topic business plan for nhà cafeteria

Through a uniquecombination of offered services and products, we will quickly gain market share.Products and ServicesNhà will be a coffee house and café that offers pastries, seasonal ic

HCM Campus

Assignment on 18th March, 2023

MGT103 Class: IB 1805 Group: 5 Semester: Spring 2023 TOPIC : BUSINESS PLAN FOR NHÀ CAFETERIA Student name: Phạm Cát Tường ID: SS181248

Student name: An Lê Hoàng Vy ID: SS181437

Student name: Vũ Thị Huyền Anh ID: SS180152

Student name: Tăng Thị Minh Châu ID: SS181316

Student name: Đặng Tấn Tài ID: SS181439

Student name: Thái Hoàng Quân ID: SS181173

TABLE OF CONTENTS

I - EXECUTIVE SUMMARY……….

1 Product and Service………

2 Market Overview………

3 Mission………

4 Keys to success………

II - COMPANY SUMMARY……… ………

1 Company summary………

2 Company ownership………

3 Company locations and facilities III - PRODUCT AND SERVICES………

1 Product and service description …… ………

2 Competitive comparison………

3 Technology………

4 Future products and services………

IV - MARKET ANALYSIS SUMMARY………

1 Market trends………

2 Market growth………… ………

3 Market segmentation………

4 Competitor………

V STRATEGY AND IMPLEMENTATION SUMMARY 1 SWOT Analysis………

2 4P Marketing Mix………

VI MANAGEMENT SUMMARY 1 Organizational structure………

2 Management team…….……… VII FINANCIAL PLAN

— -NHÀ CAFETERIA

— -I EXECUTIVE SUMMARY

Nhà aims to be the Bakery store in Ho Chi Minh, Vietnam We will provide a restaurant, a bakery, and a coffeehouse all rolled into one Through a unique combination of offered services and products, we will quickly gain market share Products and Services

Nhà will be a coffee house and café that offers pastries, seasonal ice creams, sorbet, wine, and quick menu items Nhà will focus on providing healthful fare with selections supplied by local bakers, using quality ingredients and minimally processed foods

Nhà will also feature a section for book lovers where books can be read, and beverages, desserts, and pastries can be consumed The book section will have a range

of books such as table books, guidebooks, kid’s books, beach reads, and great classics for patrons to read and purchase

The cafeteria will offer a comfortable and inviting atmosphere with an emphasis on clean eating, hospitality, and service to build a core clientele The coffee house will be open from 8 am – 9 pm Monday through Sunday The Café will have daily specials and seasonal menu items that change according to availability and season

Market Overview

Nhà is entering the market at a time when the industry in which it operates is experiencing substantial growth According to market research firm IBISWorld, the Coffee & Snack Shops Industry has seen an average annual growth rate of 5.8% over the last five years, positioning industry revenue to be around $47.7 billion in 2018 The Coffee & Snack Shops industry is projected to see an average annual growth rate

of 1.4% over the next five years, placing industry revenue at $51 billion in 2022 Mission

● To create an ideal environment:

● To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time

● To provide the world’s ultimate coffee shop experience with the highest quality products, the most inviting stores, the friendliest staff, and the best value

● To be in a class above our competitors by providing personalized service and excellent performance with dignity for ourselves and our customers

● To create vibrant cafes that reflect, improve, and inspire our communities

Keys to Success

● Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition

● Establish trust within the community that each customer’s needs will be taken care of during every visit

● Easily accessible location

● Effective advertising

II COMPANY SUMMARY

Company Summary

Nhà is a small and convenient located in district 2 We will specialize in

cakes,cupcakes,cookies,donuts, and beverages Our goal is to satisfy the customer's needs and make them feel convenient like at home

Company Ownership

Our team is equally owned and managed in Nhà, and the owner is Pham Cat Tuong The company intends to hire two full-time managers, one pastry chef and 3 part-time baristas to handle customer service and day to day operations

Company Locations and Facilities

Our cafeteria is designed in a vintage style combining China and Italy that makes customers feel light and ancient with nostalgia and idyllic living space We plan to build 2 floors, the first floor is the counter to order beverages and food for guests and the second floor is the area for customers to use F&B

III PRODUCT AND SERVICES

NHÀ will provide customers with relaxational view and tea bread products, as well as training in human resources to please, and the options to purchase food displayed in

So Explanations and/or consultations will be provided on all services and products if needed

A Product and Service Description (price unit: VND)

1 MAIN DISH - BREAD (unit: a loaf)

Bauru (25.000), Baguette (35.000), Jambon - beurre (45.000), Medianoche (54.000), Mitrailette (80.000), Kaya Toast (100.000), Harrys chrysanthemum bread (145.000)

2 CAKE (unit: a piece)

Swiss Macaron (10.000), Nama Chocolate (12.000), French Macaron (13.000), Mochi (13.000), Flan (15.000), Cookies (15.000/dish), Matcha Mousse (34.000), Strawberry Mousse (34.000), Panna Cotta (35.000), Cheesecake (40.000), Strawberry Tiramisu (42.000), Blackberry Tiramisu (42.000), Velvet Tiramisu (45.000), Donut (45.000), Donut (45.000), Italian Tiramisu (54.000), American apple cake (100.000), Pavlova (145.000)

3 TEA (unit: a cup)

Peach Tea (42.000), Lychee Tea (45.000), Taiwan Black Tea + Topping (55.000), Milk Foam Black Tea (55.000), NHA’S Milk Tea (65.000), Guava Tea + Topping (55.000), Black Berry Tea (55.000)

B Competitive Comparison

There are many café in District 2 but a few tea bread stores Moreover, the

relaxational view is the combination between Chinese and Italian vintage form There are many places offering bread and tea but there are only 5 stores which sell both goods simultaneously All tea bread store practitioners are private corporations, of which there are only ten working full-time, with most of them concentrating on cooking, and customer-serving, including Breadtalk However, NHA decide to hire employees to serve the clients, not only in the store but also through e-commerce (Shopee Food, Now)

C Technology

NHÀ will sell products of the highest quality that have been created through the testing of professional bakers, and are of the perfection known for effecting the desired results for energetic balancing maintenance after an exhausted day or enjoy the peaceful scenery

D Future Products and Services

NHÀ will add a healing touch when our main bakers return from France and earns his/her certification NHA will always remain involved with the best quality of bread and tea, and expand our corporation become a series through Southern Vietnam

IV MARKET ANALYSIS SUMMARY

1 Market trends

- Aiming at young people: Currently, the Vietnamese population aging between

16 and 30 accounts for about 25% of the total With a high proportion, the young will be a great development resource, bringing abundant creativity to Vietnam's F&B industry Besides, the demand for food in restaurants and bars among young people is constantly increasing, especially in big cities Young people from 15 to 25 years old are the potential customers that F&B businesses need to pay the most attention to

- Consumer are gradually moving towards healthy products

Wholesalers and manufacturers in the F&B industry may trade in nutritional products made of plant origin, organic foods and healthy ingredients In addition, trading products that cater to dietary needs, typically a low-salt, gluten-free or keto diet (reduced carb diet)

- Cashless payment trend: Currently, people are familiar with paying via QR codes, e-wallets or cards instead of using cash Food and beverage businesses are gradually having to apply multiple platforms that integrate payment methods in line with the world's trends This is also a wise choice to reach lto a wider range of customers

- E-commerce: F&B industry technology trends are on the rise and will continue

to expand thanks to sophisticated digital networks and a growing number of online shoppers

2 Market growth

According to iPOS.vn, although Vietnam's economic situation in 2023 will face many pressures, F&B revenue in Vietnam is expected to grow by 18%, reaching 720,300 billion VND After Covid-19 pandemic, the F&B industry will continue to grow at a steady pace and is expected to reach a value of nearly 1 million billion VND by 2026

In fact, after two years of struggling to survive because of the pandemic, in 2022, the F&B market had regained growth, even surpassing Covid-19 Specifically, in 2022, Vietnam had about 338,600 restaurants, with a constant growth rate of the 2016-2026 periods was about 2% The revenue of the F&B industry increased impressively by 39%, up to nearly 610,000 billion VND, compared to that of the year 2021

(ReportfromiPOS.vn) The Vietnamese people spend a sizable portion of their incomes on food and drink Estimates suggest that somewhere between 20 percent to 48 percent of household income is spent on food and beverage consumption

3 Market segmentation

Our targeted consumers including those choosing food and/or drink In food segmentation, it consists of bread and cake, while in beverage segmentation, our stores have products made from tea

However, our main target lies on bread, which is also the key product of our stores Therefore, we focus a lot on them Their convenience will be developed in order to fit well with many types of customers for their demand: for breakfast, lunch, dinner, super meal,

The segmentation regarding cake is more specific to those who love sweets and have the demand to experience the flavor of many famous types of cake in the world The segmentation regarding tea is variety and available for any customers that lean towards fruit tea and milk tea

4 Competitor

Based on three main dishes: bread, cake and tea, there are competitor in each categories corresponded

Bread: range widely, from luxury bakery to retail store to street vendors (For example: TOUS les JOURS - Hai Bà Trưng, ABC Bakery, Bánh mì Huỳnh Hoa, ) Cake: the competitors in this segment are nearly like those of bread Our organization have to face up with famous brand, together with small shop specialized in baking birthday cake

Tea: popular brands like Koi Thé, Phuc Long, Highlands, Trung Nguyen,

V STRATEGY AND IMPLEMENTATION SUMMARY

5.1 Our strengths

- We will attract new customers' attention and pique their curiosity by providing a distinctive Oriental-Western atmosphere that combines Chinese and Italian aesthetics This will also set us apart from our rivals

- In addition, Nhà also provides a wide selection of food, beverages, and baked goods, allowing us to appeal to a diverse clientele

- We will do our best to deliver the highest-quality food and pastries All of the food and beverage offerings will be made by skilled bakers

- Our menu features vedette offerings, which are distinctive enough to stick in customers' minds

- Nhà cafeteria is located in District 2 in Ho Chi Minh City, which is a potential financial center and quite a crowded place More and more people from District 2 and other locations come here to look for ways to become wealthy Additionally, there are

a significant number of foreigners coming to work and conduct business

5.2 Our Weakness

1 The process is manually carried out

Since we aim to provide high-quality goods and services, everything is done by hand Despite these methods' advantages, manual methods are time- and money-consuming

2 Strong existing competitors

There are many competitors that offer both pastries and drinks like Nhà such as Mixue, The Coffee House, BreadTalk, and Bean&Jams,

5.3 Opportunities

- Increasebrandawarenesswithadvertising:

We will target new audiences with the advertising approach of social media sponsorships

-Mobileapplicationsandservicesforhomedelivery:

If our company is performing well, we will partner with delivery apps to provide extra services to our clients

- We will build our brand awareness through signature offerings and a unique Oriential-Western vibe

- We will attract new customers through special offers and discount programs 5.4 Threats

- Consumers have a tendency to become more price sensitive Due to the current economic recession, many customers may choose cheaper options than spend quite a high price on pastries and beverages

- Poor ratings on review websites: Such a mistake in the staff's attitude or the making progress can lead to poor ratings on the review website Because people are drawn to the bad news first, negative reviews may cause later customers to second-guess whether they should go to the cafeteria or not

- Intense competition: Although there have been few cafeteria-bakeries up to the moment, there are still chances that others can duplicate it and produce a similar offering Competitors might quickly enter the market and leave us with little choice but to share profits with them

4P MARKETING MIX (Product also describe on III)

PLACE:

The Nhà cafeteria is located in District 2, which is a potential financial center and quite a crowded place in Ho Chi Minh City More and more people from District 2 and other locations come here to look for ways to become wealthy Additionally, there are a significant number of foreigners coming to work and conduct business Therefore, we believe that this location will enable us to attract a large number of customers, ranging from students to office workers

PRICE:

At Nhà, we serve a variety of sweets and beverage offerings with diverse prices, ranging from 10.000 to 145.000 VND Prices for refreshments such as coffee, tea, and juice vary from 42.000 to 55.000 VND, which is the typical price for drinks in large cities such as Ho Chi Minh City

We chose the cost-plus pricing strategy as our pricing strategy For this pricing plan,

we will add all of the costs associated with making a serving to the desired profit

margins The list of expenses includes fixed costs, such as rent, utilities, the wages paid to the cooks and other staff, and the price of the ingredients Once calculated, we divided it by the number of servings served in our cafeteria

PROMOTION

- To market our business in the most effective way, we will utilize advertising, public relations, sales promotions, e-commerce, and social media to promote products

- We will create fan pages on social media sites such as Facebook, Instagram, and TikTok to provide updates about our café, discount programs, and menu

- The marketing team will be responsible for creating effective, engaging ad campaigns and running them on various media channels

- Nha will also collaborate with other websites to widely advertise discount vouchers and consumer incentives

VI MANAGEMENT SUMMARY

The management philosophy of "Nhà" is based on respect for each of our fellow employees, respect for every customer, and individual responsibility

"Nhà" success is dependent on the warmth and uniqueness of its atmosphere which is generated by a fun-loving and caring employee The management team will consist of the owner, general manager, manager, cashier, chef and waiters We will only hire people who demonstrate the necessary qualities to work in a service environment and are willing to advance in learning without training

A Organizational Structure

Our initial team consists of 7 employees, including a general manager and a manager, both of whom will be the design for the coffee shop and set up the menu

Employees will be in from the two store divisions of management and stove On the management side there will be 1 manager and 1 cashier The stove part will consist of

1 chef and 2 waiters If the coffee shop expands, it will recruit 1 more chef and 2-3 serving staff

B Management Team

- Cát Tường, the owner, president : Founded "Nhà" in 2023 Graduated from a business administration course, has 2 years of experience in operating a cafe, 1 year of experience in accounting, and has attained outstanding staff in offering solutions in human resource management and new product concepts for the old firm