group assignment topic operational efficiency or productivity

Business situationConsistent with what we have got interviewed from the the owner, the contemporary, enterprise state ofaffairs of the coffee shop is not very good, the monthly revenue i

FPT UNIVERSITY - HO CHI MINH CAMPUS

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GROUP ASSIGNMENT [MGT103]

Lecturer: Phan Hoang Ha TOPIC: Operational efficiency or productivity

Course: MGT103 Class: IB1803 Group : Pass xanh lè

Name of group members Code Contribution (%)

1 Nguyễn Thanh Ngọc Châu SS181130 100

2 Ngô Nguyễn Hoàng Hải SS181022 90

5 Phạm Lê Thanh Bình SS181377 90

Thành phố Hồ Chí Minh, 06/2023 Semester Summer 2023

TABLE OF CONTENTS

I Introduction 3

II Company overview 3

1 Total overview 3

2 Business situation 4

3 SWOT analysis 4

III Topic HRM/ Heading 5

1 What problems had the business encountered ? 5

2 How has the problems affect the business ? 6

3 Did the business have the solution for the problem ? 7

4 Some solution that we want to suggest ? 7

IV Lesson learned/ Recommendation 8

V Conclusion 11

VI Appendices 12

VII Reference 13

I INTRODUCTION

Manipulate is the law of organizational activities so that a few targeted detail of performance remains within acceptable limits Without this law, businesses have no indication of how nicely they may be appearing

on the subject of their goals Manage, like a ship's rudder,keeps the organization shifting inside the meant path

At any factor in time, it compares in which the business enterprise is in terms of overall performance (monetary, productive, or otherwise) to wherein it is supposed to be Like a rudder, manage also affords an organisation with a mechanism for adjusting its route if performance falls outside acceptable boundaries.An enterprise with out powerful control methods isn't likely to attain its goals-or, if it does reach them, to understand that it has Controlling and management are very critical for commercial enterprise True manage can deliver top effectiveness and efficiency Company governance is the process of handling and running a business to ensure that commercial enterprise targets are efficaciously accomplished and responsible to stakeholders Threat management is the manner of figuring out, evaluating, and controlling dangers that have an effect on business goals Inner control is a manage machine established via management to reveal and manage the activities of the employer

That is also the purpose for us the pick this topic And the commercial enterprise version that suits the topic is a cat cafte “Duca Tea Catfe” is a coffee shop commercial enterprise model that mixes the "special ornament" of adorable cats Positioned at 311 Man Thiện avenue, Hiệp Phú Ward, Thủ Đức town As we had accomplished some studies, this location is a perfect place to you to relax However, there are may additionally have some problems in controlling that affect to your leisure So let us examine with this document so that you can recognize the pros and cons of overall performance management on this business

II COMPANY OVERVIEW

1 Total overview

“Duca Tea Catfe” will be a destination that you should not miss if you want to have fun with cute cats The space in the restaurant is always cleaned in a clean and fresh manner, without unpleasant odors Therefore, when customers come here, they will not feel uncomfortable by the smell of cats “Duca Tea Catfe” is currently taking care of beautiful cat bosses of many different breeds Therefore, you can freely play with the cats and

relieve stress after hours of tiring work In particular, the drinking water here is quite delicious, so you can enjoy it comfortably

2 Business situation

Consistent with what we have got interviewed from the the owner, the contemporary, enterprise state of affairs of the coffee shop is not very good, the monthly revenue is generally is just breakeven, no longer profitable

There's a lot of disadvantage in the location of the store.Even though it's on a main road, you can hardly see many cars here in the morning, noon and afternoon.Compared to everyone's view, the space of the coffee shop

is small and very deep inside compared to everyone’s view 'Cause most people don't see the shop, so they go by

The revenue of Duca Tea Catfe is approximately 180,000,000vnđ for 1 quarter The money to buy raw materials is 24,000,000vnđ to buy fruit, food, syrup, milk, coffee, … Operating costs are about

87,000,000vnd, in which 36,000,000vnđ are used for ground-hired costs, 6,000,000vnđ for electricity and water, 45,000,000vnđ for cat food and cat supplies The catfe owner hired 4 employees, and the salary for employees

is 48,000,000 The profit that a catfe owner gets for per quarter is 21,000,000vnđ That’s mean their profit per month is 7,000,000 vnd And the catfe owner always keeps 5,000,000 vnd in reserve for emergency situations

3 SWOT analysis

Strength

- A lot of people really love cat

- Unique concept: A cat cafe is a noticeably novel idea that is positive to get interest and entice customers looking for a completely unique enjoyment

- Other revenue streams: Cat Accessories-associated devices, including toys and accessories, may

be promoted by the café

Weaknesses

- Health care: The cost to vaccinate cats is quite expensive

- Health concerns: Cat cafe may not be interesting for people who have allergies or infections with cat fur

- Problems with hygiene: Maintaining strict hygiene standards and sanitary practices is not an easy task to manage a cat café

Opportunities

- Another business: Not only can you earn revenue from the coffee business, but you can also get revenue from selling cats to people in need

- Educational opportunities: A cat cafe can provide instructional packages on cat care, and conduct, imparting treasured statistics to customers even as improving their enjoyment

Threats

- Competition: The cafe market faces intense competition and there can also be others who offer the same concept which could lure customers away

III TOPIC HRM/ HEADING

1.What problems had the business encountered ?

Cat cafes are a popular trend in many countries, where customers can enjoy drinks and snacks while interacting with cats However, running a cat cafe is not an easy task, as it requires a lot of staff to take care of both the customers and the cats In this essay, we will discuss the main problem that affects the revenue of a cat cafe, which is a lack of employees, and propose some solutions to address this issue

As I talked to the cafe owner There are some main problems that affect the revenue of the cat cafe.The biggest internal issue is a lack of employees, which results in poorly cared-for animals and an abundance of hair The biggest internal problem is a lack of staff, which leads to neglected animals and an excess of hair Only 4 people are employed by the company to keep an eye on about 15 cats this month and (possibly) about 30 cats the following month (NguyenHuuDuc,2023) There aren't enough employees, according to a cafe owner I spoke with (NguyenHuuDuc,2023)to handle the daily tasks of cleaning, feeding, grooming, and playing with the cats in addition to serving the customers This coffee shop is open daily from 9 am to 11 pm (DucaTea Catfe,2022) That equates to 14 hours each day They have divided it into two shifts, each with seven hours and two employees If the workers are unable to finish their tasks completely, this could become a serious issue At

the same time, they have to serve customers, they must also care for numerous cats Employees may experience fatigue as a result of this issue, which will reduce their productivity and performance Both the cats and the customers end up in a filthy and unpleasant environment, which may cause them to complain or post negative reviews online Additionally, because it takes longer to prepare and deliver the drinks, there are fewer employees, which has an impact on both the quality and speed of service Customers may become impatient or dissatisfied as a result, which will lower their likelihood of returning or recommending the cafe to others Because there aren't enough workers, businesses suffer a temporary decline in revenue (it takes a while to get drinks) This may make a bad effect on the employee's health And also, they may feel bored and tend to quit the job

The employees lack of knowledge: Most of the employees are students Therefore, they go to work only because they need money, not because they want to get experience or love cats They completely have no knowledge in taking of the cats This can lead to a lack of professionalism in the work, sketchy in taking care

of cats This will affect the health of the cats in the shop and especially the customers

2 How has the problems affect the business ?

Every problem has its effect, so does this We can clearly see some main problems here are “difficulty in training staff”, “falling of revenue” and “attracting more customers”

The employees lacking knowledge, so they can not do their best job in taking care of the cat and serving the customer

Not enough money to pay for operating costs and rent The cat cafe has not generate enough revenue to cover operating costs and rent, they had to find ways to reduce costs or find new sources of funding to keep their business running This may lead to cutting staff or reducing the quality of your products and services Unable to increase revenue and profits: Their cat cafe is ineffective, you could not increase your revenue and profits This can lead to an inability to sustain your business in the future

Unable to attract new customers and retain old ones: After a while time having bad experiences in hygiene and service of staff, the customers did not want to return and may switch to other cafes This can lead to lost revenue and loyal customers

3 Did the business have the solution for the problem ?

Reconizing the problems that they are facing, they have some solutions to make some changes in their business

Minimize the number of unnecessary employees, but increase the number of employees not in some essential positions such as management.Too many staff but no one has the ability to manage or have knowledge about taking care of cats This will cause unnecessary losses and make it difficult to manage and serve customers Edit the menu to make it more diverse According to one of the members of the group who went to survey, they commented that the cafte shop’s drinks were quite delicious and suitable for the majority of tastes However, there is a downside which is that the serving of water is quite small and not enough to satisfy This was also approved by the restaurant manager They decided to change their source of goods and add some snacks for students who have just finished school and want to eat and play with cats at the same time

4 Some solution that we want to suggest

Therefore, it is essential for the cat cafe to hire more staff and improve their working conditions Some possible solutions are:

Hiring additional staff: The cafe owner should recruit more workers who are qualified, reliable, and passionate about cats This would help reduce the workload and stress of the existing staff and ensure that all the tasks are done properly and efficiently The cafe owner could advertise the job openings on social media, online platforms, or local newspapers and offer competitive wages and benefits to attract potential candidates Pay raises and additional bonuses for staff who put in at least six hours a day: The cafe owner should reward the staff who work hard and long hours with higher pay and extra incentives This would motivate them to perform better and stay loyal to the cafe The bonuses could be based on performance, customer feedback, or cat welfare indicators, such as health, happiness, or cleanliness

Employee situation-handling skills training: The cafe owner should provide training for the staff on how to deal with different situations that may arise in the cat cafe, such as customer complaints, cat emergencies, or hygiene issues This would help them handle these situations professionally and effectively and prevent any negative consequences or reputation damage to the cafe

Clean the cafe more thoroughly and take good care of the cats: The cafe owner should ensure that the cafe is cleaned regularly and thoroughly and that the cats are well fed, groomed, vaccinated, and entertained

This would create a comfortable and inviting atmosphere for both the cats and the customers, who would enjoy their time at the cafe and spread positive word-of-mouth

Minimizing import costs: The plus point of the shop is that their source of goods is of very high quality, giving customers a feeling of drinking a glass of fresh juice However, the source of goods is too high-class compared to the revenue and profit of the shop We think the restaurant should look for another source of imports that are more affordable and cheaper but still maintain the same quality as the original

Find a more crowded location: We think that if possible, the shop should find a more crowded location where more people pass by and expand the area of the shop so that it can accommodate more customers Fix the situation where the shop is blocked from view and have more parking spaces

In conclusion, a lack of employees is a major problem that affects the revenue of a cat cafe, as it leads to poor service quality and customer satisfaction To solve this problem, the cafe owner should hire more staff, pay them well, train them well, and maintain a high standard of cleanliness and cat care These solutions would help improve the reputation and profitability of the cat cafe and make it a successful business venture

IV LESSON LEARNED/ RECOMMENDATION

1 What we had learned

A cat cafe is a cafe in which customers can drink espresso or tea, while surrounded with the aid of cats that can function pets or food The commercial enterprise version for a cat cafe can range, however there are commonplace ways to make money from it In one version, customers pay an entrance rate, typically by way of half of an hour, to play with the cat and revel in the unfastened toy Inside the second model, the doorway charge is lower, however the purchaser has to pay for the food and drinks

To begin a cat cafe, you need to installation an intensive plan for each component of your cafe You need to

do market studies to understand your capability clients' needs and options, as well as perceive and examine competitors You furthermore might need to define enterprise goals and techniques to gain them You want to locate funding in your coffee shop, be it a personal energy saver, credit score card, bank loan or angel investor You need to pick out the legal shape for your cafe, be it a confined liability employer, joint inventory business

enterprise or individual commercial enterprise You want to comply with policies and allows associated with meals protection, kitten health and welfare, and civil liability You need to discover and hire a suitable vicinity

in your coffee store, that isn't always huge enough to house cats and clients, has an attractive and relaxed layout and decor, and is conveniently located and clean to close You want to recruit and train workforce for your cafe, which includes waiters, kitchen staff, and cat sitters You want to buy and maintain system, equipment, substances and components in your cafe, together with espresso machines, tables and chairs, cups, foods and drinks, cat muddle, cat toys , and cat food You need to behavior marketing and promotional activities to your cafe, be it through your website, social media, flyers, symptoms or promotional activities.Some of the things that I might learn from researching cat café business are:

How to know and serve the customers who would visit the café, what they like, need and do

How to choose and analyze the location for the café, its potential, competitors, and other factors that could affect the business

How to manage the expenses and operations of running a cat cafe, including supplies and staff

How to follow the local rules and regulations for running a cafe, including food safety standards, licensing, and zoning requirements

How to offer different kinds of products and services that can attract customers, such as coffee, bakery items and cat merchandise

2 Suggestion for cat cafe business is a term that means creating a new idea by combining two existing ones

In this case, it means combining a cafe with a cat shelter or adoption center, where customers can have drinks and snacks while playing with cats that are looking for homes This is a way of creating a unique and appealing business model that can interest a specific group of cat lovers and potential adopters Some

of the advantages of suggestion for cat cafe business are:

It can help you differentiate yourself from other businesses by offering a different and memorable experience to your customers

It can help you create social media buzz and word-of-mouth marketing, as customers are likely to share their photos and stories of visiting your cat café

It can help you support a good cause by providing a safe and comfortable environment for cats that need homes, and by raising awareness and funds for animal welfare organizations

It can help you increase customer loyalty and retention, as customers may come back to visit their favorite cats or adopt one of them

You can work with a local cat rescue or rescue group to create an adoption-focused cat café where customers adopt cats for adoption This will help you find a home for a cat in need while attracting customers looking for a new furry friend You can also ask for adoption fees or donations to support a shelter or rescue organization

You can create a cat cafe with a resident cat There are several cats living on the premises and cared for by you and your staff This will provide your cat with a stable and comfortable home, while attracting customers who want to visit their favorite felines regularly You can also increase your revenue by selling cat merchandise or offering membership or loyalty programs

You can create a full-service cat cafe with a full menu of food and drinks for customers and sometimes cats This allows you to cater to your customers' dietary needs or preferences while providing them with a variety of options You can also host special events or promotions such as cat-themed parties, brunches or seminars

You can create a cat cafe themed around a specific concept, such as a specific culture, style, or genre For example, you may have Japanese cat cafes, vintage style cat cafes, and fantasy style cat cafes This way, you can provide your customers with a special and memorable experience while capturing their interest or enjoyment You can also decorate your cafe accordingly and offer related products or services These are just some of the possible ideas you can use to start a cat cafe business You can also mix and match different elements from these ideas or come up with your own ideas The most important thing is to

do your research, create a business plan, and follow the necessary steps to start a successful cat cafe business

Some of the difficulties of suggestion for cat cafe business are: