Efficient supply chain management means the product is consistently available, with regular restocking to keep up with consumer demand.
Trang 1Adidas- production: release new product, collectiion due to seasons, holidays-> know how to innovate their brand but they still keep the logo,
Coca cola, oreo- marketing: collab with celebrities, ex: oreo colab with blackpink and give a cards for customers if they buy a certain box, so blackpink fans buy more
Patagonia-societal Amazon-relationship
Cocoon, Muji, Amazon, , Innisfree -sales