(Tiểu luận) topic business plan of stationery store named tiệm của hấu

Trang 1 FOREIGN TRADE UNIVERSITYFaculty of International Education---***---PROJECT MANAGEMENT REPORTTOPIC: BUSINESS PLAN OF STATIONERY STORE NAMED TIỆM CỦA HẤUStudent perform : Nguyễn Th

FOREIGN TRADE UNIVERSITY

Faculty of International Education

-*** -PROJECT MANAGEMENT REPORT

TOPIC: BUSINESS PLAN OF STATIONERY STORE NAMED

TIỆM CỦA HẤU

Associate with University of Northampton

Hanoi, January 2023

PART 1: GENERAL INFORMATION ABOUT THE PROJECT 2

1.1. Reason for choosing topic 2

1.2 Introduction of business ideas 2

1.3 Project overview 2

1.3.1 Stationery shop overview 2

1.3.2 The goal of the stationery shop 2

PART 2: BUSINESS PLAN FOR STATIONERY SHOP 3

2.1 Analysis of the location of business choice for stationery store Tiệm của Hấu 3

2.2 Market research and analysis 4

2.2.1 Target customers, customer segments 4

2.3 SWOT analysis: 4

2.4 Operating model of stationery business, Tiệm của Hấu 5

2.5 Plan for personnel division 5

2.5.1 OBS dictionary 5

2.5.2 OBS chart 7

2.5.3 Responsibility Assignment Matrix - RAM 7

2.6 Budget 10

2.7 Risk management 12

2.8 Project evaluation 13

PART 3: IMPLEMENTATION OF SPECIFIC IMPLEMENTATION CONTENTS FOR TIỆM CỦA HẤU OFFICER STORE BUSINESS ACTIVITIES 15

3.1 Work Breakdown Structure - WBS 15

3.1.1 WBS dictionary 15

3.1.2 WBS chart 17

3.2 Pert network, Pert diagram 17

3.2.1 Pert network 17

3.2.2 Pert diagram 20

3.3 Gantt chart 20

3.4 Project scheduling 20

3.5 Human resources for the project 22

PART 4: CONCLUSION 24

PART 1: GENERAL INFORMATION ABOUT THE PROJECT

- Stationery is an essential item for students, with high demand for use.Stationery stores are usually located near schools or offices In the last 2 or 3years, stationery with diverse designs has been purchased a lot by students.The stationery business is diversified with small, medium, and large scale.However, regardless of the business scale, the stationery business stillattracts a large number of students in particular and all classes of customers

in general With such a large customer demand, the stationery business is one

of the potential and highly profitable businesses However, the stationerybusiness will face many difficulties in competition Therefore, the studentdecided to build a stationery business plan "Tiệm của Hấu" with essentialstationery items with diverse designs, catching up with the usage trends ofstudents

- Tiệm của Hấu focuses on selling products with beautiful and novel designscompared to other competitors

- Mainly serving students and students around the area

1.3.1 Stationery shop overview

- Name of the shop: Tiệm của Hấu

- Location: Song Phương, Hoài Đức, Hà Nội

- Line of business: stationery

- Type of business: individual household business

- Business form: Rent a place and invest in new equipment

- Achievement:

+ The store's reputation is widespread

+ Stable number of visitors

+ Get good feedback from customers

1.3.3 Approach

Legal procedures 24/02/2023Prepare facilities 03/03/2023

Project evaluation 31/03/2023Special standards or

methodologies to be

observed

Gantt ChartRAMNetwork DiagramHuman resourcesEvaluation from projectand customers

Plan for status report

updates Updated by informedpeople

Weekly, observe theeffectiveness of the project

PART 2: BUSINESS PLAN FOR STATIONERY SHOP

2.1 Analysis of the location of business choice for stationery store Tiệm của Hấu

- Address: Song Phuong, Hoai Duc, Hanoi, near Song Phuong PrimarySchool, Song Phuong Secondary School, Hoai Duc C High School,Nguyen Van Huyen Secondary School

- Existing Competitors: Pre-existing grocery stores, about 5 stationerystores within a 2km radius

- Analyze the reason for choosing the place:

+ Firstly, in terms of infrastructure, the location chosen to openthe shop has relatively good ground, with parking space Theinfrastructure is relatively good, just need to repair a few places

to fit the store

+ Secondly, in terms of traffic, the shop is located on a newlyupgraded 2-way street, wide road surface, safe for students.The new road has been upgraded, so shortly there will be nomore expansion plans

+ Third, about the location of the restaurant The shop is located

on a direct road connecting with surrounding schools, so it will

be easy to move and attract students

+ Fourth, about the understanding of the area by students,students who have lived in the area themselves should have anunderstanding of the neighborhood, and customers in the area

2.2 Market research and analysis

2.2.1 Target customers, customer segments

- Customer Segmentation:

+ Segmentation by geographical area: for this project, the targetcustomers are located in Song Phuong commune andsurrounding areas

+ Segmentation by demographic: Based on gender, age,occupation to classify customers, target customers are in theage group from 5 to 25 years old The main occupation is astudent

+ Psychological segmentation: the target audience is students andstudents who have a high demand for stationery, follow trends,and want to use products with beautiful designs at not-too-highprices

- Target customers: customers are students, students aged from5-25 years old

2.3 SWOT analysis:

- Strengths:

+ S1: The store is beautifully decorated, attracting customers+ S2: Good service quality

+ O1: Market size is increasing

+ O2: Market demand is less volatile

- Threats:

+ T1: There are many big competitors in the market

+ T2: Business form can be caught in advance

Tiệm của Hấu SWOT Matrix

SO Strategy:

- S1S2S4S5O1O2: Rely on the

store's strengths in decoration, good

service, novel products, and

convenient location to increase

customers

- S2S3S5O1O2: Rely on good

service, product quality, reasonable

price to retain old customers, attract

WO Strategy:

- W1O1O2: Take advantage of

market opportunities to develop

stores and learn from experience

WT Strategy:

- W1T1T2: Refer to previous models

to learn from experience and findeffective ways to compete

2.4 Operating model of stationery business, Tiệm của Hấu

Type of business: individual household business A business household is run by anindividual who is a Vietnamese citizen or a group of people or a group of people.owned by a household, may only register their business at one location Businesshouseholds are only allowed to employ no more than ten employees, have no seal,and are responsible with all their assets for business activities Business households

do not have legal status and do not have their seal Registering an individualhousehold business is suitable for the size of the shop, reducing the hassle andcomplexity of legal documents of other types, without having to declare tax everyyear Moreover, the taxes to be paid are quite small, so there will be more profitafter tax

2.5 Plan for personnel division

2.5.1 OBS dictionary

- The project includes the participation of 6 functional departments: Researchand Development Department (R&D Department), Operation Department,Marketing department, Service Department, Accounting Department, HRDepartment

Operation Department Make short, long-term, or annual operating plans for theentire business.

To organize and direct, and at the same time supervisethe implementation of the set plans, to evaluate theplans according to certain standards

Organize activities to find markets, product marketing,and product development for a large number ofconsumers

Proposing training plans, knowledge training foremployees, and improving their skills to bring the bestbusiness performance

Marketing department Research and build content on different media platformssuch as social networks (Tik Tok, Facebook, YouTube,

Instagram, etc.) to share information with customers.Service Department Identify and assess customers’ needs to achieve

satisfaction generating sales leads that develop into newcustomers

Handle customer complaints, provide appropriatesolutions and alternatives within the time limits

Accounting Department Collect and compile all business transaction data

accurately, comprehensively, and systematically forconvenient retrieval or financial reporting

Monitoring and statistics of all costs incurred during theoperation of the business

Support senior management in decision-making throughthe presentation of financial data

HR Department Provide policies and regulations to ensure the rights of

employees Besides, this department is also responsible

Chap4-6Assignment

Vu Thanh Mai…

ProjectManagement 100% (13)

3

Chap-13-MC - Lecture notes 6

ProjectManagement 100% (3)

-Management 100% (2)

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Chapter 6 OrganizingProject

Management 100% (1)

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Chapter 8 MotivationProject

Management 100% (1)

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Position Tasks, job responsibilities

for recruiting, and enforcing policies and regulations foremployees

Management staff Working at the store, serving, meeting the needs of

customers

Guard Ensure security for the store, meet customer needs if

necessary

2.5.2 OBS chart

2.5.3 Responsibility Assignment Matrix - RAM

Our Project’s RAM describes the participation by 6 specific departments, peopleand roles in completing tasks or deliverables for a project

The RAM here indicates which of the following three roles people can have in thisproject’s activities:

R = Responsible (The person who does the work)

A = Accountable (Those who make sure work gets done)

C = Consulted (Those who provide input before and during work)

I= Informed (Those to be informed of progress)

WBS

Code Description Dept R&D Operation Dept MKT Dept Service Dept Accounting Dept Dept HR

1.1 Planning

Risks Project risk Project progress isslower than planned Streamline the reasonableprogress when organizing,

accepting, and increasingproject personnel or reducingthe redundancy of humanresources, appointing 1 person

in the working team,monitoring the work progressThe actual budget is

different fromexpected

Check the costs incurred tocontrol timely, and minimizethe costs that are notnecessary

The division of work

is not clear and clear,leading to questionsand

misunderstandings

Mitigate by checking andreminding the work progressregularly to closely managethe allocated work via email,with clear working papers.The supplier of the

item does not meet thedemand

Anticipate many suppliers topromptly meet the demand forgoods

Type of risk Risks Solution

Personnel risk The sudden shortage

of personnel Have from 1, 2 employeestimely backup for the project

at any timeThere is a mechanism to storeand manage work documents

of all employeesThe staff has not met

the needs ofcustomers, the serviceattitude is notprofessional

Spend time training personnelfrom the beginning

External

Risks Customer risk Customers find itdifficult to find items Receive customer feedbackand promptly solve it

Customers have a badexperience with theservice or product

Find out the cause and fix itpromptly

the beginning, complying withthe provisions of the law.Product risk Product is defective or

expired Regularly test products beforeselling to customers

2.8 Project evaluation

Midterm

Personnel Evaluate the

Learn fromexperience

QualitativeQuantitative

Review formjob performanceObserve theworking processWork results

Finance Evaluate the

Learn fromexperience

Quantitative Financial report

Internalstatistics

Time Evaluate whether

the organization

time has a

downtime

Project matchbetween time andschedule of theorganization andreality

Quantitative Observe the

working processWork results

Feedback Assess the level

of interaction of

the customers

Assess thesatisfaction of thecustomers

Qualitative Review from

the customers The level ofcustomersinteraction

PART 3: IMPLEMENTATION OF SPECIFIC IMPLEMENTATION CONTENTS FOR TIỆM CỦA HẤU OFFICER STORE BUSINESS ACTIVITIES

3.1 Work Breakdown Structure - WBS

WP3 Customer and competitor research 1.1.3

WP7 Financial planning, pricing policy development 1.1.7

WP9 Planning marketing and advertising 1.1.9

Breakdown Description WBS Code

WP1 Evaluate the project performance 1.5.1

ID Activities Preceding activities Duration

Activity Content

Come up with an idea for a

stationery shop A

Determine the type of business, make

a clear and specific plan for the

businessMarket analysis B

Analyze environmental, economic,cultural, etc factors that affect the

Choose a business location D Choosing the location mostly suitablefor the stationer shop

Identify business items E

The target audience is students from4-18 years old, so the business itemswill be books, school supplies,decorations, and souvenirs, etc

Contact the distributor F

Stationery is an item that cannot beproduced by itself, so it is necessary

to find a distributor that matches the

Planning marketing and

Plan to promote stores and products

to reach customers and improve sales

efficiency

Legal Procedures

Apply for a business license J operation license, business does notBusiness registration to get an

violate the law

Prepare facilities

Call for investment K Call for sponsors or business partners

Activity Content

Prepare facilities M Prepare materials and products fordecoration and sales.

Repair, decorate, Set up store N

Complete the arrangement anddecoration of the store as planned toprepare for the opening of salesImport goods O Proceed to enter the necessary itemsas on the planStaffing P Hire staff for the storeMarketing Q Implement marketing and advertisingcampaigns to attract customers

3.5 Human resources for the project

Number of labor needed

in a day

Total number

of labor needed

ID Duration

Number of labor needed

in a day

Total number

of labor needed

PART 4: CONCLUSION

It can be said that for the business field in general and the stationery business in particular, the two factors of product quality and customer experience are the two core factors leading to the success of the business Therefore, businesses operating

in this field need to pay more attention to maintaining a good image in the eyes of customers In addition, it is necessary to focus on promoting the image of the business to customers It is quite important that the promotion and propaganda must

be done regularly and continuously to reach as many target customers to expand the business

-Management 100% (2)

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