establishing self service self study coffee shop project in ho chi minh city

VIETNAM NATIONAL UNIVERSITY HOCHIMINH CITY –INTERNATIONAL UNIVERSITY SCHOOL OF INDUSTRIAL ENGINEERING & MANAGEMENT PROJECT MANAGEMENT Topic: ESTABLISHING SELF-SERVICE SELF-STUDY COFFEE &

INTRODUCTION

Introduction

The landscape of Ho Chi Minh City's (HCMC) coffee culture is experiencing a seismic shift driven by evolving consumer preferences, technological advancements, and cultural nuances Traditional coffee shops, while abundant, no longer fully cater to the multifaceted needs of today's urban populace There's an emerging demand for spaces that seamlessly integrate leisure, productivity, and community engagement Recognizing this gap, we perceive a compelling business need to innovate and redefine the café experience in HCMC By embracing modernity, efficiency, and community-centricity, the company aims to carve a niche in a market ripe for disruption

While HCMC boasts a plethora of coffee shops, the majority adhere to conventional models characterized by basic amenities, standard menu offerings, and traditional service models Notable competitors include established chains and local favorites that dominate market share but are increasingly perceived as outdated by discerning consumers However, emerging trends indicate a rising interest in innovative café concepts, specialty brews, and experiential spaces We identify these competitors not as threats but as indicators of untapped potential, motivating the pursuit of a groundbreaking approach that differentiates them from existing players

HCMC's demographic landscape is diverse, encompassing tech-savvy millennials, professionals, students, and a burgeoning expatriate community Each segment possesses unique preferences, ranging from a desire for technologically integrated spaces to a need for quiet study environments, communal areas, or networking hubs We aim to cater to this diverse clientele by offering a multifunctional space that adapts to varying needs throughout the day By prioritizing customer- centric design, technological integration, and community engagement, the project aligns with the evolving preferences and lifestyles of HCMC's dynamic populace.

Problem Statement

••••• SMART Problem Statement: “By January 2024, we endeavor to revolutionize the café landscape in HCMC by introducing a pioneering Self-Service & Self-Study Coffee Shop The initiative aims to achieve specific milestones, including a 30% increase in foot traffic, a 90% customer satisfaction rate, and operational efficiency within a budget of 4 billion VND.”

- Specific: Introduce a state-of-the-art coffee shop that integrates technology, ergonomic design, and community-centric amenities in HCMC

- Measurable: Target a 30% increase in foot traffic and attain a 90% customer satisfaction rate within the inaugural year

- Achievable: Through strategic partnerships, cutting-edge technology implementations, and customer-centric design principles

- Realistic: Grounded in market research, feasibility studies, and an in-depth understanding of HCMC's evolving consumer landscape

- Timing: Aim for a comprehensive launch and operational readiness by January 2024.

Goal Objectives

- Customers Objectives: Target to attract a minimum of 500 daily customers within the first three months of operation, focusing on attracting diverse demographics such as students, professionals, and residents

- Financial Objectives: Target a consistent monthly sales volume growth rate to exceed the break-even point after the 10th month This could involve strategic marketing initiatives, customer retention programs, and exploring new product offerings This target emphasizes optimizing operational efficiencies, implementing cost-effective strategies, and ensuring sustainable growth

- Location Objectives: Conduct a thorough market analysis to pinpoint an optimal location within Binh Thanh District that aligns with high-footfall areas, proximity to educational institutions, and residential communities Additionally, secure the location within the allocated budget of 1.5 billion VND, ensuring favorable lease terms and long-term viability

International University of Ho Chi Minh City

Industrial and Systems Engineering Department

PROJECT SCOPE

Location & Facilities

1.1 Rationale for choosing location: Binh Thanh District

• Demographic Data: Binh Thanh District has a population of approximately 500,000 residents, with a significant portion being between the ages of 18-35, the primary target demographic for the Self-Service & Self-Study Coffee Shop

• Educational Institutions: The district hosts over 15 educational institutions, including universities, colleges, and training centers, catering to an estimated 50,000 students This concentration ensures a consistent influx of potential customers seeking study-friendly environments

• Commercial and Residential Density: Binh Thanh District boasts over 1,000 commercial establishments, including shopping malls, retail outlets, and business centers, ensuring a steady flow of professionals and residents seeking refreshments and study/workspaces 1.2 Facilities

- Space Allocation: This will include a mix of individual study pots, collaborative tables, and seminar-style seating arrangements With 300 𝑚 2 for 2 floor-area, the study zone will make up of 250 𝑚 2

+ Noise-cancelling features to ensure a quiet environment

+ Ergonomic furniture with comfortable chairs and study tables equipped with charging ports + Dedicated high-speed Wi-Fi connectivity exclusively for study zone users.

+ Printing and scanning facilities for academic purposes

- Number of Kiosks: Incorporate 2 self-service kiosks strategically positioned across the café for efficient order placement and payment processing

+ Touch-screen interfaces for user-friendly navigation

+ Multiple language options to cater to diverse customers

+ Quick order processing, aiming for a 4 5-minute turnaround time during peak hours –

- Internet Connectivity: Ensure consistent high-speed internet access throughout the café, with download speeds averaging 100 Mbps

- Charging Stations: Scatter over 10+ charging stations across the café to facilitate patrons in recharging their electronic devices

- Collaborative Workspaces: Designate specific areas with larger tables and interactive screens to accommodate group projects, meetings, or collaborative study sessions

- Design: Incorporate cozy lounge areas with plush seating, creating a relaxed ambiance for patrons to unwind between study or work sessions

- Refreshments: Have a dedicated section offering a variety of beverages and snacks, ensuring patrons have easy access to refreshments while working or studying

• Outdoor Seating (Optional based on space availability):

- Space Utilization: If feasible, allocate a small portion of the facility for outdoor seating, providing patrons with an alfresco experience, especially during pleasant weather conditions

- Amenities: Equip outdoor seating areas with shade structures, comfortable seating, and ambient lighting for evening use.

Building an online platform

• Objectives of the Online Platform:

- Customer Engagement: Facilitate seamless online ordering, reservation, and feedback collection

- Brand Awareness: Promote the café's unique offerings, facilities, and events

- Operational Efficiency: Integrate backend systems for inventory management, order processing, and customer relationship management (CRM)

+ Responsive Design: Ensure the website is mobile-friendly, catering to users across devices + User-Friendly Interface: Prioritize intuitive navigation, clear CTAs, and informative content + SEO Optimization: Implement SEO best practices to improve search engine rankings and visibility

+ Online Menu: Display a comprehensive menu with detailed descriptions, prices, and visuals + Secure Payment Gateway: Integrate trusted payment gateways to facilitate secure transactions + Order Tracking: Implement real-time order tracking for customers to monitor their orders' status

+ Platform Selection: Establish profiles/pages on popular social media platforms like Facebook, Instagram, Twitter, and TikTok

+ Content Strategy: Develop a content calendar with engaging posts, stories, videos, and promotions to engage followers and attract new customers

+ Customer Interaction: Encourage customer reviews, feedback, and user-generated content to foster community engagement and loyalty

+ Data Collection: Integrate analytics tools to gather data on website/app traffic, user behavior, sales trends, etc

+ Performance Metrics: Monitor KPIs such as conversion rates, customer acquisition costs, average order value, etc

+ Insights & Optimization: Utilize insights from data analytics to optimize marketing strategies, enhance user experience, and drive business growth.

Scope planning process

The scope planning process for the Self-Service & Self-Study Coffee Shop project entails a systematic approach to ensure clarity, alignment, and successful execution Initially, the project charter is developed, delineating the project's purpose and key stakeholders Following this, a comprehensive scope definition is crafted, encompassing a detailed scope statement and a structured Work Breakdown Structure (WBS) to outline all deliverables and requirements

- Assess the project's financial health

- Oversee cash flow, payments, expenses, and taxation

- Facilitate training sessions related to the project

- Manage the entire employee life cycle from recruitment to termination

- Evaluate and enhance team performance and cohesion

- Oversee store managers and their teams

- Monitor implementation phases and ensure adherence

• Ensure tasks are completed ahead of the predetermined schedule

• Maintain seamless communication channels for consistent information dissemination

• Monitor team members' progress regularly

• Ensure each team member has a holistic understanding of the project's overarching objectives and their specific roles within it

CHAPTER 4 WBS MODEL AND DESCRIPTION

Figure 4-1 The work breakdown structure of the project (WBS) :

Table 4-1: Detailed WBS model WBS MODEL

Initiation Planning Execution Monitoring and

1 Facility Setup in Binh Thanh District

- Finalize Lease Agreement for Location

- Complete Facility Setup and Operationalize

- Construct and Design Study Zones

- Assess Risk and Issue Management

- Fulfill Contractua Obligations and Agreements

- Gather Feedbac and Lessons Learned

- Review and Update Quality Assurance Documents

- Document Best Practices and Recommendation

- Manage Change Requests and Adjustments

- Archive Project Materials for Future Reference

Table 4-2: The WBS description of Initiation

Begin by establishing the project's purpose an scope Create a Project Charter detailing objectives and secure initial approvals Identif key stakeholders and develop a strategy to eng them effectively

Clearly outline the project's goals, including creating a unique self-service and self-study coffee shop experience catering to students a professionals in Binh Thanh District

Identify individuals, groups, or entities such as investors, local authorities, and potential customers who have a vested interest in the project's success

Secure preliminary approvals from stakeholde ensuring alignment with the project's vision, objectives, and resources

Compile a comprehensive list of stakeholders categorizing them based on their influence, interest, and impact on the project

Conduct stakeholder analysis to understand th expectations, concerns, and contributions, ensuring their needs are addressed throughou project lifecycle

Design tailored communication and engageme strategies to manage stakeholder relationship effectively, fostering collaboration and support 2.2 Planning

Table 4-3: The WBS description of Planning

Define specific requirements for the coffee sho such as study zone designs and self-service k specifications Allocate budgets for facilities, marketing, and operations Finalize a detailed project plan, including a Work Breakdown Structure (WBS) and resource allocation

Collaborate with designers and stakeholders finalize specifications for study zones, ensurin they meet user needs, aesthetic requirements, operational efficiency

Develop detailed requirements for self-service kiosks, considering functionality, user experien integration capabilities, and maintenance need

Create architectural and technological blueprin for integrating advanced technologies, high-spe internet connectivity, and ergonomic design elements within the cafe space

Develop a comprehensive budget, allocating funds across facilities setup, marketing campaigns, operational costs, and contingenc reserves

Identify staffing requirements, roles, responsibilities, and skillsets required to suppo cafe operations, customer service, marketing, a administration

Source and select suppliers for furniture, equipment, technology, coffee supplies, and ot essential materials, ensuring quality, reliability and cost-effectiveness

Refine the WBS, break down tasks into manageable components, assign responsibilit setting deadlines, and establishing dependenc to guide project execution

Develop a comprehensive communications pla outlining channels, frequency, stakeholders, a protocols for effective information disseminatio feedback collection, and issue resolution

Optimize resource utilization by creating a detailed resource allocation plan, aligning hum financial, and material resources with project priorities, timelines, and deliverables 2.3 Execution

Table 4-4: The WBS description of Execution

Focus on setting up the physical location in Bin Thanh District This involves finalizing lease agreements, constructing study zones, and installing self-service kiosks Concurrently, initiate operational tasks like R&D, monetary management, HR onboarding, and marketing efforts

Negotiate and finalize lease agreements for th selected location in Binh Thanh District, ensuri favorable terms, compliance with local regulations, and suitability for the cafe's requirements

Collaborate with architects, interior designers and stakeholders to construct and design stu zones (255 square meters), incorporating feedback, innovative features, and comfort elements to enhance user experience

Source, install, and test 2 self-service kiosks ensuring they meet design specifications,

17 | P a g e functionality requirements, and user accessibil standards

Integrate technology solutions, high-speed internet connectivity, charging stations, and collaborative workspaces within the cafe, creat a modern, tech-friendly environment for patron

Invest in research and development activities explore innovative solutions, trends, and opportunities to enhance the cafe's offerings customer experience, and competitive advanta

Implement robust accounting and financial management systems, processes, and control monitor expenses, revenues, cash flows, an profitability, ensuring fiscal responsibility and sustainability

Recruit, onboard, and train employees, fosterin positive work environment, providing growth opportunities, and ensuring alignment with th cafe's culture, values, and customer service standards

Identify, evaluate, and establish strategic partnerships with local businesses, education institutions, suppliers, and community organizations to expand reach, drive custome acquisition, and enhance brand visibility

Develop and execute targeted marketing campaigns, social media strategies, loyalty programs, and community engagement initiativ to build brand awareness, attract customers, a foster loyalty in the competitive coffee shop market

Table 4-5 The WBS description of Monitoring and Control :

Track progress, manage resources, and ensu quality standards are met Monitor milestones assess budget utilization, and manage risks Regularly review performance against objectiv to maintain alignment and make necessary adjustments

Continuously track the development and setup the coffee shop in Binh Thanh District, ensurin milestones such as lease agreements, facilit constructions, kiosk installations, and tech- integrated spaces are achieved within stipulat timelines

Regularly review financial expenditures related facility setup, marketing campaigns, operation costs, and resource allocations to maintain co efficiency and adherence to budget

Identify potential risks such as construction delays, supply chain disruptions, budget overru or regulatory challenges, implementing mitigati strategies, contingency plans, and corrective actions to address issues promptly

Adhere to local regulations, building codes, hea and safety standards, and industry best practi in establishing the coffee shop, ensuring a saf hygienic, and customer-friendly environment.

Continually update quality assurance documen operational guidelines, safety protocols, and standard operating procedures based on feedb inspections, audits, and evolving requirement

Address any modifications, enhancements, o adjustments required during the setup, operationalization, or marketing phases of the coffee shop, ensuring alignment with stakehold expectations, project objectives, and quality standards

Table 4-6 The WBS description of Closure :

Complete all deliverables and ensure the coff shop is operational Submit final documentatio fulfill contractual obligations, and archive project materials Conduct a retrospective to gather insights, document best practices, an prepare for potential future endeavors

3 1.1 Complete Facility Setup and Operationalize

Ensure the successful setup, decoration, an operationalization of the coffee shop, includin study zones, self-service kiosks, tech-integra spaces, and other amenities, meeting custom expectations, quality standards, and operatio requirements

Compile and submit comprehensive documentation, including lease agreements construction permits, operational licenses, financial records, quality assurance reports, a stakeholder communications, ensuring transparency, accountability, and regulatory compliance

Finalize all agreements with suppliers, partne landlords, and regulatory authorities, settling payments, addressing liabilities, and ensurin the smooth transition of responsibilities, contracts, and relationships

Facilitate a retrospective session with projec team members, stakeholders, customers, a partners to gather feedback, insights, experiences, challenges, successes, and recommendations for future projects, initiative or improvements

3 2.2 Document Best Practices and Recommendations

Capture best practices, innovative solutions effective strategies, and valuable insights fro the coffee shop project, documenting lesson learned, success stories, challenges faced, a

21 | P a g e recommendations for optimizing similar ventures in the future

3 2.3 Archive Project Materials for Future Reference

Systematically archive project plans, designs contracts, agreements, documentation, photographs, videos, marketing materials, an other assets in a secure, accessible, and organized manner for future reference, audit evaluations, or endeavors

Figure 5-1: The project Gantt chart

Figure 5-2: The detail of Gantt chart for 5 phases

- Timeline: October 2 , 2023 - October 14 , 2023 nd th

Table 5-1 Main tasks of Phase 1 Initiation :

Task Definition Department involved Timeline Time length

Establishing the project charter sets the stage by outlining the project's purpose, objectives, stakeholders, and initial approvals

Oct 2 , 2023 nd – Oct 6 , 2023 th 5 days

This activity involves identifying and analyzing all individuals or groups affected by the project an developing strategies to engage them effectively

Project Manager, Deputy Manager Oct 7 , 2023 th –

- Timeline: October 15 , 2023 - November 20 , 2023 th th

Table 5-2 Main tasks of Phase 2 Planning :

In this phase, the specifi features, functions, and deliverables of the project are defined and documented

The allocation of budgets, human resources, and other essential resources are determined to ensure th project's successful execution

Accounting Department, Human Resources Department

This involves creating comprehensive plans detailing tasks, timelines responsibilities, and resources

- Timeline: November 21 , 2023 - January 9 , 2023 st th

Table 5-3 Main tasks of Phase 3 Execution :

This phase focuses on setting up the physical location, including finalizing the lease agreement, constructing study zones, and installin self-service kiosks

This encompasses all activities required to run the coffee shop effectively including R&D initiatives, financial management, HR functions, business development, and marketing

- Timeline: January 1 , 2024 - January 10 , 2024 st th

Table 5-4 Main tasks of Phase 4 Monitoring and Control :

Continuous monitoring of the project's progress evaluating budget utilization, and ensuring milestones are achieved

Jan 1 , 2024 st – Jan 5 , 2024 th 5 days

Ensuring that the projec meets the required standards and

Jan 6 , 2024 th –Jan 10 , 2024 th 5 days maintaining proper documentation for future reference

- Timeline: January 9 , 2024 - January 12 , 2024 th th

Table 5-5 Main tasks of Phase 5 Closure :

Completing the facility setup, submitting all necessary documentation and fulfilling any remaining contractual obligations

Project Manager, Deputy Manager, All departments

Jan 9 , 2024 th – Jan 10 , 2024 th 2 days

This task involves reflecting on the project's performance, identifying lessons learned, and capturing insights for future projects

The Project Charter serves as a foundational document that formally authorizes the initiation of the Self-Service & Self-Study Coffee Shop Project It outlines the project's objectives, stakeholders, scope, milestones, and constraints This document is crucial as it sets the direction,

27 | P a g e ensures alignment with organizational goals, and provides a reference for decision-making throughout the project lifecycle

Table 5-6 Detailed Project Charter of Self-Service & Self-Study Coffee Shop Project :

Project Name: Self-Study Coffee Shop Project

Executive Sponsors: Mr Nguyen Van A, CEO of Coffee Ventures Co

Department Sponsor: Ms Le Thi B, Head of Operations, Coffee Ventures Co

Impact of project: To create a unique coffee shop experience in Binh Thanh District that c to self-service customers and provides a conducive environmen studying

Project Manager Bùi Bích Huệ Project Manager

Team Members: Phan Thị Thanh Huyền Deputy Manager

Phạm Thị Thùy Dung Human Resources Department

Mai Tố Hảo Business Department

Nguyễn Kiều Trinh Marketing Department Đoàn Trần Thảo Hương Research & Development Departmen Nguyễn Thanh Thủy Trúc Accounting Department

3 Stakeholders (e.g., those with a significant interest in or who will be significantly affected by project)

Customers, Investors/Shareholders Residents of Binh Thanh District, Suppliers and Distributors

Regulatory Bodies, Competing Businesses Competing Businesses, Employees and Staff Local Educational Institutions

Project Purpose / Business Justification Describe the business need this project addresses

The establishment of the "Self-Service and Self-Study Coffee Shop" addresses a growing dema market for versatile spaces that cater to both relaxation and productivity The business land evolving, with an increasing number of individuals seeking environments that seamlessly blend and work This project aims to capitalize on this trend by providing a unique setting where patr enjoy high-quality coffee offerings while having access to facilities that promote self-study and

Objectives (in business terms) Describe the measurable outcomes of the project, e.g., reduce xxxx or increase quality to yyyy

• Increase foot traffic by 30% in the first six months

• Achieve a customer satisfaction rate of 90%

• Establish partnerships with at least three local educational institutions

• Reduce operational costs by optimizing inventory management, supplier relationship staffing efficiencies

Deliverables List the high-level “products” to be created (e.g., improved xxxx process, employee manual on yyyy)

• Operational Self-Service Kiosks: The implementation of user-friendly self-service kiosks allow customers to place orders, make payments, and customize their beverages with intervention These kiosks should be equipped with intuitive interfaces, ensuring a seamle experience, and reducing wait times during peak hours

• Designated Study Zones with Required Amenities: Creation of dedicated study areas w the coffee shop, designed to cater to students and professionals seeking a conducive env for work and study These zones will be equipped with ergonomic furniture, ample p outlets, noise-cancelling features, high-speed internet connectivity, and adequate ligh facilitate productivity and comfort

• Marketing and Branding Materials: Development and deployment of comprehens marketing and branding collateral to promote the coffee shop's unique value propositio includes designing visually appealing signage, menu boards, promotional flyers, and advertisements across various platforms Additionally, the creation of a cohesive brand id including logo design, color schemes, and brand messaging, to establish a recogniza memorable brand presence in the market

Scope List what the project will and will not address (e.g., this project addresses units that rep the Office of Executive Vice President Units that report into the provosts Office are not include

- Operational Setup: Establishing a self-service and self-study coffee shop in Binh Thanh D

- Technology: Implementing self-service kiosks and tech-enhanced study zones

- Marketing: Creating promotional and branding materials

- Team: Hiring and training staff for the coffee shop's operations

- Financial: Planning and managing the project's budget

- District Limitation: No expansion outside Binh Thanh District.

- Business Diversification: Sole focus on the coffee shop concept without branching into sectors

- Acquisitions: No purchase of existing businesses within or outside Binh Thanh

- Real Estate: Limited to the duration of the lease agreement without further property invest

- Wholesale Operations: No plans for wholesale or distribution activities

Project Milestones Propose start and end dates for Project Phases (e.g., Inception, Pla Construction, Delivery) and other major milestones

• Initiation Phase: October 2 , 2023 - October 14 nd th , 2023

• Approval of the Project Charter by October 6 , 2023 th

• Completion of the Stakeholder Register by October 14 , 2023 th

• Planning Phase: October 15 , 2023 - November 20 , 2023 th th

• Finalized Scope Document by October 30 , 2023 th

• Completion of Resource Planning by November 14 th , 2023

• Detailed Project Plan ready by November 20 , 2023 th

• Execution Phase: November 21 , 2023 - January 9 , 2023 st th

• Facility fully operational by December 30 , 2023 th

• Operational launch of the Self-Service & Self-Study Coffee Shop by January 9 , 2 th

• Monitoring and Control Phase: January 1 , 2024 - January 10 , 2024 st th

• First Performance Tracking and Reporting review by January 5 , 2024 th

• Quality assurance review completed by January 10 , 2024 th

• Closure Phase: January 9 , 2024 - January 12 , 2024 th th

• All objectives have been met, deliverables have been handed over, and the pr officially closed by January 12 , 2024 th

Major Known Risks (including significant Assumptions) Identify obstacles that may cause project to fail

Risk Risk Rating (Hi, Med, Lo)

Delays in obtaining necessary permits/licens Hi

Budget overruns due to unforeseen expens Med

Technology integration challenges for self- service kiosks Med

Assumption: All stakeholders will provide timely feedback and approvals Lo

Assumption: The chosen location in Binh Tha

District will be available as planned

Constraints List any conditions that may limit the project team’s options with respect to resources, personnel, or schedule (e.g., predetermined budget or project end date, limit on number of s may be assigned to the project)

• Fixed timeline from October 2nd, 2023, to January 12th, 2024

• Project budget is within 1.5 billion VND

External Dependencies Will project success depend on coordination of efforts between the team and one or more other individuals or groups? Has everyone involved agreed to this intera

The project's success is dependent on coordination between:

1 The project team and suppliers for the self-service kiosks and other equipment

2 Marketing and branding agencies for promotional activities

3 Regulatory bodies for necessary permits and compliance

All parties involved have acknowledged and agreed upon their roles and responsibilities

5 Communication Strategy (specify how the project manager will communicate to the Execu Sponsor, Project Team members and Stakeholders, e.g., frequency of status reports, freque Project Team meetings, etc

• Executive Sponsor: Monthly status reports highlighting progress, challenges, and fina updates

• Project Team Members: Weekly team meetings to discuss updates, address concern ensure alignment

• Stakeholders: Bi-weekly newsletters or updates detailing project milestones, achievemen upcoming activities

• Project Team: Regular internal meetings, daily stand-ups during critical phases, and w detailed progress reviews

Project Manager Bùi Bích Huệ Oct 6 , 2023 th

• Ensure that regular risk assessments are conducted throughout the project lifecycle

• Maintain open communication channels with all stakeholders to address concerns promp

• Periodically review the project plan to accommodate any changes or unforeseen challen

The Stakeholder Register is a comprehensive document that identifies and provides essential information about all individuals, groups, or entities affected by or influencing the Self-Service & Self-Study Coffee Shop Project Recognizing stakeholders and understanding their interests, influence, and potential impact helps in effective communication, risk management, and stakeholder engagement

Table 5-7: A simplified Stakeholder Register for this project

High High Directly involved in project managemen

Regular updates, direct communication Phan Th ị

Manager hphan5863@ gmail.com High High Oversight and managerial direction

Responsible for employee management and onboarding

Bi-weekly meetings, strategic discussions

Head trinhnguyenk ieu76@gmail com

Marketing meetings, campaign reviews Đoàn Trần

Developme nt huongtrandoa n@gmail.co m

Med Med Product innovation, research

Med Med Financial oversight, budget managemen

Quarterly financial reviews, budget discussions Local

[Contact Number] High High Permits, licenses, compliance

Channels] Low High User experience, feedback

7.2.1 Scope Definition and Documentation 7.2.1.1 Finalize Study Zones Specifications:

- Area Allocation: Suppose the total available space is 300 square meters with 2 floor areas

- Capacity Consideration: For 95-100 customers, considering each customer might need around 2.5 square meters for comfortable seating and movement, the study zone could occupy approximately 250 square meters

- Individual vs Group Areas: Allocate 60% of the study zone space for individual study desks and 40% for group study tables or booths

- Seating Capacity: For 80-90 customers, this would mean around 50 individual study desks and 5-6 group tables that can accommodate 6-8 people each

- Wi-Fi Coverage: Ensure full Wi-Fi coverage across the study zone.

- Power Outlets: Consider placing power outlets at regular intervals, with at least one outlet for every two study desks

- Noise Management: Utilize noise-absorbing materials or partitions to create designated quiet zones, especially if the coffee shop is on a busy street or has a bustling atmosphere

- Printing & Scanning: Dedicate a small corner or section for printing, scanning, and photocopying facilities

- Refreshments: Ensure that the study zone is easily accessible to the coffee shop counter or has a dedicated service area nearby

- Lighting: Opt for a mix of natural and artificial lighting Incorporate adjustable desk lamps or overhead lights with dimming capabilities

- Decor & Design: Choose decor that fosters concentration, such as neutral colors, minimal distractions, and ergonomic furniture

- Safety Measures: Install necessary safety equipment and ensure clear pathways for easy evacuation if required

- Accessibility: Design the study zone to be inclusive, with considerations for individuals with disabilities

Figure 5-3: Example for Study Zones Categories 7.2.1.2 Design Self-Service Kiosks Requirements

ORGANIZATIONAL STRUCTURE OF PROJECT

Requirements