Capstone Project Resort Business Plan Hospitality Business Plan AQUA RESORT BUSINESS PLAN HOSPITALITY PLAN FINAL PROJECT HOSPITALITY HOSPITALITY MANAGEMENT MARKETING HUMAN RESOURCE FINANCE PLAN The Aquanova Resorts (ANR) concept is not only the first of its kind but also embodies the direction in which the Barbados tourism sector is moving. Located in St. Lawrance Gap, the tourist hotspot of Barbados, Aquanova represents the unification of world renowned quality standards, unparalleled strides in ecofriendly practices as well as immense technological and infrastructural developments. The resort strives to be the top rated 5 star resort on the island of Barbados. This is due to our wholehearted belief in the strategic professional development of our staff and our policies directed to their continuous growth.
Aquanova Resort Aquanova Resort Capstone Project - Group Hermine Kerjan, Nicole Stephan, Khalan Thomas, Rebecca Wedekin Aquanova Resort Aquanova Resort Aquanova Resort Aquanova Resort Aquanova Resort A dream doesn't become reality through magic; it takes sweat, determination and hard work Colin Powell Aquanova Resort Marketing Aquanova Resort Executive Summary The Aquanova Resorts (ANR) concept is not only the first of its kind but also embodies the direction in which the Barbados tourism sector is moving Located in St Lawrance Gap, the tourist hotspot of Barbados, Aquanova represents the unification of world renowned quality standards, unparalleled strides in eco-friendly practices as well as immense technological and infrastructural developments The resort strives to be the top rated star resort on the island of Barbados This is due to our wholehearted belief in the strategic professional development of our staff and our policies directed to their continuous growth Aquanova believes that economic growth can only truly be enjoyed if the community grows in turn Due to this fundamental belief, Aquanova practices local product sourcing, employing of locals and numerous community outreach development programs Moreover, it prides itself on its focus to continued learning and self-development, as we believe that dedicated employees mould loyal customers Through the purchase of a property, a previously owned local hotel consisting of 230 individual guest rooms) accompanied by a detailed business plan outlining our extensive refurbishment process and generous capital investments, Aquanova holds the ability to transform into a regionally and internationally recognized hotel, garnering the respect of local communities and clients globally With a continued focus on quality service, the exploitation of social media platforms and the introduction of attractions such as the underwater night club/rooms and bungalows, we will attract higher income earners who enjoy higher rates of disposable income Aquanova’s structure includes numerous revenue centres as well as various operational and administrative departments such as: front office (reception, concierge, reservations, guest relations), housekeeping, learning & development, technical & electrical and food & beverage (3 restaurants, 24h room service, bars) Maximizing on our proximity to the only airport on the island, our golden sandy beach (often described as one of the most beautiful beaches in the hemisphere) and our family of local staff, the resort is positioning itself to be an industry super power Only 30 minutes away from the capital city of Bridgetown, it enjoys the ability to integrate Barbadian culture with the revolutionary tourism practices which distinguish us from our competitors In a consistent effort to ensure a high return on investment for each of our stakeholders, Aquanova pledges to introduce above average ethical practices in each policy and aspect of employee training, as we strive grow economically, individually and communally Aquanova Resort External Factors - Demographics and Population General Information (000) Total Population 285 Population growth rate (annual) 0.2 % (2015_2020) Urban 0.4 % (2015_2020) Rural 0.5 % (2015_2020) Fertility rate 11.8 % (2015_2020) Mortality rate 10.9 % (2015_2020) Migration rate 1.4 % (2015_2020) Life expectancy 76 % (2015_2020) Women 79 % (2015_2020) Men 74 % (2015_2020) Distribution of population by sex and age groups (2016) Aquanova Resort Health - Related Statistics Infant mortality rate (IGME) 0/00 (2015) % (20142016) 90.0 % (2013) 27.0 Proportion of population below minimum level of dietary energy consumption Proportion of 1-year-old children immunized against measles Malaria death rate 0/00 Tuberculosis death rate 0.7 0/00 (2013) Proportion of population with advanced HIV infection with access to antiretroviral drugs % Public expenditure on health as percentage of GDP 6.8 % (2013) Religious Statistics Religious Statistics The majority of the Barbadian population is either Anglican or other Pentecostal 10 ...Aquanova Resort Aquanova Resort Aquanova Resort Aquanova Resort Aquanova Resort A dream doesn''t become reality through magic; it takes sweat, determination and hard work Colin Powell Aquanova... resort 14 Aquanova Resort Forecasted Travel & Tourism Statistics 15 Aquanova Resort Supply and demand Supply and demand According to Expedia, at the end of 2015, revenues in the hospitality business. .. takes sweat, determination and hard work Colin Powell Aquanova Resort Marketing Aquanova Resort Executive Summary The Aquanova Resorts (ANR) concept is not only the first of its kind but also