information system application in managing pet shop business model

Besides, our store chain also provides pet care services such as bathing, grooming, pet spa, and long-term pet sitting for customers who are traveling or have extended work commitments..

VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL

— Final—

Information System Application in

Managing Pet Shop Business Model

Group members Bùi Minh Ngân - 21070767

Bùi Hữu Phong — 21070719

Nguyễn Thị Nguyệt Minh — 21078676

II 3 no En enced ceecfeeseeseeeesneeecereeeenenieseen 2

Oe Da rc LC (0) | Ee ố 2

1.2 Problem of PETS 3

TL Business Model Canvas ccc i ici in cee een eects enenenenenieeseesesseeeniniees 3

cua nn 5

CÔ) .0 ớ.ẲÁÝÝ 6 h2 d34ố 6

1 Timport Product hhiđa3 44 12

2 Product Information MarnaseInett - ‹- c2 111121 1111212111111 10111110101 11 0111111 11 116 12

4, Customer Management 00.0 0c cccccceeeeeneecneteeteciecteenensectestesneesteseesteestenesteees 13

5 Ommichamnel Sales Manageimeit -:- c2 11121 11111111111 11111110101 011 11 t1 He, 14

Food: We offer a wide range of pet food options for pets with specific dietary needs or health conditions Our selection includes dry food, pate, and supplementary soups tailored to address various pet health conditions These specialized food options are formulated to provide the necessary nutrition and support for pets with specific illnesses or ailments Our products always come from reputable, high-quality pet brands that prioritize the health and well-being of your

pets, such as Royal Cannin, N&D, Cateyes, Nekko, and more

Clothes: We provide a wide range of pet clothing options in various sizes, designs, and styles Our pet clothing is carefully selected to ensure high quality and safety for your pets We understand the importance of comfort and style for your furry friends, so our clothing options are designed to fit well and provide both comfort and aesthetic appeal We prioritize the health and well-being of your pets, and all our pet clothing products are made from safe and pet-friendly materials

Other supplies: We provide a wide range of pet accessories to cater to the needs of your beloved pets Here are some of the products we offer:

° Toys: We offer a variety of engaging and interactive toys for pets, including chew toys, puzzle toys, plush toys, and interactive toys that stimulate their mental and physical activity

° Feeding bowls: Our selection of feeding bowls includes different sizes and designs to suit various pets We offer durable and non-toxic bowls that are easy to clean and promote healthy eating habits

° Pet beds: We provide comfortable and cozy pet beds, including mats, cushions, and pet houses, to ensure your furry friends have a comfortable place to rest and sleep

° Grooming products: Our grooming products include pet shampoos, conditioners, brushes, and combs These products are specially formulated to keep your pets' fur clean, healthy, and free from tangles

° Hygiene products: We offer a range of products to support pet hygiene, such as pet diapers, waste bags, litter boxes, and litter scoops These products help in maintaining cleanliness and managing pet waste effectively

° Bathing products: Our bathing products include pet-friendly shampoos, conditioners, and wipes that are gentle on your pet's skin and coat They help in keeping your pets clean, fresh, and smelling pleasant

Training aids: We provide training pads, clickers, and other training aids to assist in the training and behavior management of your pets

All our pet accessories are sourced from trusted brands known for their quality and commitment

to pet well-being We prioritize the safety, comfort, and enjoyment of your pets in providing these products

Besides, our store chain also provides pet care services such as bathing, grooming, pet spa, and long-term pet sitting for customers who are traveling or have extended work commitments We always ensure that your pets have the most comfortable and convenient experiences so that your little furry friends always feel loved and pampered

1.2 Problem of PETS

Alongside the advancements in technology and the impact of the Covid pandemic, we have recognized the significant role of technology and social media platforms in business, facilitating quick and convenient access to our products for customers Therefore, we are determined to expand our sales channels to various e-commerce platforms like Shoppee, Tiktok Shop, and leverage popular social media platforms such as Facebook and Instagram This strategic move allows us to reach a wider audience, enhance customer engagement, and provide a seamless shopping experience in the digital realm

As our pet shop continues to experience growth, we have encountered some challenges related to inventory management and order processing The popularity and high demand for our products have resulted in frequent stockouts and inventory shortages, impacting our ability to meet

customer needs Additionally, the management of orders, both online and offline, has become

time-consuming, affecting our overall revenue Therefore, we recognize the importance of optimizing our inventory management and order processing systems to ensure efficient operations and customer satisfaction

Key Partner Key Activities

¢ =6Pet Brands e Product

¢ Supplier procurement

and vendor e E-commerce

partners for pet

e E-commerce

platform

e Social media platforms

e = Physical shop

e Partnerships and network

e Employees

Cost Structure

Value Propositions

Accessible and quality pet products and services Wide variety

of competitively priced products and services Expert and free general veterinary check up with every service Specialized pet care services on a need basis

Customer Customer

Relationship Segments

e Personalized Pet

pet care Enthusiast:

° Accessible and New Pet reliable pet

care services Owners

¢ High quality Pet Owners pet products with Special

«e Competitive Needs pricing

¢ Returnback Pet

policy for pet Enthusiasts products with Hobbies

° Loyalty Animal program Lovers

e Loyalty and promotion discounts

e Expert services

e Online support Channels

e =6Retail store

e Website

e Email (nailing list)

e §=6Social media

e §=6Social

events

Revenue Streams

¢ Marketing and advertising e =©Sale of pet products in store and online

expenditure ¢ Pet services (pet grooming and pet sitting)

Supplier and vendor partners: These partners help businesses to produce products at a reasonable cost, with guaranteed quality and deliver them to customers For example, Nestle Purina, Royal Canin

Affiliate and marketing partners: These partners can be websites, blogs, or social media channels For example, pet blogs are popular for showcasing new products and attracting new customers

Bank investors: These are important investment partners of pet products business For example, financial institutions to meet capital needs and support new product development

Pet grooming: includes bathing, trimming, grooming and styling pets to meet the needs of customers to care for and beautify their pets

Pet sitting: This activity includes providing pet care at home or at a professional pet sitter Veterinary services: including providing health check-up, vaccination, and treatment services for pets

3 Value Propositions

Accessible and quality pet products and services: Customers will be able to find a wide range of

pet products and easily access them in stores or on your website

Wide variety of competitively priced products and services: All products and services are offered

at competitive prices, so that customers can find the products and services they need without having to spend a lot of money

Expert and free general veterinary check up with every service: help customers get professional advice on the care and feeding of their pets, and help ensure the health and happiness of their pets

Specialized pet care services on a need basis: provides specialized pet care services, based on the needs of each customer

4, Customer Relationship

Personalized pet care: create pet care packages according to the needs of each customer Accessible and reliable pet care services: provide easily accessible and reliable pet care services High quality pet products: provides high quality pet products

Competitive pricing: provide competitive prices in the market

Return back policy for pet products: there is a policy to return products in case customers are not satisfied with the quality or size of the product

Loyalty program: provide reward programs for customers who often use services or buy products, helping to increase customer loyalty

Loyalty and promotion discounts: provide special discounts or promotions for loyal customers or

E-commerce platform: allows customers to buy products from home and helps businesses reach

a larger number of customers

Social Media Platforms: Social media is a powerful tool for businesses to connect with customers

Partners and networks: Key partners with suppliers, distributors, and marketing partners can provide businesses with necessary resources such as materials, products, and services Employees: Recruiting and retaining skilled employees is vital to the success of any business

6 Channels

Website: Website that provides information about their products and services

Email (mailing list): Businesses send email notifications to customers through a registered list Social media: using social networking platforms such as Facebook, Instagram, Twitter to promote their products and services

Social events: organize events such as seminars, exhibitions, or related fundraising activities to increase brand awareness and attract new customers

7 Cost Structure

Advertising and marketing expenses: includes costs to advertise a company's products and

services, such as television, magazine, website or event advertisements

Operating costs: including store operating costs, maintenance costs, space rental costs, security

costs, electricity and water costs, staff training costs,

Production costs: costs to manufacture products, including raw material costs, production and packaging costs, quality control costs, storage costs, etc

Administrative costs: costs related to the management and operation of the company, such as departmental expenses, accounting costs, legal costs, etc

Transportation and communication costs: costs to ship products and reach customers through

communication channels such as phone, email, website, and social media

8 Revenue Streams

Sell pet products: food, toys, clothes, accessories and other items

Pet care services: providing pet care services such as bathing, trimming, walking, health care and medical care

Pet care services: provide pet care services such as keeping pets in the house when the owner is traveling or on business

Other service fees: other service fees such as shipping, pre-ordering and consulting services III Business Process

1 Company’s functional areas and Business process

training, and boarding

Conducting surveys, focusing groups, or online researching to gather data on the demographics, preferences, spending habits, and challenges of pet owners

in our area

Promoting our pet shop and attracting customers by consider branding, pricing, advertising, social media, discounts, loyalty programs Having a clear sales strategy and training staff on how to provide excellent customer service and upsell our products and services

Managing the day-to-day activities of our pet shop, such as inventory, staff, equipment Outlining the roles and responsibilities of our team, the policies and procedures of our business, the suppliers and vendors, the legal and ethical requirements

Funding our pet shop and keeping track of income and expenses Outlining how we will raise capital for business, such as loans, grants, and crowdfunding Running accounting system that records and reports financial transactions and performance

2 Diagram and explanation

Marketing research, product import

Step 1: The store will begin by conducting market research to gather insights into the popular styles and designs of the product lines This research will involve collecting information and analyzing previous sales activities, including customer data, product feedback, shopping habits,

and bestselling products The collected data will then be synthesized and sent to the design department and marketing departments

Step 2: Then with the design department, the information will be analyzed, then ideas, meetings,

and creating a product listing

Step 3: The supplier will initiate the procurement process to obtain the requested products They

will coordinate with manufacturers, distributors, or other sources to acquire the products

Step 4: After receiving the finished product from the supplier, a method of inspection will be applied to complete the developed items Qualified products will be sent to the store's storage while unqualified ones will be sent back to the supplier The products in the warehouse are also clearly entered in the quantity and information on the Sapo system

Product Marketing and Sales

Step 1: Upon receiving information from the initial stage of market research, the store's marketing team will thoroughly analyze, discuss, agree upon, and formulate effective marketing

plans

Step 2: Execute the marketing plans through diverse media channels, including traditional marketing, social media platforms, and e-commerce platforms This data will also be looped back to Step 1 during the data collection process

Step 3: Following a targeted marketing period, the store will reach out to potential clients and produce sales possibilities

Step 4: Company employees will provide product recommendations and advice to customers via fanpages or e-commerce channels

Step 5: After receiving guidance, customers will have the autonomy to select their desired products and quantities for purchase

Step 6: For e-commerce platform purchases, customers can directly place orders and make online payments as the e-commerce inventory is seamlessly integrated with the Sapo warehouse management system Data and order information will be promptly forwarded to Step 8 In the case of fanpage purchases, consultants will utilize the computer system to check warehouse availability If a product is out of stock, proceed to Step 6.5 If it is in stock, proceed to Step 7 Step 6.5: Ifa product is unavailable, consultants will suggest alternative models with similar designs and customer preferences Should the customer agree to the purchase and the product is

in stock, staff members will confirm the order

Step 7: Employees initiate the creation of new orders within the Sapo system, inputting customer information to confirm the order

Step 7.5: At this stage, if customers opt for online payment, the salesperson will furnish them

with account details and payment methods Once the customer successfully completes the

payment, the sales staff will confirm with the customer and update the system accordingly

10