(Tiểu luận) topic men fashion business online on facebook

-FINAL REPORT

TOPIC: MEN FASHION BUSINESS ONLINE ON FACEBOOK

Subject: Social E-commerce Subject code: EBU1128E Class Code: A01E

Lecturer: Ms Vo Huong Tram

Members: Nguyen Thanh Phong - 195120324 Nguyen Ha Bao Trang - 195120079 Do Diep Han - 195120170

Tran Huynh Huyen Tran - 195120374 Tran Thien Kim - 195120040 Dang Thi Kim Ngan - 195011899

1 Select product: ONE MILLION clothing 4

2 Advantages, disadvantages and competitors 4

3 Advising on a proper selling strategy 7

4 Recommend using Facebook ads, reels, livestreams, and content SEO as marketing tactics 10 4.1 Marketing tools: 10

4.2 Marketing Strategies 11

4.2.1 Customer-reach tactics 11

4.2.2 Product marketing strategy 11

4.2.3 Customer service after the sale 12

4.2.4 Posting strategy 12

4.2.5 Key parameters to consider while launching a marketing effort 13

4.2.6 Result of marketing strategy 14

5 Outline the strengths and weaknesses of the marketing strategy: 15

Table 1: Advantage and Disadvantages 6

Table 2: Canvas model 8

Table 3:Revenue model 9

Table 4: Calendar in general 12

Table 5: A fashion industry calendar 12

Table 6: General calendar 13

Table 7: A fashion industry calendar 14

Table 8: Division table 19

Y Figure 1: Popularity of facebook 4

Figure 2: Icon Denim on facebook 6

Figure 3: Some How on facebook 7

Figure 4: B2C 8

Figure 5:The "Posting date" part shows the moment in real time.: 13

Figure 6: Results of running ads on Facebook 14

Figure 7: Results of running ads on Facebook 14

Figure 9: Financial statement table 18 Figure 10:Cost for guarantee marketing strategy only 18

1 Select product: ONE MILLION clothing

- Fashion has always been a rather vibrant aspect of society, choosing an outfit to start a productive day is also a way for people to more easily accept busyness Understanding that, ONE MILLION was established not only to trade in clothes but also to provide solutions for men's minimalist, popular but still dynamic, diverse colors to help maximize the masculinity of Asian men.

Figure 1: Popularity of facebook

2 Advantages, disadvantages and competitors

Facebook is the social networking site with the highest number of users today With high connectivity, widespread sharing of information and entertainment, along with the development of digital technology, the trend of online business on facebook is growing This is a green, fertile land that attracts many sellers Because of that, the competition is also increasing.

The group selected Facebook as its official corporate social networking site for the following reasons:

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Business on Facebook satisfies the growing trend of online shopping (Marketplace) globally, especially after the COVID-19 pandemic

The ultimate and completely free support tool (Meta Suit)

• Through ads supported from facebook will reach more potential customers • There are target customers

through identifying customers who see fanpag's articles and product images • Well managed by Facebook

from images to products • Through the analysis and

evaluation from Facebook dedicated to the page, it will be easy to manage and measure the effectiveness • Analyzing customer

behavior from transactions

• Low trust - online business is not new, appearing in Vietnam for 7 years but has only been popular in the last 4 years.

• But the transactions have not been verified clearly, and encountered many problems in goods transactions such as: shipping without money or by air as seen in the picture Online business is not simple but just needs to be grasped needs and try to satisfy customers in possible conditions, it will not be difficult to gain customers' trust.

• Expensive advertising costs, must try again and again You have to spend advertising costs to bring your products to potential customers • Must try again and again to gain experience in

selecting and distributing leads.

have more experience in online business later • Low capital, no cost to rent a

store, high market demand makes selling clothes on Facebook have become the start-up path of many young people today.

• Taking advantage of social networks, a series of fan pages "sprung up like mushrooms" trying to compete for customers and win the market.

with customers when problems occur All are essential to gain experience in selling online • Advertising regulations are strict and often

change because facebook is constantly updating new functions that are more convenient for users, so it is necessary to pay attention to avoid losses and achieve high efficiency in online business.

• Selling goods to strange customers, it is necessary to check and trade carefully, avoid loss, and meet opponents to break.

Table 1: Advantage and Disadvantages.

To come up with the right strategy to boost store sales, OneMillion has researched a number of brands that also trade this product: somehow, icon denim

The Somehow system with 6 stores shows the level of product preference for their stores So what do their products have that customers love so much?

The products of the two brands are very diverse front design to material, but the price is very affordable.

We can see it in most of the social networking sites like shopee, tiktok shop, lazada and especially facebook All of these stores do business on both traditional and online forms They use Facebook's services to run ads on social networks Same goes for shopee Most of them use tools like chatbox on facebook to automatically respond to customers' needs anytime, anywhere

3 Advising on a proper selling strategy

a) Business-to-consumer (B2C) sales

Refer to transactions in which a company sells goods and services directly to customers who will ultimately use them.

With this business strategy, we will speak with customers directly, offer product

recommendations, engage in support conversations, and ask for their feedback.

b) Canvas model (B2C)

Table 2: Canvas model

c) B2C revenue model

Table 3:Revenue model

The store has been putting the following regulations into practice in order to obtain constant revenue:

• Purchase high-quality goods • Pricing optimization for goods • Consider yourself the customer

• The user's attention is aroused by the advertising technique • Well stated product details

• attractive post material for advertisements • It's simple to use the website's UI • Make advertisements

• Quality should be required of online sales personnel.

d) Meta suite management and operation:

By managing your internet presence in one location, Meta Business Suite can help you reach more people and stay current.

• Taking a brief glance at your company: You may access your Facebook Page's overview from the home screen You'll see recent news, articles, and advertisements From here, you may also write articles or advertise your business.

• Observe Activity: You'll get new Facebook Page notifications.

• Utilize Inbox: From your Facebook Page and Messenger account, you may read new messages and comments In order to save time while responding to frequently asked inquiries, you may also construct autoresponders.

• Make tales and posts: With your Facebook Page, you can publish or schedule fresh stories and posts.

• You can access Trade Manager from your Meta Business Suite desktop if your Meta company account has a trading account If you don't already have one, you can open a new commercial account for your company.

• Create advertisements: You can make brand-new ads, post them to Facebook, and create Page ads.

• View insights: You may access insights into the success of your company, including trends, engagement with the material you post, and other data about your audience • Creator Access Tools: If you're a creator, you may use tools to handle paid

partnerships, go live, and produce more shareable content.

• Access more tools: In the Additional Tools section of Meta Business Suite for desktop, you'll find other Facebook tools and settings you can use to manage your company's presence Other features like Ads Manager, Business Settings, and Site Settings are included in this From here, you can also access your Facebook Page and modify the navigation bar to put your preferred creative tools at the top.

• Control the rights to branded content: You may add and control account-level creator rights for branded and branded content organic advertising.

4 Recommend using Facebook ads, reels, livestreams, and content SEO as marketing tactics

4.1 Marketing tools:

Facebook ads SEO Content Livestream

Reel is a tool that makes it easier to make and format brief films, much as Instagram Reels Users will acquire their products to post to people nearby through a variety of duties A 60-second video will be considered short Also, you can create your own remixes of previously existing videos Users will discover that it functions much like duets on TikTok.

4.2 Marketing Strategies

The most crucial aspect is figuring out what each strategy's objective is.

4.2.1 Customer-reach tactics

Reaching potential consumers is the most important task at the start of the business In order to encourage genuine interaction and boost traffic to the page,

the team will now regularly publish brief postings in the form of videos and photographs.

Goal: Produce and add new customer records for the business Facebook advertisements (CPC, ) seo content, reels, photos, etc…are implementation tools.

4.2.2 Product marketing strategy

Market the goods to the buyer after obtaining the lead file At this point, the team will publish pieces that convey other fashion-related knowledge and values in addition to promoting the product.

Target:Customers should be informed about the store's items (benefits purchasing price of things that customers must forego)

Delivering information about "men's daily fashion," a trend in minimalist clothing Increase the page's value

Implementation tools: Google Trends, press, livestream to improve reach, SEO, SEM, and content to gather trends

4.2.3 Customer service after the sale

Consumers purchase items, and the retailer is then responsible for looking after them after they've used the product for a while.

Customer satisfaction, client retention, and building consumer trust are the

Morning 6h30 -8h30

Immediately after waking up, users use their phones →calming themes

Afternoon 11h - 12h Lunch period →product delivery, packaging, and evaluation

Evening 15h - 16h People at offices take a break → Sales materials (attractive images)

Dark 19h - 20h Rest and unwind after dinner because post readability is high → Post

Night 22h - 0h Evening owl → livestreaming or posting gently

Table 4: Calendar in general

Table 5: A fashion industry calendar

Stage 2 (after one sale for one week):Use Facebook's tools → Decide on real-time interaction

Tools: Meta Suit and insights

The date and time of posting are supported by Meta Suit, enabling the seller to understand the interactive activities on the page in the broadest sense We then have a more detailed summary of the most productive period.

4.2.5 Key parameters to consider while launching a marketing effort

Morning 6h30 -8h30

Immediately after waking up, users use their phones →calming themes

Afternoon 11h - 12h Lunch period →product delivery, packaging, and evaluation

Evening 15h - 16h People at offices take a break → Sales materials (attractive images)

Dark 19h - 20h Rest and unwind after dinner because post readability is high → Post

Night 22h - 0h Evening owl → livestreaming or posting gently

Table 6: General calendar

Mon Tue Wed Thur Fri Sat Sun

Table 7: A fashion industry calendar

4.2.6 Result of marketing strategy

Figure 6: Results of running ads on Facebook

5 Outline the strengths and weaknesses of the marketing strategy:

Outline the strengths and weaknesses of the marketing strategy in section 4 The implementation plan is divided into 3 separate parts, corresponding to the 3 main stages of the customer outreach process: (1) Approach → (2) Product marketing → (3) Customer care through forms such as using FB ads, livestream, …

- Facebook has all the advertising solutions you need

- Diversified and attractive ad formats

- Extremely detailed

- High competitive rate because there are many sellers of the same product running ads like me

- Need to have unique, trending content to attract viewers

- Advertising costs are quite

audience targeting - Find potential customers similar to your existing customers easily

- Various advertising display channels

- Not sure to bring the desired effect without the investment, learn about FB Ads

- When posting ads, the image design must depend on the interface and content regulations of FB

- There should be a strict process from running ads to consulting, ordering and delivering

- There is a risk of being locked out of your account if you accidentally violate the policies of FB Ads

Strategy to reach - Doesn't cost much - The content needs to be short

customers and market products through Content SEO

- The number of people reaching is very large - Maximize the cost of running ads.

- Interacting with customers by commenting is easy and convenient

and concise, but it must be trendy or have many highlights to attract attention

- Need someone to read guest comments to respond soon

Strategy to reach customers and market products via Livestream

- A lot of social media users watch the livestream - High interaction, especially in prime time frames - Help brands interact directly with consumers - Get direct feedback from customers

- Create trust for customers - Suitable for a variety of fields

- Can be combined with minigames, promotions

- Need someone to do an attractive livestream, know how to talk to attract customers

- Need someone to filter comments, confirm the order with the customer, then order and deliver.

- Need to invest carefully in the background, microphone, light, livestream content,

- Easily influence consumers' purchasing decisions

- There should be promotions or incentives when viewers share the livestream and make purchases

- Need a reputable site to help customers make buying decisions faster

After-sales customer care strategy via phone or Messenger,

- Communicate directly with customers without keeping customers waiting for a long time

- Can use support Chatbot when not online

- Can manage orders efficiently

- Messages can be missed - Customers may feel disturbed when the customer service staff calls to inquire about the product

6 Cost

A rough estimate of the expense of hiring social media influencers to boost engagement and sales