height adjustable desk product design development

Personal purposeProfessionalson a budgetRemote workersand freelancersStudents andeducatorsAge:18-25 students25-50 educatorsAge: 25-45and femaleGender: Maleand femaleGender: Maleand femal

VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY

INTERNATIONAL UNIVERSITY

SCHOOL OF INDUSTRIAL ENGINEERING AND MANAGEMENT

Height-adjustable desk

PRODUCT DESIGN & DEVELOPMENT

Lecturer: Dr Tran Van Ly Group Number: 09

Phạm Đức Anh IEIEIU20040 Trương Vĩnh Bân IEIEIU20042

Lý Gia Hào IEIEIU21160 Nguyễn Thanh Hoàng IEIEIU21100 Nguyễn Hữu Lợi IEIEIU21109 Mai Quốc Lộc IEIEIU21028 Dương Đình Phú Nam IEIEIU21108 Trần Nhật Quang IEIEIU21170 Nguyễn Thị Hồng Thảo IEIEIU20085

Mission Statement & Customer Needs list

A Mission Statement

1 Market Segments

1.1 Personal purpose

Target

Audience

Professionals

on a budget

Remote workers and freelancers

Students and educators

Health-conscious individuals

Age:

18-25 (students 25-50 (educators)

Age: 25-45

and female

Gender: Male and female

Gender: Male and female

Gender: Male and female

Moderate

Income Level:

Varied

Income Level:

Varied

Income Level: Varied

Education Education:

Varied

Education:

Varied

Education:

Student or educator status

Education: Varied

Goals and

Needs

- Find an

affordable

standing des

- Promote a

healthier work

environment

- Create a comfortable and ergonomic workspace

- Enhance productivity

- Create a comfortable study environment

- Enhance focus and productivity

- Prioritize health and well-being while working

Challenges

- Limited budget

-Concerns about

quality and

durability

- Limited space

- Budget constraints

- Limited budget

- Adaptability

- Limited budget

- Ensuring quality

Behavior and

Interests

- Conduct online

research and

compare prices

and features

- Seek customer

reviews and

ratings

- Frequent online research for affordable and space-efficient home office solutions

- Seek recommendations and reviews from other remote

- Research affordable study

or work solutions that fit within their budget

- Seek recommendations from classmates, teachers, or online forums

- Actively engage in health and wellness practices

- Seek products that promote an active and

workers or freelancers

healthy lifestyle

Marketing

Approach

- Emphasize

affordability and

value

proposition

- Highlight

durability and

ergonomic

features

- Leverage

social proof

through

customer

reviews and

testimonials

- Highlight space-saving design and adjustable features

- Showcase testimonials from remote workers and freelancers

- Leverage social media and online communities

- Highlight benefits for students such as improved focus and posture

- Partner with educational institutions or student organizations

- Leverage social media platforms popular among students and educators

- Highlight health benefits such as improved posture and reduced sedentary behavior

- Showcase ergonomic features

- Collaborate with health and wellness influencers

or bloggers

1.2 Organization

1.2.1 Businesses: Businesses often look for cost-effective, space-saving, and ergonomic solution

 Location: District 4 & Binh Thanh, (the suburban of Ho Chi Minh City)

 Business entity type: Small local businesses, Health and wellness centers,

Tech startup, Real estate and property management firms

 Potential for selling:

o Small local businesses: Opportunities to outfit new and expanding businesses looking for cost-effective office solution

o Health and wellness cemters: Potential for both administrative tasks and wellness-oriented workshops

o Real Estate: Office future that can adapt to different use and layouts

o Goals:

 Improving workspace efficiency: Ultilizing space effectively, especially in urban where settings where office space can be limited and expensive

 Enhancing employee health and well-being: Reducing health issues associated with sendentary office jobs

o Needs:

 Finding budget-friendly options with compromising on quality and functionality

 Flexibility and Scalability: Furniture that can adapt to a business’s growth and changing needs without requiring frequent replacements

 Easy to maintenance: Products that are easy to clean and maintain

 Challenges:

o Budget sensitivity: Entry-level businesses, including small businesses, are highly sensitive to price due to limited budgets

1.2.2 Educational instituion: School tends to go for products with low cost and basic function for educational purpose, demands(private school) and reasonable price

 Location: Ho Chi Minh city

 Budget: base on the district’s allocation and parents community fundings

 Means of usage: Classrooms, Technician lab, Library (study room)

o Goal: An ergonomic solution that allows them to alternate between sitting and standing positions, reducing the sedentary nature of their work

o Needs: To find an affordable standing desk that promotes a healthier work environment without exceeding their budget

 Challenge:

o Budget Constraints:

 Budget constraints may restrict the ability to invest in the latest and most advanced equipment, impacting the quality and quantity of purchases

o Prioritization of Expenses:

 Educational institutions often need to allocate funds across various departments and activities Prioritizing expenditures becomes a challenge when multiple needs compete for limited resources

2 New Technologies

 Focus solely on perfecting the practical aspects and key functional features

of the product

 Implementing technology used on older high-end products instead of opting for new technology to ensure achieving the lowest feasible retail price

3 Manufacturing, Service Goals and Constraints

3.1 Manufacturing and Service Goals:

 Quality-Customer Satisfaction: fulfill or surpass client expectations

 Efficiency Both : Maximizing productivity,minimizing waste

 Cost reduction: Low cost but not low quality

 Innovation Both: Continuously changing and innovating to bring customers

more benefits

 Lead time reduction - Responsiveness:rapidly fulfill client requests

 Flexibility- Personalization : Ability to adjust easily to changes in oneself or

surroundings

 Safety : Maintaining a safe working environment for employees and ensuring

that products meet all relevant safety standards

 Relationship Building: Building long-term relationships with customers

through effective communication and engagement

3.2 Manufacturing and Service Constraints:

 Budgetary Constraints: Limited financial resources may restrict investments

in equipment, technology, or personnel

 Capacity Constraints: Limited production or service delivery capacity may

restrict the volume or speed of output

 Regulatory Constraints: Compliance with industry regulations and

standards may impose limitations on operations

 Supply Chain Constraints: Dependencies on suppliers for materials or

components may introduce risks related to availability, quality, or lead times

 Technological Constraints: Outdated or incompatible technology may limit

process efficiency or innovation

 Market Demand Constraints: Fluctuations in customer demand may pose

challenges in resource planning and inventory management

 Labor Constraints: Availability of skilled labor or workforce shortages may

impact productivity and service quality

4 Financial Targets of the project

4.1 Break-even Analysis:

 Total Estimated Costs:

o Total initial investment is: $100,000

o Unit cost: $150-$200

o Selling price: $300-$400

 Break-even point = (350−175)100,000 ≈ 571tables

4.2 Revenue Targets:

 First year: Aim for selling 700-1,000 tables, targeting revenue of

$245,000-$350,000

 Year-over-year-growth: After the first year, aim for a growth rate of 20%-30% in unit sales, factoring in potential market expansion and repeat business

4.3 Return on Investment (ROI)

 Year 1 ROI:

o Revenue: 500 units x $350 = $175,000

o Cost: 500 units x $175 = $87,500

o Net Loss: $175,000-$87,500-$100,000 = -$12,5000

 Year 2:

o Assume an improvement in sales and reduced cost per unit due to efficiencies and economics of scale

Sales: 700 units

o New cost per unit: $150

o Selling price: Remains at $350

 Revenue: 700 units x $350 = $245,000

 Cost: 700 units x $150 = $105,000

 Net profit in Year 2: $245,000 - $105,000 = $140,000

 Cumulative Net Profit ( Over 2 years):

o Cumulative Net Profit = Net Profit (Year 1) + Net Profit (Year 2)

 Cumulative Net Profit = -$12,500 (loss in Year 1) + $140,000 (profit in Year 2)

 Cumulative Net Profit = $127,500

 Return on Investment:

o Year 1: -$12,500 (loss)

o Year 2: +$140,000 (profit)

 Cumulative Net Profit=−$12,500+$140,000=$127,500

o Initial investment : $100,000

o ROI =( Cumulative Net Profit

Total invesment ¿x 100

 ROI = (127,500100,000)X100

 ROI = 127.5%

5 The budget and Time frame for the project

5.1 The budget of the project

Product Development Research & Desgin $5,000-$10,000

Prototyping & Tesing $3,000-$7,000

Manufacturing & Product costs Outsourcing cost $50-$100/unit

Quality control $1,200

Logistics & Import costs

Freight & Shipping $2,000-$5,000

Import Duties & Taxes $5,000-$10,000

Local transportation $500-$1,000

Marketing & Sales E-commerce adverstisement $3,000-$5,000

Operational Expenses Warehouse $300-$500/month

Miscellaneous and Contingency $9,000-$13,5000

5.2 The timeframe for the project

B Customer Needs list

1 Scope

 Brief description:

The Flex Height Table is a versatile workspace solution that allows users to easily adjust the height of their desk to accommodate various working preferences, promoting better posture and well-being

 Key business goal:

o Provide a solution that meets the growing demand for ergonomic office furniture

o Enhance user productivity and comfort by offering customizable workspace options

o Establish the Flex Height Table as a leading brand in the ergonomic furniture

market

o Drive revenue growth through product sales and expansion into new markets

 Targets market for the product:

o Office professionals seeking ergonomic solutions to improve workplace comfort and productivity

o Remote workers and freelancers looking for adaptable workspace options at home

o Corporations and businesses aim to promote employee well-being and productivity through office ergonomics

 Secondary market:

Educational institutions, co-working spaces, and healthcare facilities are looking for ergonomic furniture solutions for their environments of the future

 Assumptions that constrain the development effort:

o Development efforts will focus on designing a table with adjustable height

features, excluding additional complex functionalities (stable height

adjustment up to 70-140cm, sturdy table legs & a tabletop of a suitable size for the table legs, a load capacity of 80kg).

The target market's interest in ergonomic furniture solutions will continue to grow

o Pricing will be competitive within the ergonomic furniture market segment

o Production capabilities can meet demand without significant constraints

 Stakeholders:

o End users (office professionals, remote workers, freelancers)

o Retail partners (furniture stores, online retailers)

o Sales and marketing teams

o Customer service and support teams

o Product development and engineering teams

o Manufacturing and production facilities

o Supply chain and logistics partners

o Regulatory compliance and legal departments

o Strategic business partners and investors

2 Gather raw data

1 Online survey:

Google Forms,SurveyMonkey,Typeform to collect opinions and feedback from users including questions about users' experiences with ergonomic desks, such as comfort level, productivity, any health benefits noticed, and overall satisfaction Ask participants to rate various aspects of ergonomic desks, including adjustability, design, durability, and price

2 Interview:

In order to comprehend their unique wants and preferences better You can use closed or open-ended questions to get data

3 Focus Groups:

Organize focus group discussions with a diverse group of participants who have varying levels of experience with ergonomic desks.Encourage participants to share their thoughts, opinions, and stories about using ergonomic desks, as well as any concerns or suggestions for improvement

4 Use data from social networks:

Participate in specialized forums, chat groups, and social networking sites to understand user opinions, needs, and feedback about the product or service

5 Product Reviews:

Analyze online product reviews from e-commerce platforms, retailer websites, and dedicated review websites.Pay attention to both positive and negative feedback to understand users' likes, dislikes, and common pain points associated with ergonomic desks

6 Workplace Surveys and Feedback:

If applicable, conduct surveys or gather feedback from employees in organizations that provide ergonomic desks in their workspaces.Ask questions

about the perceived impact of ergonomic desks on productivity, comfort, and overall satisfaction with the workplace environment

7 Observational Studies:

Observe individuals using ergonomic desks in real-world settings, such as offices, co-working spaces, or home offices.Take note of any observable behaviors, postures, or interactions with the ergonomic desk and surrounding equipment

3 Interrpret raw data

Statement Need Statement-Wrong

Need Statement-Right

What Not How

Why doesn't the

table add more

ergonomic features?

The table is only suitable for rich people

The size of the table is suitable for space working of users

Specificity I need the table

more precision

Special electric flexible height table are not impossible

The height of table accommodate users of all height

Positive Not

Negative

I need the table

more sturdy

The height table is impossible to extending highest or lowest position

The table is enhanced stability and accuracy

Attribute of the

Product

I would like the

table more additional features

The electric table is only one USB port

The electric flexible height table have two

or more USB ports

Avoid“Must”

and “Should

I would like the

table make by

wood than metal

The table should provide only metal

The table must contain both wood and metal materials

4 Organize the Needs

1 Basic Needs (Essentials):

 These are fundamental requirements that customers expect from a product or service They form the foundation of customer satisfaction

 Examples:

o Quality: Customers expect products to meet minimum quality standards

o Affordability: Pricing should be reasonable and within their budget

o Functionality: The product must perform its intended purpose effectively

2 Functional Needs:

 These needs relate to specific features or capabilities of the product

 Examples:

o Performance: Customers seek reliable and efficient performance

o Safety: Products should not pose any risks to users

o Durability: Long-lasting products are valued

3 Emotional Needs:

 These needs are tied to feelings, aspirations, and personal connections

 Examples:

o Brand Image: Customers may prefer brands that align with their values

o Aesthetics: Attractive design and visual appeal matter

o Status: Some customers seek products that enhance their social status

4 Social Needs:

 These needs involve social interactions and community

 Examples:

o Belonging: Products that connect users with others (e.g., social media platforms)

o Ethical Alignment: Customers may choose products from companies with ethical practices

5 Self-Actualization Needs:

 These needs are aspirational and relate to personal growth

 Examples:

o Customization: Tailoring products to individual preferences

o Innovation: Offering novel solutions

o Experience: Delivering memorable interactions

5 Establish Importance

 Stability and Durability: Tables with fixed heights offer stability for particular

uses Although they don't have height adjustments, they do a great job of offering reliable work arrangements

 Design and materials:Sturdy materials add to the longevity of fixed-height tables.

These tables improve the workspace's overall appearance, whether it's because of their elegant metal frames or their robust wooden surfaces

 Task-specific use:For certain uses, including conference rooms, reception areas,

or collaborative workspaces, fixed height tables are perfect

 Mobility and Flexibility: Sit-stand workstations, which are height-adjustable

desks, enable users to alternate between standing and sitting This flexibility lessens weariness, avoids stiffness, and improves blood circulation

 Advantages for Health: By alternating between sitting and standing, one can

lower their risk of developing sedentary-related health concerns such as obesity, cardiovascular disease, and back discomfort

 Advantages of price:The importance of this product is that the price is cheaper

than the market, thereby creating competition compared to other competitors, besides the product is also convenient for consumers to use Client must spend too much money to own a height measuring table

 Cooperation and interaction: In cooperative settings such as offices or

classrooms, Flex height table facilitates interaction and allows users to adjust the height of the table according to their height Surname This feature promotes participation and use between users

6 Reflect on the Process