course entrepreneurship business plan project apollo

e The important driving factor for the growth of the market is the potential market of providing charging services to EV fleet operators.. e The important driving factor for the growth o

VAN LANG UNIVERSITY

GROUP MEMBER [APOLLO]

NO FULL NAME STUDENT ID LEADER/ MEMBER

1 L ươg Gia Kiêên Vũ 197lh12058 LEADER

2 Huỳnh Gia Hào 197l1h11522 MEMBER

3 Đôô Lê Quỳnh Như 197lh11757 MEMBER

4 Doan Thao My 1971h11659 MEMBER

5 Nguyêôn Minh Quân 1971h24434 MEMBER

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1 Introduction of business project

e The important driving factor for the growth of the market is the

potential market of providing charging services to EV fleet

operators

¢ The commercial segment is likely to grow by higher CAGR as a

result of government funding to create robust charging

infrastructure and automobile companies investing in charging

stations

e During the forecast period, the Asia Pacific market is expected

to be driven the global market

e The important driving factor for the growth of the market is the

potential market of providing charging services to EV fleet

operators It assists in reducing the managing and procuring

cost of charging services Assuming widespread EV adoption

and increased growth opportunities for the fleet operators will

converge and increase the demand for charging infrastructure

in the forecast period

e However, one of the major challenges for the charging station

operator is the reduction in the time of charging the vehicle

Report Scope:

Report Attribute Details

Market Size in 2021 USD 18.22 billion

Projected Market Size in

Key Market Players ChargePoint, Inc., ABB, boChargemaster, Webasto Thermo

Charging Co., Groupe Renault, Phihong USA Corp.,

EV Safe Charge Inc., Eaton., Tata Power, SemaConnect,

Inc., Daimler AG., Siemens, EVgo Services LLC., Comfort, Shell International B.V., Schneider Electric, Blink

Tesla

Request customized purchase options to meet your researct

Purchase Options needs

1.3 Value proposition

PUBLIC HEALTH: Internal combustion engine (ICE) vehicles

emit toxic tailpipe pollution, including nitrogen dioxide, carbon

monoxide, and benzene Among the risks of these airborne

pollutants are cancer, respiratory disease, cardiovascular disease,

and asthma Battery electric vehicles (BEVs), on the other hand,

release no tailpipe emissions A study by the Minnesota Pollution

Control Agency found this curbing of smog-generating emissions

greatly improves local air quality, especially near busy streets

ECONOMIC DEVELOPMENT: With driving range being a

prominent concern, EV drivers are likely to be cognizant of

charging station locations along their journey And, because the

charging process itself often requires at least 20 minutes, drivers

may be inclined to charge their EVs where other activities are

accessible (i.e restaurants, stores, or parks) This presents an

opportunity for municipalities in the Monadnock Region: by

strategically installing charging infrastructure in our village and

downtown areas, towns can draw both residents and regional

travelers to the area As a result, EV users will gain increased m

obility and local businesses will bring in additional revenue

CLIMATE RESILIENCE: Emissions from transportation vehicles

(e.g., cars, trucks, buses, trains, off road vehicles, airplanes, etc.)

represent the largest source of criteria air pollutants and

greenhouse gases in New Hampshire EVs (especially BEVs) have

lower GHG emissions compared to ICE vehicles This applies even when vehicle manufacturing emissions is considered

An assessment by the International Council on Clean Transportation found the life-cycle emissions (from materials extraction, manufacturing, and operation) of BEVs are lower than comparable gasoline cars by as much as 69% As rate of adoption increases, EVs could significantly contribute to the mitigation of global climate change, which may be experienced in rural communities in the form of frequent wildfires, severe storms, and increased heat and droughts

REGION : There is no doubt that the initial planning and installation of charging infrastructure can be time-consuming and costly But the imminent growth of EV drivers combined with the associated social, economic, and environmental benefits of EV use makes public charging stations a solid investment for municipalities in the Viet Nam region

1.4 Vision and mission of the business

MISSION : To grow and effectively run a group of companies with a common base in the advanced technologies sector

To satisfy our customers, exceeding their expectations by means of permanent innovation, the quality of our products and an excellent service

To encourage our employees’ professional and personal development

in a stimulating atmosphere To create value for our shareholders VISION : Apollo project , is a differentiator project with a commitment to sustainability of the world and the environment, awareness towards a green and renewable energy lifestyle, with an overall view of business and local action with a clear objective for reduction of the carbon footprint in the Globe

We stand out with all our products and services, that we present and innovate with our cutting edge technology and quality and for all our verticals on through the excellence of our services

the efforts of multiple parties to achieve a fit-for purpose, regional

EV charging network and

leverage collaborative opportunities

Strategy 2 -Plan transport for liveable communities

We will integrate EV charging into future decision-making, with a focus on infrastructure that

supports smart transport options for all parts of the community Our planning will support the

City’s transport hierarchy and adapt based on community feedback

In doing so, we will move

our City closer to our 2050 transport vision of a “City of close connections"

2 (MPV - Minimum Viable Product)

2.1 Minimum viable product description

product description video of project apollo, a technology project that

https://www.youtube.com/watch?v=12nXgwJel|M&feature=youtu.be https://youtu.be/5zMWJ94R8SE

Read facebook, instagram posts/

watch youtube clips, tiktok/ KOL

Attend workshops and showcases

about electric vehicle projects

Share and _ provide’ information

about needs

Attend workshops and showcases about electric vehicle projects Share and _ provide’ information about needs

Receiving information provided by customers

Find an expert to build an application system associated with the model from which to provide the right service for the customer

e STEP 04:

Use the battery’ charging

Allow free battery swap for the service or replace the battery] |

first time to test electric car user according to the long-term

Recommend the next suitable services

e A recent practical survey of vinfast experts on the demand for electric vehicles in Ho Chi Minh City also shows that 20.8 % of people want a convenient and fast charging station, and 25.7

% also want to switch to using electric cars to protect the environment

Result :

action to overcome barriers to EV charging stations

s

a Install ev stations at petrol stations

gw Install more EV stations at car parks

@ Develop regulation that enforcce a minimum % of EV only parking

= Allow free charging indefinitely at all EV stations

@ Ensure sufficient EV stations to allow driving anywhere n H6 Chi MINH city

Pic 1 Results for Survey

Revenue CAGR (2020E-25F):22.9%

Volume CAGR (2020E-25F): 11.1%

Pic 2 results for survey

Willingness to pay:

e According to the group's recent actual survey on the willingness to spend money of 6 people using electric vehicles, the results showed: 33.3% of people are willing to spend money to get a quick car battery charge outside ; 16.7% want

to be considered and detailed the technologies for risk assessment; and the remaining 50% just want to charge at home and at the car company And also in that survey, we offered prices that we think are appropriate for Vietnamese consumers to pay for a fast battery charging service The results show that 40% choose to pay _ less than 40,000VND/10KW; 20% choose less than 35,000VND/10KW; 20 select the level above 40,000 VND/KW; 20% choose less than 30,000 VND/KW;

3 Marketing plan

3.1 Customer segment:

including 2 main customer segments are electric motorbike users and electric car users

e Electric motorbike users

Adults (18 - 35 years old) - Mainly affected by environmental protection factors, especially issues around rising fuel prices, emissions caused by combustion engines, problems activities - control

e Electric cars users

middle-aged (30 - 50 years old) - Age with strong financial potential, easy to face problems of lack of charging stations, ready to spend easily on fast charging

Pic 3 Product positioning apollo project

Step 1: Get a Professional and Mobile-Friendly Website , App

we will create a Professional and Mobile-Friendly Website If you don't already have a way to connect with our website, we willbring it to user of apollo project If a potential customer is looking for vehicle charging stations, probably one of the first places they are going to look is on the internet so we decided to create a user-friendly website and app

Easy to Navigate: we Make sure our website looks professional and

is easy-to-navigate A person who is looking for a charging station probably is travelling and needs to find a charging station quickly our website should have the most important information that they are going to need right on the homepage such as an interactive map

of your location, pictures of what your charging station looks like, and our station's name prominently displayed

Mobile-Friendly: Potential customers are also most likely using a mobile device In fact, more than 50% of all internet traffic is done

on mobile devices, so our Also design more apps on the phone mobile-friendly

Step 2 Get a Website Search Engine Optimized

We not only do need a mobile-friendly, easy-to-navigate website and mobile app that looks professional, but we also need it to be found when someone does a Google search It's no use having a great website amd app if our customers can't find it That is why we use search engine optimization, also referred to as SEO, is a vital electric vehicle charging station digital marketing strategy

SEO is an ongoing process that will make our charging station website and mobile app more attractive to search engines like Google and app store and cause them to rank it higher With SEO,

we produce content and employ SEO techniques on our pages to help them "organically" move up in the rankings

This is very important because most people will click on one of the first results that come up in a Google search, so we want to make sure that our vehicle charging station appears in one of the top

positions If someone needs to charge their vehicle quickly, they aren't g't going to take the time to scroll through all the results They will probably choose one of the first ones that they see

Step 3: Include Local SEO Techniques

As part of our overall SEO strategy, we will also use local SEO techniques and make sure we set up a "Google My Business" account This will help we rank higher in local searches and will be especially important for our electric vehicle charging station as probably most of the searches we will rank for will be local ones For example, if our business is located in Waterloo, then we want to come up in searches such as "electric charging stations distric 1" or

“where can | charge my car in Distric 1." Local SEO tactics will help

we do this by targeting the specific types of local keywords that potential customers are using

Step 4: Produce Lots of Great Relevant Content

Tied in with SEO is content creation Creating free, relevant content

on our website is a great way to get known in the electric vehicle charging station industry we could write blog posts about topics that will resonate with our target market, owners of electric vehicles, such as "the benefits of electric vehicles to the environment" and

"how to maintain our electric vehicle" This will help build our credibility online with people who are passionate about environmental issues and will make them more likely to use and recommend our charging stations

In addition, Google also rewards websites that produce quality content on a regular basis with higher rankings in search results Updating and adding quality content to our site is one of the key things that Google is looking for when it decides which websites move up in the rankings

Step 5: Get on Social Media

Social media is another great way to build our credibility and increase of apollo project exposure Using social media is a best way

to direct potential customers to our website and App is a powerful tactic for our electric vehicle charging station digital marketing my team can create accounts for apollo charging station business on popular sites such as Instagram and Tik Tok making daily videos that show people using the charging station or interacting with the charging station staff we will also advertise on Facebook doing remarketing to the people who have already been to our website However, in order to get the exposure we want and to drive visitors

to our website, apollo project need to make regular postings This exposure can help make our company better known to potential customers so that they will look for apollo charging stations and recommend our business to people they know Managing your social media accounts can be time-consuming but doing it properly can really pay off Some businesses will hire another company that specializes in social media marketing, such as Relevantly, to manage their accounts for them

Step 6: Start Email Marketing

Email marketing is one of the lowest-cost forms of electric vehicle charging station digital marketing available It requires very little money to get started and to maintain we will reach a huge audience

of electric vehicle owners for just a few cents per recipient If we don't have an existing email list or apollo would want to grow list customer, we can do things like offering a free e-book download on our website in exchange for your visitors’ email addresses that covers a topic that would be interesting to electric vehicle owners such as "How to be beautiful "

Just having an ebook itself will speak to the hearts of our target market as ebooks are much more eco-friendly than paper books In addition, we will ooffer a free calculator that will determine how much an electric vehicle can decrease your carbon footprint