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Trang 1PART 4: EVALUATION
A KPIs MEASUREMENT
Run teaser campaign
for "Ao thun Sang Tao
- Doi Dé Dong Hanh"
Social Media: Over 100,000 impressions Over 5,000 engagements
Measure engagement across platforms like Facebook,
Youtube, Website, TikTok,
etc
Organize "Thu citi - đôi
moi" activity Number of donated shirts: 1,000 shirts Count the total shirts
collected during the activity
Conduct "Lam sach
ao" community
program
Participation: Over 500
attendees, Over 100 online viewers
Track both physical attendance and online
engagement
Implement "Sang tao
cung be - OMO can
ke" activity
Number of creative shirts
designed: Over 300 shirts by kids and parents during Count the shirts designed
the activity
Host "Gian hang 0d"
event
Number of families
served: Over 100 families Track the number of
families receiving donations and support
Risk Affect Probabiliy | Severity | Mitigation | Treatment | Responsibility
occurrence Bad weather | Causes High High Make sure | Follow Event Organizing
participation and interest
Trang 2
availability | necessary
affected by | reputation influencers | substitute or
(KOL) selected identified KOL
encounters
issues Negative Affects the | Medium High Implement | Handle Project
or customer | and image communicat | professionall | Communications
and open resolution doors to
listen to feedback Technical Affects user | Low Medium | Conduct Recover Technical
issues with | experience regular quickly and | Department, Project
customers contingency | users
recovery plans in place Costs Affects Medium High Monitor and | Prioritize Accounting
estimates financial the planning | decisions to
Trang 3
Have a budget contingency
budget for unforeseen expenses Loss of Serious Low High Implement | Notify and Information
affected
customers
Event Affects user | Medium High Build buffer | Be prepared | Event Organizing
e realistic stakeholders
deadlines, in case of
and monitor | delays progress
regularly Fire safety | Serious Medium High Coordinate | Have Event Organizing
compliance with fire safety regulations
Conduct safety drills and train staff and participants
on emergency
procedures
Trang 4
Conflicts,
security
issues at
the event
Affects security and participant experience
Low
Medium
Have crisis
management
plans in place to
address conflicts or
security
issues
Implement
strong
security measures, use
professional security
services, and
communicate safety
principles to participants
Event Organizing
Committee,
Security Department