EXECUTIVE SUMMARY Catta Coffee, a general partnership, is poised to redefine Vietnam''''s cafe landscape with a focus on providing a unique experience for cat enthusiasts and coffee lovers.
EXECUTIVE SUMMARY
Catta Coffee, a general partnership, is poised to redefine Vietnam's cafe landscape with a focus on providing a unique experience for cat enthusiasts and coffee lovers Our emphasis on sustainability is evident through advanced air filtration systems and a commitment to sourcing our feline residents from local rescue shelters Beyond quality coffee and snacks, our menu features cat-themed accessories and cat care services, creating a niche for those seeking a cozy, cat-friendly atmosphere Our social responsibility is showcased through regular charity events and active participation in animal protection campaigns Targeting a diverse audience, including young adults, remote workers, and those interested in cat adoption, Catta Coffee strives to be a community hub We are more than just a cafe; we are a space that values environmental consciousness, social responsibility, and the well-being of our feline friends As we embark on this journey, Catta Coffee aims to be a beacon for those seeking a unique, cat- friendly environment By fostering connections and contributing to our local community, we aspire to create a haven where individuals can unwind, work, and appreciate the joy of coffee and feline companionship.
BUSINESS DESCRIPTION
A The Reason Why W Chose This Business e
In the heartening joy that pets bring to our lives, there exists a poignant reality in Vietnam each passing year witnesses millions of cats being abandoned, their fate — hanging in uncertainty This predicament has been exacerbated by the aftermath of the COVID-19 pandemic, where escalating inflation has strained the financial capacities of many, leading to difficult choices Tragically, cost-cutting measures often result in the abandonment of these loyal feline companions, left to navigate the harsh uncertainties of the streets
As passionate cat lovers, our team recognizes this distressing trend and feels a profound responsibility to address it The compounding challenges of abandoned cats and the financial strain on owners have ignited the spark for our venture In response to this poignant situation, we are driven to establish a cat cafe that goes beyond being a mere business Our mission is twofold: to provide a sanctuary for these discarded cats, offering them a safe haven filled with love and care, and to create a unique, heartwarming experience for our customers
Through the harmonious fusion of a cozy cafe atmosphere and the companionship of rescued cats, we aim to transform a societal challenge into an opportunity for positive change By savoring our coffee amidst the playful antics of our feline residents, customers not only find solace and joy but also actively contribute to the welfare and adoption of these furry companions Our cat cafe is not just a business venture; it's a heartfelt response to a pressing societal issue, embodying the belief that every cat deserves a loving home, and every person deserves the unique joy that a rescued cat can bring
Create a warm and loving space where people come not only to enjoy delicious coffee but also to find joy and happiness through playing and sharing love with rescued cats We aspire to be a favorite destination for cat lovers, aiming to create memorable and meaningful experiences
Catta Coffee's mission is to provide a unique and positive experience for the cat-loving community By combining high-quality cafe services, a playful environment with adorable cats from rescue shelters, and opportunities for adoption, we aim to build a supportive and loving community We also commit to offering the best products and services for cat care, helping individuals take care of their cats with dedication and professionalism
1 Love and Compassion: We adore cats and pledge to treat them with the utmost love and compassion Every decision and action we take stems from a passion for caring for animals
2 Community Support: We believe that supporting the community is crucial By providing adoption opportunities for abandoned cats, we actively contribute to reducing the number of stray cats and fostering a sense of love within the community
3 Quality and Responsibility: Quality is our top priority From delicious coffee and high-quality food to cat care services, we are committed to maintaining and enhancing the quality of every aspect of our business
● Open a store with at least 500 visitors in the first month
● Increase the number of new customers by 20% each week in the first quarter through new customer promotions and special weekend events
● Complete the recruitment and training process for staff within 2 months before opening date
● Get at least 50 positive reviews on online review sites in the first 6 months
● Add at least 3 new drinks and 5 new foods to the menu within 3 months
● Increase the rate of loyal customers through the loyalty program by 15% in the first year
● Cooperate with at least two local businesses within 2-3 years
● Organize at least one charity event per quarter and participate in at least one animal protection campaign per year
The customer segments of Catta Coffee can be divided into basically four groups: Cat Lovers, People who are willing to adopt cats, Coffee Enthusiasts, Students, or workers
● Cat Lovers: Individuals with a profound love for cats, seek a space to interact, play, and share their affection with feline friends
● People who are willing to adopt cats: Individuals interested in adopting cats, looking for an environment to spend time with cats before committing to provide a forever home
● Coffee Enthusiasts: Individuals who appreciate high-quality coffee and desire a unique cafe experience combined with the joy of interacting with cats
● Students or workers: who want to relax with their friends, and their colleagues while playing with cats and Local communities they can enjoy the coffee while doing their work or assignments, we also provide free Internet access So, they can feel the experience of the cafe as their second home To add, teenagers who may be in school or on semester break, and want to fill their free time, can join us to take care of the cats voluntarily If they help us, they can enjoy the discount for the food and beverage s.
In the context of value proposition, we differentiate it from other competitors We guarantee the services and products we provide are of uncompetitive high quality What sets us apart from other cat cafes is that we work closely with local animal rescue organizations to create a safe and loving environment for abandoned cats What's special is that we provide adoption consulting services, allowing customers to interact and check compatibility before deciding to officially adopt In this way, we not only help reduce the number of homeless cats but also create cozy homes for them, bringing joy and meaning to the entire cat-loving community
Pet grooming and bathing services are additional services to keep pets clean and ensure they stay healthy
In addition, our food and beverage recipes also have unique flavors and differentiate them from our competitors We create a special recipe to suit our customers' preferences and tastes and it can be the number one favorite cafe in the local community
Next, we also provide a special space just for customers who are afraid to touch cats, because some people are afraid of cats So they can enjoy our food and drinks in a special place But they can also see the cats through the mirror wall What's more special about our cafe is that it has an open kitchen, where customers can see how we prepare food and the baristas In addition, daily lunch and dinner deals and special discounts are also another special value that we offer to our beloved customers These will increase customer loyalty and they will come back to our cafe again Our cafe location is also easily accessible, located in town
Moreover, we also provide cat food and accessories and deliver to your door Customers can buy food and drinks from our website and wait for their orders from home
Meanwhile, with pet-sitting services, for example, if the pet owner is in a hurry, has urgent work, lives far away and cannot take care of the cat during that time, we will take care of the cats at our facility
For promotions and advertising, we have used many different online platforms to provide information to customers such as online platforms such as social networks (Facebook, YouTube, Instagram, TikTok) and websites By using an online platform, we can reach a large target market and reach more customers We also use flyers and spread it to the local community We chose flyers and online platforms as our marketing strategy because it costs less and is easy to handle Plus, many people use social media every day, so it's easy to reach them Customers can also receive discounts if they register an account on our website Other than that, through our website, we can update the pet owners about their pets, and the pet owners can also track their pet health by using our website For example, if the pet owners wonder whether their pets are sick, they can clarify the current health record of their pets, and then the app will help to tell the results of the pet’s health The status of cats waiting to be adopted will also be updated regularly on our website
Building a strong relationship with customers is important to ensure the business operates successfully and brings benefits to customers There are several ways we've done this to create engagement, such as offering membership cards The function of the membership card is that customers receive discounts after accumulating points This will encourage customers to return to purchase to accumulate points Through membership cards, we can also collect a database of customers that is very useful for us to track customer purchasing behavior and for advertising purposes Furthermore, Catta Coffee always has 1-2 employees on the website to support and answer all questions from customers 24 hours a day If an issue arises, we will respond and take action immediately Our potential Cat Adopters also receive personalized attention and guidance through adoption counseling sessions We strive to match them with the perfect feline companion, ensuring a harmonious and lifelong relationship
Vision, Mission, Core Value
Vision
Create a warm and loving space where people come not only to enjoy delicious coffee but also to find joy and happiness through playing and sharing love with rescued cats We aspire to be a favorite destination for cat lovers, aiming to create memorable and meaningful experiences.
Mission
Catta Coffee's mission is to provide a unique and positive experience for the cat-loving community By combining high-quality cafe services, a playful environment with adorable cats from rescue shelters, and opportunities for adoption, we aim to build a supportive and loving community We also commit to offering the best products and services for cat care, helping individuals take care of their cats with dedication and professionalism.
Core Value
1 Love and Compassion: We adore cats and pledge to treat them with the utmost love and compassion Every decision and action we take stems from a passion for caring for animals
2 Community Support: We believe that supporting the community is crucial By providing adoption opportunities for abandoned cats, we actively contribute to reducing the number of stray cats and fostering a sense of love within the community
3 Quality and Responsibility: Quality is our top priority From delicious coffee and high-quality food to cat care services, we are committed to maintaining and enhancing the quality of every aspect of our business.
Objective Goals
Short-term goal
● Open a store with at least 500 visitors in the first month
● Increase the number of new customers by 20% each week in the first quarter through new customer promotions and special weekend events
● Complete the recruitment and training process for staff within 2 months before opening date.
Long-term goal
● Get at least 50 positive reviews on online review sites in the first 6 months
● Add at least 3 new drinks and 5 new foods to the menu within 3 months
● Increase the rate of loyal customers through the loyalty program by 15% in the first year
● Cooperate with at least two local businesses within 2-3 years
● Organize at least one charity event per quarter and participate in at least one animal protection campaign per year.
Canvas Model
The customer segments of Catta Coffee can be divided into basically four groups: Cat Lovers, People who are willing to adopt cats, Coffee Enthusiasts, Students, or workers
● Cat Lovers: Individuals with a profound love for cats, seek a space to interact, play, and share their affection with feline friends
● People who are willing to adopt cats: Individuals interested in adopting cats, looking for an environment to spend time with cats before committing to provide a forever home
● Coffee Enthusiasts: Individuals who appreciate high-quality coffee and desire a unique cafe experience combined with the joy of interacting with cats
● Students or workers: who want to relax with their friends, and their colleagues while playing with cats and Local communities they can enjoy the coffee while doing their work or assignments, we also provide free Internet access So, they can feel the experience of the cafe as their second home To add, teenagers who may be in school or on semester break, and want to fill their free time, can join us to take care of the cats voluntarily If they help us, they can enjoy the discount for the food and beverage s.
In the context of value proposition, we differentiate it from other competitors We guarantee the services and products we provide are of uncompetitive high quality What sets us apart from other cat cafes is that we work closely with local animal rescue organizations to create a safe and loving environment for abandoned cats What's special is that we provide adoption consulting services, allowing customers to interact and check compatibility before deciding to officially adopt In this way, we not only help reduce the number of homeless cats but also create cozy homes for them, bringing joy and meaning to the entire cat-loving community
Pet grooming and bathing services are additional services to keep pets clean and ensure they stay healthy
In addition, our food and beverage recipes also have unique flavors and differentiate them from our competitors We create a special recipe to suit our customers' preferences and tastes and it can be the number one favorite cafe in the local community
Next, we also provide a special space just for customers who are afraid to touch cats, because some people are afraid of cats So they can enjoy our food and drinks in a special place But they can also see the cats through the mirror wall What's more special about our cafe is that it has an open kitchen, where customers can see how we prepare food and the baristas In addition, daily lunch and dinner deals and special discounts are also another special value that we offer to our beloved customers These will increase customer loyalty and they will come back to our cafe again Our cafe location is also easily accessible, located in town
Moreover, we also provide cat food and accessories and deliver to your door Customers can buy food and drinks from our website and wait for their orders from home
Meanwhile, with pet-sitting services, for example, if the pet owner is in a hurry, has urgent work, lives far away and cannot take care of the cat during that time, we will take care of the cats at our facility
For promotions and advertising, we have used many different online platforms to provide information to customers such as online platforms such as social networks (Facebook, YouTube, Instagram, TikTok) and websites By using an online platform, we can reach a large target market and reach more customers We also use flyers and spread it to the local community We chose flyers and online platforms as our marketing strategy because it costs less and is easy to handle Plus, many people use social media every day, so it's easy to reach them Customers can also receive discounts if they register an account on our website Other than that, through our website, we can update the pet owners about their pets, and the pet owners can also track their pet health by using our website For example, if the pet owners wonder whether their pets are sick, they can clarify the current health record of their pets, and then the app will help to tell the results of the pet’s health The status of cats waiting to be adopted will also be updated regularly on our website
Building a strong relationship with customers is important to ensure the business operates successfully and brings benefits to customers There are several ways we've done this to create engagement, such as offering membership cards The function of the membership card is that customers receive discounts after accumulating points This will encourage customers to return to purchase to accumulate points Through membership cards, we can also collect a database of customers that is very useful for us to track customer purchasing behavior and for advertising purposes Furthermore, Catta Coffee always has 1-2 employees on the website to support and answer all questions from customers 24 hours a day If an issue arises, we will respond and take action immediately Our potential Cat Adopters also receive personalized attention and guidance through adoption counseling sessions We strive to match them with the perfect feline companion, ensuring a harmonious and lifelong relationship
The revenue stream is a source of revenue that we can earn to support any additional costs in our company Firstly, we earn revenue from sales of our food & beverages, food
& accessories for cats, and other pet care services such as bathing, grooming, and pet sitting With these sales, we can use them to support any additional cost for example like cost of treatment for abandoned or homeless cats that we had rescued Moreover, some people also want to donate some funds for the cats, so we also can use the funds to buy the equipment and food for the cats As mentioned before, we also provide some delivery services for our customers, the cost that we charge also can be as our revenue Moreover, we also have a website, our website is used for providing any information about the cats
We can generate revenue once people watch the ads that we put on our website, and advertising parties will have paid us for that These are all ways how we generate our revenue
Principal activities are the list of activities performed with the purpose of generating profit The main activities our company provides include pet sitting and care services We also provide expert advice to pet owners and pet adopters We will be available 24 hours a day and they can contact us anytime they need Furthermore, we also ensure to use of only high-quality ingredients for our food and beverages In addition, we also rescue abandoned and homeless cats from the streets or animal rescue organizations Furthermore, we also provide excellent customer service to increase their loyalty We provide free Internet access, so it's easy, especially for workers and students who want to do their work For cat food and accessories, we always try to provide customers with affordable prices and quality products for cats to use with peace of mind
Our company's main resources include food ingredients, cat food, and accessories We also have qualified partners as our employees who are well knowledgeable, qualified, and well-trained Furthermore, we also design our cafe interior using fun, cute designs that will attract people to visit our cafe, especially cat lovers Customers can also take selfies with friends and cute cats at the photo booth we provide This also helps create good word of mouth as they will share their experience at our cafe with their friends and family members Our cafe location is also in town, strategically located and easily accessible
The key partner is the relationship between our business with other parties that will help our business model work These include relationships with our suppliers, manufacturers, and more These partnerships will help us support areas we cannot do on our own In addition, we also cooperate with animal rescue organizations to jointly handle the rescue of abandoned and homeless cats Strategic alliances with veterinary services also play an important role in ensuring the health and welfare of our cats This partnership ensures that our feline residents receive regular checkups and immediate medical attention if needed
The cost structure is the final step in our business model canvas and is important in helping us decide whether to pivot or continue the process In our cost structure, the factors that will arise in our costs and expenses include labor costs, sales and marketing costs, development, and maintenance, treatment costs for abandoned and homeless cats, ingredient costs for our food and drinks, cat food and accessories, kitchen equipment, cat grooming and nailing equipment, uniforms for staff and boss Labor costs are the employee salaries that we have to pay monthly We need sales and marketing to help people get to know our brand and reach more of our target market Although it does incur some costs, we have found a way to reduce those costs, we have used the online platform to reduce the burden of paying the costs.
Business Legal Structure: General Partnership
Industry Analysis
Pet Ownership
A random survey of 3,000 people across Vietnam shows that cats are still the most popular pets today with 55% of people choosing cats as their household pets, just behind dogs with 76.9% The desire for pet-friendly establishments is evident in responses, suggesting a potential market for a cat coffee business.
Café Culture & Health
According to a survey on Vietnamese people's preferences and habits when visiting coffee shops, space is the biggest factor that makes independent coffee shops popular Themes related to a cozy and welcoming atmosphere resonate well with the survey audience In addition, a notable number of respondents acknowledged the positive effects of pet interaction on mental well-being, highlighting the potential appeal of a cat cafe with a health-conscious approach.
Frequency of Visits
Our survey indicated a wide range of frequency preferences, with a notable proportion expressing interest in frequent visits This creates opportunities for loyalty programs or membership options for frequent visitors.
Customer Analysis
SWOT Analysis
Product
Our cat coffee shop serves many drinks and cakes for customers which are very popular with Vietnamese To be specific, here is one of the products in our cafe Our food and beverage recipes also have unique flavors and differentiate them from our competitors We create a special recipe to suit our customers' preferences and tastes and it can be the number one favorite cafe in the local community
Among them, Vietnamese coffee is the best-selling drink and is almost the favorite of many customers.
Price
With the price from 25,000 VND to 45,000 VND for the products of our cat coffee shop, it is suitable for our target customer and it also has a competitive price with other cafe shops.
Place
Our cafe is located in the Cau Giay district, Ha Noi, a crowded place with many passersby, is easy to move around and has comfortable parking In particular, the shop's space is airy, clean, and relaxing for customers to enjoy drinks and play with cats.
Promotion
• Social media promotion: To enhance our cat cafe's presence, we can effectively utilize social media platforms such as Facebook, Instagram, and Twitter Sharing captivating pictures of our charming cats, keeping our followers informed about new menu items, and offering exclusive promotions to allure new patrons are some of the ways we can amplify our outreach Furthermore, we can foster engagement with our customers by conducting social media contests that generate more interest and excitement around our cafe
• Collaborate with local businesses: Consider collaborating with local businesses to cross-promote each other's products and services For instance, we can partner with a nearby pet store to offer discounts on cat food or toys to our customers, while the pet store could offer discounts on our cafe's drinks and snacks to their customers This way, we can attract more customers and generate more revenue while also providing added value to our loyal patrons
• Host events: Attract new and retain regular customers by hosting events at our cat cafe Events could include cat adoption, trivia night, or cat yoga class.
Competitive Analysis
Human resources
Human resources are essential for the success of any business, including a cat café Catta Coffee understands this and has developed a comprehensive human resources plan to ensure that they have a high-quality, dedicated, and professional team
The core team at Catta Coffee will consist of five people, including:
1 Two baristas trained in cat care: These are the people who will be interacting directly with customers and cats They need to have the knowledge and skills necessary to ensure the safety of both customers and cats, including:
● Cat care skills, including hygiene, nutrition, and behavior
● Communication and customer service skills
● Safety skills, including how to handle emergencies
2 One barista responsible for back-of-house duties: This person will be responsible for tasks such as accounting, inventory management, ordering, etc
3 Two cat care staff: These people will be responsible for caring for and cleaning the cattery
During peak hours or weekends, Catta Coffee may hire additional part-time employees and trained assistant cat care staff
To recruit high-quality employees, Catta Coffee will follow these steps:
1 Post job openings on online platforms and physical bulletin boards
2 Conduct interviews to assess candidates' skills and experience
3 Require candidates to provide proof of their qualifications and experience
In addition, Catta Coffee will also focus on employee training and development Employees will be enrolled in training programs on cat care, customer service, and other skills necessary for the job
Catta Coffee believes that building a high-quality team is the key to creating a fun and memorable experience for customers.
Key facilities
Physical facilities are also an important factor to consider when opening a cat café Catta Coffee has designed separate areas for cats and humans to ensure comfort and safety for both parties
The area for cats will be equipped with multilevel climbing structures, scratching posts, and comfortable sleeping areas with heated pads and fur beds These areas will be designed to attract and stimulate cats, providing them with a space to play and relax The area for humans will have comfortable seating, good lighting, and plenty of charging ports This area will be equipped with the necessary equipment such as a POS system, coffee maker, tea maker, etc
Catta Coffee will also use commercial cleaning equipment and implement a strict cleaning schedule for all surfaces, food preparation areas, and catteries This will ensure that the café is always clean and safe for customers and cats.
Technology infrastructure
Technology plays an important role in operating a cat café Catta Coffee will use the following technologies to provide the best experience for customers:
1 Cloud-based POS system: This system will make it easy for customers to place orders and pay Customers can place orders online or through Catta Coffee's mobile app After placing an order, customers can come to the café to pick up their drinks and food
2 User-friendly website: Catta Coffee's website will provide information about the café, menu, and upcoming events The website is designed to be user-friendly, making it easy for customers to find the information they need
3 Social media: Catta Coffee will use social media to connect with customers and share information about the café Catta Coffee will create accounts on popular social media platforms such as Facebook, Instagram, and TikTok
4 Security cameras: Security cameras will help ensure the safety of customers and cats Cameras will be placed in key areas of the café, including the cat area and the human area
Catta Coffee uses technology effectively to provide the best experience for customers These technologies make it easy for customers to place orders and pay, find information quickly, and feel safe when visiting the café.
Processes
Cafe Cat is a great place to relax and socialize with friends However, to have a safe and enjoyable experience, it is important to have a tight operational process
Catta Coffee, a new cat cafe in Hanoi, has developed a tight operational process to ensure that customers have a great experience This process begins as soon as customers enter the cafe
Catta Coffee's operational process is designed to ensure that customers have a safe and enjoyable experience when interacting with cats The rules for interacting with cats are posted for customers to understand and follow Staff are trained to ensure the safety of both customers and cats
With this tight operational process, Catta Coffee is committed to providing customers with a great experience at its cat cafe.
Supply chain
Start-up cost analysis
Catta Coffee's "START-UP COSTS ANALYSIS" table is our starting journey The costs and capital are set out to clearly show our commitment and determination towards expansion and upgrading
First of all, costs for locations, repairs, utilities, staff salaries, supplies and insurance are expected to increase from VND 2.5 billion in 2023 to VND 3 billion in 2024 This is more than just figures , which embodies the expansion of Catta Coffee, creating a special and quality space for customers
Fixed asset costs decreased, mainly because we sought to optimize resources We also adjusted our marketing strategy in advertising costs, taking advantage of as much as possible Once customers have known Catta Coffee through the first year, advertising costs will decrease to invest in other things
As for investment capital, we pride ourselves on our diversity of owners and investors as well as support from our online community We have combined capital from banks to ensure financial stability and continued development The increase from 300 million VND in 2023 to 500 million VND in 2024 is a sign of the bank's confidence in our ability to grow
The Income Statement for Catta Coffee reflects a period full of difficulties and opportunities in its business strategy in 2024 marking a positive step forward with increased sales and stable net revenue Gross profit increased slightly, reflecting flexibility in production cost management
However, 2025 brings challenges with suddenly high-interest costs, significantly affecting net profit Despite maintaining stable tax expenses, the rapid increase in interest expenses requires attention and adjustment of financial plans
Catta Coffee continues to optimize its business strategy to face challenges and take advantage of new opportunities The Income Statement table is an important tool to help evaluate and adjust strategies to maintain stability and future development Catta Coffee looks forward to continuing to receive support from the community and will continuously strive to provide a unique and quality coffee experience to customers.
Estimated revenue/ profit
Risk Matrix
Operational Risk
● Health and Wellbeing of Cats: Due to the nature of working with animals and significant impact on business operations and reputation
● Employee Training and Retention: Important for smooth operations but typically manageable
● Cleanliness and Safety: Due to the unique challenges of maintaining a cafe with animals, with a significant impact on customer experience and regulatory compliance
● Customer Management and Satisfaction: Customer preferences can vary; impact is significant but generally manageable through good service
● Other risks could be legal issues like Patentes, Trademark - Intellectual Property or real estate lease/purchase contracts, supplier contracts
Financial Risk
● Cash Flow Management: Due to variable costs and revenue streams, crucial for business sustainability
● Unexpected Expenses (e.g., Veterinary Care): High costs, but generally can be planned for to an extent
● Fluctuating Customer Numbers: Due to factors like seasonality and competition, with a direct impact on revenue.
Technology Risk
● Point of Sale System Failure: Significant operational disruptions but generally recoverable with backups or alternative methods
● Online Booking System Issues: Customer convenience and operational planning
● Website and Social Media Downtime: Mainly affecting marketing and customer engagement.
Environmental Risk
● Local Regulations and Compliance: Due to the unique nature of the business, with significant legal and operational implications
● Customer Allergies and Health Concerns: Health and legal implications, but generally manageable with precautions
● Natural Disasters or Local Area Changes: Often beyond immediate control of the business.
Logo
Catta Coffee is a cat-themed cafe that embodies a unique ambiance and carries a profound meaning It is not just an ordinary cafe but also a wonderful destination for cat lovers seeking relaxation within the cozy space of a distinctive cafe
1 The meaning of the name "Catta Coffee"
● Fusion of "Catta" and "Coffee": The term "Catta" draws inspiration from the Latin word "cattus," meaning "cat." By combining "Catta" with "Coffee," the unique name "Catta Coffee" emphasizes the fusion of these two essential elements: cats and coffee
● Cats and relaxation: The name Catta Coffee conveys a message of relaxation and comfort Cats are known for their penchant for lounging in peaceful spaces and savoring life's moments The name suggests a pursuit of tranquility and serenity, akin to the feeling of being in the company of an adorable cat
● Bonding and community: Cats are often regarded as symbols of bonding and affection Catta Coffee provides a space for cat enthusiasts to interact and connect, fostering a united and friendly community of cat lovers
2 The meaning of the logo
● This is the logo of the cafe Catta Coffee This logo shows a gray cat playing, next to a white coffee cup The Cat represents cuteness and friendliness, while the tilted white coffee cup symbolizes Catta Coffee products and the mischief of cats The light beige background color of the logo creates a warm atmosphere for the cafe
The cafe's name is written in elegant font, creating a friendly and comfortable feeling.
Prototype: Web design
Visual Symphony
Immerse yourself in the café's ambiance through a visually stunning design The website's warm color palette and high-resolution images not only showcase the charm of the cat cafe but also create a visual symphony that captivates every visitor.
Interactive Cat Profiles
Catta Coffee's cat profiles steal the spotlight, offering an intimate connection with each feline resident Visitors can explore personalized profiles, complete with endearing photos and quirky traits This innovative feature not only fosters anticipation for an in- person visit but creates a unique bond between patrons and the cafe's charming cats, setting Catta Coffee apart in the realm of cat cafes.
Streamlined Reservations
Catta Coffee prioritizes convenience with an efficient online reservation system Patrons can effortlessly check availability, reserve spots, select their preferred cat companions, and now, with the latest addition, even pre-order their favorite coffee concoctions This streamlined feature ensures a seamless transition from online engagement to in-person delight.
CONCLUSION
Catta Coffee's distinctive features, from state- -the-art air filtration systems to our of commitment to rescuing and caring for Vietnamese cats, set us apart in the competitive cafe landscape Our focus on sustainability, a cozy and allergen-friendly environment, and the inclusion of cat care services and accessories further solidify our unique value proposition By strategically targeting environmentally conscious, socially responsible individuals, and offering premium coffee and snacks, we aim to create a niche market that aligns with our mission of raising awareness about animal welfare As we embark on this exciting journey, we are not only creating a haven for cat enthusiasts but also contributing to the well-being of our feline friends and the community at large Catta Coffee is not just a cafe; it's a destination where compassion, quality, and community converge.
REFERENCES
Brouster, G.L (2023) The key steps to start a cat cafe The Business Plan Shop, Available at: https://www.thebusinessplanshop.com/en/blog/start-a-cat-cafe (Accessed: 05 January 2024)
Cat Cafe Business Plan Template (2023) Growthink Available at: https://www.growthink.com/businessplan/help-center/cat-cafe-business-plan (Accessed: 05 January 2024)
Cat Cafe Business Plan: Cat Cafe Budget Template: Cat Cafe Financial Model: Cat Cafe Pro Forma (no date) Business Plan | Financial Model Templates | Pro forma | Financial Projection Available at: https://financialmodeltemplates.com/products/cat-cafe-business-plan (Accessed: 05 January 2024)
K., J (2023) A summary of the business idea: Cat Café A Summary of the Business , Idea: Cat Cafe Available at: https://www.linkedin.com/pulse/summary-business- idea-cat-caf%C3%A9-josphat-k (Accessed: 05 January 2024).
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