(Tiểu luận) topic business plan of stationery store named tiệm của hấu

FOREIGN TRADE UNIVERSITY Faculty of International Education -*** - PROJECT MANAGEMENT REPORT TOPIC: BUSINESS PLAN OF STATIONERY STORE NAMED TIỆM CỦA HẤU Student perform Class Major Student ID Instructor : Nguyễn Thị Hương Giang : FUON-M3E Bachelor of Marketing Management : Associate with University of Northampton : 2005081104 : PhD Tang Thi Thanh Thuy Hanoi, January 2023 Table of Contents PART 1: GENERAL INFORMATION ABOUT THE PROJECT 1.1 Reason for choosing topic 1.2 Introduction of business ideas 1.3 Project overview 1.3.1 Stationery shop overview 1.3.2 The goal of the stationery shop PART 2: BUSINESS PLAN FOR STATIONERY SHOP .3 2.1 Analysis of the location of business choice for stationery store Tiệm Hấu .3 2.2 Market research and analysis 2.2.1 Target customers, customer segments 2.3 SWOT analysis: .4 2.4 Operating model of stationery business, Tiệm Hấu .5 2.5 Plan for personnel division .5 2.5.1 OBS dictionary 2.5.2 OBS chart 2.5.3 Responsibility Assignment Matrix - RAM .7 2.6 Budget 10 2.7 Risk management 12 2.8 Project evaluation 13 PART 3: IMPLEMENTATION OF SPECIFIC IMPLEMENTATION CONTENTS FOR TIỆM CỦA HẤU OFFICER STORE BUSINESS ACTIVITIES .15 3.1 Work Breakdown Structure - WBS 15 3.1.1 WBS dictionary 15 3.1.2 WBS chart 17 3.2 Pert network, Pert diagram 17 3.2.1 Pert network 17 3.2.2 Pert diagram .20 3.3 Gantt chart 20 3.4 Project scheduling 20 3.5 Human resources for the project 22 PART 4: CONCLUSION 24 PART 1: GENERAL INFORMATION ABOUT THE PROJECT 1.1 Reason for choosing topic Stationery is an essential item for students, with high demand for use Stationery stores are usually located near schools or offices In the last or years, stationery with diverse designs has been purchased a lot by students The stationery business is diversified with small, medium, and large scale However, regardless of the business scale, the stationery business still attracts a large number of students in particular and all classes of customers in general With such a large customer demand, the stationery business is one of the potential and highly profitable businesses However, the stationery business will face many difficulties in competition Therefore, the student decided to build a stationery business plan "Tiệm Hấu" with essential stationery items with diverse designs, catching up with the usage trends of students 1.2 Introduction of business ideas - Tiệm Hấu focuses on selling products with beautiful and novel designs compared to other competitors - Mainly serving students and students around the area 1.3 Project overview 1.3.1 Stationery shop overview - Name of the shop: Tiệm Hấu - Location: Song Phương, Hoài Đức, Hà Nội - Line of business: stationery - Type of business: individual household business - Business form: Rent a place and invest in new equipment - Estimated budget: 182.000.000 VND - Logo: - 1.3.2 + Hotline: 0393896079 The goal of the stationery shop Business goals: After years: The store went into stable operation, 100% of employees are proficient in their work, and over 90% of products meet customer needs Return the invested capital - Achievement: + The store's reputation is widespread + Stable number of visitors + Get good feedback from customers 1.3.3 Approach Major milestones Special standards methodologies to observed Plan for updates status Milestone Expected date Planning 01/02/2023 Legal procedures 24/02/2023 Prepare facilities 03/03/2023 Opening 30/03/2023 Project evaluation 31/03/2023 or Gantt Chart be RAM Network Diagram Human resources Evaluation from and customers project report Updated by informed people Weekly, observe the effectiveness of the project PART 2: BUSINESS PLAN FOR STATIONERY SHOP 2.1 Analysis of the location of business choice for stationery store Tiệm Hấu - Address: Song Phuong, Hoai Duc, Hanoi, near Song Phuong Primary School, Song Phuong Secondary School, Hoai Duc C High School, Nguyen Van Huyen Secondary School Existing Competitors: Pre-existing grocery stores, about stationery stores within a 2km radius Analyze the reason for choosing the place: + Firstly, in terms of infrastructure, the location chosen to open the shop has relatively good ground, with parking space The infrastructure is relatively good, just need to repair a few places to fit the store + Secondly, in terms of traffic, the shop is located on a newly upgraded 2-way street, wide road surface, safe for students The new road has been upgraded, so shortly there will be no more expansion plans + Third, about the location of the restaurant The shop is located on a direct road connecting with surrounding schools, so it will be easy to move and attract students + Fourth, about the understanding of the area by students, students who have lived in the area themselves should have an understanding of the neighborhood, and customers in the area 2.2 Market research and analysis 2.2.1 Target customers, customer segments - Customer Segmentation: + Segmentation by geographical area: for this project, the target customers are located in Song Phuong commune and surrounding areas + Segmentation by demographic: Based on gender, age, occupation to classify customers, target customers are in the age group from to 25 years old The main occupation is a student + Psychological segmentation: the target audience is students and students who have a high demand for stationery, follow trends, and want to use products with beautiful designs at not-too-high prices - Target customers: customers are students, students aged from 5-25 years old 2.3 SWOT analysis: - Strengths: - + S1: The store is beautifully decorated, attracting customers + S2: Good service quality + S3: Good price + S4: Well located + S5: New and safe products Weakness: + W1: The shop owner is still inexperienced in management Opportunities: + O1: Market size is increasing + O2: Market demand is less volatile Threats: + T1: There are many big competitors in the market + T2: Business form can be caught in advance Tiệm Hấu SWOT Matrix SO Strategy: - S1S2S4S5O1O2: Rely on the store's strengths in decoration, good service, novel products, and convenient location to increase customers - S2S3S5O1O2: Rely on good service, product quality, reasonable price to retain old customers, attract new customers ST Strategy: - S1S2S5T1T2: rely on their own strengths to retain customers - S5O1: Market research, catching up with trends to serve target customers WO Strategy: WT Strategy: - W1O1O2: Take advantage of - W1T1T2: Refer to previous models market opportunities to develop to learn from experience and find stores and learn from experience effective ways to compete 2.4 Operating model of stationery business, Tiệm Hấu Type of business: individual household business A business household is run by an individual who is a Vietnamese citizen or a group of people or a group of people owned by a household, may only register their business at one location Business households are only allowed to employ no more than ten employees, have no seal, and are responsible with all their assets for business activities Business households not have legal status and not have their seal Registering an individual household business is suitable for the size of the shop, reducing the hassle and complexity of legal documents of other types, without having to declare tax every year Moreover, the taxes to be paid are quite small, so there will be more profit after tax Document continues below Discover more Project from: Management QTR407E Trường Đại học Ngo… 162 documents Go to course Chap4-6Assignment 2.5 Plan for personnel division 2.5.1 OBS dictionary - Vu Thanh Mai… Project Management 100% (13) The project includes the participation of functional departments: Research and Development Department (R&D Department), Operation Department, Chap-13-MC Lecture Marketing department, Service Department, Accounting Department,- HR Department notes Position 22 Project Tasks, job responsibilities Management 100% (3) Research, understand products, and customers, analyze Research and and synthesize data so other departments can better Development Department tailor products or services (R&D Department) Tiểu luận Nhóm 05 Dự Operation Department ánoperating kinh doanh Make short, long-term, or annual plans fornước… the 61 entire business Project To organize and direct, and at the same time supervise 100% (2) the implementation of the setManagement plans, to evaluate the plans according to certain standards Organize activities to find markets, product marketing, and product development for a large number of Project Management consumers Proposing training plans, knowledge training for Midterm Assignment … employees, and improving their skills to bring the best 30 business performance Project Marketing department 100% (2) Research and build content on Management different media platforms such as social networks (Tik Tok, Facebook, YouTube, Instagram, etc.) to share information with customers Service Department Identify and assess customers’ needs 6toOrganizing achieve Chapter satisfaction generating sales leads that develop into new customers Project 100% (1) 37 Handle customer complaints, provide appropriate Management solutions and alternatives within the time limits Accounting Department Collect and compile all business transaction data accurately, comprehensively, and systematically for convenient retrieval or financialChapter reporting Motivation Monitoring and statistics of all costs incurred during the operation of the business.34 Project 100% (1) Support senior management inManagement decision-making through the presentation of financial data HR Department Provide policies and regulations to ensure the rights of employees Besides, this department is also responsible Position Tasks, job responsibilities for recruiting, and enforcing policies and regulations for employees Management staff Working at the store, serving, meeting the needs of customers Guard Ensure security for the store, meet customer needs if necessary 2.5.2 OBS chart 2.5.3 Responsibility Assignment Matrix - RAM Our Project’s RAM describes the participation by specific departments, people and roles in completing tasks or deliverables for a project The RAM here indicates which of the following three roles people can have in this project’s activities: R = Responsible (The person who does the work) A = Accountable (Those who make sure work gets done) C = Consulted (Those who provide input before and during work) I= Informed (Those to be informed of progress) WBS Description Code 1.1 Planning 1.1.1 Come up R&D Dept C Operation MKT Service Accounting HR Dept Dept Dept Dept Dept R WBS Description Code R&D Dept Operation MKT Service Accounting HR Dept Dept Dept Dept Dept with an idea for a stationery shop 1.1.2 Market analysis R 1.1.3 Customer and competitor research R 1.1.4 Choose a business location C R 1.1.5 Identify business items C R 1.1.6 Contact the distributor C R 1.1.7 Financial planning, pricing policy development C C I 1.1.8 Store design R C 1.1.9 Planning marketing and advertising A R 1.2 Legal C I R Type of risk Risks Solution Personnel risk The sudden shortage Have from 1, employees of personnel timely backup for the project at any time There is a mechanism to store and manage work documents of all employees The staff has not met Spend time training personnel the needs of from the beginning customers, the service attitude is not professional External Customer risk Customers find it Receive customer feedback Risks difficult to find items and promptly solve it Customers have a bad Find out the cause and fix it experience with the promptly service or product Environmental More competitors There are strategies to attract risks appear, market needs customers and make a change difference Always paying attention to market needs Risk of legal problems Having working papers from the beginning, complying with the provisions of the law Product risk Product is defective or Regularly test products before expired selling to customers 13 2.8 Project evaluation Midterm evaluation Personnel Evaluate the work progress, efficiency, and performance of the HR department against the original project goals End of project evaluation Type of data Evaluate the final Qualitative work results of the human Quantitative resources department after the entire project implementation process Data sources Review form job performance Observe the working process Work results Learn from Adjust resources experience in a timely and appropriate manner Finance Evaluate the Result evaluation Quantitative Financial report effectiveness use cost for the Internal using costs whole project statistics (meet or exceed with a budget for your budget beginning of the project project) permission Learn from Make a plan experience financial control Time Evaluate whether the organization time has a downtime Project match Quantitative Observe the between time and working process schedule of the Work results organization and reality Feedback Assess the level Assess the Qualitative of interaction of satisfaction of the the customers customers Review from the customers The level customers interaction of 14 PART 3: IMPLEMENTATION OF SPECIFIC IMPLEMENTATION CONTENTS FOR TIỆM CỦA HẤU OFFICER STORE BUSINESS ACTIVITIES 3.1 Work Breakdown Structure - WBS 3.1.1 WBS dictionary Breakdown Description Opening stationery shop Deliverable WP1 WP2 WP3 WP4 WP5 WP6 WP7 WP8 WP9 Deliverable WP1 WBS Code 1.0 Planning Come up with an idea for a stationery shop Market analysis Customer and competitor research Choose a business location Identify business items Contact the distributor Financial planning, pricing policy development Store design Planning marketing and advertising Legal Procedures Apply for a business license 1.1 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 1.2 1.2.1 15 Breakdown Deliverable WP1 WP2 WP3 WP4 WP5 WP6 WP7 Deliverable WP1 Deliverable WP1 Description Prepare facilities Call for investment Rent a place Prepare facilities Decorate, Set up store Import goods Staffing Marketing Opening Grand opening store Project evaluation Evaluate the project performance WBS Code 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4 1.4.1 1.5 1.5.1 16 3.1.2 WBS chart 3.2 Pert network, Pert diagram 3.2.1 Pert network Coding table of the relationship between WBS and network diagram 1.1.1 A 1.1.2 B 1.1.3 C 1.1.4 D 1.1.5 E 17 ID 1.1.6 F 1.1.7 G 1.1.8 H 1.1.9 I 1.2.1 J 1.3.1 K 1.3.2 L 1.3.3 M 1.3.4 N 1.3.5 O 1.3.6 P 1.3.7 Q 1.4.1 R 1.5.1 S Activities Preceding activities Duration (Days) ES EF LS LF Slack A Come up with an idea for a stationery shop - 7 B Market analysis A 10 10 C Customer and competitor research A 10 D Choose a business location B, C 10 12 10 12 E Identify business items A 10 18