accomplish a certain task in order to increase the employee’s productivity or job satisfaction.
● A manager can change the reward system to change employees’ beliefs about the extent to which their rewards depend on their performance
● A manager can change the design of a person’s job or the rules and procedures for doing the job to reduce costs, make the task more enjoyable, or make the task easier to perform
Recall from the chapter-opening case that Xerox’s goal is to attract customers by providingthem with high-quality, affordable copiers and customized service To achieve this goal, Xerox’sCEOs created a work setting in which employees were taught what kinds of organizationalbehaviors are necessary to create superior color copiers customized to the needs of differentorganizations Xerox succeeded because it chose a way to motivate and reward employees thatencourages them to work hard and well and behave in a way that benefits everyone A keychallenge for all organizations, and one that we address throughout this book, is how to encourageorganizational members to work effectively for their own benefit, the benefit of their work groups,and the benefit of their organization
Managerial Functions
The four principal functions or duties of management are planning, organizing, leading,
and controlling an organization’s human, financial, material, and other resources to increaseits effectiveness.3And, as our previous examples show, managers who are knowledgeableabout OB are in a good position to improve their ability to perform these functions (seeExhibit 1.4)
PLANNINGIn planning, managers establish their organization’s strategy—that is, they decide
how best to allocate and use resources to achieve organizational goals At Southwest Airlines,for example, CEO Gary Kelly’s goal is to provide customers with low-priced air travel, andto achieve this Southwest has created many strategies to use its resources as efficiently as possi-ble.4 For example, Southwest uses only one kind of plane, the Boeing 737, to keep downoperating, training, and maintenance costs; employees cooperate and share jobs when neces-sary to keep down costs; and the company sells its tickets on its own website—one of theeasiest to use in the industry
Planning is a complex and difficult task because managers must make decisions underuncertain conditions and so considerable risks are involved when they choose whichstrategies to pursue A knowledge of OB can help improve the quality of decision making,increase the chances of success, and lessen the risks inherent in planning and decision
PLANNING
Deciding how best to allocate and use resources to achieveorganizational goals.
MANAGEMENT
The process of planning, ing, leading, and controlling anorganization’s human, financial,material, and other resources toincrease its effectiveness.
organiz-Planning
Decide on organizational goalsand allocate and use resourcesto achieve those goals
Organizing
Establish the rules and reportingrelationships that allow people toachieve organizational goals
Controlling
Evaluate how well the organizationis achieving its goals and takeaction to maintain and improveperformance or take correctiveaction
Leading
Encourage and coordinate individuals and groups so that they work toward organizational goals
EXHIBIT 1.4
Four Functions ofManagement
Trang 37SELF-MANAGED TEAMS
Groups of employees who aregiven the authority and responsi-bility to manage many different
aspects of their own organizational
behavior.
LEADING
Encouraging and coordinatingindividuals and groups so that all organizational members areworking to achieve organizationalgoals.
making First, the study of OB reveals how decisions get made in organizations and howpolitics and conflict affect the planning process Second, the way in which group decisionmaking affects planning, and the biases that can influence decisions, are revealed Third, thetheories and concepts of OB show how the composition of an organization’s top-manage-ment team can affect the planning process As a result, the study of OB can improve aCEO’s and top management team’s planning abilities and allow them to increase organiza-tional performance
ORGANIZINGIn organizing, managers establish a structure of work relationships that
determines how members of an organization will cooperate and act jointly to achieveorganizational goals Organizing involves grouping employees into groups, teams, or de-partments according to the kinds of tasks or jobs they perform At Southwest and Xerox, forexample, the technicians who service and maintain their products (planes and copiers) aregrouped into the service-operation department; and their salespeople are grouped into thesales department
OB offers many guidelines on how best to organize employees (an organization’shuman resources) to make the most effective use of their personal skills and capabilities.In later chapters, we discuss various methods of grouping workers to enhance communica-tion and coordination while avoiding conflict or politics At Southwest Airlines, for exam-ple, although employees are members of particular departments (pilots, flight attendants,baggage handlers), they are expected to perform one another’s nontechnical jobs whenneeded
LEADINGIn leading, managers encourage workers to do a good job (work hard, produce
high-quality products) and coordinate individuals and groups so that all organizationalmembers are working to achieve organizational goals The study of different leadershipmethods and of how to match leadership styles to the characteristics of the organization andall its components is a major concern of OB Today, the way managers lead employees is
changing because millions of employees work in self-managed teams—groups of
employ-ees who are given both the authority and responsibility to manage important aspects of their
own work behaviors These groups, for example, are often responsible for interviewing job
applicants and for selecting their new team members who they often train as well Also,these groups work together to improve work methods and procedures that can increase theireffectiveness and help each other raise their own personal job skills and knowledge Themanagers who used to actively supervise the team now play a different role—that ofcoaches or mentors Their new role is to provide advice or support as needed and to cham-pion the team and help it to obtain additional resources that will allow it to perform at ahigher level and earn greater rewards as well
CONTROLLINGFinally, in controlling, managers monitor and evaluate individual, group,
and organizational performance to see whether organizational goals are being achieved Ifgoals are met, managers can take action to maintain and improve performance; if goals arenot being met, managers must take corrective action The controlling function also allowsmanagers to evaluate how well they are performing their planning, organizing, and leadingfunctions
Once again, the theories and concepts of OB allow managers to understand and rately diagnose work situations in order to pinpoint where corrective action may be needed.Suppose the members of a group are not working effectively together The problem might bedue to personality conflicts between individual members of the group, to the faulty leader-ship approach of a supervisor, or to poor job design OB provides valuable tools managerscan use to diagnose which of these possible explanations is the source of the problem, and itenables managers to make an informed decision about how to correct the problem Control atall levels of the organization is impossible if managers do not possess the necessary organi-zational-behavior knowledge The way in which Joe Coulombe founded a retail companycalled Trader Joe’s, which follows this approach to managing OB, illustrates many of theseissues as the following OB Today suggests
accu-CONTROLLING
Monitoring and evaluatingindividual, group, and organiza-tional performance to see whetherorganizational goals are beingachieved.
ORGANIZING
Establishing a structure of ships that dictates how members of an organization work together to achieve organizational goals.
Trang 38customers with upscale specialty products such aswine, drinks, and gourmet foods Coulombe changedthe name of his stores to Trader Joe’s and stocked themwith every variety and brand of California wine thatwas produced He also began to offer fine foods likebread, crackers, cheese, fruits, and vegetables to com-plement and encourage wine sales His planning paidoff, customers loved his new upscale supermarket con-cept, and the premium products he chose to stock soldquickly—and they were more profitable to sell.
From the beginning, Coulombe realized that findinga new niche in the supermarket business was only thefirst step to help his small, growing company succeed.He knew that to encourage customers to visit his storesand buy more expensive gourmet products, he neededto provide them with excellent customer service So, hehad to find ways to motivate his salespeople to performat a high level His approach to organizing was to de-centralize authority and empower salespeople to takeresponsibility for meeting customer needs Rather thaninstructing employees to follow strict operating rulesand to get the approval of their supervisor before making customer-specific decisions,employees were given autonomy to make their own decisions and provide personal-ized customer service This approach led employees to feel they “owned” their super-markets, and Coulombe worked to develop a culture based on values and norms aboutproviding excellent customer service and developing personalized relationships withcustomers, who are often on first-name terms.
Coulombe led by example and created a store environment in which employees weretreated as individuals and felt valued as people For example, the theme behind the de-sign of his stores was to create the feeling of a Hawaiian resort: employees wear loudHawaiian shirts, store managers are called captains, and the store décor features lots ofwood and Tiki huts where employees provide customers with food and drink samplesand interact with them Once again, this helped to create strong values and norms thatemphasize personalized customer service.
Finally, Joe Coulombe’s approach was strongly influenced by the way he went aboutcontrolling salespeople From the outset, he created a policy of promotion from within thecompany so that the highest performing salespeople could rise to become store captainsand beyond in the organization And, from the beginning, he recognized the need to treatemployees in a fair and equitable way to encourage them to develop the customer-oriented values and norms needed to provide personalized customer service He decidedthat full-time employees should earn at least the median household income fortheir communities, which averaged $7,000 a year in the 1960s and is $48,000 today—an
The Trader Joe's approach to organizing entails decentralizingauthority and empowering salespeople to take responsibility formeeting customer needs Employees are given autonomy tomake decisions and provide personalized customer service.
Trang 39Managerial Roles
Managers perform their four functions by assuming specific roles in organizations A role is a
set of work behaviors or tasks a person is expected to perform because of the position he or sheholds in a group or organization One researcher, Henry Mintzberg, has identified ten roles thatmanager’s play as they manage the behavior of people inside and outside the organization (suchas customers or suppliers).5(See Exhibit 1.5.)
per-EXHIBIT 1.5
Types of Managerial Roles
Type of RoleExamples of Role Activities
Figurehead Gives speech to workforce about future organizational goals and objectives; opens a new
corporate headquarters building; states the organization’s ethical guidelines and principles of behavior that employees are to follow in their dealings with customers and suppliers.Leader Gives direct commands and orders to subordinates; makes decisions concerning the use of
human and financial organizational resources; mobilizes employee commitment toorganizational goals
Liaison Coordinates the work of managers in different departments or even in different parts of the
world; establishes alliances between different organizations to share resources to producenew products
Monitor Evaluates the performance of different managers and departments and takes corrective
action to improve their performance; watches for changes occurring in the industry or insociety that may affect the organization
Disseminator Informs organizational members about changes taking place both inside and outside the
organization that will affect them and the organization; communicates to employees theorganization’s cultural and ethical values
Spokesperson Launches a new organizational advertising campaign to promote a new product; gives a
speech to inform the general public about the organization’s future goals.Entrepreneur Commits organizational resources to a new project to develop new products; decides to
expand the organization globally in order to obtain new customers.Disturbance handler Moves quickly to mobilize organizational resources to deal with external problems facing the
organization, such as environmental crisis, or internal problems facing the organization, such as strikes
Resource allocator Allocates organizational resources between different departments and divisions of the
organization; sets budgets and salaries of managers and employees.Negotiator Works with suppliers, distributors, labor unions, or employees in conflict to solve disputes or
to reach a long-term contract or agreement; works with other organizations to establish anagreement to share resources
SKILL
An ability to act in a way thatallows a person to perform well in his or her role.
astonishingly high amount compared to the pay of employees of regular supermarketssuch as Kroger’s and Safeway Moreover, store captains, who are vital in helping create andreinforce Trader Joe’s store culture, are rewarded with salaries and bonuses that can ex-ceed $100,000 a year And, all salespeople know that as the store chain expands, they mayalso be promoted to this level In sum, Coulombe’s approach to developing the right set oforganizational behaviors for his small business created a solid foundation on which thisupscale specialty supermarket has grown and prospered.
Trang 40Managers need three principal kinds of skill in order to perform their organizational functionsand roles effectively: conceptual, human, and technical skills.6
Conceptual skills allow a manager to analyze and diagnose a situation and to distinguish
between cause and effect Planning and organizing require a high level of conceptual skill, as dothe decisional roles previously discussed The study of OB provides managers with many of theconceptual tools they need to analyze organizational settings and to identify and diagnose thedynamics of individual and group behavior in these settings
Human skills enable a manager to understand, work with, lead, and control the behaviors
of other people and groups The study of how managers can influence behavior is a principalfocus of OB, and the ability to learn and acquire the skills needed to coordinate and motivatepeople is a principal difference between effective and ineffective managers
Technical skills are the job-specific knowledge and techniques that a manager requires to
per-form an organizational role—for example, in manufacturing, accounting, or marketing The cific technical skills a manager needs depend on the organization the manager is in and on his orher position in the organization The manager of a restaurant, for example, needs cooking skills tofill in for an absent cook, accounting and bookkeeping skills to keep track of receipts and costs andto administer the payroll, and artistic skills to keep the restaurant looking attractive for customers
spe-Effective managers need all three kinds of skills—conceptual, human, and technical Thelack of one or more of these skills can lead to a manager’s downfall One of the biggest problemsthat entrepreneurs confront—a problem often responsible for their failure—is lack of appropri-ate conceptual and human skills Similarly, one of the biggest problems faced by scientists,engineers, and others who switch careers and go from research into management is their lack ofeffective human skills Management functions, roles, and skills are intimately related, and theability to understand and manage behavior in organizations is indispensable to any actual orprospective manager over the long run
Challenges for OB
In the last few decades, the challenges facing organizations to effectively utilize and develop theskills, knowledge, and “human capital” of their employees have been increasing As we notedearlier, among these challenges, those stemming from changing pressures or forces in the socialand cultural, global, technological, and work environments stand out To appreciate the waychanges in the environment affect behavior in organizations, it is useful to model an organization
from an open-systems perspective In an open system, an organization takes in resources from
its external environment and converts or transforms them into goods and services that are sentback to that environment, where customers buy them (see Exhibit 1.6)
CONCEPTUAL SKILLS
The ability to analyze and diagnosea situation and to distinguishbetween cause and effect.
HUMAN SKILLS
The ability to understand, workwith, lead, and control the behav-ior of other people and groups.
TECHNICAL SKILLS
Job-specific knowledge and techniques.
InputStage
•Raw materials•Money and capital•Human resourcesOrganization obtains inputs from its environment
ConversionstageENVIRONMENT
•Machinery•Computers•Human skillsOrganization transforms inputs and adds value to them
Sales of outputsallow organizationto obtain newsupplies of inputs
Outputstage
•Goods•ServicesOrganization releases outputs toits environment