course name business information systems and processes

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Course Name: Business Information Systems and Processes

Course Code: INS203703

Student full name: Đàm Hồng Nhung — 19071458 Phạm Hà Lê Trinh — 19071091 Bùi Hoàng Thái Vân — 20070999 Hoàng Mạnh Linh — 20070947 Instructor: Lê Duy Tiến

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I Introduction

A Purpose of the report

The scientific and technological revolution has brought about drastic changes to the world Vietnam is also developing day by day and is alo taking steps on the path of integration into that revolution One of those steps is to apply information technology to economic activities to bring benefits to society in general and the economy in particular

HotShoes is an online business based on processes which are outdated In this research project, we will conduct a research to analyze and find the right applications for the company's operations

B Introduction

1 History

In 2017, HotShoes was launched in Viet Nam with the orientation of being an e-commerce platform, acting as a social network serving the needs of buying and selling shoes for users By using the online operating system, delivery and payment support, HotShoes make it easier for users to have a preview about products and easier to buy their products

- Have their own shipper so customers do not have to worry about late delivery

- Do not need to be in stock for immediate sale, when the customers need, HotShoes can order

hard to control the income Sometimes they have the wrong order, resulting in the loss of

revenue

II THE BUSINESS MODEL CANVAS

KEY ACTIVITIES - Business Development and Commercial

- Operations

- Product management - Marketing - Business Intelligence

VALUE PROPOSTIONS

- Digital

Marketplace - Customer care - Supporting Policies - Suitable Price

CUSTOMER RELATIONSHIP - Automated Service

CUSTOMER SEGMENTS

- Customers (Buyers) - Business (Sellers)

KEY RESOURCES

- Brand - Data platforms

- Transaction fees - Fulfillment services - Payment fees

- Business Intelligence: Build data and conduct data analysis to solve business-related issues Key resource:

- Human resource: Number of employees: 10

- Products order are from popular and hot shoes brand: Nike, Adidas,

- Data platform is a necessary infrastructure to develop the Business Intelligence activities of Shopee Vietnam

Value propositions:

- Helping customers choose quality products at the right price

- Publicly and transparently purchased and sold, warranty and return policy, support delivery and

- HotShoes has page on Facebook and Instagram, therefore customers can order by message them on both social media and do not need to check on the website

— Management

— Operations

— Marketing — Accounting — Finance Management

The primary role of managers in business is to supervise other people’s performance

Most management activities fall into the following categories:

— Planning: Managers plan by setting long-term goals for the business, as well short-term strategies needed to execute against those goals

— Organizing: Managers are responsible for organizing the operations of a business in the most efficient way, enabling the business to use its resources effectively.

— Controllng: A large percentage of a manager’s time is spent controlling the activities withn the busmess to ensure that it’s on track to achieve its goals When people or

processes stray from the path, managers are often the first ones to notice and take corrective action

— Leading: Mamgers serve as leaders for the organization, in practical as well as symbolic ways The manager may lead work teams or groups through a new process or the development of anew product The manager may ako be seen as the leader of the organization when it interacts with the community, customers, and suppliers Operations

— Operations is where inputs (factors of production) are converted to outputs (goods and services)

— Operations is like the heart of a business, pumping out goods and services in a quantity and of a quality that meets the needs of the customers The operations manager is responsible for overseeing the day-to-day business operations, which can encompass everything from ordering raw materials to scheduling workers to produce tangible goods Marketing

— Marketing consists of all that a company does to identify customers’ needs and design

products and services that meet those needs The marketing function also includes promoting goods and services, determining how the goods and services will be delivered, and developing a pricing strategy to capture market share while remaining competitive

In day’s technology-driven business environment, marketing is also responsible for building and overseeing a company’s Internet presence (e.g., the company Web site,

blogs, social media campaigns, etc.) Today, social media marketing is one of the fastest growing sectors within the marketing function

Accounting

— Accountants provide managers with information needed to make decisions about the allocation of company resources This area is ultimately responsible for accurately representing the financial transactions of a business to internal and external parties, government agencies, and owners/investors Financial Accountants are primarily responsible for the preparation of financial statements to help entities both inside and outside the organization assess the financial strength of the company Managerial

accountants provide information regarding costs, budgets, asset allocation, and performance appraisal for internal use by management for the purpose of decision- making

Finance

— Although related to accounting, the finance function involves planning for, obtaining, and

managing a company’s funds Finance managers plan for both short- and long-term

financial capital needs and analyze the impact that borrowing will have on the financial

well-bemg of the business A company’s finance department answers questions about

how funds should be raised (loans vs stocks), the long-term cost of borrowing funds, and the implications of financing decisions for the long-term health of the business

Business Process Diagram:

Product distribution

Assistant Cancel Receive Refund

Orders

—bI Package 6 Delivery Center send.Jo

When they receive the notification, they will contmue to decide to confirm the order or not If they re-think and decide not to buy the product any more, they can press the button to Cancel the order Conversely, they will continue the order buy confirm “Yes”, and the product will automatically add to cart then give the customer the payment method

At this section, the Customer Support will assemble the orders of customers’s information such

as: ID, address, package and deliver the product to Delivery Center

The Delivery Center will receive the product and they will entrust to their Shipper to deliver it If the product is failed to delivered for some times or deliver process have some troubles, the order

will be cancel, the product will be returned to shop and it will be refunded If the deliver process is success, the Sale Software will create a note for both seller and customer and will record the

revenue

IV Information systems/Software aim to use to manage

Information systems are being used to support online selling/services activities

Management information systems is the study of people, devices, and processes that collect, analyze, evaluate, and distribute accurate information to decision makers in an organization Many people think that MIS is similar to Information Technology or computer science, but that is not the case MIS focuses on designing, administering and operating information systems, analyzing data, connecting stakeholders in organizations and businesses with information technology experts, as well as knowing how to do this, how to make your business more efficient and competitive

Hot Shoes store information system:

A Key features of sales management software Sapo

Hot Shoes aim to use Sapo to manage company’s information because Sapo ts one of the sales

process management software chosen by many units Sapo helps to increase orders and optimize sales performance 3 times more effectively than the old way

a Close orders quickly and increase revenue by 30%:

e With just afew steps, customers can connect Sapo and Shopee products together Any edits to the price of products on Sapo will be automatically updated to Shope and vice

versa

e Sellers can synchronously manage inventory, every time an order arises on HotShoes, the inventory in Sapo will be automatically and accurately deducted in a timely manner Help customer simple inventory, easily grasp the quantity of inventory

« Sapo sales management software also supports HotShoes SEO standards, integrates keyword research tools to bring the products to the top of search, and reaches many

customers.

To save time for the seller, the company can also copy the product Retrieving data from Sapo, products on the store and entering the available product links will help upload products to the platforms 5 times faster

b Smooth operation and save 50% of time:

For warehouse checking, clear finance: Expenses arising from selling goods on the floor such as shipping fees, retum fees, at Sapo software will be aggregated and check directly with the floor, helping the seller to know the quantity of goods in stock, financial accurately

Accurate management of goods: Sellers will not have to worry when the e-commerce floor has not yet updated the status of the refinded order Sapo order management software helps HotShoes control goods more accurately and save time

Auto-reply to reviews: Sellers can script an automatic response when there are customer reviews on HotShoes Depending on the review, make a suitable scenario, so that the company will not miss the review and promptly respond to the customer's bad review Effective multi-platform chat application: Especially for sellers doing business on many floors and many stalls, Sapo's completely free chat and message management application helps to improve the efficiency of closmg orders, without missing out Centralized messaging and management in one place

c Detailed sales reports on the floor:

Revenue, profit and loss reports: Sales on HotShoes are instantly updated by the software, HotShoes just need to see profits by product, time and track revenue sales by day, grasp profit and loss to adjust sales policy accordingly

Report the number of orders: Not only can see the sales revenue on Sapo, the seller can also query and statistics the number of orders according to the desired time period Track

the status of all orders

Compare business performance: The detailed reporting system of Sapo management software helps sellers easily compare revenue and order quantity on HotShoes store thereby helping sellers to increase sales more effective sales plan

d Advantages

The software has a modem interface, providing an optimal user experience The software interface is friendly, suitable for a wide range of users, from small grocery stores to large retail businesses Sapo has 2 screens including creating online orders and selling at separate counters, providing quite quick sales operations, users do not need to click through many steps

Sapo integrates sales management software on Facebook for free for users, helping to save maximum costs Sapo integrates reputable shipping orders such as: Vietnam Post, Grab, GHN, GHTK, Viettel Post, Ahamove, Boxme, etc The software also has a shipping gateway Sapo Express that supports shipping fees, exclusively for customers who are service use Sapo has comprehensive and smooth omni-channel sales management capabilities Orders from different channels will be synchronized with each

other

e Disadvantages

One of the disadvantages that makes users unsatisfied at Sapo is that it has not been developed yet, which is the warranty feature for goods Some items that need the warranty period management feature are still difficult

B How Sapo match with HotShoes business processes 1) Collecting information & saving data

To collect, store, organize and process information of orders, HotShoes has chosen to use the feature of Sapo POS to build an online sales website and manage sales on Facebook Fanpage Every time acustomer places an order for a product, information such as the customer's full name, address, selected products, etc will be recorded directly on HotShoes' information management system on Sapo Besides, Sapo POS also helps stores to accurately control the number of goods in stock, easily track revenue and loss reports in the form of visual charts a On the website to order online

Sapo POS saks management software helps HotShoes quickly create an online ordering channel with just a few simple steps Help customers easily order and choose to buy products without having to interact too much or miss messages and comments HotShoes can record and manage all orders right on Sapo POS as soon as customers place an order This will help store owners minimize risks, shorten ordering and delivery times, and improve an effective customer experience

The sales software on the phone will report the instant sales of each item as well as the transaction history HotShoes can manage warehouses, stores, and employees remotely without being there

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