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Trang 1PART 4: EVALUATION A KPIs MEASUREMENT
TASK KPIs NOTE
Run teaser campaign
for "Ao thun Sang Tao - Doi Dé Dong Hanh"
Social Media: Over 100,000 impressions Over 5,000 engagements Measure engagement across platforms like Facebook, Youtube, Website, TikTok, etc Organize "Thu citi - đôi
moi" activity Number of donated shirts: 1,000 shirts Count the total shirts
collected during the activity
Conduct "Lam sach
ao" community program Participation: Over 500 attendees, Over 100 online viewers Track both physical attendance and online engagement Implement "Sang tao
cung be - OMO can ke" activity
Number of creative shirts
designed: Over 300 shirts by kids and parents during Count the shirts designed the activity
Host "Gian hang 0d"
event
Number of families
served: Over 100 families Track the number of
families receiving donations and support A RISK MANAGEMENT
Risk Affect Probabiliy | Severity | Mitigation | Treatment | Responsibility
description of measures measures
occurrence
Bad weather | Causes High High Make sure | Follow Event Organizing
ruins damage to to have a contingency | Committee, Project
outdoor outdoor backup plan | plans, Management Board
events activities, for indoor switching
affecting activities operations if
user necessary
participation and interest
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Lack of Causes Medium Medium | Identify Seek Project
resources delays or necessary alternative Management Board
such as limitations resources in | resources,
supplies, in project advance and | adjust
participants, | activities plan to schedules or
equipment ensure scope if
availability | necessary
KOL Damages Low Medium | Have Prepare to Event Organizing
involvement | the contingency | quickly Committee
affected by | reputation influencers | substitute or
scandal and image or key restructure
of the OMO opinion promotional
brand leaders plans if
(KOL) selected identified KOL
encounters
issues
Negative Affects the | Medium High Implement | Handle Project
community | reputation appropriate | feedback Management Board,
or customer | and image communicat | professionall | Communications
response to | of the OMO ion y, provide Department
activities brand strategies solutions and
and open resolution doors to
listen to feedback
Technical Affects user | Low Medium | Conduct Recover Technical
issues with | experience regular quickly and | Department, Project
website and checks and | communicate | Management Board
disappoints have issues to
customers contingency | users
recovery plans in place
Costs Affects Medium High Monitor and | Prioritize Accounting
exceed project control costs | spending and | Department
initial budget and throughout {make sound
estimates financial the planning | decisions to
Trang 3management process maintain Have a budget contingency
budget for unforeseen expenses
Loss of Serious Low High Implement | Notify and Information
personal impact on information | resolve Security
information | brand security incidents Department, Project
or customer | reputation measures promptly, Management Board
data and legal and comply | provide
violations with laws support to
affected
customers
Event Affects user | Medium High Build buffer | Be prepared | Event Organizing
timeline experience time into the | to adjust Committee
delays and event timeline, schedules
planning communicat | and notify e realistic stakeholders deadlines, in case of and monitor | delays progress regularly
Fire safety | Serious Medium High Coordinate | Have Event Organizing
issues impact on closely with | firefighting | Committee,
safety and local equipment Security
health of authorities | on-site Department
participants to ensure
compliance with fire safety regulations Conduct safety drills and train staff and participants on
emergency
procedures
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Conflicts,
security
issues at the event
Affects security and participant experience Low Medium Have crisis management plans in place to
address conflicts or security issues Implement strong security measures, use
professional security
services, and
communicate safety
principles to participants
Event Organizing
Committee,
Security Department