VAN LANG UNIVERSITY FACULTY OF TOURISM
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Trang 2GROUP MEMBER [APOLLO] NO FULL NAME STUDENT ID LEADER/ MEMBER 1 L ươg Gia Kiêên Vũ 197lh12058 LEADER 2 Huỳnh Gia Hào 197l1h11522 MEMBER 3 Đôô Lê Quỳnh Như 197lh11757 MEMBER 4 Doan Thao My 1971h11659 MEMBER 5 Nguyêôn Minh Quân 1971h24434 MEMBER
Trang 3Table of Contents
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Trang 41 Introduction of business project
1.1 Market Segmentation
Vietnam is not an outlier in the global car industry's inevitable shift toward electric vehicles Electric automobiles are recognized as an eco-friendly transportation option in the context of the increasingly severe air pollution Many Southeast Asian nations, including Thailand, soon announced a roadmap with a target of producing 250,000 electric vehicles by 2025, including 3,000 electric vehicles This roadmap was intended to promote this vehicle line Thailand not only offers a roadmap but also many perspectives on utilizing the resources in the auto industry to grow into a significant global electric vehicle manufacturing hub With the introduction of Vinfast electric vehicles, the market for electric vehicles in Vietnam officially began According to the Vietnam Automobile Manufacturers Association, the country will produce 1 million electric vehicles by 2028 and experience strong growth from 2030 to 2040 About 3.5 million cars will be on the road in Vietnam by 2040 However, it is believed that this vehicle faces significant challenges due to the limited infrastructure conditions and consumer usage patterns in Vietnam
1.2 Demand
e As per the analysis, the Electric Vehicle Charging Station market is likely to grow above a CAGR of around 35% between 2021 and 2028
Trang 5e The important driving factor for the growth of the market is the potential market of providing charging services to EV fleet operators
¢ The commercial segment is likely to grow by higher CAGR as a result of government funding to create robust charging infrastructure and automobile companies investing in charging stations
e During the forecast period, the Asia Pacific market is expected to be driven the global market
e The important driving factor for the growth of the market is the potential market of providing charging services to EV fleet operators It assists in reducing the managing and procuring cost of charging services Assuming widespread EV adoption and increased growth opportunities for the fleet operators will converge and increase the demand for charging infrastructure in the forecast period
e However, one of the major challenges for the charging station operator is the reduction in the time of charging the vehicle
Report Scope:
Report Attribute Details
Market Size in 2021 USD 18.22 billion Projected Market Size in
USD 115 billion 2028
CAGR Growth Rate 35% CAGR
Base Year 2020
Forecast Years 2021-2028
Key Market Players ChargePoint, Inc., ABB, boChargemaster, Webasto Thermo
Charging Co., Groupe Renault, Phihong USA Corp., EV Safe Charge Inc., Eaton., Tata Power, SemaConnect,
Inc., Daimler AG., Siemens, EVgo Services LLC.,
Trang 7lower GHG emissions compared to ICE vehicles This applies even when vehicle manufacturing emissions is considered An assessment by the International Council on Clean Transportation found the life-cycle emissions (from materials extraction, manufacturing, and operation) of BEVs are lower than comparable gasoline cars by as much as 69% As rate of adoption increases, EVs could significantly contribute to the mitigation of global climate change, which may be experienced in rural communities in the form of frequent wildfires, severe storms, and increased heat and droughts
REGION : There is no doubt that the initial planning and installation of charging infrastructure can be time-consuming and costly But the imminent growth of EV drivers combined with the associated social, economic, and environmental benefits of EV use makes public charging stations a solid investment for municipalities in the Viet Nam region
1.4 Vision and mission of the business
MISSION : To grow and effectively run a group of companies with a common base in the advanced technologies sector
To satisfy our customers, exceeding their expectations by means of permanent innovation, the quality of our products and an excellent service
Trang 8We stand out with all our products and services, that we present and innovate with our cutting edge technology and quality and for all our verticals on through the excellence of our services 1.5 Strategic objectives : We have identified two strategies to achieve our vision These strategies are supported by achievable actions to be implemented over the next three years Strategy 1 - Develop regional and cross-sector partnerships We will strengthen investment in H6 Chi Minh City EV charging, coordinating local efforts with regional, city and districts | EV charging networks We will develop regional and crosssector partnerships to support our region’s transition to EVs This will enable us to coordinate
the efforts of multiple parties to achieve a fit-for purpose, regional EV charging network and
leverage collaborative opportunities
Strategy 2 -Plan transport for liveable communities
We will integrate EV charging into future decision-making, with a focus on infrastructure that
supports smart transport options for all parts of the community Our planning will support the
City’s transport hierarchy and adapt based on community feedback In doing so, we will move
our City closer to our 2050 transport vision of a “City of close connections"
2 (MPV - Minimum Viable Product)
Trang 9product description video of project apollo, a technology project that
brings you the optimalchargingsolution
https://www.youtube.com/watch?v=12nXgwJel|M&feature=youtu.be https://youtu.be/5zMWJ94R8SE * STEP O1: ELECTRIC MOTORCYCLE USERS ELECTRIC CAR USERS Read facebook, instagram posts/ watch youtube clips, tiktok/ KOL REVIEW
Find support service information at FANPAGE Read facebook, instagram posts/ watch youtube, tiktok/ billboard Find information about support services at the DISTRIBUTOR * STEP 02: ELECTRIC MOTORCYCLE USERS ELECTRIC CAR USERS Attend workshops and showcases about electric vehicle projects Share and _ provide’ information about needs
Attend workshops and showcases about electric vehicle projects Share and _ provide’ information about needs * STEP 03: APOLLO APPS
Receiving information provided by customers
Find an expert to build an application system associated with the model from which to provide the right service for the customer
Trang 10
APOLLO Project Send customers options to choose, build charging stations and search for a site to initially operate charging stations STEP 05: ELECTRIC MOTORCYCLE USERS | ELECTRIC CAR USERS
Use the battery’ charging
Allow free battery swap for the service or replace the battery] |
first time to test electric car user according to the long-term experience pillow year by year STEP 06: ELECTRIC MOTORCYCLE USERS = | ELECTRIC CAR USERS Follow up customers after using the the experience during using Apollo service to review services
Recommend the next suitable services
Follow up customers after using
the the
experience during using Apollo service to review services
Trang 11e A recent practical survey of vinfast experts on the demand for electric vehicles in Ho Chi Minh City also shows that 20.8 % of people want a convenient and fast charging station, and 25.7 % also want to switch to using electric cars to protect the environment Result : action to overcome barriers to EV charging stations s a Install ev stations at petrol stations gw Install more EV stations at car parks @ Develop regulation that enforcce a minimum % of EV only parking = Allow free charging indefinitely at all EV stations
@ Ensure sufficient EV stations to allow driving anywhere n H6 Chi MINH city
Trang 12
Revenue CAGR (2020E-25F):22.9%
Volume CAGR (2020E-25F): 11.1%
@ Revenues © Volume i |
2019 2020E 2021F 2022r 2023F 2024F 2025F 2030F
Ê 2020 tapes stems le aaa Ae werd Source Veen ch
Pic 2 results for survey Willingness to pay:
e According to the group's recent actual survey on the willingness to spend money of 6 people using electric vehicles, the results showed: 33.3% of people are willing to spend money to get a quick car battery charge outside ; 16.7% want to be considered and detailed the technologies for risk assessment; and the remaining 50% just want to charge at home and at the car company And also in that survey, we offered prices that we think are appropriate for Vietnamese consumers to pay for a fast battery charging service The results show that 40% choose to pay _ less than 40,000VND/10KW; 20% choose less than 35,000VND/10KW; 20 select the level above 40,000 VND/KW; 20% choose less than 30,000 VND/KW;
Trang 13including 2 main customer segments are electric motorbike users and electric car users
e Electric motorbike users
Adults (18 - 35 years old) - Mainly affected by environmental protection factors, especially issues around rising fuel prices, emissions caused by combustion engines, problems activities - control
e Electric cars users
middle-aged (30 - 50 years old) - Age with strong financial potential, easy to face problems of lack of charging stations, ready to spend easily on fast charging 3.2 Positioning chart price + A VINFAST quality
Pic 3 Product positioning apollo project
Trang 14we will create a Professional and Mobile-Friendly Website If you don't already have a way to connect with our website, we willbring it to user of apollo project If a potential customer is looking for vehicle charging stations, probably one of the first places they are going to look is on the internet so we decided to create a user-friendly website and app
Easy to Navigate: we Make sure our website looks professional and is easy-to-navigate A person who is looking for a charging station probably is travelling and needs to find a charging station quickly our website should have the most important information that they are going to need right on the homepage such as an interactive map of your location, pictures of what your charging station looks like, and our station's name prominently displayed
Mobile-Friendly: Potential customers are also most likely using a mobile device In fact, more than 50% of all internet traffic is done on mobile devices, so our Also design more apps on the phone mobile-friendly
Step 2 Get a Website Search Engine Optimized
We not only do need a mobile-friendly, easy-to-navigate website and mobile app that looks professional, but we also need it to be found when someone does a Google search It's no use having a great website amd app if our customers can't find it That is why we use search engine optimization, also referred to as SEO, is a vital electric vehicle charging station digital marketing strategy
SEO is an ongoing process that will make our charging station website and mobile app more attractive to search engines like Google and app store and cause them to rank it higher With SEO, we produce content and employ SEO techniques on our pages to help them "organically" move up in the rankings
Trang 15positions If someone needs to charge their vehicle quickly, they aren't g't going to take the time to scroll through all the results They will probably choose one of the first ones that they see
Step 3: Include Local SEO Techniques
As part of our overall SEO strategy, we will also use local SEO techniques and make sure we set up a "Google My Business" account This will help we rank higher in local searches and will be especially important for our electric vehicle charging station as probably most of the searches we will rank for will be local ones For example, if our business is located in Waterloo, then we want to come up in searches such as "electric charging stations distric 1" or “where can | charge my car in Distric 1." Local SEO tactics will help we do this by targeting the specific types of local keywords that potential customers are using
Step 4: Produce Lots of Great Relevant Content
Tied in with SEO is content creation Creating free, relevant content on our website is a great way to get known in the electric vehicle charging station industry we could write blog posts about topics that will resonate with our target market, owners of electric vehicles, such as "the benefits of electric vehicles to the environment" and "how to maintain our electric vehicle" This will help build our credibility online with people who are passionate about environmental issues and will make them more likely to use and recommend our charging stations
In addition, Google also rewards websites that produce quality content on a regular basis with higher rankings in search results Updating and adding quality content to our site is one of the key things that Google is looking for when it decides which websites move up in the rankings