In this report, we analyzed 4 important indicators of Google MerchandiseStore including Brand Impact, Consumer Outcomes, Customer Value and Attribution.Through our research, we see that
Executive summary
In this research we study Google Merch Store, Google Merch Store data we use onGoogle Analytics In this report, we analyzed 4 important indicators of Google MerchandiseStore including Brand Impact, Consumer Outcomes, Customer Value and Attribution.Through our research, we see that Google Merchandise Store is facing a number of problems such as important conversion indicators are not high, the time users spend on the web is not high, and the retention rate is low, these problems are not high leading to the website's revenue not being really effective We can identify groups of products that users are interested in and buy a lot, or reasons why the user experience is not really good, leading to low conversion rates To improve the problems of Google Merchandise Store, we have proposed a detailed marketing campaign Through the campaign, we want to increase brand awareness, increase revenue by 20%, and increase consumer engagement To achieve the above goals, we will focus on increasing website traffic, providing customers with products that match trends and meet their needs, attract new customers and retain customers old customers through promotions At the same time, we will improve website speed and protect consumers from risks when using the website.
Introduction
Introduce Google Merch Shop (GMS) and its target audience
Google's merchandise store is an online platform where users can purchase Google-branded items such as apparel, accessories, and office supplies The store features a wide range of products, including t-shirts, hats, water bottles, phone cases, and more These items are often adorned with the iconic Google logo or other branding elements associated with the company.
The Google merchandise store is not only a place for fans to show their support for the company but also a way for Google to promote its brand and generate additional revenue. The store is operated by Google itself and is available to users worldwide through the company's website.
One of the most popular items in the Google merchandise store is the Google Home Mini, a smart speaker that allows users to interact with the Google Assistant Other popular
2 items include t-shirts featuring various Google logos and slogans, as well as accessories such as phone cases and laptop sleeves.
In conclusion, the Google merchandise store is an online platform where users can purchase Google-branded items such as apparel, accessories, and office supplies It serves as a way for fans to show their support for the company while also providing an additional source of revenue for Google.
Briefly discuss the digital marketing landscape for e-commerce
Digital marketing is a vast subject line It includes various online marketing activities that attract possible customers, engage them in various ways, and confirm sales Therefore, the landscape here refers to using various marketing channels and platforms to attract customers, involve them, and increase sales.
The landscape is emerging as the number of users has been increasing daily, and people prefer buying online products or getting information before clicking the order button.Even physical store owners include digital marketing in their marketing plan and budget for maximum outreach Thus, the marketing tool becomes an integral part of any business to sustain in the market and elevate revenue.
Website analysis
Brand Impact
The analysis from the "Sessions by Session medium" and "Users by Country" tables has provided important information about the website's traffic sources and the geographical distribution of users With 42K sessions of unknown origin, the organic traffic stands in second place with 12K sessions, focusing on enhancing brand awareness The data on referrals, CPC, and email all indicate contributing channels, but their contribution is relatively low compared to other channels.
In terms of geographical analysis, the United States is the dominant market with 33K users Meanwhile, India and Canada, along with several other countries such as China, Japan, Australia, and Brazil, have a significant number of users On the other hand, the lower numbers in some other countries may reflect factors such as higher income in the US, a more prevalent trend of online shopping, or differences in local cultures and markets.
In the "How are active users trending?" section, the chart shows a slight upward trend followed by a plateau in the number of sessions from February 6th to March 4th, 2024. Specifically, there were 42,230 sessions coming from an unidentified source The data also shows a total of 53K sessions in the last 30 days, 12K sessions in the last 7 days, and 1.2K sessions in the last day This growth could reflect the effectiveness of recent marketing campaigns or increased brand awareness It's possible that the website has updated its content to accurately and timely reflect market trends or consumer preferences, thereby attracting strong and continuous user interest Additionally, optimizing the user experience on mobile devices may have played an important role in improving the quantity and quality of sessions.
In the "How well do you retain your users?" section, the cohort chart describes the percentage of users who return after their initial usage of the application or website over subsequent weekly intervals In the first week, there was a 3.7% user retention rate, which gradually decreased over the following weeks, with a retention rate of 1.2% in the fifth week. The continuous decline in user retention suggests that users may not find enough value to continue using the product or service after the first week, raising questions about improving the product, service, and marketing strategies to enhance user engagement The report highlights optimistic growth in terms of traffic volume but also underscores a significant challenge in retaining users in the long term This calls for a focus on optimizing the user experience and enhancing engagement through product improvements, compelling content, or user retention campaigns to stimulate users to return and continue using the platform.
In the past 30 minutes, the website recorded activity from 33 users, with a chart displaying fluctuations in traffic on a minute-by-minute basis, although it doesn't provide specific figures The breakdown of device usage during this time period shows a clear preference for mobile phones, with over half of the users opting for this medium to access the website This reinforces the trend of mobile access as not only a random occurrence but also a reflection of the changing internet usage habits of modern users With the increasing popularity of mobile phones and their convenience, users are increasingly inclined to use their phones to access the internet and engage in online activities This poses a new challenge for web developers, requiring them to optimize their websites to be mobile-friendly and perform well on mobile devices, from responsive design to optimizing page load speed. Meanwhile, desktop computers and tablets still hold a significant share, accounting for roughly half of the remaining traffic.
It can be observed that this website or application has a relatively balanced distribution of users between mobile and desktop platforms, with mobile phones accounting for about half and desktop computers not far behind This provides an insight into the diversity of user device usage, highlighting the importance of optimizing the website for both types of devices Most users access the website directly, with a small portion coming fromGoogle and Yandex, indicating that the website could benefit from search engine optimization to enhance traffic User data suggests that a significant proportion are not new customers, suggesting an opportunity to convert existing users into buyers In particular, the'Stationery' category appears to be popular, receiving a high number of views, which may indicate a strength or an opportunity to focus on in marketing campaigns.
Based on real-time dashboard analysis, it can be observed that the level of user interaction with this website is consistently high With 62 page views, it demonstrates user interest in the website's content This interaction is further reinforced by 44 new sessions starting and 30 instances of users viewing product listings This indicates significant user engagement, particularly in searching for product information.
Additionally, the "view_item" event is also noteworthy, with 15 recorded events This interaction not only shows user attention to specific products but also inspires purchase actions, with a 100% conversion rate from product views This suggests that users have a deep understanding of their needs and preferences and are ready to take action based on the information they have gathered from the website.
However, the dashboard also indicates a shortcoming in collecting and analysing user attribute data with the message "No data available." This presents a significant barrier in categorising and understanding user behaviour based on specific characteristics, impacting the ability to personalise and optimise the user experience.
The most searched and purchased product is pens, and the highest number of views is on the "Stationery" page This indicates that in January, users were not only interested in viewing but also buying pens and other office supplies.
There was a significant spike in the number of views on the "Stationery | Google Merch Shop" page in the middle of February This reflects a particular interest in office supplies during that time, possibly due to the start of the Spring semester in the United States, where students and educators are preparing for the new academic term and require various office supplies.
Not only did the "Stationery | Google Merch Shop" page have the highest number of views, but it also had the highest conversion rate, leading to revenue exceeding $100,000.
Consumer Outcomes
From February 6 to March 4, Google Merchandise Store's Average engagement time and Average engagement time per session were measured at 59s and 43s, respectively. This means that on average, each customer spends an average of 59 seconds using the website, and each visit lasts 43 seconds This index is much lower than the world's leading e-commerce platform like Amazon The average usage time of Google Merchandise Store by users per visit is not high, possibly because the website may be having some technical problems such as page load speed, display speed, , the design is not really optimal, leading to user confusion, which leads to difficulty using, and the website is not able to display products that suit customer needs Another reason is that the customer's purchasing journey is not optimized, leading to users giving up midway and leaving the website after a short time. Finding the cause and fixing website problems will give users a better experience.
From February 6 to March 4, the Users index measured was 50k and New users was45k The new user rate is 90%, meaning that out of every 10 users, 9 are new users This is an impressive index, which can reflect a website's high appeal to new users Having many new users can be the result of an effective marketing strategy Google Merchandise Store needs to come up with strategies to retain new customers by bringing them value such as providing incentives and optimizing the website Although the number of new users is large, to evaluate overall performance, it is necessary to consider conversion metrics If you have a high number of new users but not many converting (e.g adding to cart or checking out), GoogleMerchandise Store needs to consider factors such as user experience, product quality, or strategy marketing.
Google Merchandise Store's Engagement indexes are not high We can see that the product viewing rate is quite high, especially around March 20 However, important engagement metrics like add to cart and checkout are very low Issues can stem from a poor user experience, perhaps due to an unfriendly website interface or slow page loading. Additionally, product quality may not be clearly stated in the description, leading to hesitation when customers need to add to cart or check out Factors such as high delivery costs, limited payment methods, or inappropriate marketing strategies can also contribute to this problem.
Initiate Checkout (100% complete): Everyone starts the checkout process, showing that they intend to make a purchase.
Add Shipping Information (78.4% completed): There is a significant abandonment rate at this stage, possibly because users feel the process of entering shipping information is complicated or time-consuming.
Add Payment Information (94.9% complete): Most users continue after adding shipping information, indicating that they have decided to make a purchase and are in the process of completing the transaction.
Purchase (64.9% completed): There is a high abandonment rate in the final step, possibly because users are having technical issues or they need time to reconsider their purchase decision.
Therefore, providing detailed and clear information about the product and return policy so that users feel more confident when making a purchase is very important.
The website has a good New users/Users ratio but the customer retention rate is very low Of the 45k new customers, only 9.2k returned to use the site It reflects a poor customer experience on the website There are a few reasons leading to low retention rates such as the website not displaying and providing products that suit customer needs, the website having some technical problems such as page loading speed, website design Incentive strategies for old customers are not attractive, leading to them not returning Another reason is that the customer's purchasing journey is not optimized, leading them to switch to another, better e-commerce platform.
Android and iOS are the two most used operating systems to access the store, with Android leading at 18K users and iOS following at 15K This shows the popularity of mobile devices in online shopping The majority of users access via web/mobile, with a total of up to 29K This is due to the popularity of mobile phones and the ease of operation on small screens compared to other devices such as desktops and tablets Therefore, optimizing your website for mobile experience is very important to help a large portion of customers who regularly shop on mobile devices have a good experience.
Data from GA4 shows that the Google Merchandise Store is most visited by the Chrome browser, followed by Safari and Edge.
Chrome: Is the most popular browser, widely used on many different devices and operating systems, therefore has a large number of users Strong integration with Google services and high performance also increase Chrome's popularity.
Safari: Is the default browser on Apple devices such as iPhone, iPad and Mac, so it has a significant number of users Users often tend to use the default browser, and Safari is optimized for the Apple ecosystem.
Edge: Is the default browser of Windows 10 and newer versions, and has been significantly improved by Microsoft compared to Internet Explorer Edge offers good features and performance, especially when used with Windows.
So making sure the Google Merchandise Store works smoothly and adapts to these browsers is very important Ensuring this will help most customers have good experiences on their device browsers
Based on image descriptions, data from GA4 shows that the Google Merchandise Store is accessed by users with different screen resolutions The screen resolution of 1920x1080 has the most users, followed by 390x844 and 414x896 It suggests that: 1920x1080: This is a Full HD resolution, popular on desktops and laptops, indicating that many users use these devices to access stores.
390x844 and 414x896: These resolutions are commonly found on mobile phones, indicating a large number of users accessing stores from their mobile devices
To improve user experience, Google Merchandise Store can:
Optimise web design for both desktop and mobile devices, ensuring that the website displays properly and is easy to use on all resolutions Test page load speed and performance on popular resolutions to ensure your website is fast and smooth Analyse user data to better understand visitor behaviour and optimise content and marketing strategies accordingly.
Customer value
The User retention by cohort chart shows that the rate of new users returning on day 1 (the day after the day the customer visits the Google Merchandise Store) is always significantly higher than the rate of new users returning on day 7 The biggest difference was in early March when the rate of users returning after one day skyrocketed and the rate of users returning after 7 days showed signs of decreasing It's possible that this difference is because new users may return on day 1 to explore more products, site features, or complete a transaction they've already started A special thing is that in late February and early March,
16 the percentage of users returning on day 7 was very low, remaining at 0% for consecutive days.
The User engagement by cohort chart shows the average interaction time of new users returning to the Google Merchandise Store website or mobile app on day 1 and day 7 From the chart we can see that the corresponding time The average activity of new returning users on day 1 and day 7 did not differ much for most of the measurement period The only huge difference occurred on March 21 when the interaction time of new users on day 1 was measured to be more than 25 minutes and on day 7 it was only nearly 3 minutes.
LTV increased sharply in the first 30 days, which may reflect the effectiveness of initial marketing campaigns or high customer satisfaction After the growth phase, LTV stabilised around $1.7, which shows that customers continued to have a steady 5 value contribution to the business after initial acquisition From the LTV chart, we can see that new customer groups contribute a significant amount of revenue to Google Merchandise Store.This is a group of potential customers and needs to be focused on to attract and retain them as loyal customers.
Attribution
The website welcomed up to 45 thousand new visitors with a total of 45 thousand visits Each new visit brings new opportunities for converting users into real customers For online businesses, large numbers of new visits can lead to increased sales and revenue Not only in terms of the opportunity to increase conversion rates with the website, new user traffic is also an opportunity for more people to know about the brand or its products This can create potential market growth and expansion.
45 thousand new user visits come from many different sources, the report shows that with the top sources being Direct and Organic Search sources, the number at Paid Search sources is very low, through which it can be seen that the website rate This uses paid channels to drive very low traffic High rates at Direct and Organic Search sources often come with customers intending to make a purchase or looking for specific information This can contribute to increased conversion rates because customers are already aware of their needs and proactively seek out the product or service.
Sessions by Session primary channel group is a little different from the section above in that this analysis focuses on determining the primary channel users use during each session, regardless of whether they are new or returning users Each visit (session) is classified into a primary channel group based on how the user accessed the website.
In this data, it can be seen that some traffic sources such as Organic Video, Cross-network have appeared in higher numbers with the data above This increase may come from non-first-time users.
This data can therefore help us better understand the channels through which high-traffic users visit our website and help us optimise our marketing and content strategies to increase Increase interaction and engagement.
The data index "Sessions by Session Google Ads campaign over time" - traffic generated by advertising campaigns on Google Ads over time is quite low The reason for this is that the brand may not have really focused on investing in this traffic source.
Lifetime Value (LTV) as reported tends to increase slightly and then stabilize, which has important implications in managing and shaping the business strategy of an enterprise.
A slight and steady increase in LTV often indicates that a business is attracting and retaining customers and may be implementing effective marketing, sales and customer service strategies The LTV index is stable, which also shows that the business can rely on income streams from existing customers to maintain its business operations This helps improve stability and predictability in your business plan The stability of this data index also helps businesses easily predict and manage future income sources This creates opportunities for sustainable growth and long-term development of the business.
With the Organic Search traffic source, the report shows that the content that customers are most interested in accessing is related to kitchens and accessories, the category that retains users the longest is fashion, this is absolutely true It's not too surprising because fashion choices are related to many factors such as preferences, personal style, outfit combinations, etc.
From product clicks to conversions to successful purchases, the index is very small, only 1.4% While a good purchase conversion index in most industries is from 2% to 5%, and for e-commerce sites it is usually from 2.5% to 3% The conversion rate from view to adding product to cart is 17.8% but converting to successful purchase is still a very small number It can be seen that at the transition stage from adding to cart to successfully purchasing, users are having alternative options, or there are factors that change the user's decision.
In low first visit index interaction rate data, this may imply that the number of first-time visitors to the website is not large enough This could be due to an ineffective marketing strategy or not attracting enough new users.
The website is seeing the majority of purchases coming from new customers, with this data index showing that the website is being welcomed by new customers, but the customer return rate is low The question to explain the low customer return rate is that the web shopping experience is not meeting customer needs?
Total ad revenue is zero, which means no net profit is generated from a specific campaign or activity This may be an indication that the investment does not add any economic value or that costs and income equalize At this time, the brand's investment strategies need to be reviewed and find ways to improve efficiency.
Basically, the customer buying cycle consists of 5 steps, with a high abandonment rate between steps The reason for this could be that during the user buying cycle there are obstacles, difficulties or even technical limitations that customers face when they try to complete a purchase, there are many reasons can happen.
Statistics on devices used to make purchases is also necessary data to help marketers better understand customer behavior, thereby helping customers optimize the user experience on the device Not only that, device indexes can also help marketing and advertising campaigns optimize costs and improve performance With this website, the index on mobile and desktop devices are the two main indexes, so this can be the basis for building marketing and business strategies for the brand.
Initiating checkout is the step where a user initiates the checkout process by visiting the checkout page on a website or app, a website with 100% of all users who have initiated the checkout process After the first step comes adding shipping information with 78.7% of users adding shipping information to their orders, including shipping address and shipping method, showing that the majority of customers are interested and want to Continue the purchasing process With 78.8% of users filling in shipping and payment information, most customers were prepared to complete the transaction with 94.7% of users adding a payment method after adding shipping information row Finally, 64.9% of users completed their purchase after adding shipping information and payment methods, a certain percentage of customers did not complete the purchase process, it could be due to many reasons such as they are compare prices, reconsider orders or encounter technical problems, interrupting and affecting the process of completing purchasing procedures.
Strategy and data-driven marketing plan
Identify goals at different levels
To address the identified critical issues related to awareness, customer behavior differences, and advertising marketing, Google Merch Shop should establish clear goals at different levels of your digital marketing campaign
Enhance brand awareness, increase revenue globally, focusing especially on markets with large market shares such as the US, Canada and India.
We can see that from early April to August, traffic shifted insignificantly But in September, due to Google's birthday event, traffic suddenly increased sharply So this is an opportunity we can rely on to promote and achieve greater revenue than expected.
- Brand awareness: Increase consumer brand awareness in markets with a large market share.
- Revenue growth of 20% over the same period in 2023.
- Increase customer action rates: Increase consumer engagement through reducing churn rates at every step of the customer buying journey.
- Product positioning: Reposition Google Merch Shop products to suit the preferences of today's youth, emphasising its convenience on the online shopping platform.
Direction of action
With a short average session duration and high revenue from sources like referrals, emails, organic social and organic videos shows a good user experience Users find touch points right after accessing the website, the interface always shows suitable products, without spending much time searching, so customers can go to the page and click to buy.
With a high average session time, the revenue earned is not as high as compared to low time periods such as cross-network and unassigned Customers may still be looking for the right product for them, leading to a longer stay on the page.
To achieve the goal of increasing revenue by about 20% First, Google Merch Shop can increase traffic at short-term sources because this source brings in short-term revenue, the page's revenue will increase at that time Second, they may need to re-optimize customer visit times to boost sales. b Productline
Google's birthday last year saw a sharp increase in T-shirt searches and purchases. The large number of T-shirts mentioned is a testament to the special appeal of this product to consumers This opens up a great opportunity for us to develop and expand this product line, creating more unique and attractive versions This not only helps increase sales but also stimulates buyers' desire to own, because they will look forward to new, innovative products from trusted brands like Google.
Around mid-February, the start of the spring semester in the US, students and lecturers begin to prepare for the new semester During this process, demand for office supplies increased On the "Stationery | Google Merch Shop" page, pens are the most searched and purchased, playing an important role in their shopping list The big spike in page views in January suggested an opportunity for the business This indicates that there is a need to focus on developing the design and packaging of office products to attract and retain
28 customers This way, we can make the most of the increased interest and demand, while also boosting revenue for the business Besides, during the period from April to October, which is America's summer time, this is also an ideal time to promote T-shirt sales - selling more than
1990 shirts during this period This segment and school bicycles brought in $19,261.00 for Google We cannot deny the strong attraction of these types of products to consumers at this time c Speech&security
It can be seen that at first mobile had the most reach, but when it came to viewing the product, customers switched to viewing the desktop, then to the step of adding to cart, mobile dropped quickly, Desktop also dropped, but the speed increased Decreases are not as fast as mobile This shows that nowadays technology is very developed, so people use mobile devices to conveniently search and access, but page loading speed is very slow, so people switch to using desktop more Furthermore, a bad interface and utility bars overlapping each other due to limited phone screen space can also be the reason why the number of traffic on the phone is rapidly decreasing To solve this problem, customer experience needs to be further improved.
In today's market, mobile devices are not only tools for communication but also contain a large amount of users' personal information However, this integration also means increased security risks This makes some customers feel worried and hesitant when using mobile devices for important transactions Meanwhile, desktops, with their higher levels of security and work-focused features, have become a safer choice for many people To solve this problem, Google Merch Shop needs to enhance security measures to ensure peace of mind for customers This may include using strong encryption to protect users' personal information, establishing two-factor authentication mechanisms to prevent unauthorized access, and providing clear instructions Be clear about how to keep personal information secure In this way, Google Merch Shop not only demonstrates its commitment to protecting customers' personal information but also creates a safe and trustworthy online shopping environment This will help customers feel more comfortable using mobile devices for online shopping transactions and increase trust in Google Merch Shop. d Improvepaymentprocess(box,paymentunitlink )
When checking out the journey on the phone, the checkout rate remains very low because the payment process requires users to fill in a lot of information and limits payment methods This causes inconvenience and reduces the user's shopping experience.
Plan a marketing strategy
Both organic and direct search are low-cost, high-traffic sources To enhance website visits, we want to concentrate on the top two sources are referral and email—as they yield the highest income in the quickest amount of time Certain moments in time, like Google's birthday celebration and US summertime, will be ideal for the ad.
In the United States, schools begin a new term in early June During the summer, in areas with significant market shares (the USA, Canada, etc.), we will produce blogs, articles, or films and infographics about health and education in an effort to boost email traffic and referral traffic Google will produce articles that explain how to dress for school while
30 showcasing the user's individuality, or headlines that are relevant and trending, such as "Top
10 school supplies notebooks that need to be put in your bag immediately," "student tools you can't miss," or "trendy outfit tips." We want to publish content on a few of the following websites:
Forbes 1 - a location where people may constantly remain up to date on a variety of life topics.
Facebook 2 is the most popular social networking site in the United States for news (30% of US users claim to routinely get news from this source).
Available at: https://thanhnien.vn/facebook-va-youtube-van-la-trang-cung-cap-tin-tuc-hang-dau-tai-my-18523111610240708 4.htm?fbclid=IwAR2nrdEwcVeuxv3AWRQw7ycDYvZGIcMkljGnGGnFFmH3qKswrMFXOcO_fEA. [Accessed 10 March 2024].
1www.forbes.com 2024.Forbes.[ONLINE] Available at: https://www.forbes.com/?shH6221102254.[Accessed 10 March 2024].
Youtube 3 , a social media site that Meta owns, comes in second place with 26% of the market.
Available at: https://thanhnien.vn/facebook-va-youtube-van-la-trang-cung-cap-tin-tuc-hang-dau-tai-my-18523111610240708 4.htm?fbclid=IwAR2nrdEwcVeuxv3AWRQw7ycDYvZGIcMkljGnGGnFFmH3qKswrMFXOcO_fEA. [Accessed 10 March 2024].
September 26th is Google's birthday, and it's a huge day for the company In addition, we'll produce images, movies, and articles to share regarding this occasion We will publish content on Facebook and Youtube in addition to the webpage.
Additionally, we advise collaborating with KOLs Work together with influencers (celebrities or well-known figures in the fashion business) or respectable media outlets to enable them to publicize and disseminate the campaign and website We'd like to work with Willow Sith, a budding singer and actress Young people can recognize her style and find inspiration in it because it often combines personality and distinctiveness. b/Productline.
Product design is crucial in today's cutthroat industry to build and retain the brand in addition to drawing in customers Nevertheless, a lot of times, products have emerged that don't actually satisfy the needs of customers, sometimes even making them uncomfortable with awkward user interfaces We'll only introduce new products that are the most popular during the aforementioned events For example, we might sell products in restricted quantities to generate scarcity and encourage people to purchase right away Feature highly sought-after products at the top of the homepage for convenient user access.
Stationery products are the most popular for summer events, while school bicycles are the most sought-after and profitable things in June There are Google brand t-shirts available for birthday parties finest run Consequently, there is a rise in the demand for purchases,which enables Google to create a wider range of product categories and designs tailored to more specialized age groups For instance, when it comes to water bottles, we can focus on marketing baby bottles—products with the right capacity, for kids between the ages of six and fourteen in addition to standard water bottles.
Product trends need to be improved, we should appeal to younger consumers more, and color diversity is needed To keep up with fashion trends, we also vary our designs, including t-shirt designs and school bicycle designs Google will work with Willow Smith's template to produce material that draws readers in and promotes goods presenting to clients designs that are both youthful and individualistic.
Google will provide special deals, discounts, or promotions from September 20 to September 27 These may include time-limited sales, buy one, get one free offers, or free delivery on purchases made during the event In addition, host competitions or giveaways on your website or social media channels with prizes associated with Google's birthday celebration Encourage participants to share the contest with their networks to boost visibility and interaction levels Prizes may include Google-themed merchandise, such as the Google 26th Birthday Hoodie, G26gle Birthday Tee, , gift cards, or exclusive access to products or upcoming events. c/Speedpage&Security.
We discovered through data analysis that the website loads quite slowly on all devices Because of this, users have to wait a long time and frequently leave the page We provide some recommendations to solve this issue better To lower the quantity of download requests and file size, Google must optimize and compress CSS and JavaScript files. Employ the method of "lazy loading" to improve your website by postponing the loading of unnecessary content when a page loads Lazy loading loads content only when you need to use or drag your mouse over it, as opposed to loading everything on the website at once This will speed up page loads overall and cut down on initial load time.
Employing a content delivery network, or CND, which is a collection of servers dispersed throughout numerous places to support material that is dispersed over a wide geographic area By distributing content on Google's servers, CND will assist consumers in various parts of the world experience faster page loads and lower latency.
The GG Merch Store's interface, particularly the sales page, is fairly minimalistic and lacks visual stimulation while having the brand's characteristic hue In order to enhance user experience and improve the interface, we recommend the following changes.
To guarantee uniformity across all platforms, Google websites must be optimized for various screen sizes (desktop and mobile) Google is able to automatically adapt and display websites in the best possible way on a variety of screen sizes by using responsive design approaches.
We will employ images and fonts to speed up download times, modify the style and layout based on screen size, and make the page appear excellent Google is able to automatically adapt and display websites in the best possible way on a variety of screen sizes by using responsive design approaches Furthermore, it is recommended that Google conduct A/B testing to evaluate the efficacy of interface modifications and optimizations, guaranteeing that the implemented enhancements will genuinely enhance the user experience.
I believe Google will greatly enhance user experience and optimize its website by integrating the aforementioned techniques.
Furthermore, we have found that the website's use of cookies raises some red flags. This cookie's display interface raises security issues in addition to discomforting consumers.
4vietnamnet.vn 2024.90%ngườiMỹsợlộthôngtincánhântrênmạng.[ONLINE] Available at: https://vietnamnet.vn/90-nguoi-my-so-lo-thong-tin-ca-nhan-tren-mang-206948.html [Accessed 10 March2024].
In addition to interfering with the user experience, cookie notifications make users feel uneasy since they are aware that they might be being followed without their consent In order to safeguard users' private information and improve the efficiency and security of the website, this must be fixed.
Budgeting
Estimated referral source, with a goal growth of roughly 20% over the same time last year:
- On Youtube it costs an estimated $2,000 to achieve 100,000 views
- GG Merch Store can be classified as a technology service industry with a cost of about 2.14 USD per click at Facebook 5
- The cost to Forbes 6 is estimated at $9,000.
In total, the estimated cost for the referral source is about $28,000. b Websitedesignanddevelopmentcosts.
Website design and development cost: From $1000 to $10,000 We estimate around
$5000 to get the first steps started.
Cost of designing and developing images, promotional videos and media content: From $100 to $1000+ per product We estimate around $500. c Promotionalcostsandincentives.
These costs will range from $100 to $5000+ We estimate we will invest approximately $3000 for these costs. d Newproductdevelopmentcosts.
These are large projects so we recommend a minimum price of $10 We want to spend
Total budget = Online advertising costs + Design costs + Promotion costs + Product development costs.
6vietquangcao.org 2024.BáogiáquảngcáotrênForbesViệtNamnăm2024.[ONLINE] Available at: http://vietquangcao.org/bao-gia-quang-cao-tren-forbes-viet-nam-6946.html/ [Accessed 10 March 2024].
5vietnix.vn 2022.ChiphíchạyquảngcáoFacebookvàyếutốảnhhưởng.[ONLINE] Available at: https://vietnix.vn/chi-phi-chay-quang-cao-facebook/ [Accessed 10 March 2024].
Monitoring & Evaluating
Here's how Google might go about tracking and assessing its digital marketing initiatives, building on the campaigns described in the preceding sections Establish KPIs, or key performance indicators:
Views: Track views on various platforms to assess user involvement and reach. Metrics for measuring user engagement: Keep track of likes, comments, shares, and reactions both during and following the live broadcast.
Rebates and promotions: Keep tabs on the quantity of voters connected to the occasion in order to assess conversion rates.
User input: Gather user input via polls, surveys, and comments to learn more about the preferences and satisfaction of your audience.
Track and analyze: To monitor important metrics pertaining to audience engagement, reach, and demographics, use Google Analytics and cross-platform Analytics.
Continuous optimization: For next live streaming events, improve content strategy, engagement techniques, and marketing by drawing on insights from monitoring and assessment activities.
To increase marketing effectiveness and return on investment, iterate and refine campaign elements continuously based on audience feedback, performance data, and industry best practices Through methodical monitoring and assessment of live streaming campaign effectiveness, the website may efficiently maximize engagement, generate conversions, and establish meaningful connections with target audiences.
Conclusion
In conclusion, our proposed strategy for Google Merch Shop harnesses the power of data infrastructure elements to achieve our business objectives effectively By utilizing direct and organic search, referral and email sources, and strategic timing such as summer in the US and Google's birthday event, we aim to boost website traffic significantly Through targeted content creation, including blogs, articles, videos, and infographics focusing on education and health, shared across platforms like Forbes, Facebook, and YouTube, we intend to enhance brand visibility and engagement Additionally, leveraging customer data to inform event notifications and product launches will foster greater loyalty and drive sales.