analysis of management skills of bitis marketing director nguyen phu cuong

In an organization today too, to develop and maintaineconomic activities requires a manager to have a lot of skills such as: Planning skillsand strategic thinking; communication and pres

BUSINESS ADMINISTRATION

INDIVIDUAL ASSIGNMENT

TOPIC:

ANALYSIS OF MANAGEMENT SKILLS OF BITI’S MARKETING DIRECTOR NGUYEN PHU CUONG

Ha Noi, 5 March, 2022 th

Table of Contents

Table of Contents 2

1 Introduc琀椀on 3

2 Literature Review & Cri琀椀cal Analysis 4

2.1 Literarture review 4

2.2 Analysis 6

3 Recommenda琀椀on 8

4 Conclusion 10

1 Introduction

Management is a labor function of society derived from the social nature of labor Management, if understood simply, is the coordination activity of the managing subject on the managed object to achieve the management's goals Since primitive times, human society has coordinated the division of work to perform tasks in order

to maintain and develop life In an organization today too, to develop and maintain economic activities requires a manager to have a lot of skills such as: Planning skills and strategic thinking; communication and presentation skills; time management; decision making skills, inspiring employees…

One of the companies with a very ideal management structure and creating great success in the market is Biti's Established in 1982, Binh Tien Co., Ltd., with the brand name Biti's, is always proud to be one of the successful Vietnamese enterprises in promoting Vietnamese footwear brands to the world With a focus on manufacturing and trading footwear, Biti's has created great success in the shoe market in Vietnam and internationally

The organizational structure of Biti's management is formed according to the Hform model, each leader or manager will hold different roles to serve the common goal of elevating the position of an innovative and developing enterprise And in Biti's management, the Marketing department headed by Marketing Director Nguyen Phu Cuong is one of the important factors that bring success in Biti's communication campaigns Being a companion and revitalizing Biti's with new image orientations in the 2016 period, with a series of Marketing campaigns that are considered a "blood change" for the brand Along with experiences in many fields, he has held many important positions in many businesses He started his career as a Planning Associate

at Redder Advertising, then he moved to Samsung to take on marketing for the home appliance category Recently, he succeeded to the role of Brand Manager which was rapidly promoted at Aquafina after a short stint at Mirinda as ABM Currently, he is

the Chief Brand Officer of Biti's Group, overseeing the entire Biti's Hunter portfolio, Partner Marketing and Overseas Market Development

To better understand this manager, let's come to the detailed analysis and assessment of the contributions to the success of the organization that Mr Nguyen Phu Cuong brings

2 Literature Review & Critical Analysis

2.1 Literarture review

- Communication skills: How well do you communicate with your boss, colleagues, and subordinates? Are you able to communicate in writing as well as verbally? If you have any weaknesses in each of these situations, you need to work to improve or eliminate them Managers are role models for employees to follow Not only are you part of a team, but you also need to understand how to fit within the larger organization and work to strengthen these relationships You must maintain good manners in all your relationships Whether you use the phone, e-mail, or speak in person, you should be polite and understanding Your goal is to make your employees and colleagues feel comfortable around you and believe in you

Mistreatment of workers can lead to poor performance, frequent interruptions and low productivity

- Time Management Skills: One resource that every manager can never have enough

of is time To be a successful manager, it is paramount that you develop, and continually improve, your skills, including time management Add to that prioritization and delegation, which will reduce the amount of work you have to do, plus you must be able to maximize the things you need to do in the time you have

- Flexibility: Every day we are faced with many changes Laws and regulations are always changing Competitors are always releasing new products Disasters always happen in the world Good managers must have the flexibility to deal with constant change Good managers expect change and plan for it As a result, these managers are better prepared for unexpected changes Flexibility allows these managers to react more quickly and reduce unexpected breakdowns

- Goal setting skills: Among the soft skills for managers, goal setting skills are also considered an extremely important soft skill Good managers can make decisions about what needs to be done and set goals to get there Don't let a day go by without doing something you can You need to set priorities You have to figure out what needs to be done and set specific goals for yourself and for your team When managers establish a clear goal, employees will feel more motivated to complete the task to accomplish the set goal

- Trustworthy: When you become a manager, your relationship with your colleagues and subordinates should also be based on trust This will help build trust on both sides, leaving your colleagues and subordinates to give you extra support when you need them You also need to build trust when you do exactly what you say, then subordinates will feel more comfortable working under the direction of superiors This helps you build a role model, role model and a source of motivation for your team

2.2 Analysis

As a Marketing Director, a manager is always towards innovation, creativity, responsibility and planning to execute the work Mr Nguyen Phu Cuong with many years of experience in the profession has made outstanding contributions to the brand development of Biti's Along with these contributions are the necessary management skills of a manager, and how to develop those skills contribute to the growth of the corporation Let's take a closer look at those skills and their contribution to the organization

- Communication ability of a young director: As a young person, he has had many years of experience in the field of marketing, has been able to interact with many people, learn and contribute to many different organizations Mr Nguyen Phu Cuong always knows how to boost employee morale, creating a dynamic and creative working environment for subordinates Towards innovative thinking while still keeping the national identity Take care of employees and their families, for example, have policies to reward, motivate, be serious at work and friendly when communicating with employees

- The flexibility of a dynamic young person: facing many challenges when the market has a lot of brand competitors, the interference between the Y and Z generations, especially the emergence of a Gen Z, Mr Nguyen Phu Cuong has recognized the rapid problem of having to change strategy as well as renovate the brand With the decision to launch a new brand, both to reaffirm core values and to bring newness to customers And that's where Biti's Hunter started As the National brand, representing the progressive steps of people, Biti's Hunter wants to honor the stories

of #ProudlyMadeInVietnam With the meaningful message that the very Vietnamese values, Solidarity - Humanity - Positivity, will be spread strongly in the community,

so that all of us Vietnamese people have more motivation to walk together through hardships, that no matter what, no one is left behind in this war

Innovating is not easy, especially innovating a brand that has become familiar to everyone Biti's Hunter has suffered negative comments from consumers due to being affected by Biti's Those are "old" statements, outdated in design, consumer psychology with the word "cheap", quality problems Facing the above challenges,

Mr Cuong has deployed an impressive marketing strategy, hitting the consumer's mind by targeting the promotion of images, brands and new products through Viral video and influencer marketing MV “Lac Troi by Son Tung MTP and MV” Di de tro ve" by Soobin Hoang Son are also associated with this campaign and caused fever for the online community and

fans for a long time Follow the line of events to celebrate the victory of the U23 Vietnam team in the AFC U23 Championship tournament

- Reliability of a manager: ''The happiest thing with Biti's is when a message is conveyed not only of respect, but it must be really attached to the lives of Vietnamese people The pride or positive things of Vietnamese people at that time were not only heard and absorbed once, but also accompanied Vietnamese people on every life journey proud of the people who built it And with his role, with the trust

of the organization, Mr Cuong has really brought an impressive transformation to the brand When Biti's Hunter has been able to hit difficult markets such as the US, Australia Penetrating into consumer markets and exporting to 40 countries around the world Creating a distribution system of Biti's products stretching from South to North with 07 Branch Centers, 156 Marketing Stores and more than 1,500 retail distribution intermediaries

3 Recommendation

A good manager is one who takes all the basic skills and develops them into his or her own strengths Looking at Biti's success in the innovation period from around

2016, it is not difficult to see that behind the success are the great contributions of all

levels of management, leaders and all members of the organization Behind every interesting marketing campaign are the important contributions of the marketing department, the wisdom and intelligence of a person headed by Marketing Director Nguyen Phu Cuong Such a manager certainly has a lot of advantages, but it is also inevitable that mistakes and disadvantages can be avoided

- Weaknesses can come from generational gaps, not really understanding each other in the organization at first, or disagreeing opinions with members

-The main advantage is dedication, the ability to think clearly, see problems to adapt to rapid change The absorption of new things, improving quality and affirming the ego of the business, bringing the pride of Vietnam to the world

From those successes, it can be seen that the shortcomings can be corrected, and turned into management experiences that Mr Cuong has for himself And one thing can be learned that, when we put the organization's ego first, and put the organization's overall goals above our individual goals, we can get rid of the frictions and mistakes in order to understand each other, for management to understand employees, for employees to respect themselves

4 Conclusion

Going from objective views to details, we can see that, to become a smart manager requires skills, experiences, curiosity and the ability to adapt to innovation And the lesson learned for myself is to always bring a working spirit to dedicate, to indulge with passion, to bring the spirit of the organization, to bring the pride of the brand to everyone Always improve, cultivate and learn a lot of things, don't be afraid to experience and look forward to breakthroughs Especially, always want to connect and understand each other at work to create a culture of solidarity in the organization